The brand's track record for putting quality, taste and choice back into the mixer aisle now sees them expand beyond carbonated mixers for the first time, to offer cocktail lovers more choice in this exciting, fast-growing category.
Cocktail consumption has been skyrocketing in bars and restaurants since reopening post-Covid, with the market doubling in value over the past year.12 months.
But consumers thirst for cocktails doesn't stop as they leave the bar. While the more adventurous will continue to treat themselves at home and shake from scratch, many are still put off by the quantity of ingredients required as well as by the time, effort and knowhow needed to recreate their favourite cocktails.
But thanks to Fever-Tree's new range, consumers no longer have to squeeze copious amounts of limes or buy niche liqueurs and syrups that end up being half used and gathering dust in the back of a cupboard.
Using only the finest naturally sourced ingredients including zesty limes from Mexico, Italian Blood Oranges and Kenyan coffee beans, Fever-Tree have created the ideal mixer bases to create fantastic, delicious cocktails. All that's left for the consumer to do is combine them with their favourite brand of rum, vodka or tequila and delight their friends and families with the very best quality cocktails, with no degree in mixology required!
Said Rose Cottingham, Head of Innovation at Fever-Tree: “We know our consumers love the idea of re-creating an 'at bar' experience at home nowhere more so than with a premium G&T but when it comes to cocktails they can often be put off by feeling they don't have the knowhow or struggle to replicate the quality and taste of what is on offer in their favourite bar or pub.
"We have spent many months and countless hours refining our new cocktail range, ensuring we have arrived at three fantastic mixers that will give consumers the confidence to create enticing and sophisticated cocktails with ease.
After all, we know cocktails are the perfect way to elevate any occasion, so we wanted to create something for consumers which meant they could spend less time worrying about the drinks and more time enjoying them with friends and family.”
Fever-Tree cocktail mixers:
Espresso Martini - Made with the finest Kenyan Coffee extracts with notes of vanilla. Simply add vodka and shake over ice, for a rich and smooth Espresso Martini.
Classic Mojito - For a zesty & refreshing Mojito, we've combined the finest Mexican Limes with fresh Moroccan Mint. Simply add rum and plenty of ice and stir for a mojito in minutes,
Classic Margarita - Crafted with the finest Mexican Limes blended with juicy Italian Blood Orange & delicate Scottish sea salt. Simply add tequila and shake or stir over ice for a deliciously zesty & authentic margarita.
Available nationwide in Sainsburys, Waitrose and online at Ocado. RRP £4.50 for 500ml.
What is the Fever-Tree story?
Back in 2005, Fever-Tree co-founders Charles Rolls and Tim Warrillow pioneered the premium mixer category, bringing choice, quality, and excitement back into the category.
They travelled to the ends of the earth to source the finest ingredients, including quinine from the border of Rwanda/Democratic Republic of Congo, ginger from the Ivory Coast, India and Nigeria, and lemons from the slopes of Mount Etna, Sicily.
Fever-Tree is now the world's leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution to almost 80 countries worldwide. The company sells a range of carbonated mixers to hotels, restaurants, bars, cafes, and retailers.
Fever-Tree was recently voted as the bestselling and top trending mixer brand by Drinks International for the ninth year running.
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