On a roll! Sainsbury’s introduces paper packaging to its toilet and kitchen rolls in a first for UK retailers

Although not a traditional food and drink story this news is of interest to us who use paper towels to wipe up our kitchen messes.

Because Sainsbury’s is the first UK retailer to announce a switch from plastic to paper packaging across its entire own-brand toilet paper and kitchen towel ranges. 

This move will save 485 tonnes of plastic, the equivalent of over 55 million pieces of plastic annually. The change is said to be the biggest plastics reduction the retailer has made in its grocery business so far to date.

The new packaging will launch across 27 products, with customers starting to see the change in store and online from this week. The paper packaging will have rolled out to all lines by February next year and can easily be recycled at home through kerbside recycling.

The packaging switch follows the introduction of double-length toilet rolls in Sainsbury’s last year. The multipack rolls include double the number of sheets on each roll, reducing plastic packaging by 30%, and saving 84 tonnes of plastic each year.

Claire Hughes, who is the Director of Product and Innovation, said: “We sell thousands of our own brand toilet tissue and kitchen roll products every week and by switching from plastic to paper on these household staples, we’re able to make a significant impact in reducing plastic. 

"This change alone represents the biggest plastic reduction in our grocery products so far and our customers can expect many more changes to come. Collaborating with our suppliers to develop innovative packaging solutions to reduce plastic is a major key priority for Sainsbury’s, helping us to achieve our ambitious target of increasing recycled content and recyclability.”

Sainsbury’s also recently passed on over £4m worth savings directly to customers by cutting the price of selected own brand toilet paper and kitchen towels. The cuts included by Sainsbury’s ultra-absorbent kitchen towels x2 (previously £3.25, now £3) and by Sainsbury’s super soft quilted x16 (previously £7.50, now £6.50) and are part of its commitment to keep prices low on staple household products.

The retailer's latest packaging swap is just one of the changes it has made this year to reduce plastic packaging. Last month, Sainsbury’s was the first UK retailer to swap its plastic babywear hangers to cardboard, saving 103 tonnes of plastic a year. Sainsbury’s also switched its own-brand laundry detergent from plastic to cardboard cartons earlier this year, saving 22 tonnes of plastic annually.

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What's the beef? Sainsbury’s raises the steaks with lower carbon beef

The updated Taste the Difference products, initially available in just over 60 stores from today, will form the largest lower carbon beef range in the entire UK

Carbon emissions have been reduced through factors such as superior cattle breeding and animal management

The industry-first process has been developed to provide greater security and stability to farmers

Following a decade of development and five years of production, Sainsbury’s is launching a new Taste the Difference Aberdeen Angus range which could revolutionise how beef is produced in the UK. The reinvigorated range will offer a 25% lower carbon footprint compared to industry standard, making it the largest low carbon beef range ever produced in the UK.

Sainsbury’s has developed the range by bringing together its dairy and beef supply chains, reducing carbon through a combination of superior cattle breeding and animal management. Measures such as strictly monitored feed and living conditions mean that healthy calves are raised in the most efficient way possible, needing less time and energy to grow, in turn emitting fewer harmful gases.

With taste at the forefront of the development, the updated Taste the Difference range will initially feature 16 customer favourites including 12% and 5% fat mince, 30 day rib eye steak and a 30 day beef roasting joint. The beef is produced in Britain using only Aberdeen Angus cattle, which allows the retailer to breed healthy, hardy animals that are naturally suited to a grass and forage diet, producing more consistent beef with a richer flavour and absolutely exquisite tenderness.

As well as being better for the planet, Sainsbury’s has made sure the new process will offer benefits for farmers with fixed, forward pricing providing greater security and stability. The retailer also equips farms with advanced free-of-charge technology which generates in-depth data to help them make better farm management decisions.

Customers will be able to find the lower carbon Taste the Difference Aberdeen Angus beef range in new vibrant packaging in over 60 stores from Monday 18th September, with a nationwide expansion to come in time.

