Celebrate Dad With a Taste of Cornwall This Father's Day

Trewithen Dairy Cornish Lager and Pasty Hamper /  www.trewithendairy.co.uk / RRP £29.49

Each hamper contains x4 scones, 114g Cornish clotted cream, 227g strawberry jam, x40 Cornish tea bags, 2 large Cornish pasties and 2 bottles of Korev - Cornish lager. 

Father's Day is just around the corner and what better way to show the love and appreciation for the father figure/s in your life than with a thoughtfully curated Cornish food and drink hamper? 

Trewithen Dairy's 'Cornish Lager and Pasty Hamper' captures the very essence of Cornwall. From the moment they unwrap it, the very fortunate recipients will be transported to the rugged coastlines and warm-hearted communities that define this most remarkable region. All hampers come carefully packaged and have the option of adding a personalised gift message and a selection of optional extras, too.

Suppliers have been carefully selected to ensure each of the elements represents a true taste of Cornwall. The centrepiece of this gift is the legendary Cornish clotted cream to be smothered over fluffy scones and strawberry jam. This rich and indulgent treat has revered PDO status to ensure that each pot is of highest quality, produced by traditional methods in Cornwall. And is produced nowhere else! Trewithen Dairy uses only milk from Cornish herds, which is gently heated and left to cool slowly, allowing the cream to rise to the surface to form the famous thick, golden crust. 

No classic cream tea would be complete without a cup of tea and this hamper includes premium Cornish Tea bags to indulge in a moment or two of relaxation. 

For those who appreciate a well-crafted brew, there's two bottles of Korev from St Austell Brewery. Crisp and refreshing, dad can sit back and savour the pride and craftsmanship from the Duchy.

The hamper features two authentic Cornish pasties - a true Cornish delicacy loved by locals and visitors alike. 

Trewithen Dairy's Cornish Lager and Pasty Hamper is available for order via the website www.trewithendairy.co.uk/shop and can be scheduled for Father's Day delivery. 

Waitrose launches the first ever UK own-label Fairtrade and organic coconut oil

Not only is it a fantastic product, it offers support to Sri Lankan farmers to invest in their farms, communities and their local environment.

The Waitrose Duchy Organic product also provides a donation to The Prince of Wales's Charitable Fund.

Waitrose has launched their new own label Coconut Oil, which is both organic and Fairtrade, the first of its kind in the UK.

This coconut oil is produced by the Sonmic Organic and Natural Farmers’ Association (SONFA). They are a small producer organisation which is based in Sri Lanka, and it prioritises organic farming with a strong focus on protecting their local environment. 

Fairtrade works with the coconut farmers to ensure they receive a fairer price for their crops, and the Fairtrade producer networks offer farmers training in environmentally friendly pest control techniques, biodiversity and sustainable agriculture.

Tom Shiel, who has, in my opinion, the extremely enviable job as Waitrose Buyer, said: “We're very pleased and proud to be the first UK supermarket to launch a 100% Fairtrade own label Coconut Oil. 

"Alongside great quality and taste, the product supports Sri Lankan farmers who produce the coconut oil to invest in their farms, communities and to protect their environment.”

Kerrina Thorogood, Partnerships Director at the Fairtrade Foundation, said: “We applaud Waitrose and SONFA for their collaborative efforts to bring this brilliant new Fairtrade product to UK supermarket shelves.

"Thanks to the Fairtrade Premiums that farmers receive for their certified products, SONFA have completed projects such as repairing the village’s community centre, which was also a pre-school for the farmers’ children. Previously the children weren’t able to attend classes on rainy days due to poor insulation and leaks. However, the building and school equipment have now been renovated, and they can afford to pay the salary of the preschool teacher. We’re delighted that Waitrose’s new partnership with SONFA will allow them to contribute to this vital work.”

Sales from Waitrose Duchy Organic provide a donation to The Prince of Wales's Charitable Fund. Since 2009, customers have helped Waitrose raise in excess of £30 million for good causes, supporting a wide range of projects and communities.

Sonmic Organic and Natural Farmers’ Association (SONFA) is a small producer organisation in Sri Lanka which produces coconuts among other products. They employ some 100 permanent paid employees who are disadvantaged by global trade. In 2018 SONFA became Fairtrade certified, and since then producers have been striving to improve their livelihoods and their aspirations or a better, brighter future.

SONFA prioritise organic farming, with a strong focus on protection of the environment through sustainable development. All the farms adhere to the Fairtrade Standards to ensure that all produce is of the highest quality and fit for both global and local markets.

https://www.waitrose.com/ecom/shop/browse/groceries/organic_shop/duchy

Lidl Crowned king of discounters

Lidl has once again been named cheapest supermarket in The Grocer’s ‘Super Grocer 33’, beating all major supermarkets, including Aldi.

The price index, which compares the price of 33 everyday grocery items across all the UK’s seven major supermarkets, found Lidl to be £19.91 cheaper than Waitrose, the most expensive retailer. This win comes as Lidl’s fourth accolade, out of five surveys since the Grocer 33’s inception.

The survey also found Lidl came out cheapest even after other supermarkets’ discount schemes were taken into consideration. 

Overall, the discounter was found to be 10% (£6.17) cheaper than Tesco, and still £5.13 after Clubcard discounts were applied. Similarly, the same products at Sainsburys cost £6.80 more, with no benefit from the supermarket’s Nectar Prices.

The accolade also comes despite traditional supermarkets recently announcing an array of price drops, demonstrating that the Lidl still offers better value.

The Grocer compares prices of items on shopping lists across the nation as part of the monthly analysis – from fresh produce, such as milk and grapes, to deodorant, and branded items including Hovis Bread and Kellogg’s Corn Flakes. 

Lidl offered the cheapest price on 26 products – and exclusively the lowest price for five products across a range of categories, including:

Baby corn at £2.79 (76p cheaper than the most expensive and 4p cheaper than the next cheapest)

Kellogg’s Corn Flakes at £2.05 (25p cheaper than the most expensive and 20p cheaper than the next cheapest)

Domestos bleach at £1.39 (21p cheaper than the most expensive and 10p cheaper than the next cheapest retailer)

Prawns at £1.99 (£1.76 cheaper than the most expensive and 20p cheaper than the next cheapest)

Custard creams at 54p (26p cheaper than the most expensive and 1p cheaper than the next cheapest)

It’s not just the Super Grocer 33 basket proving this – for the past fourteen weeks Lidl has also been cheapest in a weekly price comparison conducted by the Manchester Evening News on essential groceries.

Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “Every week, independent analysis shows we are consistently the UK’s cheapest supermarket. As a result, we are seeing more customers coming through our doors and switching their weekly shop to Lidl from the traditional supermarkets.

“We know people switch to us make savings, but then stay with us when they realise that they’re not having to compromise on quality.”

Looking for bargains and value? Move to Stamford Street, with Sainsbury’s

Great value has a new address as Sainsbury’s moves all its entry price point brands to the name Stamford Street. 

Named after the previous home of Sainsbury’s, the brand will celebrate Sainsbury’s heritage of quality and value by assisting customers more easily find everyday staples at budget-friendly prices. 

Two thirds of Sainsbury's customers say they're concerned about the rising cost of groceries as inflation continues to bite and own brand ranges are increasingly popular as shoppers look for ways to cut back on their food spending. 

In the last three months alone, Sainsbury’s volume sales of own brand value products have grown by nearly 10%. This is why it's doing all it can to help keep prices lower and investing to refresh its value range, making it easier for customers to find fantastic prices on the staples they buy week in, week out. 

The Stamford Street range will consist of some 200 products and has already started hitting shelves, with products rolling out between now and Autumn. 

Customers will still be able to shop their favourite staples as all products from the original ranges including Mary Ann’s and J. James will be moved across. 

Over 20 new high-volume products have also been added to the range, including Soft Spread (99p), Beef & Onion pie (£2.90) and Cheese Tortelloni (£1.21). 

Stamford Street in London’s Blackfriars was the home of Sainsbury’s for over a century and the new branding reflects its commitment to combining the best possible quality with great value. To make it even easier to find the range, it features brand new packaging to give it a refreshed and distinctive look and feel. 

Products will also be grouped together on shelves and dedicated signage in stores, plus as a custom page on the website, will be set up. Sainsbury’s excellent colleagues will, as ever, be on hand to help customers find what they’re looking for. 

The launch is just one of the ways Sainsbury’s is continuing to help customers manage their budgets as summer approaches, following its record investment of more than £560 million in value over the last two years. It coincides with the latest instalment of the popular Aldi Price Match campaign which hit stores this week. 

