That's the Ticket! Ticket makes its low alcohol debut with refreshing lemongrass beer

There was never any question, lemongrass would be the new heroic ingredient when Ticket launched its eagerly anticipated low alcohol lager; a fragrant, tropical grass admired for its welcome presence in Southeast Asian cuisine (broths, curries, marinades and even delicious tea infusions) yet perfectly adept at making the transition to flavourful, non-alcoholic beer.

Looking past its uniquely refreshing taste and distinct uplifting benefits, lemongrass has an enviable reputation for amplifying the wow factor in other 'hero' ingredients, which in Ticket's case is saffron.

As with its pale ale before, Ticket is all about creating a meticulously crafted non-alcoholic beer that perfectly mirrors the tastes, aromas and mouthfeel associated with everyday beers, but at less than 0.5% ABV. 

Besides creating refreshing, well-rounded craft beers, Ticket's other priority is actively championing ingredients which have added health and wellness benefits.  Lemongrass is universally admired for tackling digestive issues (gastrointestinal problems) including cramps and gastric ulcers.

Faeghe Solemani, who is Ticket co-founder feels very strongly that its perfectly plausible for any well-balanced recipe to simultaneously champion great taste and functional benefits. Faeghe said: "Like saffron before it, lemongrass has a proud track record in medicinal & wellness circles; in this particular instance supporting good immune health and digestion.  

"It's a clean, lingering flavour and scent readily associated with far-flung holidays, full spread BBQs and lazy summery weekends, which is why we wanted to launch our feelgood lager at the very beginning of summer, not simply to provide greater non-alcoholic choice but also to show that we're anything but a one-way ticket."

T-cket.co.uk 

The RSP is £2.99.

Ticket - a Truly Differentiated, Low-No Beer That's Championing the Functional & Flavour Benefits of Saffron

As the most expensive spice in the world, it's fair to suggest anyone who dabbles with saffron would have to be absolutely convinced by the various compelling health benefits of this mineral and vitamin rich ingredient.  

The UK Low/no category is growing as more and more consumers seek to either curb or abstain from alcoholic consumption, either as part of either a healthier living, evolving lifestyle or saving money agenda.

The simple reality is growing numbers of millennials no longer see alcohol to be a lynchpin of their health-conscious lifestyles, opting instead for regimes of light yet fulfilling functional foods, gyms and active outdoors existences.

Ticket pale ale is a young craft beer provider and low/no trail blazer whose unique pale ale with its distinct saffron twist was recently shortlisted to make the finals of this year's free-from awards

Such is the proliferation of best-in-class, low/no beers and wines that it is becoming increasing tough to differentiate a beautifully balanced low/no craft beer from its everyday alcoholic peers. 

Says co-founder Ali Porushani: "Ticket Pale Ale is based on a traditional non-alcoholic Persian pale ale that was once very popular in old-school Iran, a beer famed for its meticulous small batch production and the use of best-in-class, locally sourced Persian saffron. 

"As with so many spheres of food and drink, an increasingly cluttered marketplace means it isn't easy to stand out, although latest trade feedback suggests distinctive flavour profiles, exoticness & inbuilt functional benefits are key drivers when differentiating 'category heroes' from 'support cast' beverages."

Ticket pale ale involves pairing saffron with floor-malted barley to produce something that is genuinely refreshing and distinct.  

The increasingly well-appreciated functional benefits associated with saffron means it provides a worthy substitute for alcohol in terms of positively affecting people's moods and energy levels, combining a beneficial mood lift in tandem with a truly refreshing drinking experience.

 One of the leading lights of Alcohol Change certainly thought so with his recent upbeat review of Ticket's first foray into UK craft beers.

 "After tasting (quite literally) hundreds of alcohol-free drinks, we've come to one conclusion: if you're going to make a beer with no alcohol, it must be something else to make it really memorable. This Ticket pale ale certainly has that. Uniquely (we think) it's made with saffron and lavender.

"It comes in a great looking bottle: in purple and gold with a swirling pattern like electromagnetic waves. The saffron gives the beer a striking yellow hue like no other. There are plenty of citrusy hops and the lavender adds extra floral notes. It may be a bit too much if you're looking for a straightforward light beer – it's definitely one for those who appreciate a flavour-packed pale ale."

But there's more! Later this summer Ticket will be launching their second low-no proposition, which is an equally special lemongrass infused lager.

t-cket.co.uk