Why Now Is the Perfect Time for Brewers to Experiment: Defying Tradition in the Beer World

The world of beer is undergoing a significant transformation. From small craft breweries to larger, more established brands, the time has come for brewers to break free from tradition and start experimenting with bold, new ideas. 

In a market where consumers are increasingly seeking out unique flavours and unconventional styles, sticking to the old, established order is no longer enough to capture attention or stand out in the crowd.

Whether you’re a small independent brewer or part of a larger brewing company, embracing innovation and experimentation can open up exciting opportunities to attract new audiences, push creative boundaries, and redefine what beer can be. 

Here’s why now is the perfect moment to make experimental beers that defy the old rules of brewing.

Changing Consumer Tastes

Beer drinkers today are more adventurous than ever before. No longer content with simply choosing between lagers and ales, they are on the lookout for distinctive, memorable experiences. Consumers are willing to explore unconventional ingredients, experimental brewing methods, and fusion styles that blend flavours from different parts of the world. The success of sour beers, barrel-aged brews, and hybrid styles like milkshake IPAs are clear indicators of this trend.

This shift towards curiosity and open-mindedness has created an ideal environment for brewers to experiment. Whether it’s adding unexpected ingredients like spices, fruits, or even coffee, or trying new fermentation techniques, there’s now an appetite for beers that push boundaries. Consumers are eager to taste something new, and brewers who take risks are more likely to capture their imagination.

The Craft Beer Movement: A Hotbed of Innovation

The craft beer movement, which has exploded in popularity over the last decade, has paved the way for experimental brewing to thrive. Small, independent brewers have been at the forefront of innovation, creating beers that challenge traditional styles and expectations. These brewers have proved that there’s room in the market for creativity, turning once-niche styles like hazy IPAs and barrel-aged stouts into mainstream sensations.

Larger breweries, once more risk-averse, are now realising the importance of keeping up with the craft beer revolution. To stay relevant in this evolving market, even established brands are beginning to experiment with small-batch releases, seasonal brews, and collaborations with craft brewers. The walls between “craft” and “mainstream” are crumbling, and innovation is being embraced across the board.

Breaking Free from Tradition

For centuries, beer styles have followed fairly rigid guidelines. A stout should taste like a stout, a lager like a lager, and so on. However, these boundaries are increasingly being blurred as brewers combine different brewing traditions and experiment with unconventional approaches.

Now is the time to move beyond the idea that beer needs to fit neatly into predefined categories. Brewers can mix elements of different styles or borrow techniques from other sectors, like winemaking or distilling, to create new, hybrid beers. For example, the trend of "pastry stouts" has brought dessert-like flavours to traditionally strong, dark beers, while "brut IPAs" take inspiration from Champagne to deliver a dry, crisp finish in a beer.

By breaking free from these traditions, brewers can redefine what beer is and open up a world of new possibilities.

Pushing Sustainability Through Innovation

In addition to consumer demand for exciting flavours, there’s also a growing awareness around sustainability. Experimentation in brewing is not just about taste—it’s also about finding more sustainable and ethical ways to produce beer. Brewers are increasingly looking for ways to reduce their environmental impact, whether through sourcing local ingredients, reducing water usage, or finding creative ways to repurpose waste materials.

By experimenting with alternative ingredients or sustainable practices, brewers can appeal to a more eco-conscious audience. Whether it’s using surplus bread to brew beer or experimenting with ancient grains that require less water, these innovations can set brewers apart while making a positive environmental impact.

Collaborations: The Power of Creative Synergy

One of the most exciting developments in modern brewing is the rise of collaborations between brewers, both large and small. When brewers come together to create experimental beers, they can combine their expertise and push each other to think outside the box. These collaborative brews often result in beers that are more daring, inventive, and complex than what either brewer might create alone.

Collaborations also create a buzz in the beer community, attracting attention and drawing in drinkers who are eager to try the results of two (or more) brewing minds coming together. They also provide an opportunity for smaller brewers to work with larger brands, reaching new audiences while maintaining their independent identity.

Embracing Experimentation: What’s Next?

For brewers, the possibilities of experimentation are nearly endless. Here are just a few areas where brewers are already pushing the boundaries—and where future innovation is likely to continue:

Unconventional Ingredients: From tropical fruits to spices, chilli peppers, or even seaweed, brewers are exploring new flavours and creating beers that challenge the traditional palate.

Barrel-Aged and Wood-Influenced Beers: Ageing beer in barrels traditionally used for spirits like whisky or rum creates rich, complex flavours. Brewers are also experimenting with different types of wood to impart unique tastes into their brews.

Wild Fermentation: While traditionally seen as risky or unpredictable, wild fermentation is becoming more popular as brewers embrace the complexity it can bring. The use of wild yeasts, like Brettanomyces, can create beers with funky, sour, or fruity characteristics.

Alcohol-Free Innovation: With the rise in demand for low and alcohol-free options, brewers are experimenting with how to produce beers that retain full flavour without the alcohol. These beers are no longer afterthoughts but are being crafted with the same creativity and care as their higher-ABV counterparts.

Conclusion

For both small craft brewers and larger, established breweries, now is the time to embrace experimentation. Consumer tastes have evolved, with more people seeking out exciting, unconventional beers that break away from the old, established order. The craft beer revolution has opened up opportunities for innovation, and the market is ripe for brewers who are willing to take risks.

By experimenting with new ingredients, brewing techniques, and sustainable practices, brewers can not only satisfy the growing demand for unique and adventurous beers but also redefine what beer can be. Whether you’re a small independent brewer or part of a larger brand, now is the perfect moment to break free from tradition and start creating the next wave of experimental beers that will captivate drinkers for years to come.

Hosting Cake and Ale (or Cake and Coffee) Parties to Raise Funds for Charity

One of the most enjoyable ways to support a charitable cause is by hosting a cake and ale (or cake and coffee) party. 

These events combine the delightful simplicity of a good cup of coffee, a refreshing ale, and a slice of cake with the powerful impact of fundraising for those in need. 

If you're thinking about organising a charity event, a cake and ale or coffee party can be a low-cost, highly engaging way to bring people together for a good cause.

Why Cake and Ale or Coffee Parties?

Unlike more formal fundraising events, a cake and ale (or coffee) party has a casual, welcoming vibe that encourages community participation. There’s something universally appealing about gathering over homemade bakes and drinks. It doesn’t require a great deal of planning, and the relaxed atmosphere allows guests to connect with each other and learn more about the charity you're supporting.

It’s also an accessible way for anyone to contribute. Many people may shy away from large donations but feel comfortable offering a smaller sum in exchange for something tangible – in this case, a delicious slice of cake or a refreshing drink.

Planning Your Cake and Ale or Coffee Party

To ensure your fundraising event is a success, it’s important to consider a few key points during the planning phase.

1. Set a Date and Location

Choose a date that works for your community. If it’s a work or school-related event, weekends are often the best time. A central, easy-to-access location is crucial. Consider hosting it at home, a community centre, or a local pub or café, if they’re willing to donate the space for the cause.

2. Create a Menu

While cake is the star of the show, you don’t need to stop there. Offer a variety of cakes and bakes to suit different tastes and dietary requirements. Whether it's classic Victoria sponges, rich brownies, gluten-free options, or even savoury bakes, variety will help attract more attendees. Pair the cakes with a selection of drinks—tea, coffee, and perhaps, ale for a more traditional touch.

If you have baking talents within your community, encourage friends or family to contribute cakes. The more, the merrier!

3. Price Your Bakes

Pricing can be tricky, but the goal is to raise as much money as possible while ensuring guests feel they’re getting value for their donation. Consider a suggested donation per slice of cake or a set price for an entry ticket, which could include a couple of slices of cake and a drink.

