EHL Insights Report: Food and Well-Being 2025

"Evolving food attitudes shaping the future of health, hospitality and education"

EHL is justifiably proud to announce the launch of the Food and Well-being 2025 report. The report is written with the contribution of Intesa Sanpaolo, with the aim of collaborating on research, industry and education projects to drive innovation in the international hospitality sector.

The Food and Well-being 2025 report, accompanied by a host of related activities, has been carefully crafted for the global hospitality industry from restaurateurs and hotel operators to large-scale food service players, as well as related stakeholders such as educators and policy makers.

Based on the future of food and its critical intersection with well-being and hospitality, this report provides thought leadership and actionable strategies to empower industry stakeholders wanting to redefine the food landscape. 

Written by EHL experts and professors, and led by EHL Innovation Hub, it is designed to offer a wide range of insights and examples of evolving food trends based on in-depth interviews and research analysis from the field.

The Food & Wellbeing Report shows how research-backed insights are cornerstones of the EHL Innovation Hub, guiding innovators and industry leaders. By examining both short and long-term trends, this report provides the tools to stay ahead, proactively shape the future, and drive business-ready innovation in hospitality and related industries.

Insights from the report:

Food as the cornerstone of well-being: Evolving beyond its traditional role as a source of sustenance, food nurtures not only the body but also mental health and the fabric of community. The concept of Food Well-Being (FWB) captures this multifaceted impact, highlighting food's role in bringing pleasure, purpose, health, sustainability and a sense of belonging into our daily lives. This premise becomes a key definer of the modern hospitality industry.

Consumer trends and the conscious shift: Consumers are making more mindful food choices, prioritizing health, transparency and sustainability. This shift is impacting hospitality offers, from personalized nutrition to plant-forward menus and tech-enhanced dining experiences. Understanding these new demands is pivotal across sectors, from industry to education, to inform the way businesses innovate and schools train future professionals.

Hospitality’s role in promoting well-being: Through innovative practices like planetary diet offers, social eating initiatives or just small shifts in their existing offering, hospitality providers can create environments that support both hedonic (pleasure-driven) and eudaimonic (purpose-driven) well-being. The report's findings uphold the growing importance of cross-disciplinary, continuous education to meet these expectations effectively.

Challenges and opportunities: While the rise of the conscious consumer signals progress, it also presents challenges, such as the increased spread of misinformation, systemic inequalities in access to healthy food and the complexities of sustainable food sourcing. Innovations in technology and education, alongside stronger commitments to shared responsibility, offer pathways to address these issues.

Opportunities for stakeholders: For hospitality businesses – developing new practices and offers in collaboration with innovators, nutritionists and local communities. For chefs and operators - leading through culinary innovation, advocating for nutritious, sustainable options without compromising on taste or experience. For policy makers and educators – creating curricula that align with the principles of well-being and sustainability.

The activities

EHL and Intesa Sanpaolo have incorporated industry and school activities in the Oltrepò Pavese region of Italy for promoting key messages from the report findings. These activities will bring together visionary entrepreneurs, schools and local companies, serving both as a launchpad for the report and a catalyst for igniting conversations about new industry roles and forward-thinking food solutions.

http://www.ehlgroup.com

Introducing Bonne Maman Delicious Tartlets

Why not curl up, relax and treat yourself to some delicious Bonne Maman Tartlets? 

These are crisp little pastries, that are deliciously filled with tasty fruit or caramel compote. 

Now available in three varieties – fresh and zesty Citron, fruity Framboise and luscious Chocolate Caramel – Tartlets offer a simple little moment of indulgence - perfect with a morning cup of coffee, ideal for an afternoon teatime break or an on the go treat! 

Made using only the finest ingredients, Tartlets are crafted from a traditional French recipe, giving a crisp pastry base topped with a delectable melt in your mouth filling – a scrumptious balance of flavour and texture.

Individually wrapped, Bonne Maman Tartlets are available in packs of nine from Sainsbury's stores and online from Ocado at £2.00rrp. 

For further information, tips and recipes see www.bonnemaman.co.uk, like them on Facebook @BonneMamanUK and follow on Instagram @bonnemaman_uk

Range availability in store may vary by location.

Bonne Maman Cakes & Biscuits contain no artificial colourings or flavourings.

The UK range includes:

Madeleines: La Madeleine All Butter, Chocolate, Lemon and Les Petites Madeleines

Cakes: Chocolate Sweet Hearts, Fruit Cake, Loaf Cake, new Mini Chocolate Muffins, new Mini Vanilla Muffins, Marble Cake and new Chocolate Cake.

Biscuits: new Tartelettes Citron, Tartelettes Framboise and Tartelettes Chocolate Caramel, Mini Cookies, Chocolate Filled Biscuits, Chocolate Hazelnut Biscuits, Dark Chocolate Sablés and Milk Chocolate Sablés 

25 Ways to Reduce Food Waste and Save Money

Food waste is a major issue worldwide, with millions of tonnes of perfectly edible food being discarded each year. 

Reducing food waste not only helps the environment but also saves money and ensures food resources are used more efficiently. 

Here are 25 practical ways to cut down on food waste at home and beyond.

Planning and Shopping Smart

Make a Meal Plan – Plan your meals for the week and create a shopping list to avoid unnecessary purchases.

Check Your Inventory – Before heading to the shop, check your fridge and cupboards to avoid buying duplicates.

Stick to a Shopping List – Impulse purchases often lead to wasted food. Stick to your planned list.

Buy Loose Produce – Only purchase the amount of fruit and veg you actually need instead of pre-packaged quantities.

Understand Expiry Dates – ‘Best before’ dates indicate quality, not safety. Many foods are still good past this date.

Storage and Organisation

Store Food Correctly – Learn where to store different foods to maximise freshness. For example, keep potatoes and onions separate.

Use the First In, First Out Rule – When restocking your fridge or pantry, place older items in front so they get used first.

Freeze Leftovers – If you’ve made too much food, freeze it for later instead of letting it spoil.

Use Airtight Containers – Properly sealing food helps prevent spoilage and keeps it fresher for longer.

Label and Date Food – Marking dates on leftovers or frozen items ensures you know when they should be consumed.

Cooking and Portion Control

Cook in Smaller Batches – Cooking only what you need reduces the chances of leftovers going uneaten.

Measure Ingredients Properly – Avoid excess by using measuring cups and scales to cook appropriate portions.

Repurpose Leftovers – Transform last night’s dinner into a new meal, such as using roast chicken for sandwiches or soups.

Make Soup or Stock – Use vegetable scraps and bones to create homemade stock or soup instead of throwing them away.

Use Every Part of the Ingredient – Don’t throw away broccoli stalks or carrot tops—many ‘scraps’ can be eaten or repurposed, especially in soups or stocks.

Getting Creative with Surplus Food

Blend Overripe Fruit – Make smoothies, jams, or fruit compotes from overripe fruit instead of binning them.

Make Homemade Breadcrumbs – Stale bread can be turned into breadcrumbs, croutons, or even bread pudding.

Pickle or Ferment Veg – Extend the shelf life of vegetables by pickling or fermenting them.

Use Citrus Peels – Zest from lemons and oranges can add flavour to dishes or be used for homemade cleaning solutions.

Make Banana Bread – Overripe bananas are perfect for baking instead of throwing them out.

Community and Composting

Share Excess Food – If you have too much food, offer it to friends, family, or neighbours.

Donate to Food Banks – Unopened, non-perishable foods can help those in need.

Start Composting – Turn unavoidable food scraps into nutrient-rich compost for your garden.

Feed Animals – Some food scraps, like vegetable peels, can be fed to pets or farm animals.

Join a Food Waste App – Use apps like Olio or Too Good To Go to share or rescue surplus food.

By following these tips, you can significantly reduce food waste, save money, and contribute to a more sustainable planet. Small changes add up, so start today and make a difference!

50% of Belgians think food labelling should be improved

A comprehensive study undertaken by NSF, a global force in food safety and quality, shows has only 50% of Belgian consumers believe current food labels provide sufficient information to make informed food choices. 

This finding comes as part of a broader research initiative that questioned 1,000 Belgian adults, shedding light on the critical role of food labelling in shaping consumer decisions and promoting public health in Belgium.