A quarter of the products in the Stamford Street range are included in the campaign, which matches around 300 Sainsbury’s quality products to Aldi prices. New products have been added to the campaign including canned tuna, which has been reduced in price to 72p per tin. This week Sainsbury’s announced its move to 100% MSC certified pole and line caught canned tuna and it's the first of the big four supermarkets to do this.

Sainsbury’s customers will also be able to save money on their favourite branded products following the recent launch of Nectar Prices, which offers discounts to all supermarket and online customers using the Nectar app or card. It's already exceeding expectations and customers have saved over £34 million across discounts on over 1,300 products since launch.

Rhian Bartlett, who is the Food Commercial Director at Sainsbury’s, said: “Our own brand products are becoming more and more important to our customers as the cost of living crisis continues to impact so many households up and down the country.

"This is why we’ve worked to consolidate and rebrand the Stamford Street range to help our customers more easily find it in stores and online. Offering customers delicious food at affordable prices has been at the heart of Sainsbury’s for over 150 years and this is why I’m so proud to see these products now on shelves.”

Thatchers Launches Its Pint-Sized Perfection Commercial Featuring Animation from Academy Award® Winning Aardman

Thatchers Cider unveils a new TV commercial today (Thursday 25th May 2023), which sees the Somerset cider maker collaborating with multi-Academy Award® winning studio Aardman.

Airing for the first time at 9.15pm on 25th May, the commercial uses stop motion animation to bring the viewer through the gates of Thatchers' own Myrtle Farm home in a light-hearted and affectionate way. We see how the family cider maker's dedication along every step of the way achieves Pint-Sized Perfection.

Aardman uses its world-class skills in perfectly crafted hand-made miniature worlds to bring Thatchers' expertise to the screen. Iconic elements of Myrtle Farm such as its orchards, help tell the story of carefully crafting the perfect drop of cider. Some familiar faces make an appearance throughout the commercial, including fourth generation cider maker Martin Thatcher making a big entrance for the weekly 12.30 tasting. Viewers may also recognise the iconic Thatchers hot air balloon from previous ads, as well as Myrtle, the family dog.

Thatchers Cider, with market leading premium brands including Thatchers Gold, Haze and Blood Orange, is still making cider at the same family farm where founder William Thatcher first grew and pressed apples almost 120 years ago. The Pint-Sized Perfection commercial tells the story of the Thatchers commitment to crafting the tastiest ciders, resonating with consumers who seek out values of authenticity and sustainability in their cider choice.  

With its relentless pursuit of perfection, the commercial follows the cider making journey from the orchards to glass, through Aardman's unique and characterful story telling technique.

Martin Thatcher, who has had cameo appearances in all of Thatchers recent TV ads, says, “Partnering with Aardman, a truly iconic brand with such amazing creative genius, and situated in the West Country as we are, allows us to introduce consumers to a new light-hearted, storytelling creative about our ciders.

“With total commitment to quality, perfection and sustainability every step of the way, the commercial shines a spotlight on the Thatchers world in this contemporary way.”

Viewers may also recognise the familiar voice of the narrator – Richard Ede – who has also featured in previous commercials from Thatchers.

The commercial has been directed by Aardman's Will Studd and produced by Danny Gallagher.

With total dedication to their craft, a team of 40 creatives at Aardman were involved in the film, with animators alone needing over 480 hours to shoot the 40 second commercial.

Will Studd, director at Aardman adds: “I am thrilled to be directing a new advert for Thatchers, a cider brand that shares our passion for craft and attention to detail. As a paid-up cider enthusiast, I am drinking in the opportunity to bring the Thatchers family, farm, dog, and selected staff members to life with detailed puppets and sets.

“Being able to collaborate with such a well-established South West brand on this project is an honour, I'm eager to create a beautiful film that captures the essence of Thatchers and their focus on perfection.”

Martin continues, “This is a film that allows people to step into the world of Thatchers. Our passion for creating the most perfect cider is reflected in the genius of Aardman, whose animators have recreated life at Myrtle Farm in the most minute and exacting detail, from our iconic barn doors, to our hot air balloon where the basket was handwoven out of real straw. Fabric from our own workwear has even been used to create some of the costumes.

“In partnering with Aardman we've been in awe of their attention to detail, their pursuit of perfection, which truly resonates with all that we strive for at Thatchers.”   

The commercial will have a multi-media launch, the campaign continuing through to August. This will include linear TV, broadcast video on demand, cinema and YouTube.  This will be enhanced with 48 sheet and 6 sheet OOH, and a consumer focussed social media campaign.

The commercial can be viewed here:

Give the Gift of Artisan Beer This Father's Day With Empress Ale

This Father's Day, British artisan beer brand Empress Ale is offering the perfect gift for dads everywhere. 

Empress Ales are premium craft British beers made using the finest natural ingredients, sourced as locally as possible, wherever this is possible. 

The range, which includes a Pale Ale, an IPA, and a Pilsner-style lager that's gluten-free, organic and vegan, are smooth, light and easy to drink and are designed to be enjoyed whatever the occasion.

They're stocked in venues and restaurants all over the UK, including City Social by Jason Atherton, the Goodman Group, and Adams in Birmingham, plus in branches of Waitrose.

But the perfect way to get a gift direct to a dad this Father's Day is to order from the Empress website, treating the beer fan in your life to a selection of the Empress beers or perhaps a few bottles of their favourite?

To celebrate the occasion, Empress is giving an extra 10% discount for online orders for Father's Day, along with free shipping. 

Entrepreneur Surj Virk set up Empress in 2016, growing it into a premium brand stocked in some of the top hospitality venues across the UK.

A dad himself, he said the range makes the perfect gift, on Father's Day or all-year round, - because of the personal touch that's gone into creating it. 

“Empress is a hugely personal beer brand," he said. “The whole range has been created with love - a British-made beer using old English recipes for inspiration, but also with a nod to my Indian heritage and some very personal tributes to members of my family.

“Our Pale Ale, IPA, and Pilsner-style Lager are all proving hugely popular - both when served with food in restaurants across the country, and when bought direct from us to either go with food at home, or to drink with family and friends.

“That means they make great gift options for any occasion, and for Father's Day we're offering a special discount code to treat the dad in your life. Just add FATHER2023 when at the online checkout and you'll get an extra 10% off and free shipping when you spend over £45.”

For more information and to order online, visit www.empressale.com.

Save Your Wallet and Your Waistline - Home Made Plant Based Milk from Milky Plant

The trend for plant based milk is showing no signs of slowing down, with one in three of us Brits choosing plant based alternatives to dairy.

Milky Plant is a brand new appliance which makes plant based milk at home from nuts, seeds, cereals and water.

Simply add the chosen ingredient to the blender, fill the water tank and within three minutes a litre of plant based milk is produced.

This is an even healthier alternative to supermarket bought milks which contain preservatives, emulsifiers, seed oils and gums.

What's more, making plant based milk at home saves cash at 30-90% per serving compared to buying it ready made.

The Milky Plant machine costs £290 and it takes an estimated180 uses to recoup the costs of the machine, depending on which ingredients are used to make the milk.

Creating milk at home also reduces the volume of tetra pak containers which end up in landfill, (they can't be recycled as of yet) that's nearly 300k per year. If they were placed end to end the line would stretch from central London to Milton Keynes. 

Said Nadina Grigoras, founder of Milky Plant: “A few years ago I was diagnosed with high cholesterol and wanted to make healthy changes to my diet. I quickly realised supermarket bought plant-based milks aren't as natural or healthy as they claim to be as they are high in saturated fat, additives and preservatives. Making plant based milk at home was very messy and time consuming, so I set about creating my own appliance to remove all the hard work!"

She went on to explain: “Milky Plant offers a healthier, cheaper and more sustainable alternative to shop bought plant based milks. I love adding maple syrup or dates along with my nuts or seeds to add natural sweetness to the milks and there are so many other recipes and ways to drink Milky Plant milk, the possibilities really are endless.”

Milky Plant uses patent-pending technology to strain out the seed, nut or cereal pulp from the final milk. This feature means no more messy blenders or squeezing cheese cloths or nut bags, making it much simpler and easier to use at home. And far less fiddly! The pulp is stored in an easily accessible compartment at the front of the machine. It's almost dry and can be re-used in other recipes such as homemade granola or smoothie bowls, or even for composting. (EDITOR: How about used for baking? There's a thought!)

Milky Plant has recently been enrolled in the Amazon sustainability accelerator scheme which is an exclusive programme for just 15 sustainable businesses per year.

https://milkyplant.com.