Alternatively, you can have a “pay what you feel” donation system, which can work well if your guests are keen on the cause and feel generous.

4. Involve Your Charity or church

Make sure you promote the charity you are raising funds for throughout the event. You can display posters or banners that explain the charity’s mission and why it is important. Include a donation box for those who wish to contribute more and provide information on how they can continue supporting the charity after the event.

5. Spread the Word

Promoting your cake and ale or coffee party is key. Use social media, local community boards, and word of mouth to get the message out. Create a fun event page or invite your friends and colleagues directly. Emphasise that it's not just about enjoying cakes and drinks, but also supporting a meaningful cause.

Make It Fun and Engaging

Adding some light activities can make the event even more enjoyable. Consider a bake-off competition where guests can vote on their favourite cakes, or hold a raffle or auction to raise additional funds. A quiz or small games can help break the ice and create a more dynamic atmosphere.

The Impact of Your Event

A cake and ale or coffee party might seem like a small event, but it can have a big impact. Even if you’re only able to raise a modest amount, it all contributes to the larger efforts of the charity. Additionally, these events build awareness and community spirit, which can inspire people to take further action for the cause.

Moreover, they can become a recurring event in your community, growing year on year. Whether it's an annual charity bake sale at work or a quarterly neighbourhood coffee gathering for charity, these events can establish a tradition of giving back.

Conclusion

Cake and ale (or coffee) parties are a brilliant way to raise funds for charity while creating a warm, inclusive atmosphere. It’s an opportunity to bring your community together over something as simple as a slice of cake, while making a tangible difference for a cause that matters. With a bit of planning and creativity, your event can become a meaningful, impactful, and enjoyable tradition.

So, roll up your sleeves, get baking, and raise a glass or mug to doing good!

Why You Should Seek Out a Joule’s Pub if You’re in the Midlands

When exploring the Midlands, one of the most quintessential experiences you can enjoy is a visit to a traditional British pub. But not just any pub—a Joule’s pub.

Steeped in history and charm, Joule’s Brewery and its collection of unique establishments offer an authentic taste of British brewing heritage. Whether you’re a local or a visitor, seeking out a Joule’s pub is a must if you’re looking to experience the true spirit of the Midlands.

A Rich Brewing Legacy

Joule’s Brewery has a long-standing tradition that dates back to the 18th century. Founded in 1780 by Francis Joule in Stone, Staffordshire, the brewery quickly gained a reputation for producing high-quality ales. The iconic Joule’s Red Cross symbol became a trusted mark of quality across the region. Although the original brewery closed its doors in the 1970s, Joule’s was revived in 2010, bringing this historic brand back to life with a new brewery in nearby Market Drayton, Shropshire.

Today, Joule’s pubs are a celebration of that rich brewing legacy, offering a unique blend of history, craftsmanship, and community spirit.

Craftsmanship at Its Finest

At the heart of every Joule’s pub is a commitment to quality and craftsmanship. The brewery focuses on producing traditional, unpretentious ales using the finest ingredients and time-honoured brewing methods. Their signature ales, such as Joule’s Pale Ale, Slumbering Monk, and Pure Blonde, are brewed with care and precision, delivering flavours that reflect the true essence of British brewing.

When you step into a Joule’s pub, you can expect not only a perfectly poured pint but also an environment that celebrates the art of brewing. Each pub is designed with attention to detail, combining rustic features, handcrafted furnishings, and cosy interiors to create a warm and welcoming atmosphere. From exposed wooden beams to traditional fireplaces, Joule’s pubs evoke a sense of nostalgia while offering modern comforts.

The Charm of Joule’s Pubs

What sets Joule’s pubs apart is their distinct charm. Unlike many chain pubs that can feel impersonal and generic, every Joule’s pub has its own character. The brewery takes great pride in restoring historic buildings and preserving their unique features, whether it’s a centuries-old coaching inn or a former market hall.

These pubs are often the heart of the communities they serve, offering a gathering place where locals can come together to enjoy great beer, hearty food, and friendly conversation. Whether you’re visiting for a quiet pint after a long walk in the countryside or meeting friends for an evening out, a Joule’s pub offers the perfect backdrop.

A True Midlands Experience

The Midlands is a region known for its rich history, stunning landscapes, and vibrant local culture. A visit to a Joule’s pub is a way to immerse yourself in that local tradition. Many of the pubs are nestled in picturesque villages or historic market towns, making them an ideal stop during a day of exploring the region.

The staff at Joule’s pubs are known for their warm hospitality and love of their local area, so don’t hesitate to ask for recommendations on things to see and do nearby. From walks through the Shropshire hills to discovering hidden gems in Staffordshire, visiting a Joule’s pub is an experience that connects you to the heart of the Midlands.

A Focus on Sustainability

Joule’s Brewery is also committed to sustainability, taking steps to reduce its environmental impact. Their brewery in Market Drayton is designed to be energy-efficient, and they’ve implemented various initiatives to reduce waste and promote eco-friendly practices. By supporting a Joule’s pub, you’re not only enjoying quality beer, but also contributing to a more sustainable approach to brewing.

Great Food and Local Produce

Many Joule’s pubs offer a menu that’s just as appealing as the beer. From classic pub favourites like fish and chips and homemade pies to seasonal specials, the food at Joule’s pubs is hearty and locally sourced where possible. Whether you’re after a light bite or a full meal, the emphasis is always on fresh ingredients and quality cooking.

Pair your meal with one of their handcrafted ales, and you’ve got a perfect combination for a satisfying pub experience.

A Growing Network of Pubs

With pubs in counties such as Shropshire, Staffordshire, and Cheshire, you’re never too far away from a Joule’s pub when you’re in the region.

Conclusion

If you’re in the Midlands and want to experience a true British pub with a strong sense of history, community, and craftsmanship, seeking out a Joule’s pub should be at the top of your list. Whether it’s the perfectly brewed ale, the welcoming atmosphere, or the beautiful surroundings, a Joule’s pub offers an authentic taste of the Midlands’ heritage.

So, next time you’re in the area, stop by a Joule’s pub, raise a glass, and savour the rich history and craftsmanship that have made this brewery a cherished part of British pub culture.

Incidentally their pubs are already taking bookings for Christmas parties.

To learn more and to locate a Joules pub visit https://www.joulesbrewery.co.uk

The Perfect Pint: Matching Beer Styles with Every Course

Beer and food pairing is an art that, when mastered, can elevate your dining experience to extraordinary heights. 

From the crispness of a lager to the richness of a stout, the myriad of flavours found in different beer styles can complement and enhance a wide variety of dishes. 

In this blog post, we'll explore how to match different styles of beers with starters, main courses, and desserts, ensuring your next meal is a true gastronomic delight.

Starters

1. Light Lagers and Pilsners with Salads and Seafood

Light lagers and pilsners, known for their crisp and clean profiles, pair wonderfully with fresh salads and seafood dishes. The beer's mild bitterness and subtle maltiness provide a refreshing contrast to the zesty flavours of a Caesar salad or the delicate taste of shrimp cocktails.

2. Wheat Beers with Spicy Starters

Wheat beers, often characterised by their light body and slightly sweet, fruity notes, are ideal for spicy starters. The soft, pillowy texture of a wheat beer, such as a Hefeweizen, can soothe the palate and temper the heat of spicy chicken wings or jalapeño poppers.

3. Belgian Ales with Cheese Platters

Belgian ales, with their rich and complex flavours, are perfect for cheese platters. The sweetness and spice notes of a Belgian Dubbel or Tripel can stand up to robust cheeses like aged Cheddar or Stilton, creating a harmonious balance of flavours.