Katie Glover, EMEA Manager, Regulatory Affairs and Trading Law at NSF, commented on the findings: “This research underscores a major gap between consumer expectations and current labelling practices. It’s clear to us that the food industry must take decisive action to enhance transparency and comprehensiveness in food labeling to meet the evolving needs of Belgian consumers.”

Key findings from the NSF study include:

73% of Belgian adults read food labels before making a purchase decision, with this figure rising to 83% among 18-34-year-olds.

75% of respondents consider more detailed allergen information the most valuable addition to food labels, followed by comprehensive processing information (72%).

47% of Belgian consumers are willing to pay more for products with comprehensive, transparent labelling, with an average premium of 10-12%.

Only 38% of respondents believe current labels adequately address sustainability concerns, highlighting a significant gap in consumer expectations.

65% of consumers consider environmental impact scores a useful addition to food labelling, reflecting growing sustainability concerns.

While these gaps present several challenges to the food industry, they also offer significant opportunities for innovation, relevance, and growth. 

As the Belgian food landscape continues to evolve to cater to consumers who are increasingly motivated by personal health concerns and broader environmental considerations, food manufacturers must address this call for greater transparency.

Glover went on to say: “The fact half of Belgian consumers feel they are inadequately informed by current food labels is a clear call to action for the industry. 

"By prioritising clarity, standardisation, and transparency in food labelling, we can empower consumers to make more informed decisions about their food choices. This not only contributes to better public health outcomes but also fosters a more sustainable food system and builds greater trust between food manufacturers and the Belgian public.”

NSF remains committed to working with the food industry to develop innovative solutions that meet evolving consumer expectations and regulatory requirements. The full whitepaper, offering detailed insights and recommendations, is available on the NSF website.

For more information about food labelling requirements and NSF's services, visit nsf.org.

Combating Post-Viral Fatigue: Foods, Drinks, and Supplements to Support Recovery

Post-viral fatigue can leave you feeling drained, foggy, and struggling to get through the day. 

Whether you are recovering from a recent illness or dealing with lingering fatigue, nourishing your body with the right foods, drinks, and supplements can play a crucial role in your recovery. 

Here’s a guide to natural ways to support your energy levels and overall well-being.

And yes, my wife and I are going through this list in order to beat our post viral fatigue!

Nutrient-Dense Foods for Recovery

1. Protein-Rich Foods

Protein is essential for repairing tissues and supporting immune function. Include:

Lean meats like chicken and turkey

Oily fish such as salmon and mackerel (rich in omega-3s)

Eggs, tofu, and legumes

Nuts and seeds for healthy fats and protein

2. Complex Carbohydrates

Carbohydrates provide a steady source of energy. Opt for:

Whole grains like quinoa, oats, and brown rice

Sweet potatoes for fibre and vitamins

Legumes such as lentils and chickpeas for a balanced energy boost

3. Antioxidant-Rich Foods

Antioxidants help combat inflammation and oxidative stress. Include:

Berries like blueberries, raspberries, and strawberries

Dark leafy greens such as spinach and kale

Brightly coloured vegetables like carrots and peppers

4. Healthy Fats

Good fats support brain health and energy levels. Try:

Avocados for monounsaturated fats

Olive oil for its anti-inflammatory properties

Nuts like walnuts and almonds

Hydrating and Restorative Drinks

1. Herbal Teas

Herbal teas can help soothe the body and provide immune-boosting benefits. Recommended options include:

Ginger tea for anti-inflammatory properties

Peppermint tea to aid digestion

Green tea for a gentle caffeine boost and antioxidants

2. Bone Broth

Rich in collagen, amino acids, and minerals, bone broth supports gut health and immune function.

3. Fresh Smoothies

Blending nutrient-dense ingredients like spinach, banana, Greek yoghurt, and chia seeds can provide a convenient energy boost.

4. Coconut Water

A natural source of electrolytes to help combat dehydration and fatigue.

Supplements to Aid Recovery

1. Vitamin C

Supports the immune system and reduces inflammation. Citrus fruits, red peppers, and broccoli are great dietary sources.

2. Vitamin D

Essential for energy levels and immune function, especially if you have limited sun exposure. Consider supplementation if needed.

3. Magnesium

Helps with muscle recovery, relaxation, and reducing fatigue. Found in nuts, seeds, and leafy greens.

4. B Vitamins

B-complex vitamins, particularly B12 and B6, help combat fatigue and improve brain function. Good sources include eggs, dairy, and fortified foods.

5. Omega-3 Fatty Acids

These support brain health and reduce inflammation. Found in oily fish or taken as a fish oil supplement.

6. Adaptogens

Herbs such as ashwagandha and rhodiola can help the body manage stress and improve resilience to fatigue.

Additional Lifestyle Tips

Prioritise Rest – Allow your body ample time to recover by getting quality sleep.

Gentle Movement – Low-impact activities like walking or yoga can help boost circulation without overexerting yourself.

Manage Stress – Practising mindfulness or breathing exercises can aid recovery.

Post-viral fatigue can be challenging, but by nourishing your body with the right nutrients and supporting your recovery holistically, you can gradually regain your energy and well-being.

Get Ready for a Fantastic Flavour Explosion at the Three Counties Food & Drink Festival This Summer

Be sure to mark your calendars and prepare for an unforgettable weekend at the Three Counties Food & Drink Festival on Saturday, July 26th and Sunday, July 27th, 2025! 

With doors open from 10am – 5pm daily, this is the ultimate food lover's paradise.

Join the organisers as they celebrate the very best of the region's food and drink scene, featuring a mouthwatering line-up of local producers, live TV chef demonstrations, hands-on workshops for all ages, and a host of fun activities for the whole family!

From mouthwatering street food to pop-up bars, and from delicious food and drink products to beautiful gifts, crafts, and homewares, there's something for everyone to enjoy. Unwind with live music and soak-up the lively festival atmosphere.

They're busy cooking up some big surprises – stay tuned for exciting announcements in the coming months, including guest TV chefs, news on tasting sessions and more.

Tickets start at a mere £12, with a limited number of VIP tickets also available for those who want to enjoy priority parking and an exclusive meet-and-greet with their TV chefs.

Don't miss out – the countdown is on. Get your tickets now at Three Counties Food Festival, here https://www.threecountiesfoodfestival.com.

Easy and Affordable Ways to Promote Your Food Business

We understand that times are tough for food businesses. 

Whether you're running a café, restaurant, food van, or catering service, keeping customers engaged and attracting new ones can be challenging—especially when marketing budgets are tight. 

The good news is that there are plenty of easy, cheap, or even free ways to promote your food business effectively. 

Here are some strategies to help you boost visibility and sales without breaking the bank.

1. Leverage Social Media (Free)

Social media is one of the most powerful and cost-effective tools for promoting your food business.

Post high-quality photos of your dishes to entice customers.

Use Instagram Stories, Facebook Reels, and TikTok to showcase behind-the-scenes content, daily specials, or customer testimonials.

Engage with your audience by responding to comments and messages promptly.

Run interactive polls, Q&A sessions, or giveaways to keep your followers engaged.

2. Encourage User-Generated Content (Free)

Your customers can be your best marketers. Encourage them to share their dining experiences on social media by:

Creating a unique hashtag for your business.

Running a contest where customers share their meals for a chance to win a free dish or discount.

Featuring user-generated content on your social media pages to build a sense of community.

3. Optimise Your Google Business Profile (Free)

Having an up-to-date Google Business Profile can increase your visibility in local searches. Ensure that:

Your address, contact details, and opening hours are correct.

You upload high-quality photos of your food and premises.

You encourage happy customers to leave positive reviews.

You respond to reviews to show engagement and appreciation.

4. Partner with Local Businesses (Free or Low Cost)

Collaboration is a great way to expand your reach. Consider:

Partnering with local coffee shops, bakeries, local breweries, or markets for cross-promotions.

Offering exclusive discounts to employees of nearby businesses.

Featuring local suppliers or artisans on your menu to create mutual support.

5. Offer Discounts and Loyalty Rewards (Low Cost)

Everyone loves a good deal! Implementing a simple loyalty programme can encourage repeat customers.

