Essential Research Before Launching a Food-Related Business

Starting a food-related business can be an exciting and rewarding endeavour. However, the culinary industry is highly competitive, and success requires meticulous planning and thorough research. 

Before you embark on this journey, it's crucial to gather comprehensive information across several key areas to ensure your business stands out and thrives. 

Here are the types of research you should undertake before launching your food-related business:

1. Market Research

Understanding Your Market

Before you start your business, you need to have a deep understanding of your target market. This includes:

Demographics: Identify your potential customers based on age, gender, income level, lifestyle, and culinary preferences. Understanding who they are will help tailor your offerings to meet their needs.

Psychographics: Explore the attitudes, values, and behaviours of your target audience. Knowing what motivates them can influence your marketing strategies and menu design.

Competitor Analysis

Investigate your competitors to understand their strengths, weaknesses, opportunities, and threats (SWOT analysis). Consider the following:

Direct Competitors: These are businesses offering similar products or services. Analyse their menus, pricing, customer reviews, and marketing tactics.

Indirect Competitors: These might not offer the same products but cater to the same target audience. For example, a coffee shop's indirect competitors could be tea houses or smoothie bars.

2. Location Research

Choosing the Right Location

Location is a critical factor for any food business. Conduct research to find a location that maximises foot traffic and accessibility. Consider:

Foot Traffic: High foot traffic areas increase visibility and potential customers. Scout locations during different times of the day to gauge traffic flow.

Accessibility: Ensure your location is easily accessible by public transport and has ample parking space.

Neighbourhood: Research the neighbourhood’s demographics and dining habits to determine if your concept will resonate with the local community.

3. Regulatory Research

Understanding Legal Requirements

The food industry is heavily regulated. Familiarise yourself with the local, regional, and national regulations that govern food businesses, including:

Licensing and Permits: Determine the licences and permits required to operate legally, such as food safety certifications, health department permits, and alcohol licences if applicable.

Health and Safety Regulations: Adhere to food safety standards, hygiene practices, and health regulations to avoid legal issues and ensure customer safety.

Also be aware of any potential changes in local or national laws or regulations. From new food safety laws to proposed changes to on street parking where you are considering locating your business. 

4. Financial Research

Estimating Costs and Funding

Conduct thorough financial research to estimate the initial investment and ongoing operational costs. Consider:

Startup Costs: Calculate expenses related to leasing or purchasing a location, renovations, kitchen equipment, furniture, initial inventory, and marketing.

Operational Costs: Account for rent, utilities, wages, insurance, and supplies. Develop a realistic budget and cash flow forecast.

Funding Options

Explore different funding sources such as personal savings, bank loans, investors, or crowdfunding. Assess the pros and cons of each option and choose the one that aligns with your business model and financial situation.

5. Supplier Research

Sourcing Quality Ingredients

The quality of your ingredients can make or break your food business. Research potential suppliers to ensure you receive the best products at competitive prices. Consider:

Reliability: Choose suppliers with a track record of timely deliveries and consistent quality.

Cost: Compare prices from different suppliers to ensure you are getting the best value for your money.

Sustainability: Consider suppliers that offer sustainable and locally-sourced ingredients to appeal to environmentally conscious customers.

6. Customer Research

Engaging with Potential Customers

Engage with your potential customers through surveys, focus groups, and social media to gather insights into their preferences and expectations. Consider:

Menu Preferences: Understand what types of dishes and flavours resonate with your audience.

Pricing Sensitivity: Gauge how much your target market is willing to pay for your offerings.

Feedback: Use customer feedback to refine your menu, service, and overall concept before the official launch.

7. Marketing Research

Developing a Marketing Strategy

A robust marketing strategy is essential to attract and retain customers. Conduct research to develop effective marketing tactics, including:

Digital Marketing: Understand the best online platforms to reach your target audience, such as social media, email marketing, and search engine optimisation (SEO).

Traditional Marketing: Consider traditional methods like flyers, local events, and partnerships with other businesses to increase visibility.

Branding: Develop a strong brand identity that reflects your business values and appeals to your target audience.

Conclusion

Launching a food-related business requires careful planning and extensive research. By thoroughly investigating your market, location, regulations, finances, suppliers, customers, and marketing strategies, you can set a strong foundation for your business. 