Demand for draft opinion that restricts plant-based dairy labels should be torn up, says Alliance

A draft opinion that would place restrictions on the labelling of plant-based dairy alternatives should be torn up, the Plant-based Food Alliance UK (PBFA) has said today.

The opinion, drafted in February 2022 by an ad hoc and unaccountable group of trading standards officials, called the Food Standards and Information Focus Group (FSIFG), states that phrases such as “mylk”, “m*lk” , “not m*lk” or “alternative to” a dairy product should be banned. 

If published, the guidance could lead to products being pulled from the shelves if a complaint is made about the labelling on a product that falls within its scope. 

Despite repeated concerns expressed to Defra by the PBFA late last year about the guidance, Defra told PBFA members this month that responsibility for the issue lies “solely with local authorities and the Trading Standards Officers acting on their behalf”.

The PBFA, which represents the UK’s plant-based food sector, wasn't consulted during the drafting of the document and is now pushing for it to be withdrawn.

“The guidance was drafted behind closed doors and without the consultation of the plant-based food sector,” Alliance CEO, Marisa Heath, pointed out.

“Not only was this developed in an undemocratic process, it's also highly anti-competitive as it restricts consumer choice and seeks to curb a booming industry,” Heath added.

Total unit sales for plant-based milk increased by 17% between 2020-2022, whereas conventional milk unit sales decreased by 6% between 2020 and 2022, according to Nielsen data published by the Good Food Institute Europe.

Consumers are not confused

The guidance is based on the unfounded belief consumers are confused by names such as “plant-based butter” or “not milk”. But in the US, draft guidance from the Food and Drug Administration (FDA) issued this year stated that the word “milk” could be used for plant-based drinks precisely because consumers were not confused by such labelling. 

The EU chose not to impose similar restrictions on dairy descriptor names in 2021 when the European Parliament voted down Amendment 171, which would have censored terms such as “creamy” and “buttery” for plant-based products. 

“Not only does the UK guidance assume consumers are stupid, it goes beyond what is enforceable in the EU, which is ironic bearing in mind that the UK voted to leave the EU on the basis that it wouldn't  be tied down by European regulations,” Heath said. 

Jeremy Coller, President of the Alternative Proteins Association in the UK, said: “Civil servants must have a rather dim view of British consumers if they think shoppers find labelslike “vegan cheese” and “soya mylk” unduly confusing. 

"People have been successfully buying such products for years now, without the need for officials to explain oats and almonds don’t come from cows. And these latest proposed rules set an unfortunate precedent for the alternative proteins sector as a whole. If the government is serious about growing the economy and supporting business in the UK, it should be letting consumers make up their own minds rather than patronising them.” 

The guidance also goes against efforts by the UK government to make society more sustainable. The production and consumption of plant-based foods emits half the amount of greenhouse gases as animal-based foods, so governments need to be bringing in measures that actively enable societies to shift to more plant rich foods to help tackle climate change.

The Plant-based Food Alliance UK is a coalition of organisations including Oatly, Alpro, Upfield, The Vegan Society, Good Food Institute and ProVeg who have come together to create a strong voice for the plant-based food sector in the UK.

Home | APA | Championing Alternative Proteins (alternativeproteinsassociation.com)

Morrisons is bringing back “More reasons to shop at Morrisons”

Morrisons is bringing back “More Reasons To Shop At Morrisons” including a rework of the iconic jingle.  Created with Leo Burnett, the major new advertising and brand campaign debuted on Coronation Street.  It will celebrate the real and motivating reasons why customers choose Morrisons, in a funny, yet relatable way.   

Following research into Morrisons distinctive brand assets, the campaign will see the return of the “More Reasons To Shop At Morrisons” strapline, which was introduced when Sir Ken Morrison was in charge and still resonates very strongly with consumers despite last being used in 2006. 

The “More Reasons To Shop At Morrisons” jingle also showed a very high level of brand recall and salience in the research and so it's been refreshed with a modern twist, while retaining all the familiarity and nostalgia of the much-loved original.  The visual identity, including the green and yellow colour duo and tree logo also remains central to the new campaign after performing strongly in the background research.

At the very heart of the campaign, a series of seven 20 second adverts focus on a different ‘reason’ to shop at Morrisons in a vox-pop and humorous style, direct to camera.  The down to earth and unmistakably British films all end with the catchy new jingle and highlight Morrisons Market Street counters like the freshly-baked doughnuts (make sure the jam doesn't escape!) the freshly baked bread,  the 100% British meat sold on Morrisons butcher counters, (looked after by qualified butchers) the fresh produce, the ‘iconic’ salad bar and the popular café.

A further ‘reason’ is the new More Card loyalty programme which can be used as a physical card or app and has been trialled in a number of stores over the last few weeks.  Customers will now be able to earn points on selected products and counters in store and online as well as earning five points for every litre of fuel purchased in a Morrisons petrol filling station. (But not franchised filling stations) Once customers have saved 5,000 points, they'll receive a Morrisons Fiver which can be redeemed on a future shop, in store or online.  Morrisons programme of market leading exclusive offers which launched last October for loyalty card members will remain a key feature of the new scheme. 

Rachel Eyre, Morrisons Chief Customer and Marketing Officer, said: “Besides the launch of the new loyalty programme, we're also very thrilled to announce our new brand campaign, “More Reasons To Shop at Morrisons”. 

"Our customers tell us there are so many distinctive and motivating reasons to choose Morrisons, such as helpful tips from our expert butchers and fishmongers, our commitment to British meat and produce or our fan-favourite freshly baked doughnuts, and so despite not being used for a long time, “More Reasons” still really resonates. 

“We’ve brought it back in a major new campaign which has had marketing effectiveness front and centre throughout the whole planning and development process, across creative and media. The result is a campaign which celebrates customers' real reasons for choosing Morrisons, in a funny and relatable way. And yes - even the iconic jingle is back!”

Mark Elwood, Executive Creative Director at Leo Burnett, said: “I’m so excited about this brand campaign. “More reasons to shop at Morrisons” and the accompanying ‘jingle’ are both iconic. Bringing back both for a new audience is a total pleasure, with a new brand identity to boot. This campaign highlights the real reasons that our customers shop at Morrisons, time and time again. It’s a funny human campaign that will hopefully be something that resonates with the nation.”

The adverts were directed by Tom Speers of Smuggler and will feature on network TV spots that include Coronation Street, Emmerdale and Britain’s Got Talent. In addition, and in partnership with ITV, the broadcaster’s continuity announcer will be adding a note on how much they love the jingle to their regular update on scheduling across the weekend of 27th May.

The wider campaign will run across TV, radio, press, digital display, social media and out of home as well as in Morrisons stores and online, with media planning and buying led by Wavemaker. 

Sian Runnacles, Client Managing Director at Wavemaker UK, said: “More reasons to shop at Morrisons” ran for nearly 20 years, it captured everything that made Morrisons so distinctive.  We’re extremely excited to be bringing it back, celebrating all the reasons why customers across the UK love what Morrisons has to offer. We’re creating a grand entrance for its return, whilst ensuring the length and breadth of Britain get a deeper understanding of what makes Morrisons great.”

Kickstarting on launch day, an advertising roadblock will ensure everyone ‘catches’ the jingle. Featuring channel takeovers of The Global Traffic Network, the Daily Mail, and Twitter, the campaign will reach nearly 50% of the UK within the first 24 hours.

(EDITOR: I think most older customers still unconsciously hum that jingle when they shop at Morrisons. I know I do! I had no idea that it's not been used by Morrisons for 17 years.) 

Darts Farm Thrilled to Announce That New Restaurant, the Farm Table Has Just Been Voted 'Best Newcomer'

Darts Farm is genuinely thrilled to announce that its new restaurant, The Farm Table, has recently been voted 'Best Newcomer' by readers of Food Magazine readers.

Michael Dart, who runs Darts Farm alongside his two brothers, James and Paul, comments: “We are absolutely thrilled to win this award, which recognises the huge effort that has gone into creating The Farm Table. 

"It was during lockdown that we first dreamt about opening a restaurant that would showcase the best produce available from our farm and food hall. Last summer this dream became a reality and, less than a year after opening the doors, we're thrilled to have our achievements recognised by our customers with this fantastic award.”

Michael's son, George, has been instrumental in bringing the original concept of The Farm Table to life and creating the new flagship restaurant. He explains: “Our aim with the launch of The Farm Table was to create a restaurant that would celebrate the simplicity of beautiful ingredients grown, reared, caught and crafted on our doorstep. 

"Produce that can not be sourced from the farm is provided by our vibrant community of like minded artisan producers, farmers and fisherman who share our passion for flavour. Since we opened last summer, we have had lots of fantastic feedback from our customers but this award is the icing on the cake. It is great to know that they love The Farm Table as much as we do!”

