Celebrating International Pineapple Day: A Tribute to the Tropical Delight

Every year on 27th June, pineapple enthusiasts around the world come together to celebrate International Pineapple Day. 

This vibrant, tropical fruit, with its distinctive spiky crown and sweet, tangy flesh, deserves all the fanfare it gets.

Whether you're a fan of its refreshing juice, its versatility in culinary delights, or simply enjoy its aesthetic appeal, there's no denying the pineapple's charm.

A Brief History of the Pineapple

The pineapple, scientifically known as Ananas comosus, hails from South America. It was first encountered by Europeans when Christopher Columbus arrived in the Caribbean in 1493. 

So enamoured were the explorers by this exotic fruit that they brought it back to Europe, where it quickly became a symbol of luxury and hospitality.

 Growing a pineapple in the temperate climates of Europe was a difficult and expensive endeavour, making it a prized possession among the wealthy.

Pineapple in British Culture

The pineapple's influence reached British shores during the 17th century. It became a status symbol, often seen adorning the homes of the elite. Today, remnants of this pineapple mania can be spotted in various architectural details, such as gateposts and finials, symbolising warmth and welcome.

The Culinary Versatility of Pineapple

Pineapples are a true kitchen chameleon. They can be enjoyed fresh, grilled, or roasted. Their natural sweetness pairs beautifully with savoury dishes, making them a key ingredient in sweet and sour recipes, salsas, and salads.

Pineapple Upside-Down Cake: This retro British classic is a testament to the pineapple's versatility. The caramelised pineapples atop a buttery sponge cake create a delightful contrast in textures and flavours.

Hawaiian Pizza: Though a contentious topic, the addition of pineapple to pizza has its dedicated fans. The sweet pineapple chunks juxtaposed with salty ham and melted cheese create a unique taste experience that's hard to forget.

Pineapple Chutney: A perfect accompaniment to cheeses and cold meats, pineapple chutney adds a sweet and tangy kick to your palate.

Health Benefits of Pineapple

Beyond its delectable taste, pineapple boasts numerous health benefits. It's packed with vitamins, particularly vitamin C, which supports the immune system. Pineapples also contain bromelain, an enzyme that aids digestion and has anti-inflammatory properties. This fruit is also a good source of manganese, which is vital for bone health.

Fun Ways to Celebrate International Pineapple Day

Host a Pineapple-Themed Party: Decorate with pineapple motifs, serve pineapple-infused drinks and dishes, and enjoy tropical music.

Try a New Recipe: Experiment with a new pineapple recipe, whether it's a dessert, a main course, or a refreshing beverage.

Plant a Pineapple: If you have a green thumb, why not try growing your own pineapple plant? It's a fun and rewarding project.

Learn the History: Dive into the fascinating history of the pineapple and its cultural significance around the world.

Conclusion

International Pineapple Day is more than just a day to enjoy a delicious fruit; it's a celebration of a cultural icon with a rich history and a host of benefits. Whether you indulge in its sweet juiciness, incorporate it into your meals, or simply appreciate its beauty, take a moment on 27th June to honour the wonderful pineapple. Cheers to this tropical delight!

So, how will you be celebrating International Pineapple Day? Share your ideas and join the global festivities in honour of this extraordinary fruit.

Meet Isla the future of freshly prepared fruit in mere seconds

iSqueeze the fruit juicing masters, has added striking Isla to its portfolio of self-service technology, a machine which slices a whole pineapple in seconds, boxed up fresh in front of customers eyes. 

Always pushing the boundaries of innovation to provide ‘health for the nation,’ the future of fresh fruit is here.

Isla, meaning Island in Spanish, is set to bring its exotic fruit to shoppers to transform the way people consume natural pineapple. Gone are the days of  pre-packaged fruit hanging around on the shelf, instead iSqueeze is serving up machine cut and prepared pineapple on the premises to guarantee ultimate freshness.

The new machine recently launched into Jempson’s, prepares a whole pineapple in just 15 seconds! First the crown is removed, followed by the peel and the core of the pineapple, before being packaged in a fully recyclable cardboard box to enjoy anywhere in slices, chunks or sticks! 