Main Courses

1. Pale Ales with Grilled Meats

Pale ales, which have a balanced malt profile and a moderate hop bitterness, pair beautifully with grilled meats. The hoppy notes of an India Pale Ale (IPA) can cut through the richness of a juicy burger or a well-seasoned steak, enhancing the flavours of the meat.

2. Brown Ales with Roasted Poultry

Brown ales, with their nutty and caramel flavours, complement roasted poultry dishes such as turkey or chicken. The beer's maltiness echoes the caramelised skin of the roasted bird, while its moderate bitterness provides a pleasant counterpoint to the savoury meat.

3. Stouts and Porters with Hearty Stews

Stouts and porters, known for their dark, robust profiles and notes of chocolate and coffee, are excellent choices for hearty stews and braised dishes. A beef stew or a slow-cooked lamb shank finds a perfect partner in the rich, roasted flavours of a stout, which can accentuate the depth of the dish.

Desserts

1. Fruit Beers with Light Desserts

Fruit beers, often sweet and tart, pair well with light desserts such as fruit tarts or sorbets. The beer's fruity notes can complement the natural sweetness of the dessert, creating a refreshing end to the meal.

2. Strong Ales with Rich, Creamy Desserts

Strong ales, with their high alcohol content and rich, complex flavours, are an excellent match for rich, creamy desserts like cheesecake or crème brûlée. The beer's sweetness and warmth can mirror the dessert's richness, providing a luxurious finish to the meal.

3. Imperial Stouts with Chocolate Desserts

Imperial stouts, with their intense flavours of dark chocolate, coffee, and roasted malt, are the ultimate pairing for chocolate desserts. A dark chocolate cake or a fudgy brownie finds its ideal partner in an imperial stout, where the beer's bitterness balances the dessert's sweetness.

Conclusion

Pairing beer with food is a journey of exploration and discovery. By understanding the unique characteristics of different beer styles and how they interact with various dishes, you can create a dining experience that is both satisfying and memorable. Whether you're hosting a dinner party or enjoying a quiet meal at home, consider these beer and food pairings to enhance your culinary adventures. Cheers!

Cooking with Beer: A British Perspective

Beer, a beloved British beverage, isn't just for sipping; it can also be a versatile and flavourful ingredient in cooking. 

Whether you're a seasoned chef or a home cook, incorporating beer into your recipes can elevate your dishes, adding depth and complexity. 

Let's explore how you can use beer in your cooking, from classic British pub fare to innovative culinary experiments.

The Basics of Cooking with Beer

Cooking with beer isn't new; it's a tradition that dates back centuries. Beer can be used in various forms, including:

Marinades: Beer tenderises meat and infuses it with flavour. The acidity in beer helps break down tough fibres, making it an excellent choice for marinating beef, pork, or chicken.

Braising and Stewing: Dark ales and stouts are perfect for slow-cooking meats. The beer's rich, malty flavours meld beautifully with ingredients, resulting in hearty, comforting dishes.

Baking: Surprisingly, beer can be an ingredient in baking too. It adds a subtle yeasty flavour to bread and can make cakes and pastries lighter and more moist.

Batter and Breading: Beer batters are famous for their light, crispy texture. The carbonation in beer creates bubbles in the batter, leading to a delightful crunch.

Choosing the Right Beer

The type of beer you use can significantly impact the final dish. Here’s a quick guide:

Lager: Light and crisp, lager is great for batters and light dishes. It adds a subtle flavour without overpowering the other ingredients.

Ale: With its rich, malty taste, ale is excellent for stews, braises, and marinades. It complements hearty dishes like beef stew or shepherd’s pie.

Stout and Porter: These dark beers have robust flavours with hints of coffee, chocolate, and caramel. They are ideal for rich desserts, braised meats, and even chilli con carne.

Wheat Beer: Fruity and spicy, wheat beers pair well with seafood and lighter dishes. They can add a refreshing note to salads and sauces.

Classic British Dishes with Beer

Beef and Ale Pie: A quintessential British comfort food, this dish combines tender chunks of beef slow-cooked in a rich ale sauce. The beer not only tenderises the meat but also adds a deep, malty flavour that complements the flaky pastry.

Beer-Battered Fish and Chips: A staple of British cuisine, fish and chips take on a new level of crispiness when the batter is made with beer. The carbonation in the beer creates a light, airy batter that fries to perfection.

Welsh Rarebit: This traditional dish is a savoury cheese sauce made with ale, poured over toast. The beer adds a slight tanginess and enhances the cheese's flavour, making for a deliciously rich dish.

Guinness Chocolate Cake: For dessert, consider a rich chocolate cake made with stout. The beer adds moisture and depth to the cake, with subtle coffee and chocolate undertones that elevate the cocoa's richness.

Tips for Cooking with Beer

Mind the Bitterness: Beer can impart a bitter taste, especially darker varieties. Balance this with sweetness or acidity in your dish.

Cook with What You Drink: Use a beer you'd enjoy drinking. The flavour will intensify during cooking, so choosing a beer you like ensures you'll enjoy the final dish.

Start Small: If you're new to cooking with beer, start with small amounts and gradually adjust to taste. It's easier to add more than to take away!

Experiment and Enjoy

Cooking with beer is all about experimentation and enjoying the process. It’s a wonderful way to add new dimensions to your cooking and explore different flavours. Whether you're making a hearty stew, a light batter, or even a decadent dessert, beer can be a delightful addition to your culinary repertoire. So, next time you're in the kitchen, don't just pour yourself a pint—consider pouring some into your dish as well!

Happy cooking, and cheers to delicious beery good meals! (Sorry!) 

Brewing Craft Beers and Ales at Home

Brewing your own craft beers and ales at home is a rewarding hobby that combines art and science.

It allows you to create unique flavours tailored to your taste, and it’s a great way to impress your friends at gatherings. Here’s a comprehensive guide to get you started on your home-brewing journey.

Equipment You'll Need

Brew Kettle: A large pot (at least 19 litres) for boiling the wort.

Fermenter: A vessel, usually with an airlock, where the beer will ferment. A 25-litre food-grade plastic bucket with a lid works well.

Airlock and Bung: To allow CO2 to escape without letting contaminants in.

Siphon Tubing and Racking Cane: For transferring beer between containers.

Hydrometer: To measure the specific gravity of the wort and track fermentation progress.

Thermometer: An accurate one to monitor the temperature of your brew.

Bottles and Caps: Glass bottles and a capper to store your finished beer.

Sanitiser: To keep all your equipment clean and free from bacteria.

Ingredients

Malted Barley: The primary grain used to produce fermentable sugars.

Hops: For bitterness, flavour, and aroma.

Yeast: To ferment the sugars into alcohol and carbon dioxide.

Water: Good quality water is crucial for good beer.

The Brewing Process

1. Preparation

Before you begin, ensure all your equipment is clean and sanitised. This step is critical to prevent infections that can spoil your beer.

2. Mashing

In this step, you'll convert the starches in the malted barley into fermentable sugars.

Heat water in your brew kettle to about 68°C.

Add the malted barley and maintain the temperature at 65-68°C for 60 minutes. Stir occasionally.

After mashing, raise the temperature to 75°C for 10 minutes to stop the enzymatic activity.

3. Sparging

This process involves rinsing the grains to extract more sugars.

Slowly pour hot water (around 75°C) over the grains and collect the run-off in the brew kettle until you have your desired volume of wort (around 19 litres).

4. Boiling

Boil the wort and add hops at various stages for bitterness, flavour, and aroma.

Bring the wort to a vigorous boil.