The Food Magazine Reader Awards have championed the South West's best independent food and drink businesses for nearly a decade. The Awards are an opportunity for readers to celebrate their favourite indie venues and products. Over 100,000 votes were cast over two rounds of voting across 13 categories this year. The winners were announced at a ceremony at Nancarrow Farm in Cornwall on May 15.

The Farm Table is open seven days a week for lunch (12-3pm) and for dinner (6-9pm) Thursday to Saturday. The menu includes Darts Farm's iconic Ruby Red beef, dayboat fish and seasonal vegetables, all cooked over charcoal and accompanied by a huge selection of wines, beers, ciders and spirits from the cellar.

For further information on The Farm Table and Darts Farm please visit www.dartsfarm.co.uk and follow Darts Farm on Facebook and Instagram. 

Ticket - a Truly Differentiated, Low-No Beer That's Championing the Functional & Flavour Benefits of Saffron

As the most expensive spice in the world, it's fair to suggest anyone who dabbles with saffron would have to be absolutely convinced by the various compelling health benefits of this mineral and vitamin rich ingredient.  

The UK Low/no category is growing as more and more consumers seek to either curb or abstain from alcoholic consumption, either as part of either a healthier living, evolving lifestyle or saving money agenda.

The simple reality is growing numbers of millennials no longer see alcohol to be a lynchpin of their health-conscious lifestyles, opting instead for regimes of light yet fulfilling functional foods, gyms and active outdoors existences.

Ticket pale ale is a young craft beer provider and low/no trail blazer whose unique pale ale with its distinct saffron twist was recently shortlisted to make the finals of this year's free-from awards

Such is the proliferation of best-in-class, low/no beers and wines that it is becoming increasing tough to differentiate a beautifully balanced low/no craft beer from its everyday alcoholic peers. 

Says co-founder Ali Porushani: "Ticket Pale Ale is based on a traditional non-alcoholic Persian pale ale that was once very popular in old-school Iran, a beer famed for its meticulous small batch production and the use of best-in-class, locally sourced Persian saffron. 

"As with so many spheres of food and drink, an increasingly cluttered marketplace means it isn't easy to stand out, although latest trade feedback suggests distinctive flavour profiles, exoticness & inbuilt functional benefits are key drivers when differentiating 'category heroes' from 'support cast' beverages."

Ticket pale ale involves pairing saffron with floor-malted barley to produce something that is genuinely refreshing and distinct.  

The increasingly well-appreciated functional benefits associated with saffron means it provides a worthy substitute for alcohol in terms of positively affecting people's moods and energy levels, combining a beneficial mood lift in tandem with a truly refreshing drinking experience.

 One of the leading lights of Alcohol Change certainly thought so with his recent upbeat review of Ticket's first foray into UK craft beers.

 "After tasting (quite literally) hundreds of alcohol-free drinks, we've come to one conclusion: if you're going to make a beer with no alcohol, it must be something else to make it really memorable. This Ticket pale ale certainly has that. Uniquely (we think) it's made with saffron and lavender.

"It comes in a great looking bottle: in purple and gold with a swirling pattern like electromagnetic waves. The saffron gives the beer a striking yellow hue like no other. There are plenty of citrusy hops and the lavender adds extra floral notes. It may be a bit too much if you're looking for a straightforward light beer – it's definitely one for those who appreciate a flavour-packed pale ale."

But there's more! Later this summer Ticket will be launching their second low-no proposition, which is an equally special lemongrass infused lager.

t-cket.co.uk

Salcombe Gin Launches Salcombe Gin 'Start Point - Offshore Strength' in Partnership With the Royal Ocean Racing Club

The absolutely perfect collaboration of two outstanding nautical brands, multi-award winning Salcombe Gin is delighted to have partnered with the Royal Ocean Racing Club, to develop Salcombe Gin 'Start Point - Offshore Strength'.  

Born of a love of adventure on and around the water, this special edition sees Salcombe Gin's highly decorated gin 'Start Point' distilled to an 'offshore strength' creating the ultimate sundowner for sailors to enjoy after a day upon the water. 

Salcombe Gin 'Start Point - Offshore Strength' is available in the Royal Ocean Racing Club's Cowes and London Clubhouses as well as on rorc.org, salcombegin.com and in Salcombe Gin's Dartmouth and Salcombe stores.  Salcombe Gin 'Start Point - Offshore Strength' is available in a 70cl bottle, £50, ABV 50%. 

Inspired by the wonderful coastal vitality of Salcombe and its shipbuilding heritage, internationally acclaimed Salcombe Gin creates their exceptional gins at its waterside distillery on Island Street in Salcombe, one of the world's only distilleries directly accessible by boat.  

Distilled with an unrivalled passion, care and attention to detail, this special higher strength London Dry Gin is expertly crafted to an 'Offshore Strength' of 50% ABV, instead of Salcombe Gin 'Start Point's usual 44% ABV. 

A classic, citrus led London Dry gin which is exceptionally smooth, distinct and complex, Salcombe Gin 'Start Point - Offshore Strength' pays homage to the cargoes of fresh citrus fruits and spices once carried by the fastest ships of their day, the famous 19th century Salcombe Fruiters.  

This new higher alcohol strength version, brings a much richer, fuller flavour to the distinct citrus notes of red grapefruit and heady juniper which are synonymous with their 'Start Point' gin. 

With a love and respect for the sea at the heart of everything they do, Salcombe Gin is thrilled to partner with the Royal Ocean Racing Club.  

The collaboration perfectly captures both their shared passion for ocean racing and voyages, alongside their belief in the critical importance of supporting the regeneration of life in our seas.  With their '1% for the Ocean' initiative, every bottle sold of Salcombe Gin 'Start Point - Offshore Strength' will contribute to making our oceans healthier, through the donation of 1% of the revenue to ocean recovery projects. 

In addition, the special release gin, like all the products in Salcombe Gin's portfolio, contains no plastic packaging and has biodegradable cellulose tamper proof seals.  

Founded in 1925, the Royal Ocean Racing Club was established to encourage long distance yacht racing and the design, building and navigation of sailing vessels.  A world leader in ocean racing, the Royal Ocean Racing Club is the principal organiser of offshore yacht races in the United Kingdom, including the world renowned Rolex Fastnet Race. At approximately 700 nautical miles this event is prestigious, exciting and gruelling - a maritime 'Everest' for Corinthian sailors. 

Howard Davies, Co-founder and Director of Salcombe Distilling Co. comments on the partnership: “As a lifelong sailor I can't put into words how thrilled I am for Salcombe Gin to be partnering with the Royal Ocean Racing Club; an organisation that I have admired since a young age for their highly challenging offshore races and superb clubhouses in London and Cowes.”

Howard continues: “The idea behind Salcombe Gin began with a sundowner G&T after a day's sailing, so to create this 'Offshore Strength' version of our award winning 'Start Point' gin for sailors to enjoy after competing in some of the most famous offshore races in the world is something that we're seriously excited about. 

"There's a certain magic that happens at the end of a tough race and sharing stories of the day's adventure over a G&T is almost as precious as the adventure itself. With the Royal Ocean Racing Club joining us in our 'One percent for the Ocean' initiative, these special moments after a day on the water will also support ocean conservation projects through our partnership with the Marine Conservation Society.”

Jeremy Wilton, Chief Executive at the Royal Ocean Yacht Club adds "It's a privilege for the Royal Ocean Racing Club to partner with an organisation that shares our passion for the ocean both as an environment for adventure, but also important conservation initiatives through their relationship with the Marine Conservation Society and share our passion for innovation with the development of “offshore strength”, a new sector in the highly competitive gin market. 

"This is just the start of what will be a fruitful long-term relationship. Through the evolution of the partnership, we look forward to seeing an increasing presence of Salcombe Gin at many of our future prestigious events, races and initiatives."

Jeremy went on to say: "Through the launch and sale of Salcombe Gin's RORC 'Start Point Offshore Strength' we are also delighted to support Salcombe Gin's investment in ocean recovery projects, through their 1% for the oceans scheme, an important initiative to all work together on."

Salcombe Gin 'Start Point - Offshore Strength' joins Salcombe Gin's outstanding line-up of Salcombe Gin 'Start Point', Salcombe Gin 'Rosé Sainte Marie' and their exclusive Voyager Series. 

For further information about Salcombe Gin, visit www.salcombegin.com, follow SalcombeGin on Instagram and Facebook. For further information about the Royal Ocean Racing Club visit www.rorc.org or follow Royal Ocean Racing Club on Facebook.

Hampshire Food Festival 2023 Goes Big!