Taking the time to gather and analyse this information will help you make informed decisions, mitigate risks, and increase your chances of success in the competitive food industry. Remember, the more you know before you start, the better equipped you will be to navigate the challenges and savour the rewards of your culinary venture.

Capturing Culinary Moments: A Guide to Starting Your Food Photography Business

In today's visually-driven world, where social media platforms overflow with tantalising food imagery, the demand for skilled food photographers is on the rise. 

If you have a passion for both photography and gastronomy, stepping into the world of food photography can be an incredibly rewarding venture. 

However, like any entrepreneurial endeavour, it requires careful planning, dedication, and a dash of creativity. In this guide, we'll walk you through the essential steps to kickstart your journey as a food photographer.

Step 1: Hone Your Skills

Before diving headfirst into the business world, ensure you have a solid foundation in photography. Mastering the technical aspects such as lighting, composition, and editing is crucial. Experiment with different styles and techniques to develop your unique aesthetic. Additionally, familiarise yourself with food styling principles to make your dishes look as appetising as possible in front of the lens.

Step 2: Build Your Portfolio

Your portfolio serves as your visual resume, showcasing your best work to potential clients. Start by photographing dishes you prepare at home or in local restaurants. Collaborate with chefs, food bloggers, or small businesses to expand your portfolio. Aim for diversity in your portfolio, featuring various cuisines, settings, and presentation styles to demonstrate your versatility as a photographer.

Step 3: Define Your Niche and Target Audience

In the competitive field of food photography, finding your niche can set you apart from the crowd. Whether it's capturing elegant fine dining experiences, rustic homemade recipes, or vibrant street food scenes, identify what sets your work apart and appeals to your target audience. Understanding your target demographic allows you to tailor your marketing efforts effectively.

Step 4: Set Up Your Business

Register your business, choose a memorable name, and establish your brand identity. Invest in professional-grade equipment, including a high-quality camera, lenses, lighting equipment, and editing software. Consider creating a dedicated workspace or studio where you can conduct photoshoots and edit your images comfortably.

Step 5: Develop Your Online Presence

In today's digital age, having a strong online presence is essential for attracting clients and showcasing your work. Create a visually striking website where potential clients can view your portfolio, learn about your services, and contact you for inquiries. Leverage social media platforms like Instagram, Pinterest, and Facebook to share your work, engage with your audience, and network with fellow photographers and industry professionals.

Step 6: Market Your Services

Promote your services through both online and offline channels. Collaborate with local restaurants, cafes, and food-related businesses to offer your photography services. Attend food festivals, culinary events, and networking gatherings to connect with potential clients and industry contacts. Utilize digital marketing strategies such as email newsletters, blog content, and SEO optimization to increase your visibility and attract clients.

Step 7: Provide Exceptional Service

Deliver outstanding customer service and consistently exceed your clients' expectations. Communicate effectively, understand their vision, and collaborate closely to bring their culinary creations to life through your lens. Strive for professionalism, reliability, and creativity in every project you undertake, building long-lasting relationships with satisfied clients who will recommend your services to others.

Step 8: Continuously Improve and Adapt

The world of photography is ever-evolving, with new trends, techniques, and technologies emerging constantly. Stay curious, continue learning, and keep abreast of industry developments to stay ahead of the curve. Attend workshops, enroll in online courses, and seek mentorship from experienced professionals to refine your skills and expand your knowledge base.

Conclusion

Embarking on a career as a food photographer is an exciting journey filled with endless opportunities for creativity and growth. By following these steps and staying committed to your craft, you can turn your passion for food and photography into a thriving business. Remember, success in the world of food photography is not just about capturing beautiful images but also about creating unforgettable culinary experiences through your lens. So grab your camera, sharpen your skills, and get ready to embark on a delectable adventure in the world of food photography!

The Looming Crisis: High Energy Costs Threaten Britain's Beloved Pubs and Restaurants

In the heart of every British city, town and village, you'll find a quintessential institution: the pub. These cozy corners of community life have been the backdrop for countless gatherings, celebrations, and heartfelt conversations for many centuries. 