Add the first portion of hops (bittering hops) at the start of the boil.

After 45 minutes, add more hops (flavour hops).

In the last 10 minutes of the boil, add the final hops (aroma hops).

5. Cooling

Cool the wort quickly to prevent contamination and prepare for fermentation.

Place the kettle in an ice bath or use a wort chiller to bring the temperature down to around 20°C.

6. Fermentation

Transfer the cooled wort to the fermenter and add yeast.

Pour the wort into the fermenter and sprinkle the yeast on top.

Seal the fermenter with the airlock and bung.

Store it in a cool, dark place (18-22°C) for about 1-2 weeks until fermentation is complete.

7. Bottling

Once fermentation is complete, it's time to bottle your beer.

Siphon the beer into bottles, leaving behind any sediment.

Add a small amount of sugar to each bottle (about half a teaspoon) to carbonate the beer.

Cap the bottles and store them at room temperature for about 2 weeks.

8. Enjoying Your Brew

After two weeks, chill a bottle, pour it into a glass, and enjoy the fruits of your labour!

Tips for Success

Take Notes: Keep detailed records of your brewing process, ingredients, and observations. This will help you replicate successes and learn from any mistakes.

Experiment: Try different types of malt, hops, and yeast to create unique flavours.

Join a Community: Home-brewing clubs and online forums can offer invaluable advice and support.

Conclusion

Brewing craft beer and ale at home is a fantastic way to explore your creativity and enjoy a delightful beverage tailored to your taste. With the right equipment, ingredients, and a bit of patience, you'll be on your way to becoming a home-brewing expert. Cheers!

As a side note, we have several craft ales working at the moment, including a barley wine style beer which is maturing for Christmas!

Brewing Traditional English Ale Without Hops: A Step-by-Step Guide

Many years ago I read in a book that ales in old England were not brewed with hops to add bitterness or flavour. Brewers used herbs, instead. The use of hops was an innovation of Dutch master brewers.

I thought it would be an interesting idea to experiment with home brewing beer with various herbs. Because I had no idea about what I was doing the experiment failed.

However, I am older and, hopefully, wiser and as a result I am now able to share with you a recipe for the types of ales that our ancestors would have drunk before hops came onto the scene. Now, I'm a fan of hoppy ales, but why not try something a little different? So please read on.

Brewing ale is a time-honoured tradition in England, dating back many centuries. Before the widespread use of hops, brewers relied on various herbs and spices to balance the sweetness of malt and add unique flavours to their ales. These brews, known as "gruit ales," offer a fascinating glimpse into the history of beer. Here's how you can make your own traditional English ale without hops at home.

Ingredients

Malt: Pale malt (4 kg) and a small amount of crystal malt (500 g) for added sweetness and colour.

Gruit Herbs: A mix of herbs such as yarrow (30 g), sweet gale (30 g), and mugwort (20 g). Adjust quantities based on your taste preferences.

Water: 20 litres of clean, filtered water.

Yeast: Traditional ale yeast, such as an English ale yeast (Wyeast 1098 or Safale S-04).

Equipment

A large brewing kettle (30 litres)

Fermenter (25 litres)

Airlock

Siphoning tube

Sanitising solution

A large spoon or paddle

Thermometer

Hydrometer (optional, for measuring specific gravity)

Method

Step 1: Preparation

Sanitise all your equipment thoroughly. Cleanliness is crucial to avoid contamination and ensure a successful brew.

Crush the malt if it isn't already pre-crushed. This helps in extracting fermentable sugars.

Step 2: Mashing

Heat 15 litres of water to around 72°C in your brewing kettle.

Add the crushed pale and crystal malt to the water, stirring well to avoid clumps. The temperature should stabilise around 66°C.

Maintain this temperature for 60 minutes. This process, called mashing, converts the malt’s starches into fermentable sugars.

Step 3: Lautering and Sparging

After mashing, separate the liquid wort from the spent grains. This can be done using a strainer or a specialised lautering setup.

Sparge the grains by pouring an additional 5 litres of hot water (around 77°C) over them to extract as much sugar as possible.

Step 4: Boiling and Adding Gruit

Bring the wort to a boil. Once boiling, add your gruit herbs. These herbs will provide the bitterness and unique flavours that hops typically would.

Add yarrow and sweet gale at the start of the 60-minute boil.

Add mugwort in the last 10 minutes of the boil to retain more of its delicate flavours.

Step 5: Cooling and Fermentation

After the boil, cool the wort rapidly to around 20°C. This can be done using an immersion chiller or by placing the kettle in a bath of ice water.

Transfer the cooled wort to a sanitised fermenter. Ensure you aerate the wort by splashing it around a bit as you transfer.

Pitch the yeast into the wort and seal the fermenter with an airlock.

Step 6: Fermentation

Allow the wort to ferment in a dark, cool place at around 18-22°C. Fermentation should take about one to two weeks. You’ll know it’s complete when bubbling in the airlock slows down or stops.

Optionally, use a hydrometer to check that the specific gravity has stabilised, indicating fermentation is complete.

Step 7: Bottling

Once fermentation is complete, siphon the beer into bottles, adding a small amount of priming sugar (approximately 5 grams per litre) to each bottle for carbonation.

Seal the bottles and store them at room temperature for two weeks to allow carbonation to develop.

Step 8: Enjoy

After carbonation, chill your bottles and enjoy your homemade traditional English ale. Notice the complex, earthy flavours imparted by the gruit herbs, offering a delightful journey back to the early days of brewing.

Final Thoughts

Brewing ale without hops not only connects you with a rich brewing heritage but also opens up a world of flavour possibilities. Experiment with different herbs and spices to create a brew that’s uniquely yours. Cheers to embracing the past and enjoying the timeless art of brewing!

Understanding the Beer Spectrum: Exploring the Differences Between Ales and Lagers

When it comes to enjoying a cold, refreshing beer, the choices seem endless. From hoppy IPAs to smooth stouts, the world of beer offers a wide array of flavors and styles to suit every palate. Among the most fundamental categorizations in the beer world are ales and lagers. 

While both fall under the umbrella of beer, they differ significantly in terms of flavour, brewing process, and cultural significance. Let's delve into the nuances that set ales and lagers apart, shedding light on what makes each style unique.

What Are Ales and Lagers?

To understand the differences between ales and lagers, it's essential to grasp the basics of their brewing processes. Both ales and lagers are fermented beverages made primarily from water, malted barley, hops, and yeast. However, their fermentation methods and yeast strains distinguish them from one another.

Ales:

Ales are one of the oldest forms of beer, with roots dating back thousands of years. They are fermented at warmer temperatures (typically between 60-75°F or 15-24°C) using top-fermenting yeast strains. This warm fermentation process is relatively quick, typically lasting from a few days to a few weeks. Ales encompass a broad range of styles, including pale ales, IPAs (India Pale Ales), stouts, porters, and Belgian ales.

Lagers:

Lagers, on the other hand, are a relatively newer addition to the beer scene, originating in Central Europe during the Middle Ages. They are fermented at cooler temperatures (around 45-55°F or 7-13°C) using bottom-fermenting yeast strains. 

The term "lager" comes from the German word "lagern," meaning "to store," as these beers are traditionally stored at cold temperatures for an extended period, known as lagering. This cold fermentation process results in a cleaner, crisper taste compared to ales. Common lager styles include pilsners, helles, Märzen, and bocks.

Key Differences:

Now that we've covered the basics, let's explore the key differences between ales and lagers:

Flavor Profile:

Ales often exhibit a wide range of flavours, from fruity and spicy to malty and bitter, depending on the specific style and ingredients used.