Provide a stamp card where customers earn a free item after a set number of purchases.

Offer a small discount for referrals or first-time visitors.

Run limited-time promotions to create a sense of urgency.

6. Engage with Local Media and Bloggers (Free or Low Cost)

Local food bloggers and journalists are always looking for new places to review.

Reach out to them with a friendly email introducing your business.

Invite them for a complimentary meal/drink in exchange for an honest review.

Offer to collaborate on a giveaway to increase exposure.

7. Host Small Events or Tasting Sessions (Low Cost)

Hosting an event doesn’t have to be expensive.

Organise a tasting session for new menu items.

Host a cooking demo or workshop.

Collaborate with local musicians or artists for a themed evening.

8. Make the Most of Email Marketing (Free or Low Cost)

Email marketing remains a powerful tool for customer retention.

Collect emails from customers through your website or in-store.

Send a monthly newsletter with updates, promotions, and special offers.

Personalise emails with customer names and tailored recommendations.

9. Get Listed on Food Delivery Apps and Directories (Varied Cost)

If you offer takeaway or delivery, make sure you're visible on food apps and directories like:

Just Eat, Deliveroo, or Uber Eats (if applicable to your area).

Local online food directories or community pages.

Your own website with an easy-to-use online ordering system.

10. Engage with Your Community (Free or Low Cost)

Building relationships with your local community can generate loyal customers.

Participate in local markets, fairs, food fairs, or charity events.

Sponsor a small community event or sports team.

Offer a “pay-it-forward” scheme where customers can donate a meal to someone in need.

Final Thoughts

Promoting your food business doesn’t have to be expensive. By using these simple and affordable strategies, you can increase visibility, attract new customers, and keep existing ones engaged. The key is consistency—stay active, be creative, and always provide great food and service.

Of course, That's Food and Drink will help promote your business for free. Please get in touch if we can help.

Which of these strategies will you try first? Let us know in the comments or share your own tips for food business success!

Food Supplements to Help Combat CFS, ME, and Long COVID

Chronic Fatigue Syndrome (CFS), Myalgic Encephalomyelitis (ME), and Long COVID can be debilitating conditions, often characterised by persistent fatigue, brain fog, muscle pain, and a host of other symptoms that significantly impact daily life. 

While there is no one-size-fits-all cure, many people find targeted food supplements can help support energy levels, immune function, and overall well-being. Below are some of the most promising supplements that may help manage symptoms of these conditions.

1. Coenzyme Q10 (CoQ10)

CoQ10 is a powerful antioxidant that plays a crucial role in cellular energy production. Many people with CFS, ME, and Long COVID report improvements in energy levels when supplementing with CoQ10. Studies suggest that it may help combat oxidative stress and mitochondrial dysfunction, which are often implicated in these conditions.

2. Magnesium

Magnesium is essential for muscle function, nerve health, and energy production. Many individuals with chronic fatigue conditions are found to be deficient in magnesium. Supplementing with magnesium (especially in well-absorbed forms like magnesium glycinate or magnesium malate) may help reduce muscle pain, improve sleep quality, and enhance overall energy levels.

3. Vitamin B12 and B-Complex Vitamins

B vitamins, particularly B12, play a vital role in energy metabolism and nervous system health. Some people with CFS, ME, and Long COVID experience significant benefits from supplementing with B12, especially in its methylcobalamin form. A full B-complex supplement can also support brain function and reduce feelings of fatigue.

4. D-Ribose

D-ribose is a naturally occurring sugar that plays a critical role in ATP (energy) production. Research suggests D-ribose supplementation can improve energy levels, reduce muscle pain, and enhance overall well-being in people with CFS and fibromyalgia.

5. Omega-3 Fatty Acids

Omega-3s, found in fish oil or algae supplements, have strong anti-inflammatory properties. They can help support brain function, reduce joint and muscle pain, and improve cardiovascular health, all of which are relevant for people suffering from post-viral fatigue conditions.

6. L-Carnitine

L-Carnitine is an amino acid derivative that helps transport fatty acids into cells to be used for energy. Some studies suggest that people with CFS and ME may have lower levels of carnitine, and supplementation may help improve energy levels and reduce muscle fatigue.

7. Vitamin D

Vitamin D is crucial for immune function and overall health. Many people with chronic illnesses, particularly those who spend a lot of time indoors due to fatigue, have low vitamin D levels. Supplementing with vitamin D3 can support immune resilience and improve mood.

8. Adaptogenic Herbs (Ashwagandha, Rhodiola, Ginseng)

Adaptogens are natural substances that help the body adapt to stress and improve energy levels. Ashwagandha and Rhodiola have been shown to reduce fatigue, enhance mental clarity, and support adrenal function, which may be beneficial for those suffering from post-viral fatigue syndromes.

9. Probiotics and Gut Health Support

A healthy gut microbiome is essential for overall well-being, immune function, and energy production. Many people with CFS, ME, and Long COVID experience digestive issues, which can be improved with high-quality probiotics, prebiotics, and gut-supporting nutrients like L-glutamine and zinc.

10. N-Acetyl Cysteine (NAC) and Glutathione

NAC is a precursor to glutathione, the body's most potent antioxidant. It can help reduce oxidative stress, support detoxification, and improve respiratory health—an important consideration for those dealing with Long COVID.

While supplements can be a helpful tool in managing symptoms of CFS, ME, and Long COVID, they should be used as part of a broader approach that includes proper nutrition, pacing strategies, and medical guidance. It’s always best to consult with a healthcare professional before starting any new supplement regimen to ensure safety and effectiveness for your specific needs.

Have you tried any of these supplements? Please share your experiences in the comments below!

New study reveals predicted consumer spending patterns for 2025 as over 1 in 3 expect to increase their spend on food

A new study released by the UK's top Out of Home media and infrastructure company, Clear Channel UK, shows over one in three people expect to increase their spending on food (36%) in 2025 compared to 2024, despite having money saving as their top New Year’s resolution.

Other product categories consumers are expecting to increase spending on include travel (31%), household items (23%), clothing (19%), entertainment (14%), drinks (10%), toiletries/cosmetics (9%), shoes (8%) and bags (6%) while one in five of us (20%) are determined to not increase their spending on any products/services at all.

The study of 2,000 respondents, conducted via OnePoll, also showed Gen Z (41%) and younger Millennials (27%) expect to increase their spending on clothing more than older age groups, while the latter expect to spend more money on food.

Interestingly, 47% of us Brits purchase products specifically to aid them in achieving their New Year’s resolutions, with 44% admitting to ultimately regretting these purchases.

Below is the list of top 10 most popular New Year’s resolutions for 2025:

1. Save more money - 42%

2. Exercise more - 40%

3. Eating healthier - 37%

4. Weight loss - 28%

5.Travel more - 23%

6. Emotional wellbeing - 22%

7. Trying new things/being more adventurous - 16%

8. Being more sustainable - 13%

9. Cutting down on drinking - 11%

10. Spending less money on eating out - 8%

There are also generational disparities when it comes to New Year’s resolutions. A high number of 18-24-year-olds (60%) and 25-34-year-olds (54%) cited money saving as their key goal for 2025. As the ages climb, saving money becomes less common among resolution-makers, with only 44% of 35-44-year-olds, 40% of 45-54-year-olds, 32% of 55-64-year-olds and 26% of 65 and over seeking to adopt frugal living.

Gen Z and Millennials are more likely to focus on emotional well-being as a New Year’s resolution than older generations. Nearly one in three 25-34-year-olds (29%) and 18-24-year-olds (28%) chose emotional wellbeing as their focus for 2025. People aged 44 and over are 10% less likely to focus on emotional wellbeing.

When asked about openness to new brands, Gen Z shopping habits suggest they are more likely to step out of their comfort zone and experiment with new brands than older generations. One in five (21%) of 18-24-year-olds and nearly a quarter of 25-34-year-olds (24%) claim to want to try new brands. That figure is almost three times higher than those aged 45 and over.

Food (47%), clothing (35%), household items (31%), toiletries/cosmetics (28%) and drinks (24%) were revealed as the top product categories people are looking to try from a different brand.

