Indulgence Redefined: Moi by Mademoiselle Desserts Launches Mini Beignets

In the realm of culinary delights, few things evoke as much anticipation and satisfaction as the unveiling of a new delicious dessert. And when it comes to desserts, Mademoiselle Desserts has long been a name synonymous with excellence and innovation. 

This time, they've outdone themselves with the launch in the UK of their latest creation: Mini Beignets under the brand name "Moi."

As lovers of all things sweet, we're always on the lookout for the next big thing in the dessert world. So, when news broke of Moi's Mini Beignets hitting the shelves, we couldn't wait to sink our teeth into these delectable treats.

For those uninitiated, beignets are a beloved treat hailing from France. Traditionally, they are deep-fried doughnuts, light and fluffy on the inside, with a crispy exterior, and generously dusted with powdered sugar. However, Mademoiselle Desserts has taken this classic French delight and given it a modern twist with their Mini Beignets.

The first thing you notice upon opening a pack of Moi Mini Beignets is their petite size. These bite-sized wonders are perfect for popping into your mouth for a quick burst of sweetness or for sharing with friends and family as an irresistible treat.

But don't let their size fool you; these Mini Beignets are big on flavour. Each bite is a symphony of textures and tastes, with the delicate crunch giving way to a pillowy softness inside. And the best part? They come in a variety of flavours to suit every palate.

Available flavours include Hazelnut & Cocoa, Red Fruits, Apple, and Speculoos, so there's a Mini Beignet for everyone. And thanks to Mademoiselle Desserts' commitment to using only the finest ingredients, you can taste the quality in every bite.

One of the things that sets Moi Mini Beignets apart is their versatility. Whether enjoyed on their own with a cup of coffee or incorporated into your favorite dessert recipes, these little delights are sure to elevate any culinary creation.

But it's not just the taste and versatility that have us singing Moi Mini Beignets' praises; it's also their convenience. Perfect for on-the-go snacking or as a quick pick-me-up during a busy day, these Mini Beignets are a game-changer for anyone with a sweet tooth.

In a world where indulgence is often synonymous with guilt, Moi Mini Beignets offer a guilt-free way to satisfy your cravings. With their miniature size and portion-controlled packaging, you can enjoy these little luxuries without worrying about overindulging.

So, whether you're a die-hard dessert aficionado or simply someone looking to treat themselves to something special, Moi Mini Beignets are a must-try. With their irresistible flavour, convenient size, and guilt-free indulgence, they're sure to become your new favorite sweet treat.

https://www.mademoiselledesserts.com/int/about-us/moi-by-mademoiselle-desserts/

Enjoy Vegan Offerings at DUNKIN’ UK

Special for Veganuary, DUNKIN’ UK has announced a lineup of vegan friendly donuts that will make your taste buds dance with joy.

Original Glazed – All Vegan: A classic reborn, now completely plant-powered. It's the OG glaze with a compassionate twist. RRP: £2.35 

Boston Crème - All Vegan: Dive into a sea of creamy bliss without a drop of dairy. This Boston Crème, a UK favourite, is flavour-packed adding layers of decadence! RRP: £2.35 

Strawberry Rainbow - All Vegan: Experience a pop of strawberry goodness in every bite without compromising your vegan values. RRP: £2.35 

DUNKIN’ will be helping you put the win back winter and soften any blows your wallet suffered this holiday season with some great deals! 

And until January 31st, enjoy £2 Small Espresso Beverages, made with the 100% Arabica Beans All day, Everyday. Whether you're a Latte lover, Cappuccino connoisseur, Americano aficionado, Flat White fanatic, or Macchiato maniac—DUNKIN’ has your back, hot or iced.

Have the best of both worlds with DUNKIN’ UK’s All day, Everyday Combo Deal from just £3.90 in London for a small espresso beverage and any donut - £3.50 outside of London. 

Bulk Donut Deals including Buy 5 Get 1 Free, Buy 9 Get 3 Free, Buy 14 Get 10 Free across all varieties.

Find your nearest DUNKIN’ store here https://dunkin.co.uk/store-locator.

Shoppers a-dough Asda's Affordable Viral Cake Shop Donuts

Social media users are raving about Asda’s affordable Cake Shop donuts, with users tagging friends and family members, sharing their excitement online. 

With a baker's dozen (13!) of utterly delicious flavours to choose from, prices start at just £1.20 for one or shoppers can mix and match, cheaper than the high-street leading donut shop.

Available in selected stores and rolling out to more, so please watch out for them.

Since the donut displays arrived in selected Asda stores, with more stores landing them later in the month, the donuts have taken centre stage on social media with countless likes, comments, shares and users tagging their friends and family members in excitement. Others have been highlighting just affordable they are, too!

Flavours include Birthday Cake Filled Donut, Rocky Road Filled Donut and Jaffa Chocolate Filled Donut and cost just £1.20 for one or mix and match any 3 for £2.50 or 6 for £4.50, the deal is a no-brainer for any true donut lovers. Social media users have been saying: “looks good and much cheaper than a Krispy Kreme,” and others saying they look nicer than the leading donut shops offering too.