Lagers tend to have a cleaner, smoother taste with a focus on crispness and balance. They generally showcase subtle hop bitterness and a more subdued malt presence.

Fermentation:

Ales ferment at warmer temperatures with top-fermenting yeast strains, resulting in a faster fermentation process and the production of fruity esters and other complex flavours.

Lagers ferment at cooler temperatures with bottom-fermenting yeast strains, leading to slower fermentation and the production of fewer esters and a cleaner taste profile.

Brewing Time:

Ales typically have a shorter brewing time due to their warmer fermentation temperatures and faster yeast activity.

Lagers require a longer brewing time due to their cooler fermentation temperatures and slower yeast activity, as well as the additional lagering period for maturation.

Serving Temperature:

Ales are best served at slightly warmer temperatures, typically between 45-55°F (7-13°C), to enhance their complex flavors and aromas.

Lagers are best served colder, typically between 38-45°F (3-7°C), to highlight their crispness and refreshing qualities.

Conclusion:

In the rich tapestry of the beer world, ales and lagers stand as two distinct pillars, each with its own unique characteristics and allure. Whether you prefer the bold flavors of an IPA or the smoothness of a pilsner, understanding the differences between ales and lagers can deepen your appreciation for the artistry and craftsmanship behind every pint. So, the next time you raise a glass, take a moment to savor the nuances of your chosen brew and toast to the rich diversity of beers that unite us all. Cheers!

Exploring the World of Craft Beer: Styles and Flavours

Craft beer has undergone a renaissance in recent years, captivating the taste buds of enthusiasts worldwide. 

From the hoppy bitterness of an IPA to the smooth richness of a stout, the world of craft beer offers an extensive array of styles and flavours to explore. Let's embark on a journey through this diverse and fascinating landscape.

The Rise of Craft Beer

Craft beer, unlike mass-produced commercial brews, is typically produced by small, independent breweries. These breweries prioritise quality, innovation, and flavour over mass production. This dedication has led to an explosion of creativity within the craft beer industry, with brewers experimenting with unique ingredients, brewing techniques, and flavour profiles.

Understanding Beer Styles

One of the most intriguing aspects of craft beer is its diversity of styles. Each style offers its own distinctive characteristics, from colour and aroma to taste and mouthfeel. Here are some popular craft beer styles you might encounter:

India Pale Ale (IPA): Renowned for its hop-forward bitterness, IPAs often feature prominent citrus, pine, and floral notes. Variations include American IPA, English IPA, Double IPA (DIPA), and New England IPA (NEIPA).

Stout: Dark, robust, and full-bodied, stouts are characterized by their rich flavours of roasted malt, coffee, chocolate, and sometimes hints of caramel or toffee. Examples include Irish Dry Stout, Imperial Stout, and Milk Stout.

Pale Ale: Pale ales strike a balance between malt sweetness and hop bitterness, with a focus on showcasing the flavours of the hops. They come in various iterations such as American Pale Ale, English Bitter, and Belgian Pale Ale.

Sour Ale: Known for their tartness and acidity, sour ales encompass a broad spectrum of styles, including Berliner Weisse, Gose, Lambic, and Flanders Red Ale. They often feature fruity, funky, or complex flavours derived from wild yeast or bacteria.

Wheat Beer: Brewed with a significant proportion of wheat in addition to barley, wheat beers are typically light-bodied and refreshing, with flavours ranging from citrus and spice to banana and clove. Examples include Hefeweizen, Witbier, and Berliner Weisse.

Exploring Flavours

Craft brewers are constantly pushing the boundaries of flavour, incorporating a diverse range of ingredients to create unique and memorable brews. Whether it's adding fruits, spices, herbs, or even coffee and chocolate, there's no shortage of experimentation in the world of craft beer.

Some breweries specialise in barrel-aged beers, which are aged in wooden barrels previously used for aging spirits such as whiskey, rum, or wine. This process imparts complex flavours and aromas, often with notes of oak, vanilla, and the spirit itself.

Conclusion

The world of craft beer is a vibrant tapestry of styles, flavours, and experiences waiting to be explored. Whether you're a seasoned beer aficionado or just beginning your journey, there's something for everyone to enjoy. So, raise a glass to the creativity and passion of craft brewers everywhere, and embark on a delicious adventure through the world of craft beer. Cheers!

Timothy Taylor's Brewery Receives Two Top Awards for Can Design

Timothy Taylor's Hopical Storm, a 4% triple-hopped session pale ale, was recently launched in cans to provide an additional packaging format that suited the brand and widened the appeal and availability to a younger, legal drinking-age audience.

Announcing the awards, Timothy Taylor's CEO Tim Dewey said “Having successfully launched Hopical Storm to pubs and restaurants in kegs, we realised cans were a logical extension to our range. 

"Not only would they provide an option for venues without cellar space or rate of sale required for serving draught beers, but would also enable customers to enjoy this refreshing triple-hopped pale ale away from bars, wherever they are and whatever the occasion.”

The Hopical Storm 440ml aluminium cans feature distinctive orange branding, characterising the burst of fruit aroma and flavours of the beer, with a cut-out silver lightning flash symbolising Hopical Storm's ability to strike thirst. 

The multi award-winning design was developed by Springetts Brand Design in conjunction with the Timothy Taylor's in-house marketing team of Jane Jenkins and Scott Cameron and the can labels printed by Reflex Label Plus, who used their expertise to include tactile varnishing, lending to an enhanced ergonomic feel, too.

“Timothy Taylor's is an independent business fully committed to brewing quality beers” added Dewey. 

“And the mandarin, mango, and passion fruit of Hopical Storm unleashes a tropical cyclone of refreshment that strikes your thirst. It's a characterful twist on the tradition associated with Timothy Taylor's and the can design needed to reflect this new approach for a brewery that was established back in 1858, 165 years ago.

"The attention to detail combines the vibrant, tropical colour and the lightning strike, with the depiction of the famous Timothy Taylor's barley sheaf also updated to show it being buffeted by a strong wind to create the perfect Hopical Storm.

“At 4% ABV Hopical Storm is more accessible than some higher ABV beers in the IPA category and has gained widespread distribution and positive tasting reviews. 

"For the can to now be recognised by the International Beer Challenge and receiving the accolade of World's Best Can Design at the World Beer Awards is the crowning glory and ultimate accolade for everybody who has worked so hard on development of the beer and how it is presented.”

Hopical Storm is brewed using five UK-grown hops in three stages of hopping, Cascade and Whitbread Goldings in the copper, Cascade and Chinook at the hop back stage, then dry-hopped with Jester and Ernest. 

Combined with Timothy Taylor's natural Knowle Spring water, fine barley malts and the unique Taylor's Taste yeast to create the tropical storm of flavour and aroma. Hopical Storm is notable for its pale golden appearance and clarity and is vegan-friendly, wearing the distinctive Vegan Trademark and certified by The Vegan Society.

Timothy Taylor's Hopical Storm was also recognised with a silver medal in the taste category at the International Beer Challenge.

The can has secured listings in selected Morrisons, Sainsbury's, Booths, and Waitrose stores and has had a full calendar of marketing activity over the summer including print and digital advertising. It also had presence at events including BrewLDN, the Yorkshire Dales Food & Drink Festival, Bloodstock Open Air, and as one of the brands poured by Timothy Taylor's as the official beer partner of CarFest, where the award-winning cans were also enjoyed across all the festival's bars.

https://www.timothytaylor.co.uk

Facebook: TimothyTaylors

X: TimothyTaylors

Insta: timothytaylorsbrewery

Threads: https://www.threads.net/@timothytaylorsbrewery

LinkedIn: https://www.linkedin.com/company/timothy-taylors

YouTube: timothytaylors

Salford's SEVEN BRO7HERS BREWERY launched Crowdfund Campaign to build 'Forever Home" and boost production

Salford's SEVEN BRO7HERS BREWING CO is aiming to raise half a million Pounds via a crowd funding campaign in an exciting bid to build a new 'forever home' as it expands to meet rapidly growing production demands.