Similarly, restaurants across the nation offer a diverse array of culinary delights, drawing locals and tourists alike to savor their unique flavours. However, beneath the convivial atmosphere and gastronomic delights lies a looming crisis that threatens to dim the lights of these cherished establishments: the soaring cost of energy and the crushing weight of the cost of living crisis.

Britain's pub and restaurant sector has long been an integral part of our cultural fabric, but recent challenges have pushed many establishments to the brink. Among the most pressing issues is the relentless rise in energy costs. From heating to lighting and kitchen appliances, energy is a vital component of daily operations for pubs and restaurants. However, the sharp increase in energy prices in recent years has placed an unprecedented strain on businesses already grappling with thin profit margins.

The cost of living crisis further compounds these challenges. As the prices of essentials such as food, fuel, and housing continue to escalate, consumers are left with less disposable income to spend on dining out or enjoying a pint at their local pub. This has led to a decline in footfall and a reduction in consumer spending, further squeezing the already tight margins of pubs and restaurants.

One of the most visible impacts of these challenges is the closure of beloved establishments. According to recent reports, hundreds of pubs and restaurants have closed their doors for good in the past year alone, unable to withstand the financial pressures exacerbated by high energy costs and the cost of living crisis. Each closure represents not only the loss of a business but also the loss of local jobs and the erosion of community spaces that play an essential role in bringing people together.

Moreover, the ripple effects of these closures extend far beyond the doors of individual establishments. The hospitality sector is a significant contributor to the British economy, providing employment opportunities for millions of people across the country. The closure of pubs and restaurants not only results in job losses but also disrupts supply chains and affects ancillary businesses that rely on the patronage of these establishments.

So, what can be done to support Britain's struggling pubs and restaurants in the face of these challenges? First and foremost, urgent action is needed to address the root causes of the crisis. Government intervention to mitigate the impact of soaring energy costs through targeted subsidies or tax relief measures would provide much-needed relief to struggling businesses. 

Similarly, measures to alleviate the burden of the cost of living crisis, such as increasing wages or reducing VAT on hospitality services, could help stimulate consumer confidence and spending and bolster the resilience of the sector.

Furthermore, collaboration between industry stakeholders, policymakers, and energy providers is essential to develop sustainable solutions that ensure the long-term viability of Britain's pub and restaurant sector. This may involve investment in energy-efficient technologies, promoting renewable energy sources, and exploring alternative business models that prioritise sustainability and resilience.

Ultimately, the fate of Britain's pubs and restaurants hangs in the balance. As cherished symbols of community and tradition, they deserve our support and protection in the face of mounting challenges. By addressing the underlying issues of high energy costs and the cost of living crisis, we can ensure that these vital institutions continue to thrive for generations to come. The time to act is now, before it's too late to save the heart and soul of Britain's culinary landscape.

Discovery Day Gives Food and Drink Businesses a Taste of Food WorksSW

A recent Discovery Day held at North Somerset's The Food WorksSW proved to be a major hit with food and drink businesses who had come to learn about the innovation centre's specialist kitchens and state-of-the-art facilities, and hear from top industry experts.

In excess of 50 people attended the event, which was free, with sessions throughout the day aimed at dairy, drinks and bakery products. 

Guest sector speakers Greg Parsons, owner of Sharpham Dairy and Chair of Food Drink Devon, Rhian Davis, Marketing Manager of Royal Warrant holder Luscombe Drinks and Chris Giddings, Commercial Director of bakery brand Cakesmiths shared industry insights and advice.

In addition, Butcombe Brewery's Development Chef Jasper Prickett, Ellie Brown, founder of vegan cheese brand Kinda Co. and Alli Briaris, founder of the non-alcoholic aperitif brand Drinks Kitchen, all spoke about how their business had benefited and grown from time spent at The Food WorksSW.

The sessions included kitchen demonstrations from the centre's in-house technical experts, Zoe Plant and Rachel Goff, who showcased all of the kitchen's specialist equipment and highlighted the technical advice they offer businesses. 

One-to-one business support with Simon Gregory, Senior Strategy and Commercial Manager at the Food and Drink Forum, was also available to visiting business owners.

Commenting on the Discovery Day, Greg Parsons said, “I'm really passionately involved in supporting the food, drink and farming sector, as both the owner of Sharpham Dairy and the Chair of Food Drink Devon, which is why I got involved with this brilliant event.