Hampshire Fare is thrilled to be able to announce that this year's 21st Hampshire Food Festival will be  even bigger with a whole summertime of events running from 1st July to 31st August.

Says Tracy Nash, who is the Commercial Manager for Hampshire Fare: “The Hampshire Food Festival has always been one of the most ambitious in the whole country in terms of scale and reach. 

"However, this year we've decided to make it an even bigger celebration of food and drink running across Hampshire and the Isle of Wight throughout the entire summer. 

“People love local! We have seen a growing interest in provenance and an increase in staycation experiences which means that there is a huge hunger out there for food and drink events and experiences. 

"Hampshire Food Festival's engaging and exciting programme is just what everyone needs! The Festival is this summer's must-visit with a great line-up of top chefs, involvement from Hampshire's buzziest cafes, pubs and restaurants, and a showcase of some of the best food and drink from across Hampshire and the Isle of Wight.”

Hampshire Fare's award-winning Hampshire Food Festival has been helping to put Hampshire on the map as a foodie destination for over two decades, providing farmers, growers, makers and producers with an opportunity to showcase their produce to a wider audience through a varied programme that includes tours, tastings, chef demos, markets, menus, workshops and more. 

This year's Festival features two brand new events organised by Hampshire Fare. These are Celebrate Hampshire, a two-day event (1st-2nd July) hosted by Festival Place, Basingstoke, that launches the Festival and is centred round a lively Chefs' Kitchen, and the first ever Winchester Food Festival (9th July). 

To be held in the Cathedral's Outer Close, Winchester Food Festival includes a produce market, demos by local chefs, among them Lenny Carr-Roberts, who is a familiar face due to his television appearances on James Martin's Saturday Morning show on ITV, plus there's a spotlight on creating delicious budget-friendly and healthy dishes with nutritionist Mary Needham of social enterprise, Munch.

Altogether there are over 230 diary dates with events for everyone from foodies to families, those looking to upskill, as well as others who want to chill to a relaxed party vibe. The diverse range of events includes Shakespeare in pub gardens, supper clubs and sausage-making demos. There are BBQ masterclasses, brewery and vineyard tours, farm open days wild foraging experiences, pop-ups in cherry orchards, a special tasting menu in an art gallery, plus the brand-new New Forest Food Festival.

Tracy Nash, concludes: “This year the Hampshire Food Festival is bigger than ever and packed with new events and great fun entertainment. The Festival has become a well-established highlight of the summer calendar and gives everyone, locals and visitors, a delicious opportunity to discover the area's cities, countryside, market towns and villages through the region's exceptional abundance of food and drink.

“Thank you to all our partners and supporters, in particular the Festival's headline sponsor this year, SoCal BBQ Kitchen. This event wouldn't be possible without their generous assistance.”

A digital version of the Hampshire Food Festival Programme is available on the Hampshire Fare website (hampshirefare.co.uk/local-produce/publications). Festival events will also be posted on the Events page of the website and highlighted by #HantsFoodFest23 across social media.

Hampshire Food Festival was established by Hampshire Fare in 2000 with an ambition and scale not seen elsewhere. It ran for a fortnight during summer and included walks, talks, tours, tastings and cookery demonstrations as well as produce markets and special menus. By 2008 it had evolved into a month of activities during July. This year, for the first time, the programme of food and drink-related activities runs across two months, July and August. 

Hampshire Fare works strategically with Hampshire County Council, along with Corporate Partners: Clarke & Son, Festival Place, Fuller Smith & Turner, Hampshire Chamber of Commerce, Ideal Collection, Rownhams House & Gardens, SOCAL, Southern Co-Op, Starfish Creative Design, and our Corporate Friends: Bankbrokers, Harvest, Menzies, NFU Mutual New Forest, Bournemouth & Isle of Wight, and Upham Group. Business South, University of Portsmouth and Breckenridge are Strategic Partners.

Hampshire Fare is a not-for-profit CIC working with nearly 400 members. These encompass food, drink and craft producers, and hospitality businesses, including cafes, caterers, pubs, restaurants and retailers such as box schemes, butchers, farm shops and village stores. They all share a commitment to sourcing local, supporting their communities and contributing to a sustainable future for the county's food and farming industries. 

Hampshire Fare was established in 1991 with an evolving role to champion local food, drink and craft, increase awareness among the public and trade of the wide range of local produce available, encourage high standards and best practice, assist producers to compete as viable enterprises, and foster all members' development. This is achieved through business opportunities, routes to markets, events, marketing and publicity.

This week is British Sandwich Week

So, what exactly is British Sandwich Week? It's a special week-long celebration of the world's greatest food to go and quite possibly the most iconic British culinary invention, the Sandwich.

The sandwich is celebrated in all its towering glory during British Sandwich Week and year-on-year the buzz around the week seems to grow, with more and more companies using the week to promote their business. 

#BritishSandwichWeek trends across Twitter during the week and newspapers, magazines, TV shows and radio programmes join in celebrating what is a staple part of the British diet.

Sandwich manufacturers and retailers all over Britain all have their own unique and special ways of celebrating this fantastic food item, many are offering special promotions and new ranges during British Sandwich Week. 

Several are also building on their charitable links by donating some of their proceeds or even having buy-one-donate-one initiatives for customers to take participate in.

On the theme of celebrating, the sandwich industry also holds its annual Awards, the Sammies, where the best New Sandwich, Sandwich Retailer of the Year and many more are crowned. Like the Oscars, we recognise that there’s so much that goes on behind the scenes, with awards in technical, marketing and environmental categories.

Visit the Sammies Awards Website to learn more awards.sandwich.org.uk.

Yorkshire Pudding Beer back at Aldi following huge success

Malton Brewery was one of seven suppliers to be awarded a massive, life changing contract in Channel 4’s hit show Aldi’s Next Big Thing.

Back on shelves nationwide from 25th May, it was the supermarket’s fastest selling product of the entire series.

Aldi is bringing back Malton Brewery’s Yorkshire Pudding Beer (£1.75, 500ml) following its sell out success last year.  

The delicious ale, made with real Yorkshire Puddings, hit the headlines following its big win in Channel 4’s ‘Aldi’s Next Big Thing’ a six-part series which gave small businesses a chance to be listed on Aldi’s shelves nationwide.  

Father and son duo Harry and Howard Kinder wowed Julie Ashfield, MD of Buying at Aldi, with their intriguing creation, which was described as ‘deliciously creamy’.  

A solid favourite with Aldi shoppers, it virtually sold out within the first week.

Promising to be a popular choice once again as it hits shelves from 25th May, (that's two days time!) the beer is made in the foothills of North Yorkshire with real Yorkshire puddings, to give its creamy, light quality that is both soft and delicious on the palate. 

Julie Ashfield, says: “The innovation behind Malton Brewery’s Yorkshire Pudding Beer is really outstanding. Our shoppers absolutely loved its unique taste, so it’s only right that we have returned it to our stores.” 

Howard Kinder, of Malton Brewery and creator of the Yorkshire Pudding Beer says: “Appearing on the show was absolutely life changing for us. Not only did we land our biggest contract ever, supplying one of the nation’s favourite supermarkets, but orders also went through the roof. It catapulted us into a whole new chapter.” 

The launch comes as Channel 4 confirms a second series of Aldi’s Next Big Thing.   

The supermarket is calling on suppliers of all shapes and sizes to get involved. Applications can be made via https://www.aldi.co.uk/next-big-thing. Entries close on 12th June.   

Malton Brewery’s Yorkshire Pudding Beer will be available in stores nationwide and via Click & Collect from 25th May, while stocks last. 

www.aldi.co.uk

Pineapple Pale from SEVEN BRO7HERS Brewing is an idea Summer Drink

SEVEN BRO7HERS BREWING CO is launching a Pineapple Pale Ale for Summer 2023 exclusively in ASDA stores.

The Salford-based brewery will hit shelves from May 25th with its fruity 440ml pale as part of the supermarket's seasonal rotation on craft beers. The new beer will join the brewery's popular Juicy IPA which has been permanent fixture in stores since 2021.

The Pineapple Pale Ale will be available in 280 of ASDA stores across the UK, RRP £3.00. Ready for BBQ season, this beer is a fruity explosion. At 5% ABV, it packs a nifty and tangy pineapple punch, perfect for drinkers who are looking for a light and fresh drink.

The vegan beer was initially designed by head brewer Jack Dixon as part of a celebration series for the brand in 2021. Back by popular demand, tweaked and reworked for ASDA's dedicated customer profile, the beer will be available until November.