Gavin Hodgson, Director of Agriculture, Aquaculture and Horticulture at Sainsbury’s, said: “More of our customers want high quality beef with a lower carbon footprint and that’s why we’ve invested many years of research and development into transforming how we produce it.

“Our updated lower carbon premium beef range not only tastes great but is also positive news for our farmers too, who will benefit from more security and stability, supporting the future growth of UK agriculture. We’re excited about the possibilities this move could hold for the future of farming in the UK.”

Ruth Cranston, Director of Corporate Responsibility and Sustainability at Sainsbury’s, said: “We know that more customers are wanting to make responsible choices when buying food so we sought to find a solution which gave them high quality, great tasting beef which is lower carbon. By creating 25% lower carbon emissions, this launch is another step forward in Sainsbury’s ambition to become Net Zero across its own operations by 2035, and value chain by 2050, in line with the Paris Agreement’s aim of limiting global temperature rise to 1.5C.

“This launch also shows what can be achieved through genuine collaboration with farmers and suppliers. No one else has been able to produce a lower carbon beef range on this scale and we hope this launch will set a leadership example of what is possible in the industry.

”Sainsbury’s has developed the new Taste the Difference beef range with its long-standing supplier and beef processor, ABP Food Group.

"Earlier this month Sainsbury’s announced it is investing an additional £6m annually into its dairy farmers, including giving them an extra 1p per litre on top of the independently calculated Cost of Production price of milk. The ongoing investment follows an £8.9m booster payment to dairy farmers last April and adds to the £66m given in support for farmers in total across the last year.

"Sainsbury’s has also already made efforts to reduce plastic in its meat ranges, such as removing the plastic trays from its steaks and becoming the first UK retailer to vacuum pack all beef mince, delivering a 70% and 50% plastic saving respectively."

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That sounds sweet! Sainsbury’s Nectar Prices now available on fresh fruit and vegetables

Following the launch of Nectar Prices earlier this year, Sainsbury’s is now expanding its loyalty programme by introducing offers on fresh produce for the first time ever.

Nectar’s 18 million users can now access a wide range of fresh fruit and vegetables at a lower price, helping them make big savings when shopping in Sainsbury’s supermarkets or online.

As of now, customers can get great Nectar Prices on a variety of popular fresh fruit and veg items including by Sainsbury’s Strawberries (usually £2.25, Nectar Price £1.75), by Sainsbury's Easy Peelers (usually £1.35, Nectar Price £1), Sainsbury’s Taste the Difference Vittoria Cherry Vine Tomatoes (usually £2.25, Nectar Price £1.75) and by Sainsbury’s Medium Ripe & Ready Avocados (usually £1.60, Nectar Price £1.20).

Customers will also be able to enjoy up to half price on selected products like household staples such as by Sainsbury’s Best of British apples (usually £1.70, Nectar Price 85p) and Sainsbury’s Taste the Difference Jersey Royal Potatoes (usually £3, Nectar Price £1.50).

For the first time ever, Nectar Prices will also be available on a selection of branded ready meals like Wasabi Chicken Katsu Curry with Rice (usually £4.25, Nectar Price £3.75) and Charlie Bigham's Lasagne (usually £9.50, Nectar Price £7). 

Sainsbury’s own-brand ready meals including Taste the Difference and by Sainsbury’s products will also be included with great offers on family favourites like Taste the Difference Fish Pie (usually £4.25, Nectar Price £3.75), by Sainsbury’s Chicken Tikka Masala (usually £4.25, Nectar Price £3.75) and by Sainsbury’s Stonebaked Margherita Pizza (usually £3.50, Nectar Price £1.75).

As a result of the expansion into two new categories Sainsbury’s now has over 2,800 products included in Nectar Prices, helping millions of customers to save money whenever they shop with the retailer. Since the launch of Nectar Prices in April, shoppers have saved over £83 million, with customers saving an average of £3.20 each and every time they shop.

