Tuesday 23 May 2023

SEVEN BRO7HERS Adds Brand New Lager to Its Core Family Range

SEVEN BRO7HERS BREWING CO is launching its first ever Helles Lager, the new beer will sit proudly in the family core range.

Their Helles Lager is set to rival the best in the business, the new offering and promises to be perfect pint for lager lovers ready to kick back in the beer garden this summer.

Available in 330ml cans and on tap in the brothers SEVEN BRO7HERS BEERHOUSES, this 4.6% ABV beer is an ideal refreshing summer time drink.

It's a bright, golden lager, with a rich nutty sweetness. You'll find notes of lightly toasted bread, harmonious malts, and zippy bubbles with each sip. The beer promises to be both satisfying and moreish.

Keith McAvoy, CEO of SEVEN BRO7HERS BREWING CO, said: “We believe it's vital our core range remains fresh and relevant, so we've given it a small shake up based on consumer trends and our  customer feedback.

“Helles Lager is growing rapidly popular as the UK's go-to session beer, and it's exciting to put our spin on it as we evolve our core range of beers.”

Helles Lager is available via SEVEN BRO7HERS brand new web shop for £2.20 per can, or in multiple buy bundles. The lager is also available to hospitality and bar trade via the buying team.

The brewery was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad's home-brewing in their cellar at home.

The brothers currently run successful beer houses in Middlewood Locks and MediaCityUK in Salford, Ancoats and Liverpool. They also operate a taproom bar in the brewery and a pop-up at Kampus in Manchester City Centre. In July 2020 they opened their partnership bar at Manchester Airports new T2 Departure Lounge. The beer is available on tap at all these sites.

https://www.sevenbro7hers.com/products/helles-lager

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