Jack, who's has been with SEVEN BRO7HERS for in excess of six years, is part of the talented team behind some of the company's most exciting brews, including the Kellogg's upcycled cereal beers, and the award-winning Honeycomb Pale Ale which has also featured instore as an ASDA special.

CEO of SEVEN BRO7HERS BREWING CO, Keith McAvoy said: “The launch of Pineapple Pale Ale in ASDA really speaks to the talent of our brewing team, its fresh, fun, and sessionable, perfect for summer drinking. We're proud to see it revisited, the recipe reworked to be the best it can be and ready for ASDA shoppers.

“To see another of our special edition range appear in ASDA stores is a great moment for our business. As one of the UK's biggest superstores, it's a fantastic platform for customers to explore all SEVEN BRO7HERS has to offer and makes craft beers more accessible for everyone. In a tough climate for the beer industry, this is a win for our brand and supports our growth.”

In March, SEVEN BRO7HERS collaborated with ALDI to produce two unique beers for the discount retailer. The Watermelon Pale Ale and Passion Fruit Pale Ale, under the 'Hop Foundry' banner, are now available in 850 ALDI stores all over the country.

This month the brewery has also launched its first 'Helles' lager, adding it to its core range. The beer is aimed at appealing to everyone who loves to drink a lager and rivals the best in the business, it's now available via the brand's new redesigned webstore and trade buyers.

SEVEN BRO7HERS BREWING CO was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad's home-brewing in their cellar at home. In January 2023, the brewery joined forces SIS4RS DISTILLERY putting all 11 McAvoy siblings under one roof in Salford – making SEVEN BRO7HERS BREWING CO home to largest alcohol family business in Europe.

In the last two years SEVEN BRO7HERS has significantly grown its listings portfolio. The brewery is also currently listed select Co-Op & SPAR stores, Booths Supermarket and Amazon.

https://www.sevenbro7hers.com

www.asda.com

SEVEN BRO7HERS Adds Brand New Lager to Its Core Family Range

SEVEN BRO7HERS BREWING CO is launching its first ever Helles Lager, the new beer will sit proudly in the family core range.

Their Helles Lager is set to rival the best in the business, the new offering and promises to be perfect pint for lager lovers ready to kick back in the beer garden this summer.

Available in 330ml cans and on tap in the brothers SEVEN BRO7HERS BEERHOUSES, this 4.6% ABV beer is an ideal refreshing summer time drink.

It's a bright, golden lager, with a rich nutty sweetness. You'll find notes of lightly toasted bread, harmonious malts, and zippy bubbles with each sip. The beer promises to be both satisfying and moreish.

Keith McAvoy, CEO of SEVEN BRO7HERS BREWING CO, said: “We believe it's vital our core range remains fresh and relevant, so we've given it a small shake up based on consumer trends and our  customer feedback.

“Helles Lager is growing rapidly popular as the UK's go-to session beer, and it's exciting to put our spin on it as we evolve our core range of beers.”

Helles Lager is available via SEVEN BRO7HERS brand new web shop for £2.20 per can, or in multiple buy bundles. The lager is also available to hospitality and bar trade via the buying team.

The brewery was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad's home-brewing in their cellar at home.

The brothers currently run successful beer houses in Middlewood Locks and MediaCityUK in Salford, Ancoats and Liverpool. They also operate a taproom bar in the brewery and a pop-up at Kampus in Manchester City Centre. In July 2020 they opened their partnership bar at Manchester Airports new T2 Departure Lounge. The beer is available on tap at all these sites.

https://www.sevenbro7hers.com/products/helles-lager

Morrisons More Card launches nationwide with the return of Morrisons Fivers

Morrisons is once again giving customers “More Reasons To Shop At Morrisons” with the national rollout of its new Morrisons More Card loyalty programme, which includes the return of the popular Morrisons Fivers. 

As well as the new loyalty scheme, a major new advertising and brand campaign launches today which revives the “More Reasons To Shop At Morrisons” strapline, which was introduced in Sir Ken Morrison’s time and still resonates strongly despite last being used in 2006. 

Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “Customers have been telling us how much they've missed the Morrisons Fivers and so we’ve brought them back as part of a radical overhaul of the Morrisons loyalty scheme.  

"The new More Card, which replaces the My Morrisons scheme, -will enable customers to earn points on selected purchases, including fuel, and redeem those points for fivers off their shopping.  The card will also give customers access to exclusive More Card prices with market-leading discounts on our  customers’ favourites."  

She went on to say: “Alongside the launch of the new loyalty programme, we're also thrilled to announce our new brand campaign, “More Reasons To Shop at Morrisons”. Customers tell us there are so many distinctive and motivating reasons to choose Morrisons, such as helpful tips from our expert butchers and fishmongers, our commitment to British meat and produce or fan-favourite freshly baked doughnuts, and so despite not being used for a long time, “More Reasons” still really resonates with our customers.  We’ve brought it back in a major new campaign which celebrates customers' real reasons for choosing Morrisons, in a funny, yet relatable way. And yes - even the iconic jingle is back!”

Today's announcement demonstrates that Morrisons is committed to offering customers great value and follows four waves of price cuts this year already.  As well as the loyalty programme, Morrisons will continue to offer customers “More Reasons To Shop at Morrisons” with great deals on a wide variety  of products that are vital to customers, including big brands and Morrisons unique Market Street counters, where skilled colleagues, including butchers and bakers, prepare fresh food for customers.  

This week, for example, customers can pick up a 20-piece British BBQ meat pack for £9.99, enjoy two breakfasts for £10 in a Morrisons café or buy six bottles of wine and save 25%. 

The new More Card, which can be used as a physical card or app, has been trialled in a number of stores over the last few weeks and feedback from customers has been extremely positive.  Customers will be able to earn points on selected products and counters in store and online as well as earning five points for every litre of fuel purchased in a Morrisons petrol filling station.   Examples of points available this week include:

100 More Points for every five pack of doughnuts (89p)

500 More Points for every £5 spent at the pizza counter

600 More Points for every £6 spent in a Morrisons café

100 More Points for every British BBQ meat pack from the butcher’s counter.

Once a customer has saved 5,000 points, they will receive a Morrisons Fiver which can be redeemed on a future shop, in store or online. 

Morrisons programme of market leading exclusive offers which launched last October for loyalty card members remains a key feature of the new scheme and the range of offers will continue to grow.  The More Card Exclusives enable customers to benefit from industry leading deals and discounts, which in launch week include:

1 litre Spirits for £17

Nescafé Gold 300g and Nescafé Original 200g for £4.99

Pringles for £1.25

Cathedral City Cheese 350g for £3.00

Fish Friday - 20% off fresh fish from the Market Street fish counter each Friday

Steak Saturdays - 20% of British steaks from the Market Street butcher’s counter each Saturday.

More Card customers can also benefit from:

Personalised offers - App users will be able to activate their offers on their device while card users will receive vouchers at the till that can be redeemed on a future purchase

Surprises - Surprise offers will help make the most of key moments such as flowers at Mother’s Day or sweet treats at Halloween

Basket Bonus - When a customer scans the app or swipes their card they may be in with a chance to ‘bag a bonus’ offer.  It might be money off a shop or a treat from a Market Street counter.

The new “More Reasons To Shop At Morrisons” brand campaign, created with Leo Burnett,  debuted today on Coronation Street.  The campaign, which includes a brand new look and feel, will run across TV, radio, press, digital display, social media and out of home as well as in Morrisons stores and online.

(Please note extra points do not apply at franchised petrol stations.)

As a loyal Morrisons' shopper (my late parents both worked at Morrisons) I'm pleased to see the return of the Morrisons More Card!

Dip & Dollop in Style This Summer With New! Limited Edition White Truffle Mayonnaise from Hunter & Gather

Why not go for a touch of excellent and tasty sophistication to your summer BBQ's with New! Limited Edition White Truffle Mayonnaise from Hunter & Gather.

The brand behind the UK's first and only Avocado Oil Mayonnaise range (and the number one challenger condiment brand at Ocado) is launching a delicious truffle mayonnaise that will cater to the growing demand for super premium and fully natural condiments. 

The New! Avocado Oil White Truffle Mayonnaise is made in the UK from Avocado Oil, delicate White Truffle Oil, Pasteurised British free range egg yolk, Apple Cider Vinegar, Pink Himalayan Salt, Garlic Powder and Black Pepper, with absolutely no seed or sunflower oils, sugar, grains or added nasties.

The result is an exquisite, delicious, creamy mayonnaise that is the perfect accompaniment to summer salads, steaks, or sweet potato fries.

 Amy Moring, Co-founder of Hunter & Gather, says: “We searched high and low to find a high-quality, natural, white truffle oil for our mayonnaise, which is rarer than black truffle, which has a more subtle, garlicky flavour. 