Sam Burston, Director of Nectar & Loyalty at Sainsbury’s, said: “We’re always looking for new ways to provide great value to our customers all-year round, helping customers make their money go further. With new offers now available on fresh produce and ready meals, shoppers can now access lower prices on a wider range of essential everyday items. We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”

Already a Nectar customer? All existing Nectar customers need to do to benefit from Nectar Prices is scan their app or swipe their card at checkout to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked.

Want to become a Nectar customer? Shoppers can sign up to Nectar Prices by joining on the Nectar app, online at www.nectar.com, or by picking up a Nectar card in store.

Salcombe Brewery Co. Announces New Listing With Sainsbury's

Salcombe Brewery Co. is thrilled to announce it's secured an agreement with Sainsbury's to sell two of its much beloved beers, Seahorse and Shingle Bay, in twenty stores throughout the South West of England.

Jordan Mace, who is the MD of Salcombe Brewery Co. said: “We're really thrilled that Sainsbury's stores across the South West are now stocking Shingle Bay and Seahorse. 

"We have a huge fan base across the South West area and this will make it even easier for them to stock up on their favourite pint. It's also a great opportunity to introduce our beers to an even wider audience.”

Jordan went on to explain: “Shingle Bay is our best-selling bottled beer and one that holds a special place in all our hearts. It's because John Tiner, the founder of Salcombe Brewery, loved Shingle Bay so much that he bought the brewery in the first place.”

Jordan added: “Seahorse is also very important to us at Salcombe Brewery Co. because the Salcombe estuary is a haven for both British species of seahorse and, as part of our commitment to our local environment, we are trying to help conserve these amazing animals by donating 5p a bottle towards The Seahorse Trust.”

Shingle Bay (ABV 4.2%), is a very easy-drinking golden ale, with a crisp bite. It has a fruity aroma of blackberry and spiced fruit.

Seahorse (ABV 4.4%) is a sweet and smooth amber ale with a gentle spicy hop character, hints of burnt caramel and a smoked malty finish.

Salcombe Brewery Co., founded in 2015, is based at its innovative Estuary View brewery which nestles in the Devon countryside above the world famous Salcombe Estuary. 

Award-winning, SALSA accredited Salcombe Brewery Co. produces a range of premium cask ale and keg products. Their vision is to be recognised as a leader in producing high quality products crafted using sustainable methods that look after people and the planet. They have just started their journey to becoming a B-Corp accredited company.

Salcombe Brewery's range of beers is available nationwide in pubs and hospitality venues as well as retail outlets and online from www.salcombe brewery.com. For further information on Salcombe Brewery Co. please visit www.salcombebrewery.com follow Salcombe Brewery Co. on Twitter, Facebook and Instagram. 

Looking for bargains and value? Move to Stamford Street, with Sainsbury’s

Great value has a new address as Sainsbury’s moves all its entry price point brands to the name Stamford Street. 

Named after the previous home of Sainsbury’s, the brand will celebrate Sainsbury’s heritage of quality and value by assisting customers more easily find everyday staples at budget-friendly prices. 

Two thirds of Sainsbury's customers say they're concerned about the rising cost of groceries as inflation continues to bite and own brand ranges are increasingly popular as shoppers look for ways to cut back on their food spending. 

In the last three months alone, Sainsbury’s volume sales of own brand value products have grown by nearly 10%. This is why it's doing all it can to help keep prices lower and investing to refresh its value range, making it easier for customers to find fantastic prices on the staples they buy week in, week out. 

The Stamford Street range will consist of some 200 products and has already started hitting shelves, with products rolling out between now and Autumn. 

Customers will still be able to shop their favourite staples as all products from the original ranges including Mary Ann’s and J. James will be moved across. 

Over 20 new high-volume products have also been added to the range, including Soft Spread (99p), Beef & Onion pie (£2.90) and Cheese Tortelloni (£1.21). 

Stamford Street in London’s Blackfriars was the home of Sainsbury’s for over a century and the new branding reflects its commitment to combining the best possible quality with great value. To make it even easier to find the range, it features brand new packaging to give it a refreshed and distinctive look and feel. 