"I wanted to share some of the knowledge and experience I've gained from over 35 years in our industry. More importantly, I wanted to help promote what great facilities are available here. The Food WorksSW provides a pathway for people to simply get into the industry, to start up their own business, or grow an existing one.”

Chris Giddings added, “When Cakesmiths was much smaller, we'd have loved a facility like this because we were always short of space. Back then, I'm sure it would have provided the perfect place to develop our cakes, particularly because we didn't have a big new product development team. I've no doubt the support and facilities at The Food WorksSW would have allowed us to test our recipes and create great products.”

Rhian Davis commented, “We have a state-of-the-art development facility at the home of Luscombe, but knowing how much it costs to set one up I would urge any small drinks brand who is finding their feet or looking to grow, to explore the facilities at Food Works. It's fantastic to see such a place in the southwest of England, especially because of all the amazing food and drink brands who now call this region home.” 

Ellie Brown, a vegan cheesemaker who is based in one of Food Works' food-grade business units commented, “I found out about this incredible centre through a recommendation. My business was growing and I needed more space. We've now been here for three years and have a core range of 14 dairy-free cheeses, plus our limited edition products.”

Alli Briaris makes her range of non-alcoholic aperitifs within one of the Food Works' development kitchens. Alli said, “Being a resident of Weston, I attended an open day back in 2020 with only an idea for my drinks brand.  Drawing from years of industry experience, I was eager to transform my know-how into products to sell. Fast forward four years and I am regularly producing up to 500 litres of my product at a time.”

Jasper Prickett is also a regular at The Food WorksSW and brings chefs from Butcombe's collection of pubs and inns to the centre for training sessions and to develop the menus for key periods such as Easter, spring/summer and Christmas. 

Jasper said, “One of the main reasons I hire the facilities here is so I don't get in the way of our chefs in their busy working pub kitchens. Unlike other pub brands, we don't have a dedicated development kitchen, so Food Works solves our problem. It gives us the ability to create our seasonal menus, photograph the dishes and then train our chefs all in one place.”

Zoe Plant, Innovation and New Product Development Manager at The Food WorksSW added, “It's been fantastic to meet so many new businesses and show them what Food Works can offerto  them. The response to our Discovery Day has been extremely positive and we're rally very grateful to all our guest speakers who have given up their time to inspire and encourage our attendees with their wealth of industry experience”.

Since its opening in October 2021, The Food Works has helped over 200 businesses. New products such as gelato, water kefir, vegan cheese, chilli sauces, high protein cookies and frozen ready meals are just some of the products that have been developed in its kitchens.

The only centre of its kind in the south west, The Food WorksSW is a not-for-profit centre based in the heart of the Weston-super-Mare Enterprise Area, less than 30 minutes from Bristol. It has state-of-the-art facilities including five product development kitchens which are available for flexible short-term contract hire for food and drink businesses of all sizes to test, develop and manufacture their products - prices start from just £100 per day (inc VAT).

For more information on The Food WorksSW, visit foodworks-sw.co.uk or follow @foodworks_sw on Instagram, Facebook and Twitter. 

Enjoying Success: Cost-Effective Methods to Promote Your Food and Drink Business

In the highly competitive food and drink industry, effective promotion is essential for attracting customers and building a loyal clientele. 

While marketing budgets may not always be expansive, there are several cost-effective methods that can help you promote your business without breaking the bank.

In this blog post, we'll explore practical and budget-friendly strategies to boost your food and drink business.

Social Media Engagement:

Harness the power of social media platforms to create a strong online presence for your business. Utilise platforms like Instagram, Facebook, and Twitter/X to showcase mouth-watering visuals of your dishes/drinks, share behind-the-scenes content, and engage with your audience. Encourage user-generated content by running photo contests or encouraging customers to share their experiences, thus increasing your brand's visibility.

Collaborate with Influencers:

Identify influencers or bloggers with a significant following and reach out for collaboration. Many influencers are open to promoting local businesses in exchange for a complimentary meal or beverage. This can be a cost-effective way to tap into a larger audience and generate buzz around your establishment. (Which is where That's Food and Drink comes in. Email us at afj_uk@yahoo.com to learn how we can help you. At no cost.)