 “The result is an exquisite, delicate truffle oil mayonnaise that's not only absolutely bursting with flavour, but is also packed with healthful, real food ingredients.

"From British Free Range Eggs to Avocado Oil with heart-healthy monounsaturated fats and vitamins, mayo lovers can be guaranteed that they are getting the best there is."

She went on to explain: “As a brand, we believe a healthier lifestyle starts with simple healthy swaps, which is why our mayonnaise range is perfect for everyone, from foodies and families looking to make healthier choices, through to those following keto or paleo lifestyles.

“We believe that this is about as special as a mayo can  get, so grab one whilst you can! Each jar is made by hand in the UK, with its own number, meaning every single one is unique and when they are gone, they really are gone.”

NEW! Hunter & Gather Limited Edition Avocado Oil White Truffle Mayonnaise is available to buy from the new Hunter & Gather app from 22nd May (today!) and online at www.hunterandgatherfoods.com from 24th May. The RRP is £10 for a 250g glass jar.

Hunter & Gather is a real food and supplements brand, founded in 2017 by dynamic entrepreneurs, Jeff Webster and Amy Moring.

It is the brand's ethos and mission is to make healthy living understandable, accessible, and enjoyable through its award-winning real food & supplements, which are always made from real food ingredients and are free from refined sugar, grains and seed oils.

I am Doner signs first forecourt franchise deal

I am Doner, the superior and award winning better kebab brand backed by Think Hospitality, has signed a new franchise deal for a site in Windsor, to open later this summer.

The latest franchise deal, facilitated by Seeds Consulting, will see Four Crosses Filling Station Limited, a multi-site fuel station operator in the South East of England, operate the first I am Doner on a roadside forecourt.

I am Döner Chairman, James Hacon says ‘We are thrilled to sign this latest franchise deal and look forward to working together with Lawrence Wells and the team at Four Crosses. 

"This deal perfectly aligns to our strategic vision of proving the flexibility of our brand not only on high street and in neighbourhoods locations, but into roadside locations, travel hubs, universities and other concession environments. 

"Our franchise-first expansion plans are rapidly building pace with unprecedented interest in both the UK and overseas, but we like to keep our powder dry when it comes to our growth ambitions, focusing on delivering positive outcomes for our partners, proving our model through our actions, not big headlines numbers. There'll be more exciting news coming soon!"

Seeds Consulting Founder Matteo Frigeri adds: “We are seeing a lot of traction with the I am Döner's franchise programme, very few brands out there can claim to offer a quick-service concept with such moderate capex requirements and intrinsically lean operation, supported by the very latest technology. Here we demonstrate how the concept can flex to seize opportunities also in non-traditional sites.”

Lawrence Wells said: “I have been on the hunt for a food brand to go on my forecourt and when I came across I am Döner I knew it was a great fit with nothing like it in the area, I really can’t wait to showcase the brand later this summer."

Introducing the First Winchester Food Festival

For many people of a certain age mention of Winchester Cathedral evokes memories of the hit 1960s song "Winchester Cathedral, written by Geoff Stephens and performed by his The New Vaudeville Band.

However, Winchester has a greater interest to readers of That's Food and drink, as the Cathedral City long been known as a great place for foodies.

And this summer the city will have its first dedicated free festival showcasing its fabulous local producers and talented chefs. 

And That's Food and Drink is pleased to hear this news and pleased to be able to share it with our readers.

It's schedules to happen on Sunday, 9th July, and the new Winchester Food Festival is being organised by Hampshire Fare and will showcase delicious produce from the Winchester District and the wider Hampshire area.

Winchester Food Festival will be held in the Cathedral's Outer Close, and will open from 10.00am with a Chefs' Kitchen running from 12 noon. 

Top chefs from favourite restaurants will be sharing tips and creating tasty recipes using local produce provided by Festival sponsor Quob Park Free Range & Organic.

The line-up will include Damian Brown from Chesil Rectory, Miff Kayum from Kyoto Kitchen, and Lenny Carr-Roberts, of The Bugle, Twyford, The Fox, Crawley, and Shoal, Winchester, who started his career at Le Gavroche, but is probably best known for his television appearances alongside TV Chef James Martin.

Tracy Nash, of Hampshire Fare, said: “Winchester Cathedral provides the perfect backdrop to this new FREE festival. We have been wanting to hold a truly local summertime food festival in Winchester for a long time. 

"And we're We are really pleased and delighted that so many businesses from across the Winchester District have stepped forward to help us hold what will be a key event in the Hampshire Food Festival calendar, and a new event for Winchester, going forwards.”

Available produce will range from superfood micro-greens to locally caught trout, coffee, orchard juices and no-alcohol cocktails to gins infused with local botanicals, plus fudge, fizz, fresh veg, breads, honey and cheeses. 

There will be BBQ cooking with SOCAL, plus there will be a big focus on community and green issues with Winchester Beacon, the local homeless charity and the Festival's charity partner, collaborating with the social enterprise, Munch, to shine a spotlight on creating delicious budget-friendly dishes. Registered nutritionist Mary Needham will be sharing tips on getting the most from ingredients, how to reduce food bills without compromising on flavour and simple ways to make healthy dishes.

Dr Paul Spencer, Winchester Business Improvement District (BID), said: “Winchester BID is really delighted to be supporting the Winchester Food Festival as part of the Hampshire Food Festival. Winchester is a fantastic place for foodies and this new event will celebrate local producers and businesses in the beautiful setting of Winchester Cathedral. Come along! Visitors can also visit the Hampshire Farmer's Market and explore the city centre. It will be a fantastic day to be in Winchester!”

John Blake, of Winchester Cathedral added: “We are thrilled to host the inaugural Winchester Food Festival in the Cathedral's historic grounds and are excited to partner with Hampshire Fare for what, we sincerely hope, will become an annual event in the city's festival calendar.”

The event is free for the public to attend and has been made possible thanks to much-valued support from local businesses, including Quob Park Free Range & Organic; NFU Mutual Winchester & Wickham; The Winchester Bakery and Shorewood Homes.

For more information about Winchester Food Festival follow @winchesterfoodfestival on social media or visit www.winchesterfoodfestival.co.uk.

A Sweet Chilli Sauce With a Low Sugar Footprint & a Lively Fruity Kick

With ordinary ketchup lacking the cache it once did, it's maybe not a shock to learn UK taste buds have once again ventured overseas when it comes to finding the perfect dipping/dressing condiment for making anything BBQ, stir-fry or starter feel a million dollars!

Sweet chilli sauce or Nam Jim Kai as it's better known in its mother country Thailand, has been on an upward trajectory for several years.   

The Lockdown years brought about a significant increases in sales, no doubt fuelled by the electric orange dip's unrivalled versatility and the deep-rooted feelgood associated with world cuisine.

The only problem with Sweet chilli sauce? Normal everyday sweet chilli sauce has a potential problem. It's full of refined sugars, (that's not good for diabetics and other people who need to keep a close eye on their sugar intake) which is why SRSLY Low Carb decided that Spring 23 (BBQ & picnic) season, was the perfect time to trumpet its low-calorie alternative that combines low carbs with a vibrant fruity slam dunk.

Made with a wonderful blend of chillies, ginger, paprika & garlic SRSLY's sweet chilli sauce contains only 14 kcals (per 100ml), 1.9g carbs and 0.3g sugar (per 100ml), which compares very favourably to a typical Sweet Chilli sauce which contains 230kcals per 100ml, 55g carbs and 55g sugars.

150ml (£3.99)

Seriouslylowcarb.com

Hive Mind Mead & Brew Co. has launched a new range of naturally-flavoured sparkling mead in cans

The new Hive Mind Sparkling Mead range is 4% ABV and comes in four fascinating flavours, ginger, elderflower, rhubarb and pure honey.

For the first time ever, it's going to be available in 330ml cans, sold individually or as a boxed four-pack containing one of each flavour. Two more flavours, sour cherry and honey & hops will soon also be added to the range.

And all of the company’s mead is gluten free, it's made using natural ingredients and with British honey, including honey from its own hives which are based in the Wye Valley, where its beekeeping supports local biodiversity, habitat conservation and important pollinator populations.

Showcasing their beekeeping heritage, the sparkling mead cans will carry new Hive Mind branding, based around colourful honeycomb illustrations, and highlighting the approximately 300,000 flowers visited and 50,000 miles flown by bees to make the honey for every can. 

The Sparkling Mead launched on 20 May to coincide with World Bee Day, an international day of awareness in support of these vital pollinators.