Products will also be grouped together on shelves and dedicated signage in stores, plus as a custom page on the website, will be set up. Sainsbury’s excellent colleagues will, as ever, be on hand to help customers find what they’re looking for. 

The launch is just one of the ways Sainsbury’s is continuing to help customers manage their budgets as summer approaches, following its record investment of more than £560 million in value over the last two years. It coincides with the latest instalment of the popular Aldi Price Match campaign which hit stores this week. 

A quarter of the products in the Stamford Street range are included in the campaign, which matches around 300 Sainsbury’s quality products to Aldi prices. New products have been added to the campaign including canned tuna, which has been reduced in price to 72p per tin. This week Sainsbury’s announced its move to 100% MSC certified pole and line caught canned tuna and it's the first of the big four supermarkets to do this.

Sainsbury’s customers will also be able to save money on their favourite branded products following the recent launch of Nectar Prices, which offers discounts to all supermarket and online customers using the Nectar app or card. It's already exceeding expectations and customers have saved over £34 million across discounts on over 1,300 products since launch.

Rhian Bartlett, who is the Food Commercial Director at Sainsbury’s, said: “Our own brand products are becoming more and more important to our customers as the cost of living crisis continues to impact so many households up and down the country.

"This is why we’ve worked to consolidate and rebrand the Stamford Street range to help our customers more easily find it in stores and online. Offering customers delicious food at affordable prices has been at the heart of Sainsbury’s for over 150 years and this is why I’m so proud to see these products now on shelves.”

Sainsbury’s launches first store with fully electric delivery fleet

Sainsbury’s Nine Elms London superstore is now using 110% electric delivery vans, providing zero emission deliveries to its customers.

The new 100% electric fleet will make over 2000 deliveries each week on average, saving 57 tonnes of carbon annually.

It's part of the retailer’s commitment to achieving Net Zero in its own operations by 2035.

Sainsbury’s has announced that its Nine Elms London superstore is now delivering to customers using a fully electric fleet. The new electric vans mean customers’ grocery shopping will be delivered with zero emissions.

The Nine Elms delivery fleet consists of 12 vans, with both the vehicle and fridge units now powered by electricity, so they do not emit carbon emissions or dust, dirt, soot, or smoke into the air. This means the 145,000 households in Sainsbury’s Nine Elms delivery area can receive groceries from vehicles which are helping reduce carbon emissions. The new vans will also operate more quietly, helping cut noise pollution.

Sainsbury’s Nine Elms makes over 2,000 deliveries on average, weekly, covering approximately 1,760 miles, so the new 100% electric vans will help save 57 tonnes of carbon every year, whilst contributing to a significant reduction in air pollution in the local area.

The change is part of the retailers’ transition to operating a fully electric fleet in its stores by 2035, in line with its decarbonisation goals. The new fleet will also help Sainsbury’s achieve its commitment to becoming Net Zero in its own operations by 2035.

Patrick Dunne, who is the Director of Property & Procurement at Sainsbury’s said: “We’re always looking at how we can use the latest technology to best serve our customers, whilst also doing the right thing for the planet.

"We’re really thrilled to have launched a fully electric fleet in our Nine Elms superstore and we hope our customers will be delighted to learn their groceries are being delivered with zero emissions, helping reduce the environmental impact of their online shopping. This is just the first step for us, as we have committed to rolling out electric vans across the country to all our stores by 2035.”

This builds on a string of changes the retailer has made to reduce its carbon emissions and energy usage in its own operations. Last year, Sainsbury’s introduced LED lighting across its entire estate, reducing lighting energy consumption by an average of 70%. 

It also announced the launch of Sainsbury’s Innovation Investments, which will see a minimum of £5 million invested over the next four years into start-up businesses commercialising innovative, sustainable technologies that look to reduce operational carbon emissions. Sainsbury’s currently operates with 100% renewable electricity and by the end of 2023 the retailer projects that up to 40% of its electricity will come from new-to-the-planet wind and solar power.