The much-loved Salford-based brewery is looking to invest in “near-term” production, as well as launching the process to build a larger brewery and distillery site in city.

The crowd funding callout promises a big investment in the north – aiming to provide more jobs for the region, as well as revenue.

The initial wave of funding would support the implementation of an upgraded canning line, as well as new tanks. This upgrade will caterer to the brand's growing production demands from major retailers, like ASDA and ALDI, as well as supporting its capacity to fulfil new craft beer arena tenders and contracts.  

As part of the expansion plans, SEVEN BRO7HERS is looking to secure brand-new location to build their 'forever home' by 2026. The new site will be the base for a brewhouse, a custom-made distillery, packaging, and operations, plus an onsite taproom and restaurant.

CEO Keith McAvoy, said: “We don't expect this funding round to be able to finance all our ambitious plans, but this round will lay the groundwork. It will allow us to staff and resource the right team to make this dream into a reality. ​

“It's our ambition to have a new venue operational by 2026, and this new premises would support group revenue to exceed £30m before 2030.”

The latest crowd fund is targeted to raise £500,000 at a valuation of £12m – this is up 50% from when SEVEN BRO7HERS crowdfunded in 2020.

Keith McAvoy, went on to say: “We've operated from the same brewery since 2017, we're  now nearing operational capacity.​ We have two investment scenarios available to us; one is an overhaul and increase of capacity within our current premises, the second is to invest in a new destination brewery in Manchester, suitable for growth over the next two decades.​

“We have several retail opportunities available to us, not only in Manchester but cities across the north including Sheffield, Leeds, Nottingham and York and further south into Birmingham and London. ​Which, of course, we can only explore with more operational space.”

He added: “Initially we're raising to support the current production site; increasing volume and speed of packaging, then looking to invest significantly in a future home for the business this year and in 2024.”

The brewery was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad's home-brewing efforts in their cellar at home.

Since crowd funding in 2020, the brewery has utilised every penny invested to maximise the return on investment and promote growth within the business. The total investment, including founder funding is £1.3m from which the company has generated cumulative revenues of more than £14m.

SEVEN BRO7HERS have four successful beer houses and a taproom across Salford, Manchester, and Liverpool. Most recently the brothers opened a summer pop-up in Manchester City Centre within the 'Kampus' residential complex, there are currently discussions in place to make this a permanent fixture in the portfolio.

In July 2020 they opened their partnership bar at Manchester Airports new T2 Departure Lounge, operated by HMS Host International.

This Summer SEVEN BRO7HERS and SIS4ERS DISTILLERY will be collaborating on the launch of a new brand “ELEVEN CENTRAL” this will include a range of spirits.

SEVEN BRO7HERS will be offering 'investor rewards' to those who support the crowd fund. A £25 investment will get you a free pint at one of the SEVEN BRO7HERS beer houses, with £100 securing you dinner as a thank you.

Larger investments mean greater perks, £250 a 5% off investors card for the webshop and bars, £1,000 will get you 10% off. For those investing over £10k you will receive a monthly case of beers for 12 months plus discounts.

To invest in the crowd fund, head to https://www.crowdcube.com/early-access/seven-bro7hers.

(That's Food and Drink: I'll be working in Liverpool city centre this week. I'll pop in for a drink if I can.)

There's a fantastic new way to keep your Craft Beers chilled this summer, the Craft Beer Icebox

The Best of British Beer Icebox is here to revolutionise summer craft beer enjoyment. Icebox is reusable and recyclable and keeps your cans at the perfect drinking temperature.

At the heart of the Craft Beer Icebox is an innovative reusable and recyclable cardboard ice bucket. Crafted from sturdy, eco-friendly materials, Icebox offers the perfect solution to keeping your beers refreshingly cool for hours.

Fantastic at a festival, brilliant on the beach, great in the garden and perfect for the park, Icebox comes with 6 x 440ml cans of craft beer from some of our favourite independent British breweries and can be used again and again, reducing waste.

All you need to do is remove the top, pop in some ice and you are good to go. When you’re finished, empty out any water out and flatten the box and it’s ready for next time, no need to wander around with a bulky plastic chiller.

For more information please get in touch with will bestofbritishbeer.co.uk.

Yorkshire Pudding Beer back at Aldi following huge success

Malton Brewery was one of seven suppliers to be awarded a massive, life changing contract in Channel 4’s hit show Aldi’s Next Big Thing.

Back on shelves nationwide from 25th May, it was the supermarket’s fastest selling product of the entire series.

Aldi is bringing back Malton Brewery’s Yorkshire Pudding Beer (£1.75, 500ml) following its sell out success last year.  

The delicious ale, made with real Yorkshire Puddings, hit the headlines following its big win in Channel 4’s ‘Aldi’s Next Big Thing’ a six-part series which gave small businesses a chance to be listed on Aldi’s shelves nationwide.  

Father and son duo Harry and Howard Kinder wowed Julie Ashfield, MD of Buying at Aldi, with their intriguing creation, which was described as ‘deliciously creamy’.  

A solid favourite with Aldi shoppers, it virtually sold out within the first week.

Promising to be a popular choice once again as it hits shelves from 25th May, (that's two days time!) the beer is made in the foothills of North Yorkshire with real Yorkshire puddings, to give its creamy, light quality that is both soft and delicious on the palate. 

Julie Ashfield, says: “The innovation behind Malton Brewery’s Yorkshire Pudding Beer is really outstanding. Our shoppers absolutely loved its unique taste, so it’s only right that we have returned it to our stores.” 

Howard Kinder, of Malton Brewery and creator of the Yorkshire Pudding Beer says: “Appearing on the show was absolutely life changing for us. Not only did we land our biggest contract ever, supplying one of the nation’s favourite supermarkets, but orders also went through the roof. It catapulted us into a whole new chapter.” 

The launch comes as Channel 4 confirms a second series of Aldi’s Next Big Thing.   

The supermarket is calling on suppliers of all shapes and sizes to get involved. Applications can be made via https://www.aldi.co.uk/next-big-thing. Entries close on 12th June.   

Malton Brewery’s Yorkshire Pudding Beer will be available in stores nationwide and via Click & Collect from 25th May, while stocks last. 

www.aldi.co.uk

Laverstoke Park beers for Christmas and the New Year

The first thing one notices about the beers that Laverstoke Park produces is that they actually do taste like beer.

Now, whilst the idea of beers that taste like beers might be somewhat confusing to some people, please let me explain what I mean.

I speak -or rather, write- as someone with considerable experience as a drinker of beers and as a writer on beers. Sad to say, some beers do not taste particularly pleasant.

I remember one brewer of organic ales who worked very, very hard to brew his beers. But somehow or for some reason he had decided to use smoked malt in all of his different types of beer. The result was not good.

However, it has to be said that the folks at Laverstoke Park know what they are doing!

Their Organic Real Ale is 5.0% ABV. It has a pleasingly light flavour, though the malty character of this finely crafted ale does combine nicely with the yeast and the hoppy goodness, though there's a rather nice and welcome surprise, a fruity undertone that means it will go very well with Christmas dinner, Christmas cake, mince pies and will be a great toast for the Queen's Chirstmas Message!