The meadery was launched in 2018 as the Wye Valley Meadery by beekeeping brothers Kit and Matt Newell, and has recently rebranded as the Hive Mind Mead & Brew Co. The brothers have long been pioneers in a resurgence in UK mead-making, taking one of the world’s oldest alcoholic drinks and creating new, more modern styles from session-strength light and refreshing sparkling meads right through to stronger, more traditional wine-style and barrel-aged meads.

Hive Mind co-founder Kit Newell said: “We’ve been creating new meads which have been at the forefront of growing interest in the product here within the UK, pioneering modern styles and changing perceptions of this versatile drink. We know that modern mead can stand head to head with beers, wines or spirits for its range of flavour profiles, as a base for cocktails or as a different option for food pairings.

“Our new session strength (4%) Sparkling Mead cans have been specially created to be light and refreshing, flavoured with natural and seasonal ingredients to make them a great summer drink for all occasions. Canning our sparkling mead makes it more portable for outdoor events, it's easy to chill and we feel convinced that it’s a more sustainable option than glass.

“As beekeepers, we understand the importance of protecting nature, supporting pollinators, creating sustainable products and working as part of our community.

And our new Hive Mind brand highlights our beekeeping heritage and shares our company’s mission to help the honeybees through the honey we make and our low impact, low intervention approach to brewing, ” he said.

The Hive Mind Sparkling Mead range will be available nationwide from independent retailers, delis and farm shops or direct from Hive Mind’s own website.

Other Hive Mind products include an award-winning wine-style Traditional Mead, Oak Whiskey Barrel-Aged Traditional Mead and honey beers including a 3 Star Great Taste Award-winning Smoked Honey Porter, a honey pilsner called ‘Nectar’ and a pollen-infused hazy pale called ‘Pollinator.’

https://hivemindmead.com/

(EDITOR: I have to admit that as a former home brewer of mead, I'm going to enjoy this new style mead.) 

Couple launch new pizza franchise. Now you can join in, too

Rachael Willoughby and Elliott Richmond, who are the founders of the pizza franchise CasaGees, are celebrating the third anniversary of a business they set up to get them through lockdown.

The couple, who've worked together running their own software business for over two decades, hit on the  idea of surviving lockdown by making and delivering traditional Neapolitan pizzas within a four-mile radius of their home in Cleeve which is near Cheltenham in Gloucestershire.

Elliot's always made his own pizzas, including dough, after being brought up overseas and loving the traditional Neapolitan pizzas (no pineapples, though!). Friends often told him he should to start a pizza  business. But he never took the idea seriously, until he had no other option.

Elliot said: “When lockdown came and our business more than halved, we realised now was the time to ‘give it a go’. We were able to set up a simple pre-order system online thanks to our software expertise and that’s where it all began!”

Elliott makes his own dough and with no more than 48 pizzas made per evening, all orders are allocated a time slot, booked via the website. Delivery is kept to a four-mile radius to ensure the pizzas are delivered hot and in a timely manner.

Since then, the business has bloomed and grown with the couple making and delivering pizzas two evenings each week within their local community and making a monthly profit of around £2,000. Earlier this year, they also announced they were starting a franchise to encourage others who love cooking to do the same in their own communities.

To mark CasaGees’ birthday and to celebrate the Coronation of King Charles III, half of their turnover from deliveries over the Coronation will be donated to one of three shortlisted local community projects:

*May Day in Woodmancote – an annual festival run in the community since 1983, that supports local community causes and charities.  The funds would allow them to book more activities for 2024.

*Stoke Orchard Community Centre – a community hub run by volunteers offering a space for a local toddler group, exercise classes and other events, it has also become a ‘warm space’ for those in the area. The funds would pay for painting, repairs and towards the cost of CCTV.

*Friends of Grangefield School – the Friends fundraise to fund additional activities for the children. They recently discovered their storage shed was no longer weatherproof and infested with mice. The funds would go towards the cost of a new shed.

Local people and regular customers are being asked to vote for the project of their choice and the winner will receive a donation of up to £500 later in May.

Rachael added: “We believe in giving back and that momentous weekend also allowed us to celebrate three years of CasaGees.

“We really can't believe we're celebrating our third birthday! When we originally set up it was as a temporary lockdown venture which we expected to last no longer than three months! However the demand from our lovely customers never stopped which tells us that we have a great product.

“Our next plans involve showing other couples how they can make a second healthy income by copying our proven model.”

Anyone interested in their own CasaGees' franchise can find out more by visiting https://casagees.co.uk/franchise-opportunity

Good nutrition can help students succeed during exams

Nutritional therapist and naturopath Caroline Peyton of Peyton Principles shares tips on how to help young people during their examinations by taking nutrition seriously. Caroline runs clinics in Wiltshire, the Cotswolds and online

With the time for GCSE, A-Level, and vocational exams nearly upon students, qualified nutritional therapist and naturopath Caroline Peyton shares some tips on how to help by taking nutrition seriously during this stressful time. Caroline, has run clinics in Wiltshire, the Cotswolds and online for more than a decade.

Studying for exams is a stressful time with long hours spent trying to absorb as much information as possible. 

As parents we wish to provide as much emotional support as we can but it is just as important to support young people by providing the best foods to keep them energised morning to night, help them sleep sounder, stay mentally alert and stay calm.

Here are my top tips to provide simple ways to fuel the body at this important and stressful time: 

Did you know your brain is 70% fat? The essential fats known as EPA and DHA provide the structure and function to the brain and without these your brain won't be performing at its best. Choose oily fish, tinned or fresh, 3-4 times a week as they contain these vital fats. Found in salmon, mackerel and sardines (but not in tinned tuna). Try tinned sardines on wholemeal toast for a quick lunchtime meal. Or wrap salmon in tinfoil and cook alongside roasted chunks of vegetables like sweet potato, carrots and courgette.

Eggs contain several brain friendly nutrients: choline helps regulate mood and helps memory plus B6 and B12 for the nervous system. They also provide a good protein source to help maintain energy. Boiled eggs can be kept in the fridge for several days. They make an easy, quick snack on the go (if little time between exams). An omelette with vegetables or scrambled/poached eggs on toast is an excellent way to start your day.

Try avoiding too much caffeine in tea and coffee. Caffeine acts as a stimulant and can create an additional stress response (it releases adrenaline). It doesn't provide sustained energy and it certainly doesn't help keep you calm. For a hot drink try rooibos tea or other herbal types, or even lemon slices in hot water.

Stay well hydrated from morning to night. The brain requires hydration to function well just like the rest of your body. A dehydrated brain leads to tiredness and difficulty in concentrating. Avoid fizzy drinks which contain esugars or artificial sweeteners and other chemicals (often caffeine) and try to consume more water, ideally 1.5-2L per day but sipped little and often. Water flavoured with fruit and ice is refreshing on a hot day.

Remember to have protein at breakfast, lunch and dinner. Protein helps maintain energy and fullness (thus preventing reaching for sugary snacks). Protein sources also convert to neurotransmitters that keep the brain calm, mood steady and concentration levels high. Choose Greek yogurt, lean meat, chicken, pulses, lentils and fish. 

It's very easy to want to reach for sugary snacks (this includes starchy crisps that quickly turn to sugar, once eaten) as a means to maintain energy but it's a false economy. It may seem to create a rush of energy but it will leave the body feeling lethargic rather quickly. 

Imbalanced blood sugar leads to poor concentration too. Snacks that are low in sugars and have protein and good fats will create a steady supply of energy. Instead choose plain nuts, a piece of cheese on oat cakes, a boiled egg, a slice of wholemeal toast with peanut or almond butter.

Try to eat at least one portion of dark green leafy vegetables every day (broccoli, kale, spinach). They are rich in vitamins K, B6, lutein and beta carotene that support memory and concentration.

Have a portion of berries every day, too (blueberries, raspberries, strawberries). They are rich in a type of plant flavonoid called anthocyanidins which also help memory/cognition. Berries are also a very low sugar fruit option. Snacking on blueberries doesn't raise blood sugar like a portion of grapes would.

Choose nuts and seeds over crisps. All types from Brazil nuts to walnuts and also seeds like pumpkin to sunflower seeds provide a good source of brain friendly fats, a good source of protein, fibre to help keep your gut healthy and minerals like magnesium and zinc that help to keep the body calm and support the stress hormones.

And remember to breathe deeply! When we are stressed we tend to breathe shallowly which can increase anxiety as the body holds on to carbon dioxide. Take a few breaks throughout the day to breathe deeply and slowly into the abdomen. Not only does the body feel calmer but it also energises the brain.

For more information on nutrition and health please visit  https://www.peytonprinciples.com.