When it comes to main motivators for trying new products, the most popular responses were: when recommended by a friend (52%), when being exposed to advertising (23%), around specific occasions of the year (22%), the beginning of the year (20%) and when the product goes viral (18%).

Other key findings from the study:

- Men (10%) are more likely to consistently stick to their New Year’s resolutions than women (6%).

- Millennials and younger; those aged 18-24 (27%), 25-34 (31%), and 35-44 (25%) are more inclined to try a new brand after being repeatedly exposed to advertising.

- Top reasons for trying new products are affordability, better product reviews, superior quality, brand reputation and dissatisfaction with a current product.

- Men (19%) are more likely to try new brands than women (10%).

- 1 in 5 (19%) of 18-24-year-olds are planning to increase their spending on toiletries and cosmetics - almost double what older generations are planning to spend on the same category.

Ben Hope, who is Marketing Director at Clear Channel, said: ‘’Our study shows while younger generations are prioritising money saving for 2025, they are also more open to trying new brands after becoming aware through advertising - particularly Gen Z and Millennials. 

"This suggests they are a perfect target for marketers who plan to expand their reach. Of course, retailers can effectively leverage Out of Home advertising to influence these audiences. Our study will help brands to better understand key opportunities this year and give them a better idea of how their customers plan to spend their money in 2025.”

Clear Channel UK is one of the UK’s largest Out of Home media and infrastructure companies, operating more than 33,000 advertising sites nationwide and employing 600+ people in 14 locations.

https://www.clearchannel.co.uk/latest/refresh-your-brand-strategy-through-new-years-resolutions

The Cheapest Supermarkets in the UK: Where to Shop and Save

With the cost of living on the rise, finding the best value for your weekly shop is more important than ever.

Fortunately, the UK is home to a variety of supermarkets offering great deals on groceries, household essentials, and more. 

Whether you're feeding a family, living on a budget, or simply looking to save, here’s a guide to the cheapest UK supermarkets and tips for getting the most out of your money.

1. Aldi: Consistently Affordable

Aldi has long been a favourite for budget-conscious shoppers, and for good reason. Known for its no-frills approach, Aldi focuses on quality own-brand products at unbeatable prices. From fresh produce to pantry staples, it’s hard to beat their value.

Best Buys:

Fresh fruit and veg in their weekly "Super 6" deals.

Award-winning wines and spirits.

Budget-friendly household items and weekly special buys.

Top Tip: Shop early for special buys—they sell out quickly!

2. Lidl: Quality and Value Combined

Similar to Aldi, Lidl offers a wide range of affordable own-brand products that often rival big-name brands. Lidl is particularly strong in its bakery section, with fresh bread and pastries baked daily at wallet-friendly prices.

Best Buys:

Fresh bakery items, including their famous 85p sourdough loaf.

Seasonal fruit and veg at bargain prices.

Deluxe range for affordable luxury treats.

Top Tip: Look out for their weekly themed food weeks, featuring cuisines from around the world.

3. Asda: Best for Big Shops

Asda is known for its competitive pricing and extensive product range, making it ideal for larger households. Their "Just Essentials" range is particularly popular, offering everything from pasta to cleaning supplies at rock-bottom prices.

Best Buys:

Just Essentials range for basic groceries.

Rollback offers on branded products.

Fuel discounts at participating petrol stations.

Top Tip: Use Asda Rewards to earn cashback on your purchases.

4. Tesco: Great Value with Clubcard Deals

While Tesco may not always be the cheapest upfront, their Clubcard prices can make a significant difference. Signing up for a Clubcard gives you access to exclusive discounts and deals, as well as points to redeem on future shops.

Best Buys:

Clubcard-exclusive offers on meat, dairy, and snacks.

Tesco’s own-brand ranges, including "Stockwell & Co." for budget basics.

Discounts on petrol at Tesco filling stations.

Top Tip: Use your Clubcard points for discounts on days out, dining, and more.

5. Iceland: Frozen Food on a Budget

Iceland specialises in frozen food, but they also stock fresh and pantry items. Their bulk-buy deals and regular discounts make them a great choice for stocking up.

Best Buys:

Frozen meat, fish, and ready meals.

£1 value range for essentials.

Regular £8 off £40 vouchers for online shopping.

Top Tip: Check out Iceland’s Bonus Card for extra savings and rewards.

6. Morrisons: Affordable Quality

Morrisons offers a good balance of quality and price, particularly with their "Savers" range. They also have regular multi-buy deals and discounts on fresh produce.

Best Buys:

Savers range for basic items.

Fresh meat and fish counters.

Discounts on bakery items towards the end of the day.

Top Tip: Use their "More" loyalty card to collect points and earn vouchers.

7. Sainsbury’s: Best for Own-Brand Products

While Sainsbury’s is often considered mid-range, their "Imperia" and "Basics" ranges are excellent for budget shopping. With Nectar points and frequent discounts, you can make your money go further.

Best Buys:

Own-brand products for quality at a lower price.

Nectar card offers tailored to your shopping habits.

Regular promotions on household essentials.

Top Tip: Use the Nectar app to find personalised discounts and bonus points.

8. Online Options: Too Good to Go and Olio

For those looking to save even more, consider apps like Too Good to Go and Olio, which offer surplus food at heavily reduced prices or even for free. These platforms are a great way to reduce food waste and cut costs.

How to Maximise Your Savings

Plan ahead: Write a shopping list and stick to it to avoid impulse buys.

Compare prices: Use price comparison tools like Trolley.co.uk to find the best deals.

Shop late: Many supermarkets reduce perishable items in the evening.

Buy own-brand: Most supermarket own brands offer excellent quality at a fraction of the cost.

Shopping smart doesn’t mean sacrificing quality. With so many affordable options available, you can fill your trolley without emptying your wallet. 

Whether you’re a loyal Aldi fan, a Clubcard bargain hunter, or exploring Iceland’s frozen deals, there’s a budget-friendly supermarket for everyone. Happy saving!

How to Explore New Vegan Tastes for Veganuary

Veganuary is the perfect time to dive into the vibrant and diverse world of vegan food. 

Whether you're a seasoned foodie or a complete beginner, this month-long challenge offers a fantastic opportunity to expand your palate and discover new flavours. 

Here are some tips to help you embrace new vegan tastes during Veganuary:

1. Start with Familiar Dishes

Transitioning to a vegan diet doesn't mean you have to give up your favourite meals. Start by veganising familiar dishes. Love spaghetti Bolognese? Swap the mince for lentils or a plant-based meat alternative. Craving a curry? Try chickpeas, tofu, or jackfruit as the main ingredient. This approach makes the transition less daunting while introducing you to plant-based substitutes.

2. Experiment with New Ingredients

One of the joys of vegan cooking is exploring ingredients you may not have tried before. Here are some ideas to get you started:

Jackfruit: A versatile fruit often used as a meat substitute in dishes like pulled "pork" sandwiches.

Nutritional Yeast: A savoury, cheesy-flavoured ingredient perfect for sprinkling on pasta or popcorn.

Tempeh and Tofu: Protein-packed staples that absorb the flavours of marinades and spices beautifully.

Legumes: Lentils, chickpeas, and black beans are excellent for hearty stews, salads, and burgers.

3. Explore World Cuisines

Many global cuisines naturally feature vegan-friendly dishes. For example:

Indian: Try vegetable curries, dosas, and samosas.

Middle Eastern: Savour falafel, hummus, and tabbouleh.

Asian: Enjoy sushi rolls with avocado and cucumber, stir-fried vegetables, or ramen with tofu.

Exploring these cuisines can introduce you to exciting new flavours and cooking techniques.

4. Stock Up on Spices and Herbs

Flavour is key when cooking vegan meals. Stock your pantry with a variety of spices and herbs to elevate your dishes. Cumin, paprika, turmeric, coriander, and basil are just a few examples that can transform simple ingredients into mouth-watering meals.

5. Try Vegan Alternatives

Today's market is brimming with plant-based alternatives to traditional dairy and meat products. Experiment with vegan cheeses, milks, and yoghurts to find your favourites. Brands vary widely in taste and texture, so don’t be afraid to try a few options.

