Timothy Taylor's Brewery Receives Two Top Awards for Can Design

Timothy Taylor's Hopical Storm, a 4% triple-hopped session pale ale, was recently launched in cans to provide an additional packaging format that suited the brand and widened the appeal and availability to a younger, legal drinking-age audience.

Announcing the awards, Timothy Taylor's CEO Tim Dewey said “Having successfully launched Hopical Storm to pubs and restaurants in kegs, we realised cans were a logical extension to our range. 

"Not only would they provide an option for venues without cellar space or rate of sale required for serving draught beers, but would also enable customers to enjoy this refreshing triple-hopped pale ale away from bars, wherever they are and whatever the occasion.”

The Hopical Storm 440ml aluminium cans feature distinctive orange branding, characterising the burst of fruit aroma and flavours of the beer, with a cut-out silver lightning flash symbolising Hopical Storm's ability to strike thirst. 

The multi award-winning design was developed by Springetts Brand Design in conjunction with the Timothy Taylor's in-house marketing team of Jane Jenkins and Scott Cameron and the can labels printed by Reflex Label Plus, who used their expertise to include tactile varnishing, lending to an enhanced ergonomic feel, too.

“Timothy Taylor's is an independent business fully committed to brewing quality beers” added Dewey. 

“And the mandarin, mango, and passion fruit of Hopical Storm unleashes a tropical cyclone of refreshment that strikes your thirst. It's a characterful twist on the tradition associated with Timothy Taylor's and the can design needed to reflect this new approach for a brewery that was established back in 1858, 165 years ago.

"The attention to detail combines the vibrant, tropical colour and the lightning strike, with the depiction of the famous Timothy Taylor's barley sheaf also updated to show it being buffeted by a strong wind to create the perfect Hopical Storm.

“At 4% ABV Hopical Storm is more accessible than some higher ABV beers in the IPA category and has gained widespread distribution and positive tasting reviews. 

"For the can to now be recognised by the International Beer Challenge and receiving the accolade of World's Best Can Design at the World Beer Awards is the crowning glory and ultimate accolade for everybody who has worked so hard on development of the beer and how it is presented.”

Hopical Storm is brewed using five UK-grown hops in three stages of hopping, Cascade and Whitbread Goldings in the copper, Cascade and Chinook at the hop back stage, then dry-hopped with Jester and Ernest. 

Combined with Timothy Taylor's natural Knowle Spring water, fine barley malts and the unique Taylor's Taste yeast to create the tropical storm of flavour and aroma. Hopical Storm is notable for its pale golden appearance and clarity and is vegan-friendly, wearing the distinctive Vegan Trademark and certified by The Vegan Society.

Timothy Taylor's Hopical Storm was also recognised with a silver medal in the taste category at the International Beer Challenge.

The can has secured listings in selected Morrisons, Sainsbury's, Booths, and Waitrose stores and has had a full calendar of marketing activity over the summer including print and digital advertising. It also had presence at events including BrewLDN, the Yorkshire Dales Food & Drink Festival, Bloodstock Open Air, and as one of the brands poured by Timothy Taylor's as the official beer partner of CarFest, where the award-winning cans were also enjoyed across all the festival's bars.

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Pineapple Pale from SEVEN BRO7HERS Brewing is an idea Summer Drink

SEVEN BRO7HERS BREWING CO is launching a Pineapple Pale Ale for Summer 2023 exclusively in ASDA stores.

The Salford-based brewery will hit shelves from May 25th with its fruity 440ml pale as part of the supermarket's seasonal rotation on craft beers. The new beer will join the brewery's popular Juicy IPA which has been permanent fixture in stores since 2021.

The Pineapple Pale Ale will be available in 280 of ASDA stores across the UK, RRP £3.00. Ready for BBQ season, this beer is a fruity explosion. At 5% ABV, it packs a nifty and tangy pineapple punch, perfect for drinkers who are looking for a light and fresh drink.

The vegan beer was initially designed by head brewer Jack Dixon as part of a celebration series for the brand in 2021. Back by popular demand, tweaked and reworked for ASDA's dedicated customer profile, the beer will be available until November.

Jack, who's has been with SEVEN BRO7HERS for in excess of six years, is part of the talented team behind some of the company's most exciting brews, including the Kellogg's upcycled cereal beers, and the award-winning Honeycomb Pale Ale which has also featured instore as an ASDA special.

CEO of SEVEN BRO7HERS BREWING CO, Keith McAvoy said: “The launch of Pineapple Pale Ale in ASDA really speaks to the talent of our brewing team, its fresh, fun, and sessionable, perfect for summer drinking. We're proud to see it revisited, the recipe reworked to be the best it can be and ready for ASDA shoppers.

“To see another of our special edition range appear in ASDA stores is a great moment for our business. As one of the UK's biggest superstores, it's a fantastic platform for customers to explore all SEVEN BRO7HERS has to offer and makes craft beers more accessible for everyone. In a tough climate for the beer industry, this is a win for our brand and supports our growth.”

In March, SEVEN BRO7HERS collaborated with ALDI to produce two unique beers for the discount retailer. The Watermelon Pale Ale and Passion Fruit Pale Ale, under the 'Hop Foundry' banner, are now available in 850 ALDI stores all over the country.

This month the brewery has also launched its first 'Helles' lager, adding it to its core range. The beer is aimed at appealing to everyone who loves to drink a lager and rivals the best in the business, it's now available via the brand's new redesigned webstore and trade buyers.

SEVEN BRO7HERS BREWING CO was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad's home-brewing in their cellar at home. In January 2023, the brewery joined forces SIS4RS DISTILLERY putting all 11 McAvoy siblings under one roof in Salford – making SEVEN BRO7HERS BREWING CO home to largest alcohol family business in Europe.

In the last two years SEVEN BRO7HERS has significantly grown its listings portfolio. The brewery is also currently listed select Co-Op & SPAR stores, Booths Supermarket and Amazon.

https://www.sevenbro7hers.com

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