Loyalty Programmes:

Implementing a loyalty programme is an effective way to retain existing customers and attract new ones. Offer discounts, free items, or exclusive deals to customers who frequent your establishment regularly. Loyalty programmes not only increase customer retention but also serve as a word-of-mouth marketing tool when satisfied customers recommend your business to others.

Email Marketing:

Build and maintain an email list of your customers and potential clients. Send out regular newsletters with updates on menu changes, special promotions, or upcoming events. Email marketing is a direct and cost-effective way to stay connected with your audience and keep your business top-of-mind.

Cross-Promotions with Local Businesses:

Forge partnerships with other local businesses, such as nearby coffee shops, bakeries, or even non-competing establishments. Cross-promotions can include joint events, collaborative discounts, or bundle deals, allowing you to tap into each other's customer bases and create a sense of community support.

Optimised Website and Online Listings:

Ensure your business has an easily navigable and mobile-friendly website. Optimise your website for search engines (SEO) to improve visibility. Additionally, claim and update your business information on online directories like Google My Business, Yelp, and TripAdvisor. 

Positive online reviews and accurate information help attract potential customers searching for food and drink options in your area.

DIY Visual Content:

Create professional-looking visual content for your business by leveraging user-friendly design tools like Canva or Adobe Spark. Design eye-catching menus, promotional banners, and social media posts without the need for expensive graphic design services. Consistent and visually appealing content enhances your brand image and attracts customer attention.

Promoting your food and drink business doesn't always require a hefty budget. By strategically employing these cost-effective methods, you can increase your business's visibility, engage with your audience, and ultimately drive more traffic through your doors. Whether through social media, partnerships, or loyalty programmes, these tactics can help you savor success without breaking the bank.

The Food Works SW Announces New Discovery Day for Businesses

Leading food and drink innovation centre The Food WorksSW will be throwing open its doors and holding a Discovery Day on 22nd February to show food and drink brands all that it has to offer businesses, whether they're looking to test and develop a product, need technical advice or want to take the next steps in growing their business. 

The free event at the North Somerset centre will showcase each of its specialist bakery, dairy and drinks kitchens with talks from invited guest speakers, including Butcombe Brewery's Development Chef Jasper Prickett and Ellie Brown, Founder of Kinda Co., who will highlight how their business has benefited from time spent at The Food WorksSW and also industry experts Greg Parsons, owner of Sharpham Dairy and Chair of Food Drink Devon and Gabriel David, Managing Director of Royal Warrant holder Luscombe Drinks.

 Since its opening in October 2021, it has helped over 150 businesses. New products such as gelato, water kefir, vegan cheese, chilli sauces, high protein cookies and frozen ready meals have all been developed in their kitchens.

In addition, Discovery Day attendees will also hear from representatives from brands aligned with each speciality kitchen who will offer industry insight, and their in-house technical experts, Zoe Plant and Rachel Goff, will be demonstrating each of the kitchen's state-of-the-art equipment and advising on a range of topics, from product labelling to SALSA, during each session.

Specialist sessions will run throughout the day with an optional tour of Food Works' meeting rooms, conference facilities and commercial and trial kitchens. The centre's coffee shop and business lounge will also be open on the day for people to use.

Greg Parsons, Owner of Sharpham Dairy said, "I'm delighted to be part of The Discovery Day and I'm looking forward to meeting other food businesses and sharing my own business journey with them.  The event is also a great opportunity to see and hear first hand how Food Works can help food and drink products take crucial next steps in their development".

Becky Hale, who is the Marketing Manager at The Food WorksSW said, “We've designed the Discovery Day around our three main specialist kitchens so people can see just how fantastic each of them are for product testing, refining or development, and hear from a range of people from the food and drink industries who have either used our facilities first hand or who can offer invaluable advice”.

Zoe Plant, Food Works' New Product Development and Innovation Manager, added, "We're looking forward to welcoming people to The Food Works and opening up our kitchens. We'll be showcasing some of our specialist equipment too, like our chocolate tempering machine and drinks carbonator. The Discovery Day is exactly that - a great opportunity for people to see for themselves all that we have to offer food and drink businesses.”

