For the first time ever, it's going to be available in 330ml cans, sold individually or as a boxed four-pack containing one of each flavour. Two more flavours, sour cherry and honey & hops will soon also be added to the range.
And all of the company’s mead is gluten free, it's made using natural ingredients and with British honey, including honey from its own hives which are based in the Wye Valley, where its beekeeping supports local biodiversity, habitat conservation and important pollinator populations.
Showcasing their beekeeping heritage, the sparkling mead cans will carry new Hive Mind branding, based around colourful honeycomb illustrations, and highlighting the approximately 300,000 flowers visited and 50,000 miles flown by bees to make the honey for every can.
The Sparkling Mead launched on 20 May to coincide with World Bee Day, an international day of awareness in support of these vital pollinators.
The meadery was launched in 2018 as the Wye Valley Meadery by beekeeping brothers Kit and Matt Newell, and has recently rebranded as the Hive Mind Mead & Brew Co. The brothers have long been pioneers in a resurgence in UK mead-making, taking one of the world’s oldest alcoholic drinks and creating new, more modern styles from session-strength light and refreshing sparkling meads right through to stronger, more traditional wine-style and barrel-aged meads.
Hive Mind co-founder Kit Newell said: “We’ve been creating new meads which have been at the forefront of growing interest in the product here within the UK, pioneering modern styles and changing perceptions of this versatile drink. We know that modern mead can stand head to head with beers, wines or spirits for its range of flavour profiles, as a base for cocktails or as a different option for food pairings.
“Our new session strength (4%) Sparkling Mead cans have been specially created to be light and refreshing, flavoured with natural and seasonal ingredients to make them a great summer drink for all occasions. Canning our sparkling mead makes it more portable for outdoor events, it's easy to chill and we feel convinced that it’s a more sustainable option than glass.
“As beekeepers, we understand the importance of protecting nature, supporting pollinators, creating sustainable products and working as part of our community.
And our new Hive Mind brand highlights our beekeeping heritage and shares our company’s mission to help the honeybees through the honey we make and our low impact, low intervention approach to brewing, ” he said.
The Hive Mind Sparkling Mead range will be available nationwide from independent retailers, delis and farm shops or direct from Hive Mind’s own website.
Other Hive Mind products include an award-winning wine-style Traditional Mead, Oak Whiskey Barrel-Aged Traditional Mead and honey beers including a 3 Star Great Taste Award-winning Smoked Honey Porter, a honey pilsner called ‘Nectar’ and a pollen-infused hazy pale called ‘Pollinator.’
(EDITOR: I have to admit that as a former home brewer of mead, I'm going to enjoy this new style mead.)
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