The machine is adaptable to varying sizes of fruit, thus meaning retailers will get the most out of their pineapples. Customers will also be quids in, as one whole pot of pineapple 600g (on average) will retail for just £3.49 whereas pre-cut pineapple is sold at £2.30 (on average) for 300g. Pineapple should be kept refrigerated and consumed within three days.

Who said sliced bread was the best thing? iSqueeze has now gone one better with the juiciest fruit money can buy, prepared on the spot, offering businesses a reason to keep shoppers coming back! Isla is compact, comprising a single block, to guarantee that it remains sealed to prevent contamination.

Customers won’t be able to miss Isla with its vibrant yellow exterior, to make people thirsty for exotic juice-filled fruit pieces just by looking at it! And what’s more supermarkets can customise machines to fit in with an establishment’s identity, with bespoke graphics and stickers to match the aesthetics of any location.

Pineapple slicing machine Isla continues iSqueeze’s mission to bring health to the nation adding to its existing range of products including fresh juice machines, premium blenders, smoothie makers, and slush machines. The brand is pioneers of providing healthier vending machine choices suitable for everyday consumption unlike the more traditional confectionary vending options on the market. 

iSqueeze has installed machines in retailers across the UK, including convenience stores, supermarkets, cafes/restaurants, gyms and more. Leading partners include Jempson’s, Asda, Sainsbury, Co-Op, Euro Garages, Costcutter, Spar, Nisa stores and many more.

15 seconds and a whole pineapple later, Isla will be shoppers new best friend for healthy convenience.

To learn more please visit https://isqueeze.co.uk/isla-pineapple-slicer

 

Pineapple Pale from SEVEN BRO7HERS Brewing is an idea Summer Drink

SEVEN BRO7HERS BREWING CO is launching a Pineapple Pale Ale for Summer 2023 exclusively in ASDA stores.

The Salford-based brewery will hit shelves from May 25th with its fruity 440ml pale as part of the supermarket's seasonal rotation on craft beers. The new beer will join the brewery's popular Juicy IPA which has been permanent fixture in stores since 2021.

The Pineapple Pale Ale will be available in 280 of ASDA stores across the UK, RRP £3.00. Ready for BBQ season, this beer is a fruity explosion. At 5% ABV, it packs a nifty and tangy pineapple punch, perfect for drinkers who are looking for a light and fresh drink.

The vegan beer was initially designed by head brewer Jack Dixon as part of a celebration series for the brand in 2021. Back by popular demand, tweaked and reworked for ASDA's dedicated customer profile, the beer will be available until November.

Jack, who's has been with SEVEN BRO7HERS for in excess of six years, is part of the talented team behind some of the company's most exciting brews, including the Kellogg's upcycled cereal beers, and the award-winning Honeycomb Pale Ale which has also featured instore as an ASDA special.

CEO of SEVEN BRO7HERS BREWING CO, Keith McAvoy said: “The launch of Pineapple Pale Ale in ASDA really speaks to the talent of our brewing team, its fresh, fun, and sessionable, perfect for summer drinking. We're proud to see it revisited, the recipe reworked to be the best it can be and ready for ASDA shoppers.

“To see another of our special edition range appear in ASDA stores is a great moment for our business. As one of the UK's biggest superstores, it's a fantastic platform for customers to explore all SEVEN BRO7HERS has to offer and makes craft beers more accessible for everyone. In a tough climate for the beer industry, this is a win for our brand and supports our growth.”

In March, SEVEN BRO7HERS collaborated with ALDI to produce two unique beers for the discount retailer. The Watermelon Pale Ale and Passion Fruit Pale Ale, under the 'Hop Foundry' banner, are now available in 850 ALDI stores all over the country.

This month the brewery has also launched its first 'Helles' lager, adding it to its core range. The beer is aimed at appealing to everyone who loves to drink a lager and rivals the best in the business, it's now available via the brand's new redesigned webstore and trade buyers.

SEVEN BRO7HERS BREWING CO was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad's home-brewing in their cellar at home. In January 2023, the brewery joined forces SIS4RS DISTILLERY putting all 11 McAvoy siblings under one roof in Salford – making SEVEN BRO7HERS BREWING CO home to largest alcohol family business in Europe.

In the last two years SEVEN BRO7HERS has significantly grown its listings portfolio. The brewery is also currently listed select Co-Op & SPAR stores, Booths Supermarket and Amazon.

https://www.sevenbro7hers.com

www.asda.com