A fresh approach to traditional calvados, Avallen is unusual in that it's climate positive, this is due to the spirit being made with nothing but apples, water, and time. Each bottle of Avallen removes 2.82kg of carbon dioxide from the atmosphere.
Given that bees are a key part of the pollination process required to grow the juicy apples Avallen is made from, there's no better time for Avallen to launch an awareness campaign than World Bee Day.
The activation will highlight just how vital these fuzzy little winged warriors are; without bees, there would be no cocktails, no pizza, the coffee industry would collapse, and beyond that life would be very difficult indeed.
So to do this, Avallen is engaging bars and hospitality venues up and down the country to serve a special cocktail for World Bee Day. For every cocktail sold, £1 will be donated to the Bumblebee Conservation Trust by Avallen, to champion the protection of the mighty bumblebee, help restore their habitats, and ban harmful neonicotinoids.
Avallen will also provide one bottle of stock, menu design and printing support, and sustainability training for bar teams, as well as promotion across their own channels.
It's an overlooked fact the humble bumblebee is vital to the pollination of many plants which only release pollen to the exact vibration of a bumblebee. If bumblebees die out due to agricultural intensification, then many spirits would also disappear. There would be no potatoes for vodka, grapes for brandy or botanicals for gin. And that's before we even mention the demise of the fruit mixers.
Avallen have suggested a number of cocktails set to tantalise customers, featuring twists on classic drinks like the Forbidden Fruit Martini which is a riff on the popular Pornstar Martini and the Avallen Espresso. There's even a spritz option to serve in sunny, alfresco spaces. Bar teams are also being encouraged to get creative themselves and design their own Avallen calvados based cocktails.
On top of raising awareness on behalf of the bees, the campaign will introduce consumers to a more conscious way of drinking. By choosing to drink Avallen, consumers aren't just saving the bees, they're also improving the planet's biodiversity and battling climate change. Quite an achievement for merely sipping a cocktail.
Tim Etherington Judge said of the campaign: “World Bee Day is an exceptional opportunity for us to raise awareness of why wild bees are so important and how spirits that support biodiversity need to be the future of drinks.
"What better way to do that than to let people taste Avallen and understand that great tasting products can still be planet positive and do a bit of good. Every person can help increase wild bee populations by simply dead heading flowers to encourage more blooms or getting involved in No Mow May. Small steps like this can make a huge difference- as well of course as drinking sustainable, bee friendly spirits.”
To find out how to get involved get in touch with tim@avallenspirits.com or keep your eyes peeled for the activations taking place in venues nationwide from Saturday 20th May.
What venues are already booked to participate?
Participating venues to date (more being added every day):
Filthy XIII Bristol, Amolfini Bristol, Tom Thumb Newquay, Scarlett's Hotel Newquay, STERLING Bar Manchester, Ugly Butterfly St.Ives, Cornwall, Eve Bar London, The Longstore Truro, Cornwall, The Library, Bristol, Hoot the Redeemer Edinburgh, Hey Palu Edinburgh, Gleneagles Townhouse Edinburgh, Common's Club, Virgin Hotel Edinburgh, The Walcot Bath, Henrock Windermere, Bartender's Lounge Aberdeen, Lab 22 Cardiff.
Avallen Spirits is a Climate Positive company with the environment at its core. Made from nothing but apples, water and time, Avallen calvados is completely natural with no additives or added sugar. Avallen's liquid is fresh, fruity, and proudly apple forward in its flavour profile which is aged in French oak barrels for 2 years. Avallen is now also available in a paper bottle – one of the first spirits to take this bold, sustainable move. Far more robust than glass and six times lighter, weighing in at just 82 grams, this bottle significantly reduces the brand's carbon footprint, with each bottle being no less than six times lower in its carbon footprint than the average glass alternative.
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