6. Join the Veganuary Community

The Veganuary website and social media platforms are treasure troves of recipes, tips, and inspiration. Joining the community can help you stay motivated and discover new ideas. You can also connect with friends or family who are participating to share meals and experiences.

7. Treat Yourself to Vegan Dining

If cooking feels overwhelming, treat yourself to a meal at a vegan restaurant or order takeout from a plant-based menu. This is a great way to sample expertly prepared dishes and gather inspiration for your own cooking adventures.

8. Keep an Open Mind

Trying new vegan tastes is all about keeping an open mind. Not every dish will be a hit, and that's okay. Use this month as a chance to learn, experiment, and expand your culinary horizons.

Conclusion

Veganuary is a celebration of flavour, creativity, and compassion. By experimenting with new ingredients, exploring global cuisines, and connecting with the vegan community, you can make this month a delicious and rewarding experience. Who knows? You might just discover a lifelong love for plant-based eating. Happy Veganuary!

How Your Food Can Keep You Well: The Power of Nutrition

It’s often said that “you are what you eat,” and for good reason. The food you consume has a profound impact on your overall health and well-being. 

A balanced diet not only fuels your body but also strengthens your immune system, supports mental health, and reduces the risk of chronic diseases.

In this blog post, we’ll explore how the right food choices can help you stay well and thrive.

The Role of Nutrition in Wellness

Food is more than just fuel; it’s medicine for the body. A nutrient-rich diet provides essential vitamins, minerals, and antioxidants that your body needs to function optimally. Here’s how your diet contributes to wellness:

Boosts Immunity

Certain foods are packed with nutrients that strengthen your immune system. Vitamin C from citrus fruits, zinc from nuts and seeds, and probiotics from fermented foods like yoghurt all play a role in keeping your immune defences strong.

Supports Mental Health

Your diet has a direct impact on your brain. Omega-3 fatty acids found in fatty fish, walnuts, and flaxseeds support brain function and can reduce symptoms of anxiety and depression. Foods rich in magnesium, like spinach and dark chocolate, also help regulate mood.

Reduces Inflammation

Chronic inflammation is linked to many illnesses, including heart disease, diabetes, and arthritis. Anti-inflammatory foods like leafy greens, berries, turmeric, and olive oil can help reduce inflammation and protect your body from disease.

Promotes Digestive Health

A healthy gut is the cornerstone of overall wellness. Fibre-rich foods like whole grains, fruits, and vegetables, along with probiotic-rich foods, promote a balanced gut microbiome, improving digestion and boosting immunity.

Enhances Energy Levels

Eating a balanced diet with complex carbohydrates, lean proteins, and healthy fats provides sustained energy throughout the day. Avoiding processed sugars and refined carbs prevents energy crashes and keeps you feeling energised.

Key Food Groups for Wellness

1. Fruits and Vegetables

Packed with vitamins, minerals, and antioxidants, fruits and vegetables should make up half your plate.

Aim for a variety of colours to ensure you’re getting a broad spectrum of nutrients.

2. Whole Grains

Whole grains like brown rice, quinoa, and oats are rich in fibre, which supports digestion and heart health.

They also provide long-lasting energy by stabilising blood sugar levels.

3. Lean Proteins

Proteins are the building blocks of the body, essential for muscle repair, immune function, and hormone production.

Opt for lean sources like chicken, fish, beans, and lentils.

4. Healthy Fats

Don’t shy away from fats; your body needs them for energy, brain health, and nutrient absorption.

Include sources like avocados, nuts, seeds, and olive oil in your diet.

5. Hydrating Foods

Staying hydrated is crucial for wellness. In addition to drinking water, eat hydrating foods like cucumbers, watermelon, and oranges.

Wellness-Boosting Superfoods

Turmeric: Contains curcumin, a powerful anti-inflammatory compound.

Blueberries: Packed with antioxidants that fight free radicals and support brain health.

Garlic: Boosts immunity and has natural antibacterial properties.

Spinach: High in iron, magnesium, and vitamins A and C for overall health.

Green Tea: Contains polyphenols that reduce inflammation and support metabolism.

Tips for a Wellness-Focused Diet

Plan Your Meals

Meal prepping ensures you have healthy options on hand, reducing the temptation to reach for processed foods.

Eat Mindfully

Pay attention to your hunger cues and savour each bite. This helps with digestion and prevents overeating.

Limit Processed Foods

Highly processed foods are often high in sugar, unhealthy fats, and sodium, which can lead to inflammation and other health issues.

Balance Your Plate

Follow the “plate method”: half your plate should be fruits and vegetables, a quarter should be lean protein, and the remaining quarter should be whole grains.

Stay Hydrated

Drinking enough water is just as important as eating well. Aim for 6-8 glasses of water a day, and adjust based on your activity level.

When to Consider Supplements

While a balanced diet should provide most of your nutrients, certain situations may call for supplements:

Vitamin D: Especially in the UK, where sunlight is limited during the winter months.

Omega-3: If you don’t eat fish regularly.

Iron: For those with anaemia or low iron levels.

Always consult a healthcare professional before starting any supplements.

Final Thoughts

The food you eat is one of the most powerful tools you have to maintain your health and well-being. By making mindful choices and focusing on whole, nutrient-rich foods, you can support your body, mind, and overall wellness. Remember, small changes in your diet can lead to significant improvements in your health over time.

Start with one or two changes today, and watch as your body thanks you tomorrow!

Foods and Food Supplements for Healthy Hair and Glowing Skin

Maintaining healthy hair and radiant skin goes beyond topical treatments and expensive beauty products. 

A balanced diet rich in specific nutrients can work wonders for your appearance, providing the building blocks your body needs to keep your hair and skin in optimal condition. 

Here’s a guide to the best foods and food supplements to nourish your hair and skin from the inside out.

Foods for Hair and Skin Health

1. Fatty Fish

Salmon, mackerel, and sardines are rich in omega-3 fatty acids, which are essential for maintaining skin elasticity and hydration. Omega-3s also promote scalp health, which is crucial for strong, shiny hair.

2. Avocado

Packed with healthy fats, vitamin E, and biotin, avocados help protect your skin from oxidative damage while promoting hair strength and shine.

3. Nuts and Seeds

Walnuts, almonds, chia seeds, and flaxseeds are excellent sources of vitamin E, zinc, and omega-3s. These nutrients support collagen production, reduce inflammation, and keep your hair follicles healthy.

4. Berries

Blueberries, strawberries, and raspberries are loaded with antioxidants and vitamin C, which are vital for collagen synthesis. Collagen keeps your skin firm and youthful while supporting the structure of your hair.

5. Leafy Greens

Spinach, kale, and other leafy greens are rich in vitamins A and C, iron, and folate. These nutrients help keep your skin hydrated and your hair strong by supporting the production of natural oils and red blood cells.

6. Eggs

Eggs are a fantastic source of protein and biotin, both of which are essential for hair growth and skin repair. A deficiency in biotin can lead to brittle hair and dry skin.

7. Sweet Potatoes

Rich in beta-carotene, sweet potatoes help protect your skin from sun damage and promote a healthy scalp by converting beta-carotene into vitamin A.

8. Tomatoes

Tomatoes are high in lycopene, an antioxidant that protects the skin from UV damage and improves its texture.

9. Green Tea

Green tea contains polyphenols that reduce inflammation and protect the skin from premature ageing. It also promotes blood circulation, which benefits hair follicles.

10. Dark Chocolate

Good news for chocolate lovers! Dark chocolate (with at least 70% cocoa) is rich in flavonoids, which improve skin hydration and texture while protecting against UV damage.

Food Supplements for Hair and Skin

Sometimes, even a balanced diet may not provide all the nutrients you need. Here are some key supplements to consider:

1. Biotin

Biotin, or vitamin B7, is crucial for hair and skin health. It strengthens hair and nails while improving skin’s hydration and elasticity.

2. Collagen Peptides

Collagen supplements can boost skin elasticity, reduce wrinkles, and strengthen hair. Look for hydrolysed collagen for better absorption.

3. Omega-3 Fatty Acids

If you don’t consume enough fatty fish, consider an omega-3 supplement. It helps reduce inflammation, hydrates the skin, and supports hair growth.

4. Zinc

Zinc plays a vital role in repairing damaged skin and hair tissue. It also helps control oil production, reducing acne and dandruff.