Others said: “omg doughnut heaven 🍩” whilst another exclaimed: “Wow, these donuts sound like a game changer!... And at these prices, how could anyone resist a box of six? Count me in! 🍩” Others said: “Gonna be our new obsession,” “Doughnut queens unite” and “i need to try them all!”

Shoppers can’t wait to try them , with countless users tagging their friends across social media posts: “look at this! 😍 need to try them xx” and asking loved ones: “can we go to Asa plz xx”

What’s more, social media users have taken to celebrating special occasions like birthdays and weddings with donuts rather than 'ordinary' cakes. Some are even saying the Cake Shop donuts would be perfect to use for donut walls at parties.

Even more social media love for the scrummy donuts can be found here - https://www.shooglebox.com/shared-stack/Eb71MEz9FqmKpihRCnTJ/stack/1EqQAf408bd9L0xj37AN/floated

Available in selected Asda stores now, further rollouts soon. DO-NUT miss out on these!

Morrisons is bringing back “More reasons to shop at Morrisons”

Morrisons is bringing back “More Reasons To Shop At Morrisons” including a rework of the iconic jingle.  Created with Leo Burnett, the major new advertising and brand campaign debuted on Coronation Street.  It will celebrate the real and motivating reasons why customers choose Morrisons, in a funny, yet relatable way.   

Following research into Morrisons distinctive brand assets, the campaign will see the return of the “More Reasons To Shop At Morrisons” strapline, which was introduced when Sir Ken Morrison was in charge and still resonates very strongly with consumers despite last being used in 2006. 

The “More Reasons To Shop At Morrisons” jingle also showed a very high level of brand recall and salience in the research and so it's been refreshed with a modern twist, while retaining all the familiarity and nostalgia of the much-loved original.  The visual identity, including the green and yellow colour duo and tree logo also remains central to the new campaign after performing strongly in the background research.

At the very heart of the campaign, a series of seven 20 second adverts focus on a different ‘reason’ to shop at Morrisons in a vox-pop and humorous style, direct to camera.  The down to earth and unmistakably British films all end with the catchy new jingle and highlight Morrisons Market Street counters like the freshly-baked doughnuts (make sure the jam doesn't escape!) the freshly baked bread,  the 100% British meat sold on Morrisons butcher counters, (looked after by qualified butchers) the fresh produce, the ‘iconic’ salad bar and the popular café.

A further ‘reason’ is the new More Card loyalty programme which can be used as a physical card or app and has been trialled in a number of stores over the last few weeks.  Customers will now be able to earn points on selected products and counters in store and online as well as earning five points for every litre of fuel purchased in a Morrisons petrol filling station. (But not franchised filling stations) Once customers have saved 5,000 points, they'll receive a Morrisons Fiver which can be redeemed on a future shop, in store or online.  Morrisons programme of market leading exclusive offers which launched last October for loyalty card members will remain a key feature of the new scheme. 

Rachel Eyre, Morrisons Chief Customer and Marketing Officer, said: “Besides the launch of the new loyalty programme, we're also very thrilled to announce our new brand campaign, “More Reasons To Shop at Morrisons”. 

"Our customers tell us there are so many distinctive and motivating reasons to choose Morrisons, such as helpful tips from our expert butchers and fishmongers, our commitment to British meat and produce or our fan-favourite freshly baked doughnuts, and so despite not being used for a long time, “More Reasons” still really resonates. 

“We’ve brought it back in a major new campaign which has had marketing effectiveness front and centre throughout the whole planning and development process, across creative and media. The result is a campaign which celebrates customers' real reasons for choosing Morrisons, in a funny and relatable way. And yes - even the iconic jingle is back!”

Mark Elwood, Executive Creative Director at Leo Burnett, said: “I’m so excited about this brand campaign. “More reasons to shop at Morrisons” and the accompanying ‘jingle’ are both iconic. Bringing back both for a new audience is a total pleasure, with a new brand identity to boot. This campaign highlights the real reasons that our customers shop at Morrisons, time and time again. It’s a funny human campaign that will hopefully be something that resonates with the nation.”

The adverts were directed by Tom Speers of Smuggler and will feature on network TV spots that include Coronation Street, Emmerdale and Britain’s Got Talent. In addition, and in partnership with ITV, the broadcaster’s continuity announcer will be adding a note on how much they love the jingle to their regular update on scheduling across the weekend of 27th May.

The wider campaign will run across TV, radio, press, digital display, social media and out of home as well as in Morrisons stores and online, with media planning and buying led by Wavemaker. 

Sian Runnacles, Client Managing Director at Wavemaker UK, said: “More reasons to shop at Morrisons” ran for nearly 20 years, it captured everything that made Morrisons so distinctive.  We’re extremely excited to be bringing it back, celebrating all the reasons why customers across the UK love what Morrisons has to offer. We’re creating a grand entrance for its return, whilst ensuring the length and breadth of Britain get a deeper understanding of what makes Morrisons great.”

Kickstarting on launch day, an advertising roadblock will ensure everyone ‘catches’ the jingle. Featuring channel takeovers of The Global Traffic Network, the Daily Mail, and Twitter, the campaign will reach nearly 50% of the UK within the first 24 hours.

(EDITOR: I think most older customers still unconsciously hum that jingle when they shop at Morrisons. I know I do! I had no idea that it's not been used by Morrisons for 17 years.)