Next we come to the Laverstoke Park Organic Real Lager. At 4.5%
 it is a good, decent strength and is exactly what a lager should taste like. It has the characteristically lager style taste (not all lagers do!) and it is a light and refreshing beer, ideal for those who know their Continental style beers.  Ideal for drinking with all Christmas foods, and for just drinking whilst you think nice thoughts about what Christmas really means. I would suggest getting in a good supply of this Real Lager and watching every film version of the Charles Dickens novel a Christmas Carol that you can!

www.laverstokepark.co.uk

Best of beer writing honoured at beer writers’ banquet: Ben McFarland crowned as beer writer of the year

Ben McFarland was crowned Beer Writer of the Year at the British Guild of Beer Writers Annual Awards Dinner on 1st December.

The Beer Writer of the Year is chosen from one of seven category winners which seek to find the very best of beer writing and journalism in the UK.

As well as picking up the overall title, McFarland also won the Fuller’s ESB Award for Best Writing for the Beer & Pub Trade.

Last year’s winner and chairman of the judges Simon Jenkins said: “Ben is really setting the standard for writing about beer. His work is always interesting and informative – and his passion for the subject really shines through everything he writes.”

Other winners named at the event at the London Riverside Park Plaza included Mark Dredge for beer and food writing, Martyn Cornell in the online category for his blog ‘Zythophile’ and Marverine Cole, for her regional television work.

Pete Brown scooped the new award for corporate communications, Des de Moor picked up the beer and travel writing prize, and Adrian Tierney-Jones was named national journalist of the year. The Guild’s Brewer of the Year was named as Kernel Brewery’s Evin O’Riordain

Results in full:

Brewer of the Year 2011 - Evin O’Riordain, Kernel Brewery

Budweiser Budvar John White Travel Bursary - prize £1,000 plus trip to Czech Republic . Winner: Des de Moor

Shepherd Neame 1698 Award for Beer and Food Writing - prize £1,000. Winner: Mark Dredge

Thwaites Award for Best Corporate Communications - prize £1,000. Winner: Pete Brown

Brains SA Gold Award for Best Use of Online Media - £1,000 & £500. Winner: Martyn Cornell; Silver Award: Mark Charlwood

Adnams Award for Best Writing in Regional Media - prize £1,000 & £500. Winner: Marverine Cole; Silver Award: Gavin Aitchison

Fuller’s ESB Award for Best Writing for the Beer and Pub Trade - prize £1,000 & £500 . Winner: Ben McFarland: Silver Award: Glynn Davis

Molson Coors Award for Best Writing in National Media - prize £1,000 & £500 Winner: Adrian Tierney-Jones; Silver Award: Will Hawkes

The Michael Jackson Gold Award – Beer Writer of the Year 2011: Ben McFarland

Judges this year were: Simon Jenkins, winner of the 2010 Beer Writer of the Year title; Fiona Matthias, executive editor of The Sunday Telegraph; Martin Ross, journalist, writer and home brewer; Martin Kellaway, founder of Wharfebank Brewery in Leeds and Joanna Copestick, who has commissioned and published a number of books about beer.

Simon Jenkins added: "The exciting thing for myself and my fellow judges was seeing the sheer range of material which is being published about beer – whether in books, newspapers, magazines, TV, radio and online."

"This reflects a fundamental change in Britain’s brewing industry, which has seen huge numbers of micro-brewers and craft brewers posing an increasing challenge to the dominance of the industry’s big boys. These brewers have brought hundreds of new beers to the market, and opened up to customers a vast new array of tastes, styles and experiences."

"These awards celebrate the very best in British beer writing. The scope, scale and variety of the work created by the winners is astonishing, and show that writing about our national drink is now being treated very seriously indeed."

On the Brewer of the Year Award given to Evin O’Riordain, British Guild of Beer Writers chairman Tim Hampson said: “Even though the Kernel brewery is not yet two years old, Evin O'Riordan and his team have created some of the most stunning beers in the country. If you're thinking about the London craft beer scene, just saying the phrase 'Craft Brewer' evokes images of this microbrewer working in his train arch brewery.

“The creative flair of O'Riordan with his passion for collaboration and generosity of spirit which has produced beers such as IPA Black, London Brick, Big Brick to name just three, speaks volumes about what is going on in the London craft beer scene and it's down to people like Evin.”

More than 230 journalists, brewers and pub operators attended the dinner at the London Riverside Park Plaza. The British Guild of Beer Writers was established in 1988 to help spread the word about beer and brewing and improve standards of beer writing in general. Today the Guild has more than 150 members – to find out more go to www.beerwriters.co.uk.

PICTURED: (l-r) Ben McFarland, Beer Writer of the Year 2011 and Simon Jenkins, chair of judges, British Guild of Beer Writers Annual Awards 2011

British Guild of Beer Writers www.beerwriters.co.uk

(EDITOR: The hearty congratulations of That's Food and Drink go to all concerned. Well done for helping to promote good, healthy British real ales!)

Fantastic! Caskmarque launches Real Ale Trail Caskfinder App!

The popular CaskFinder smartphone application has launched the World’s Biggest Ale Trail.

Available for iPhone and Android, the World's Biggest Ale Trail offers customers the chance to use their phone's camera to scan QR codes placed on Cask Marque certificates in accredited pubs. There are 7,500 Cask Marque pubs and bars across the UK to choose from to take part in the World’s Biggest Ale Trail.

The app records the number of pubs visited and rewards prizes for milestones of 25, 50 and 100 pubs. Once you have scanned 100 pub barcodes you become a Cask Marque ambassador, which includes the opportunity to spend the day with an assessor, visiting a number of pubs to see how Cask Marque ensure a quality pint.

Real ale is helping to save the great British institution of the pub - the recent Cask Report found cask drinkers are more than twice more likely to visit pubs on a regular basis than non-cask drinkers. With the opportunity to try before you buy, cask is recruiting new drinkers – 10% of drinkers tried it for the first time in the last 12 months.

Cask Marque Director, Paul Nunny, who is responsible for the quality of ale in pubs said: “Cask ale is a British institution which should be celebrated by everyone up and down the country. The CaskFinder app helps customers get the most out of their pub visits and rate their favourite beers, sharing tried and tested favourites with other app users.”

Download the upgraded version of CaskFinder straightaway to start your very own World’s Biggest Ale Trail.

For any further information please contact Anna Jones or Sarah Stevenson at Seal on 0121 616 5800 or sarahstevenson@seal.uk.com

FACTFILE:

CaskFinder is designed to help consumers enjoy and appreciate Cask Ale wherever they may be in the UK! Combining data from the Cask Marque pub quality inspection scheme and the Cyclops® beer standardisation initiative, both industry sponsored bodies, CaskFinder has a host of features to aid customers in the pursuit of ale drinking.

On top of the NEW World’s Biggest Ale trail, CaskFinder has a range of features for any beer enthusiast:

• CaskFinder uses the location-awareness of the smartphone to show customers their nearest Cask Marque award winning pubs – 7,500 to choose from
• Details of the cask beers on sale in each pub
• Description of over 1,000 beers from 250 brewers using Cyclops Beer database
• Rate beers to help other ale fans
• Find similar beers
• Beer Festivals – a complete list with contact details, admission prices and maps
• Beer Blog – from award winning writer, Pete Brown, that gives you an inside track on the beer industry
• Beer of the Week – a featured beer of interest
• New Bar code reader for bottled beers – try it on your Tiger beer to get the full Cyclops descriptors and suggested beers for you to try

Cask Marque was set up in 1998 to promote cask ale but in particular beer quality.

The 7,500 award winning Cask Marque pubs receive 2 unannounced visits a year and the qualified assessors check up to six beers on the bar for temperature, taste, appearance and aroma. Any adverse consumer feedback triggers a mystery drinker visit.