5. Vitamin D

Vitamin D supports hair follicle health and is essential for overall skin function. Many people in the UK are deficient, especially during the winter months, so a supplement can be beneficial.

6. Vitamin E

This antioxidant protects your skin from oxidative stress and supports hair growth by improving blood circulation to the scalp.

7. Hyaluronic Acid

Often found in skincare products, hyaluronic acid supplements can hydrate the skin from within, improving its texture and elasticity.

8. Silica

Silica is a trace mineral that strengthens hair and improves skin elasticity. It’s often found in supplements designed for hair, skin, and nails.

9. Probiotics

A healthy gut microbiome is linked to clear skin and strong hair. Probiotic supplements can improve digestion and reduce inflammation, leading to healthier hair and skin.

10. Iron

Iron deficiency can lead to hair thinning and dull skin. If you’re low on iron, consider a supplement, but consult your GP first to avoid over-supplementation.

Tips for Best Results

Stay Hydrated: Drink plenty of water to keep your skin plump and your hair hydrated.

Limit Sugar and Processed Foods: These can contribute to inflammation and skin breakouts.

Be Consistent: Nutritional changes take time to show results, so stick with a balanced diet and supplements for several months.

Consult a Professional: Always speak with a healthcare provider before starting new supplements, especially if you have underlying health conditions.

By incorporating these nutrient-rich foods and supplements into your routine, you’ll be well on your way to achieving glowing skin and luscious locks. Remember, beauty truly starts from within!

Energy-Saving Techniques for Cooking and Storing Food at Home

In the current climate of rising energy costs, finding ways to save money while cooking and storing food has become a priority for many households. 

By adopting a few simple yet effective techniques, you can reduce your energy consumption and lower your bills without compromising on delicious meals or food safety. 

Here are some practical tips to get you started:

Cooking Efficiently

Use the Right-Sized Pans and Hobs

Match the size of your pan to the hob. Using a small pan on a large hob wastes energy, as does using a large pan on a small hob. For electric hobs, ensure the pan covers the heating element completely.

Put a Lid On It

Cooking with a lid traps heat, allowing your food to cook faster and using less energy. This simple step can make a noticeable difference over time.

Embrace Batch Cooking

Preparing multiple meals in one go not only saves time but also reduces the amount of energy needed to cook separate meals. Once cooked, you can portion and freeze meals for later use.

Microwave for Small Portions

Microwaves are more energy-efficient than ovens for heating small portions. Use them for reheating leftovers or cooking quick meals to save energy.

Turn Off the Oven Early

Ovens retain heat well, so turning them off a few minutes before your food is fully cooked allows the residual heat to finish the job without additional energy usage.

Opt for Pressure Cookers and Slow Cookers

Pressure cookers cook food quickly using less energy, while slow cookers use low, consistent heat over a longer period, making them excellent for energy-efficient cooking.

Storing Food Smartly

Keep Your Fridge Organised

A well-organised fridge allows for better airflow and ensures the appliance works efficiently. Avoid overloading it, as this makes it harder to maintain the right temperature.

Check the Temperature

Set your fridge to 3°C (37°F) and your freezer to -18°C (0°F). These temperatures are optimal for food preservation and energy efficiency.

Defrost Regularly

Ice build-up in your freezer can make it work harder and consume more energy. Defrost your freezer periodically to keep it running efficiently.

Cool Food Before Refrigerating

Placing hot food directly into the fridge or freezer raises the internal temperature, forcing the appliance to use more energy. Let food cool to room temperature before storing.

Use the Right Storage Containers

Airtight containers help maintain food freshness and prevent moisture loss, reducing waste and the need for additional cooling.

General Energy-Saving Tips

Switch to Energy-Efficient Appliances

If your budget allows, consider upgrading to energy-efficient models of ovens, fridges, and freezers. Look for appliances with high energy ratings to maximise savings.

Use Renewable Energy Sources

If possible, invest in solar panels or sign up for a green energy plan to reduce your carbon footprint while saving on electricity costs.

Be Mindful of Peak Hours

Some energy providers charge higher rates during peak hours. Plan your cooking and other high-energy tasks during off-peak times to save money.

Turn Off Appliances When Not in Use

Appliances like ovens and microwaves often have standby modes that consume energy. Turn them off at the plug when not in use to avoid unnecessary costs.

By incorporating these energy-saving techniques into your daily routine, you can enjoy the dual benefits of reducing your household expenses and minimising your environmental impact. Small changes can lead to significant savings over time, making your kitchen both cost-effective and eco-friendly.

Celebrating Chinese New Year with Food and Drink: A British Guide

Chinese New Year, also known as the Spring Festival, is a time of joy, family reunions, and cultural traditions. 

As one of the most significant holidays in the Chinese calendar, it offers a wonderful opportunity to indulge in a feast of symbolic dishes and celebratory drinks. 

Here’s how you can embrace the festive spirit and celebrate Chinese New Year with food and drink in true style.

Understanding the Symbolism of Food

Food plays a central role in Chinese New Year celebrations, with each dish carrying a special meaning tied to prosperity, health, and happiness. 

When planning your menu, consider including these traditional options:

Dumplings (Jiǔozi): Representing wealth and prosperity, dumplings are shaped like ancient Chinese ingots. Fill them with minced pork, prawns, or vegetables, and serve them steamed or pan-fried.

Fish (Yú): The Chinese word for fish sounds like “surplus,” symbolising abundance. Serve a whole fish, but be sure to leave some uneaten to ensure prosperity spills over into the next year.

Longevity Noodles: These unbroken noodles signify long life. Serve them stir-fried or in a broth, but remember not to cut them while cooking or eating.

Spring Rolls: Resembling gold bars, these crispy delights symbolise wealth. Fill them with a mix of shredded vegetables, meat, or seafood.

Sweet Rice Cakes (Niángāo): Made from glutinous rice flour, these sticky cakes represent progress and growth. They can be steamed, pan-fried, or even baked.

Drinks to Complement the Feast

Pairing the right beverages with your Chinese New Year meal can enhance the festive atmosphere. Here are some ideas:

Chinese Tea: Start your celebration with a pot of jasmine, oolong, or pu-erh tea. Tea not only aids digestion but also adds a touch of authenticity to your gathering.

Baijiu: This traditional Chinese spirit is often enjoyed during celebratory toasts. Its strong, distinct flavour is an acquired taste but offers an authentic experience.

Plum Wine: A sweeter, milder option, plum wine pairs beautifully with many Chinese dishes.

Craft Cocktails: Create cocktails inspired by Chinese ingredients. For example, mix gin with lychee juice or muddle ginger with a splash of sparkling water and lime.

Non-Alcoholic Options: Serve fresh fruit juices, such as mandarin or lychee, for a refreshing and family-friendly choice.

Setting the Scene

To fully immerse yourself in the Chinese New Year spirit, pay attention to the ambience:

Decorations: Adorn your dining area with red and gold decorations, as these colours symbolise luck and prosperity. Hang paper lanterns, use red tablecloths, and add some golden accents.

Table Setting: Use traditional Chinese tableware, such as porcelain bowls and chopsticks, to elevate the experience.

Music: Play soft traditional Chinese music in the background to create a warm and inviting atmosphere.

Sharing the Celebration

Chinese New Year is all about togetherness, so invite family and friends to join the feast. Encourage everyone to learn about the traditions and meanings behind the dishes, fostering a deeper appreciation for the culture.

Final Thoughts

Celebrating Chinese New Year with food and drink is a delightful way to embrace the richness of Chinese culture. Whether you’re hosting a grand dinner party or enjoying a cosy meal at home, these tips will help you create a memorable experience. 

Gong xi fa cai — wishing you a prosperous and joyous New Year!

The Wetherspoon January Sale is Now on!

Yes, folks, Christmas is a fading memory, the weather is cold and a bit gloomy. But fear not! Because Tim Martin's Wetherspoon pubs and hotels are holding their January sale!

Fans of 'Spoons can enjoy a January Sale at 770 Wetherspoon pubs until Thursday January 16 inclusive.

Pints of Worthington are 99p, Ruddles is £1.29 a pint and Doombar £1.49 a pint.