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Sainsbury's opens its most energy-efficient supermarket ever

Sainsbury’s has launched a new green flagship supermarket in Hook, Hampshire, which is projected to use only half the energy of a similar-sized Sainsbury’s store and 25% less electricity than its other most energy-efficient supermarkets.

Combining innovations in construction and engineering to arrive at the design of the new 25,000 sq. ft. supermarket, Sainsbury’s is building on and bringing together an array of energy-saving features that can now be found in other stores across its estate.

A store that is Better for the planet:

Sainsbury’s Hook branch will operate using 100% renewable electricity and won't will rely on any fossil fuels.

It will keep aisles at their optimum temperature using a cold aisle retrieval system, which takes any air that could leave the fridges and displaces it to other areas of the store to keep those aisles cooler. Warm air is then taken from the back of its fridges and re-purposed to heat other sections.

About two-thirds of the energy consumed will be reused by the cold aisle retrieval system.

The store is also part of a new trial that employs doors on chilled cabinets, keeping cold air in and reducing their energy demands by up to 60%. 

Further energy savings have been driven by adding lids on frozen food display cabinets, which work in the same way.

Ambient air door curtains will help to reduce the store’s heating requirements and make customers’ experience more comfortable by counteracting naturally occurring drafts.

The roof features over 700 solar panels, which are expected to provide up to 300 megawatt hours (MWh) of energy for the store annually. 

100% LED lighting has been installed throughout the store, and on the shop floor sensors will enable it to adapt in response to the level of natural daylight so energy won't be wasted.

Sainsbury’s Hook store will contribute to the retailer’s target of becoming water-neutral by 2040 with low-pressure bathroom taps and rainwater harvesting.

The new store will set the standard for future Sainsbury’s Superstores and the retailer will replicate and build on everything that works well from Sainsbury’s Hook store in any new supermarkets it constructs, plus retrofitting its existing estate with the technology wherever possible.

Patrick Dunne, Sainsbury’s Property Director, said: “I’m immensely proud of everyone at Sainsbury’s who have helped deliver what is a ground-breaking new store for us, the learning from which will be used in future store investments. Sainsbury’s Hook is the culmination of many years of innovation, hard work and progress towards a more sustainable future for our business.

“I’d like to take the opportunity to thank the local community for their support and patience whilst we constructed this store, I hope everyone will agree it was worth the wait, not only for the new offer customers can now enjoy but for the progress in store sustainability it represents.”

Ryan Cox, Sainsbury’s Hook Store Manager said: “We've thoroughly enjoyed welcoming customers through the doors of our brand-new store and we look forward to getting to know many of them as we become an integral part of the local community.

“This is a really proud moment for Sainsbury’s as we launch a brilliant new supermarket that puts our commitment to reducing our impact on the environment into sharp focus while serving and helping customers in Hook.”

Ranil Jayawardena, MP for North East Hampshire, said: “I was delighted to open Sainsbury’s newest store today, representing a significant investment into my home village of Hook, and the creation of over 100 new jobs for local people. 

"The new store will provide a healthy boost to customer choice in the area and the fact that it is the most environmentally sound, energy-efficient store Sainsbury’s has ever opened makes it a special addition to the community here.”

Sainsbury’s currently operates with 100% renewable electricity and by the end of 2023 the retailer projects that up to 40% of its electricity will come from new-to-the-planet wind and solar power. The improvements in the store’s efficient energy design are part of Sainsbury’s wider commitment to becoming Net Zero in its own operations by 2035.

Sainsbury’s Hook represents a brand-new shopping destination for customers in northern Hampshire, offering greater choice, quality and value, with thousands of products available to choose from.

Alongside its extensive food offer, Sainsbury’s Hook will offer:

A selection of Sainsbury’s iconic Habitat range, selling modern classics for the home

Tu clothing for all the family via Click & Collect, as well as a stylish beauty proposition

An Argos store inside the supermarket

The store will be an active member of Sainsbury’s Food Donation Programme via Neighbourly, which works to reduce the amount of food waste within its operations and redistribute surplus food to those who need it most.

https://www.sainsburys.co.uk.