The app allows consumers to keep a pub guide in their pocket with stacks of useful information. Currently 46% of consumers who drink cask ale recognise the Cask Marque plaque (NOP survey)

Brand New Beer Bonanza For Staffordshire!

This year’s Stone Food & Drink Festival promises to be bigger and better than ever, with the inception of a brand new event for beer-lovers – The Titanic Brewery ‘Best of Staffordshire Beer Festival’.

With over a dozen Staffordshire brewers taking part, including Blythe, Enville, Burton Bridge – and of course, Titanic - this new addition will make The Stone Food & Drink Festival the go-to event for ale lovers.

Taste of Staffordshire members, Titanic Brewery, have attended Stone’s premier celebration of all things gastronomic for the past three years, and this year have invited fellow Staffordshire brewers to come along and celebrate the county’s fantastic and distinctive ale offer with them.

Dave Bott, Director at Titanic Brewery, said: “We have always thoroughly enjoyed being a part of the festival, but this year we decided that we wanted to look at the bigger picture and invite other brewers to come and get involved.

“The Best of Staffordshire Beer Festival will add a whole new dimension to The Stone Food & Drink Festival and we would encourage anyone with a passion for real ale to come along and sample some of the best that the county has to offer.”

With a huge variety of beers, from light to dark, bitters to stouts, and various strengths and styles, this year’s Stone Food & Drink Festival, from Friday 30th September – Sunday 2nd October is not to be missed for anyone with an appreciation of ale!

Now in its seventh year, The Stone Food & Drink Festival continues to be sponsored by Taste of Staffordshire, the county’s foremost mark of taste and quality for local food and drink.

Pure, natural beer indulgence with Daas

Daas is a new range of premium, organic & handmade craft beers, lovingly & traditionally brewed in Belgium and strictly follow the same brewing method dating back over 9 centuries.

Daas produce premium & organic beers that strictly follow the Belgian brewing principles & techniques dating back over 900 years. Brewed in Hainaut the Belgian province renowned for fine beer production and part of the agriculturally rich Walloon Region, Daas offer the consumer three very different craft beers. These supreme beverages are organically and ethically made and deliver a unique taste experience to a dense market.

Daas say “Our beers are top Fermented Bottle Conditioned beers’ meaning they undergo a second fermentation in the bottle, similar to Champagne production. Dass continue; “This contributes to the overall quality and flavour of the beer, but also ensures that the liquid remains stable for longer than a pasteurised beer.”

Due to the refined ingredients and brewing process, Daas is being served at the dinner table instead of the usual bottle of wine. Each of the three beers rewards the palette with something special and pair very well with most dishes.

The range consists of:-

Daas Organic Ambre (6.5% ABV)

Daas Ambre is traditional rich and complex Belgian Ambre ale. The deep fragrant aromas with smooth caramel and sweetly mellow malt flavours finish with dry and delicately spiced hops. Great when hooked up with a traditional roast dinner of lamb, chicken or beef.

Daas Organic Blond (6.5% ABV) Daas Blond is an authentic strong Belgium beer, its honey and spice aroma and perfect balance of bittersweet flavours are followed by a classic dry hope finish. Blond is an ideal aperitif and a worthy pairing to spicy foods such as Indian, Vietnamese and Thai.

Daas Organic Witte (5.0% ABV)

Daas Witte is a naturally cloudy Belgian wheat beer. The fruity aroma and refreshing blend of subtle citrus and spice flavors compliment its crisply dry and bitter hop finish. Goes down well with seasonal seafood and sushi.

The three Daas Craft Beers, Witte, Blond and Ambre RRP £2.49

Daas is the only Belgian craft beer to carry the UK Soil Association Organic certification and the Belgian Certisys Organic certification. They grow their own barley in our farms and use locally sourced hops that are grown without pesticides and chemical fertilisers which they believe makes Daas beers ultimately more appetising.

The beers are suitable for vegetarian and vegan drinkers and both Blond and Ambre will soon be gluten free. Daas will continue to develop its links with organic and ethical traders with the aim of eventually becoming a carbon neutral beer; it is delivery by road to the UK that allows Daas to wear the Zero Air Miles badge with pride.

Daas guarantee “Each brew is hand crafted by a solo master brewer with two dedicated assistants and we fully intend to keep it that way.” Craft beer is about creating a flavourful, high-quality beer, which in most cases is very different from the mass-produced beer. Like all artisanal craft breweries their approach towards creativity, exploration and sustainability remains second to non.

Since their recent launch Daas has won numerous awards, supporting that both trade and consumer not only appreciate the taste but also the brands ethical standards and the attention paid when making the beers. Their marketing slogan of “The Pure Indulgence” backs up their use of the finest ingredients and the brand’s conscientious ideals.

Daas finish by saying “For many people it is not a question of drowning a few cold beers as possible, it is more a question of finding the right taste, the right beer for the right occasion.”

Daas is available throughout the UK from specialist, luxury and organic retailers. The beers are also on the shelf at selected stores of Waitrose, Able & Cole and can be purchased online at www.daasbeer.com & www.ocado.com

For enquiries outside the UK visit www.daasbeer.com

Badger Golden Champion. Makes your barbecue the perfect Summer meal

The award-winning beer, Golden Champion is another stunning beer from Badger ales. And it really is the perfect accompaniment when you are eating al fresco or barbecuing this summer.

Its light, refreshing character is distinguished by its subtle elderflower notes which create a soft, floral thirst-quenching fruitiness.

As well-known beer journalist and blogger Pete Brown writes, “Flavoured beer doesn’t always have to mean fruit beer. Golden Champion is delicately imbued with elderflower; enough to add a distinctive taste, but not enough to become cloying or overpowering. This crisp, clean ale comes with a hint of perfumed floral character that seems to hover just above the tongue, perfectly evoking late summer evenings.  Probably the best barbecue beer in the world.”

“If you’re looking for a beer to sip on a warm summer evening or one to put some life into your BBQ, Golden Champion will make an ideal companion all summer long as this golden ale has a clean delicate, crisp depth of flavour – perfect when served chilled.” adds Toby Heasman, Head Brewer at Hall & Woodhouse. 

“The water used in all Badger ales is Dorset Spring water that has been naturally filtered for up to a century through the Cretaceous chalk downs and drawn up 120 feet from the Brewery’s own wells.  The heritage of the Hall & Woodhouse yeast dates back to 1934 and our then Head Brewer, John Elliot Douglas. From this date it has been nurtured by our brewers. Despite being 75 years old and having completed over 15,000 brews it is still growing and fermenting as well as ever.

“We use only the very best raw, natural ingredients to brew our premium ales, which are created from recipes that have been passed from generation to generation.  We are proud of our history and provenance in Dorset and both are fundamental to the fine quality of each one of our premium ales,” concludes Toby. 

Golden Champion (5% ABV) is available in 500ml bottles nationally from ASDA, Morrisons and Waitrose and online at www.badgerdirect.com.  It has a RRP of £1.75 per bottle.

FACTFILE:

Hall & Woodhouse, based in Blandford St. Mary, Dorset is the largest family brewer of packaged premium ales in the UK.  Under its award-winning brand name of Badger, Hall & Woodhouse brews some of the Country’s most distinctive bottled ales and has twice been awarded World Champion Beer with Tanglefoot and Badger First Gold at the International Brewing Industry Awards and has a record five Tesco Drinks Awards under its belt.  Badger bottled ales have grown 11 fold in the last decade and boast 9% market share of bottled ales in Multiple Grocers; more than double the market share in 2000. 

(EDITOR: All Badger Ales are distinguished by one fact. They all taste very, very good! Trust me, I am a drinker!)