There's also price reductions on draught wines Coldwater Creek wine £2.49 (250ml) Chardonnay, Pinot Grigio, Rosé and Merlot.

And those looking for savings on low or non-alcoholic drinks can enjoy drinks at £1.49 Guinness 0.0% (538ml) 0% cocktails Gordon’s pink gin 0.0% (single measure, served with a mixer) Corona Cero (330ml) BrewDog Punk AF (330ml) Stella Artois Alcohol Free (330ml) Heineken 0.0 (330ml) Erdinger Alkoholfrei (500ml) Thatchers Zero (500ml) Kopparberg Strawberry & Lime Alcohol Free (500ml) Adnams Ghost Ship (500ml) and Beck’s Blue (275ml).

And please look out for special Autumn savers that have been extended for the near future.

Food on sale, too!

Burger meal deal (includes chips and a drink): £4.99 (with soft drink)/£6.52 (with alcoholic drink)

3oz American burger

3oz classic beef burger

Crunchy chicken strip burger

Breakfast deal £2.99 (includes free refills of coffee, tea or hot chocolate OR any soft drink (choose from over 30 drinks))

Any breakfast muffin 

Any breakfast wrap

Any breakfast butty/roll

There are vegetarian options for each of the burger and breakfast deals. Please ask for details.

Why Visit Wetherspoon in January?

Affordable Treats: After the expense of the holiday season, the January Sale provides a much-needed chance to enjoy quality food and drink at a fraction of the usual cost.

Cosy Atmosphere: With their welcoming interiors and friendly service, Wetherspoon pubs are ideal for escaping the winter chill.

Convenient Locations: With hundreds of pubs across the UK, there’s likely a Wetherspoon near you, making it easy to pop in and take advantage of the deals.

Tips for Making the Most of the Sale

Check Your Local Menu: While many deals are consistent across locations, some may vary slightly depending on your local pub.

Plan a Midweek Visit: January is a quieter time, and midweek visits can be especially peaceful, giving you the chance to enjoy your meal or drink without the crowds.

Bring Friends Along: Share the savings and make it a social occasion. After all, good food and drink are even better with great company.

When Does It End?

The January Sale runs until January 16th. Be sure to check with your local Wetherspoon to confirm the details.

So, why not make the most of January and treat yourself to a visit to your nearest Wetherspoon pub? With their unbeatable deals and welcoming atmosphere, it’s the perfect way to kick off 2025 on a high note. Cheers to that!

T&C apply please check for availability and details.

The Pros and Cons of the Too Good To Go App

In recent years, food waste has become a significant environmental and ethical concern.

Enter Too Good To Go, an app designed to combat this issue by connecting users with businesses offering discounted surplus food. 

While the app has gained a lot of attention for its innovative approach to reducing food waste, it’s not without its challenges.

Here’s a look at the pros and cons of using the Too Good To Go app, which was founded in Denmark and now operates throughout Europe, the UK and the USA.

The Pros

1. Reducing Food Waste

At its core, Too Good To Go is a sustainability champion. By purchasing surplus food that would otherwise be thrown away, users contribute to reducing food waste, which is a major contributor to greenhouse gas emissions.

2. Affordable Meals

For budget-conscious consumers, the app is a potential goldmine. Many businesses offer “Magic Bags” filled with food at significantly reduced prices, often costing less than half the original price. This makes it an excellent option for students, families, and anyone looking to save money.

3. Supporting Local Businesses

The app provides an additional revenue stream for restaurants, bakeries, and grocery stores, helping them recoup some of their losses from unsold food. It’s also a way for customers to discover and support local businesses they might not have visited otherwise.

4. Element of Surprise

For adventurous eaters, the unpredictability of what’s in a Magic Bag can be exciting. It’s like opening a mystery box, with the added bonus of delicious food. 

The app is user-friendly, with clear instructions and an easy booking process. Users can filter by location and pick-up times, making it simple to find options that fit their schedule.

The Cons

1. Limited Control Over Contents

While the mystery aspect can be fun, it’s not ideal for picky eaters or those with dietary restrictions. You don’t know what you’re getting until you pick it up, which can lead to wasted food if it’s not to your taste or fits your needs.

2. Inconsistent Quality and Quantity

The quality and quantity of the food in Magic Bags can vary greatly. Some users report receiving excellent value, while others feel short-changed with items that are stale, mouldly, nearing their expiration date, well beyond expiration date the or not worth the price.

3. Limited Availability

Magic Bags often sell out quickly, especially from popular businesses. This can be frustrating for users who miss out despite checking the app regularly.

4. Environmental Impact of Pick-Ups

While the app aims to reduce waste, the environmental benefits can be offset if users drive long distances to collect their orders. The carbon emissions from transportation could undermine the app’s sustainability goals.

5. Short Shelf Life

Since the food is surplus, it often needs to be consumed quickly. This might not be convenient for users who don’t have immediate plans to eat or store the items properly.

Final Thoughts

Too Good To Go is a fantastic initiative for those looking to save money, support local businesses, and reduce their environmental footprint. However, it’s not without its challenges, especially for those with specific dietary needs or expectations of consistency.

If you’re willing to embrace a bit of unpredictability and act quickly to secure a Magic Bag, the app can be a rewarding experience. Ultimately, it’s a small step towards tackling the larger issue of food waste—one meal at a time.

Have you tried Too Good To Go? Share your experiences and tips in the comments below!

Isn’t It Time You Took Your Cookery Skills to the Next Level?

Food is not just sustenance; it’s an art, a way to express creativity, and a means to connect with others. 

Whether you’re whipping up simple weeknight dinners or dreaming of crafting Instagram-worthy meals, there’s always room to level up your culinary skills.

But have you ever considered that the secret ingredient to your cooking success might be professional cookery classes?

Why Take Cookery Classes?

Cookery classes offer more than just recipes, they’re an opportunity to master techniques, understand ingredients, and boost confidence in the kitchen. Here’s why it’s worth considering:

1. Learn from Experts

Professional chefs and instructors bring a wealth of knowledge that you can’t always get from cookbooks or YouTube. Their hands-on guidance helps you avoid common pitfalls and adopt techniques tailored to your style of cooking.

2. Discover New Cuisines

Ever wanted to try your hand at Thai, Japanese, or French cuisine? Classes focused on specific cuisines or techniques open doors to flavours and ingredients you might not have explored before.

3. Master the Basics

Perfecting foundational skills, like knife work, sauces, or pastry-making, can transform how you approach cooking. With these essentials in place, even the simplest dishes can shine.

4. Meet Like-Minded Foodies

Cookery classes often foster a sense of community. You’ll meet others who share your passion for food, exchange ideas, and perhaps even form lasting friendships.

5. Boost Your Confidence

Cooking for a dinner party or a special occasion can be daunting. With professional instruction, you’ll feel more assured in your ability to deliver a spectacular meal.

What Types of Cookery Classes Are Available?

The variety of classes on offer means there’s something for everyone, regardless of skill level or interest:

Beginner Courses: Learn the basics, from boiling pasta to baking bread.

Speciality Classes: Focus on areas like sushi rolling, artisan chocolate-making, or vegan cooking.

Masterclasses: Perfect for seasoned cooks looking to elevate skills in areas like soufflé-making, steak preparation, or fine dining presentation.

Online Options: Can’t make it to a studio? Many providers now offer interactive online classes so you can learn from the comfort of your own kitchen.

How to Find the Right Class for You

When choosing a class, consider the following:

Your Goals: Are you looking to master a specific dish, or do you want to improve your general skills?

Instructor Expertise: Look for classes taught by experienced chefs with a style that matches your learning preferences.

Class Size: Smaller classes often provide more one-on-one time with instructors.

Location & Schedule: If attending in person, ensure it fits with your routine. Alternatively, opt for online courses with flexible timings.

The Lasting Benefits

Cookery classes are an investment in yourself. You’ll come away not just with new recipes, but with improved skills and a deeper appreciation for food. Whether you’re looking to wow your dinner guests or simply make your daily meals more enjoyable, classes can reignite your passion for cooking.

So, isn’t it time you rolled up your sleeves, donned that apron, and took your cookery skills to the next level?

Start your culinary adventure today: Your taste buds and your family will thank you!

The Food WorksSW Announces First Ever Partnership Opportunity

South West England's only dedicated food and drink innovation centre, The Food WorksSW, is genuinely excited to announce its first ever partnership opportunity that will give businesses the chance to support both existing and emerging food and drink brands, and become an integral part of the country's food, drink and hospitality scene.

Created by North Somerset Council and operated by the Future Food Partnership, a not-for-private-profit Community Interest Company, The Food WorksSW provides start-ups, established companies and hospitality businesses with the experience and equipment they need to grow and innovate. 

Located in Weston-super-Mare, under half an hour from Bristol, the centre is the only one in the South West. For many businesses, it's not only a vital and exciting place but also a crucial stepping stone  in their business evolution. 

Since opening back in 2020, the centre has supported 300 businesses, helping them develop, diversify and grow their product and menu offerings, and aims to help many more in the coming years through enhanced facilities and resources. 

Said Simon Gregory, Operations Director of The Food WorksSW: “We're clearly very delighted to be opening up the opportunity for businesses of all kinds to become a Food WorksSW partner.  

"Partnering with us brings a massive host of benefits from reaching new customers to free use of our facilities, plus being a CSR force for good.  Your company will also have a profile on-site and you'll be contributing to the continuing growth of this one of a kind food and drink innovation centre in the South West."

What would this entail for you and your enterprise? Simon explains: “We're looking to hear from companies who are committed to supporting food and drink producers who use Food WorksSW to expand their business, develop new products, get together in the meeting rooms or navigate food regulations. 

"With partners, we can invest in our centre and continue offering businesses the very best equipment, kitchens, expert advice and inspiration.”

The Food WorksSW features five specialist development kitchens with state-of-the-art equipment, 12 food grade business units, in-house technical experts, a business lounge and coffee shop (open to all businesses), meeting room and conference facilities and hosts multiple industry training and seminar events throughout the year. 

The development kitchens are available for flexible short-term contract hire for food and drink businesses of all sizes, along with the meeting room and conference facilities. 

Technical support packages are also available at the centre and are carefully designed to help businesses navigate their way through a range of food disciplines – from new product development and quality assurance hygiene to food safety and efficiency.

For more information about Food WorksSW, visit foodworks-sw.co.uk, or follow @foodworks_sw on Instagram, Facebook and Twitter. 

To learn more about The Food WorksSW partnership opportunities, you can get in touch with Simon at simon@foodworks-sw.co.uk. 

Breathing New Life into Ordinary Recipes: Creative Twists to Make Your Meals Exciting

Cooking at home often means falling back on a roster of tried-and-tested dishes: a classic pasta bake, a staple curry, a dependable roast.

While there's nothing wrong with turning to these old favourites, it’s easy to fall into a culinary rut. 

The truth is, with a bit of creativity and experimentation, you can transform your everyday recipes into something new and exciting, turning even the most ordinary meal into a memorable feast.

In this post, we'll explore ways to give your go-to recipes a fresh twist, helping you rediscover the joy of cooking and impress your family or friends along the way.

Whether it’s by experimenting with new ingredients, adding unexpected flavours, or exploring techniques from different cuisines, there are countless ways to elevate your meals. Here’s how you can do it:

1. Change or swap Ingredients for a New Perspective

One of the simplest ways to reinvent a familiar recipe is to swap out some of its main ingredients. Think of this as an exercise in culinary creativity. Here are a few ideas to get you started:

Try alternative grains: If your favourite stir-fry is usually served over white rice, switch to quinoa, bulgur, or pearl barley for a nutty texture and additional nutrients. For pasta dishes, why not try spiralised courgettes or sweet potato noodles for a lighter, fresher feel?

Experiment with proteins: If you always use chicken in your curries, try substituting it with prawns, tofu, or even jackfruit for a different texture. The same applies to shepherd's pie—switching minced lamb for lentils or mushrooms can create a hearty yet plant-based version.

Play with herbs and spices: Adding a dash of sumac to your roast vegetables, sprinkling za’atar over your avocado toast, or infusing your stews with warming cinnamon and star anise can introduce entirely new flavour profiles. Spices can take your meal from familiar to fantastic with just a pinch.

2. Embrace Fusion Flavours for a World of Inspiration

Why stick to a single cuisine when you can combine the best of multiple worlds? Fusion cooking allows you to blend flavours and techniques from different traditions, resulting in an exciting hybrid dish. Here are some fusion ideas to try:

Mexican-Italian mashup: Make a lasagne with a twist by using tortillas instead of pasta sheets and adding layers of spicy black beans, salsa, and jalapeños.

Asian-Mediterranean fusion: Give your classic Greek salad a flavour boost by drizzling it with a miso-ginger dressing instead of the usual olive oil and lemon.

British-Indian comfort food: Add a teaspoon of garam masala and a splash of coconut milk to your traditional cottage pie filling to bring a gentle curry warmth to the dish.

3. Play with Textures for Added Excitement

Texture can be just as important as taste when it comes to enjoying a meal. If you’ve got a dish you’ve made a hundred times, consider ways to change up its texture:

Add a crunch: Top creamy soups with toasted nuts, crispy bacon bits, or a scattering of crispy chickpeas. For pasta dishes, sprinkle breadcrumbs mixed with olive oil, garlic, and herbs before serving for a delightful crunch.

Go creamy: If your stir-fry or salad feels a bit one-note, try adding a dollop of creamy tahini sauce, yoghurt, or an avocado dressing for extra richness.

Layer the textures: In dishes like casseroles or gratins, adding a layer of thinly sliced potatoes, a topping of crispy panko breadcrumbs, or even caramelised onions can elevate the dish's overall texture and flavour.

4. Elevate with Garnishes and Finishing Touches

Never underestimate the power of a garnish. It's the final touch that can transform a dish from good to great, adding both flavour and visual appeal:

Fresh herbs: Finely chopped basil, coriander, or mint can instantly lift a dish, adding a burst of freshness. Consider using herb oils for drizzling as well.

Citrus zest: Grating a bit of lemon or lime zest over roasted vegetables, pasta, or risotto adds brightness and an unexpected zing.

Flavoured oils: Finish off your dishes with a drizzle of chilli oil, truffle oil, or even garlic-infused olive oil for a boost of aroma and depth of flavour.

Cheese: Adding grated cheese to a homemade soup recipe can really help pick it up a notch

5. Rethink Presentation for a Restaurant-Worthy Finish

Sometimes, it’s not about the ingredients or techniques but how you present the dish. A few tweaks to plating can make your everyday recipes feel gourmet:

Use different serving vessels: Serve soups in a hollowed-out bread bowl, layer desserts in mason jars, or present salads on a wooden board for a more rustic feel.

Embrace the art of plating: Take cues from fine dining by arranging your ingredients thoughtfully. Swirl sauces, stack components, and use garnishes to add colour contrast.

Incorporate edible flowers or microgreens: These can make even the simplest dishes look special. Try adding a few to your next salad, pasta, or dessert for that “wow” factor.

6. Explore Seasonal and Local Produce

Lastly, focusing on seasonal ingredients is an excellent way to breathe new life into old recipes. Seasonal produce is often fresher, more flavourful, and more sustainable:

Autumn inspiration: Use butternut squash, chestnuts, and figs to create comforting, hearty dishes with a touch of sweetness.

Summer flavours: Brighten up your salads with juicy tomatoes, fresh berries, and fragrant herbs like basil and mint.

Winter warmers: Incorporate earthy root vegetables like parsnips, turnips, and celeriac into your roasts and stews for a rich, comforting meal.

Conclusion: Rediscover the Joy of Cooking

Taking ordinary recipes and making them new again is not just about breaking out of a routine—it’s about rediscovering the joy of cooking. It’s a way to see your kitchen not as a place of duty but as a playground for creativity. By experimenting with ingredients, playing with textures, or embracing bold new flavours, you can transform your everyday dishes into exciting meals that delight the senses.

So, the next time you reach for that familiar recipe, pause for a moment and think: how can I make this dish something extraordinary today? You'll be surprised at how a little imagination can turn the ordinary into the extraordinary.

Happy inventive cooking!