The only centre of its kind in the south west, The Food WorksSW is based in the heart of the Weston-super-Mare Enterprise Area, under 30 minutes from Bristol. It has state-of-the-art facilities including five product development kitchens which are available for flexible short-term contract hire for food and drink businesses of all sizes to test, develop and manufacture their products - prices start from just £96.90 per day (inc VAT).

Technical support packages are also available. A team of food industry experts offer technical support to businesses navigating their way through a range of food disciplines – from new product development, and quality assurance hygiene, to food safety and efficiency. 

For more information on The Food WorksSW Discovery Day, visit foodworks-sw.co.uk, or follow @foodworks_sw on Instagram, Facebook and Twitter. 

The Food WorksSW Helps Drinks Brand Well Fruited Develop Production

With their expert support and industry advice, North Somerset-based food and drink innovation centre The Food WorksSW is helping Well Fruited, the winners of their 2023 new business competition, get one step nearer to realising their ambitions and dreams of seeing their new fruit SuperBlend™ drink on the shelves of independent farm shops, delis and major supermarkets.

As part of their competition prize Alex Williams and Ben Kaye, the duo behind the drinks brand, have recently spent time in the centre's state-of-the-art drinks development kitchen with Zoe Plant, the centre's New Product Development and Innovation Manager. 

Together they explored options for scaling up their business including faster production processes and gained invaluable insights into factory layouts and specialist equipment such as the centre's blending machinery and high sheer pump. With The Food WorksSW's nutritional expertise Alex and Ben were also able to perfect their existing recipes, develop new flavour combinations and test new pasteurisation methods which resulted in them extending the shelf life of their SuperBlend™ drink.

Alongside their development days in the specialist drinks kitchen, the pair also benefited from expert technical advice and support from Rachel Goff, Senior Technical and Site Manager, who helped and advised them on labelling information.

Well Fruited's 100% liquid fruit drinks use the whole fruit which means they contain nutrients within the fruit that aren't possible to extract through juicing or cold pressed drinks. The nutrients inside each bottle have a great many health benefits, from sugar-regulating fibre to mood boosting antioxidants.

Alex Williams co-founder of Well Fruited said, “Our time at Food WorksSW working in the drinks kitchen and with Zoe and Rachel has been so very helpful and inspiring. It really is an amazing facility and I'd recommend it to anyone who is developing or planning on taking their food or drink product to the next business level. We've been able to look at ways to develop our business and gained so many valuable insights into the drinks industry which we simply wouldn't have been able to do without their expert knowledge and advice.”

Zoe Plant added, “For anyone like Well Fruited who are in that in between stage with their food or drink business where they are looking to increase production before moving to a permanent base, The Food WorksSW really is where they need to be. We can offer so much support and the very best development kitchens. It's been fantastic to support Well Fruited as they take the next steps in growing their business.”

The Food WorksSW 2023 Competition saw 13 entries from businesses and individuals from across the UK and was judged by an esteemed panel of experts including Orlando Murrin, President of the Guild of Food Writers. 

Runners-up included Jaz Skye of Weston-super-Mare based Jivee, who uses sea moss as a main ingredient to make jellies, fruit cider vinegar and sports drinks, and Gregory Davies, co-founder of Auntie's, an Indian-inspired condiments company from Coventry. 

The only centre of its kind in the south west, The Food WorksSW is based in the heart of the Weston-super-Mare Enterprise Area, less than 30 minutes from Bristol, and is in close proximity to Junction 21 of the M5 motorway. 

It has five product development kitchens each with its own specialist equipment for dairy, bakery, drinks, commercial and trial usage which are available for flexible short-term contract hire for food and drink businesses of all sizes to test, develop and manufacture their products, prices start from a very reasonable £96.90 per day, and that includes VAT.

For more information on how The Food WorksSW can help you and your business, visit foodworks-sw.co.uk, or to stay up-to-date follow @foodworks_sw on Instagram, Facebook and X (formerly Twitter). For more information about Well Fruited visit wellfruited.co.uk or for updates follow wellfruited on Instagram. 

The Food Works SW Announces Autumn Workshops

Food and drink innovation centre The Food WorksSW has announced its autumn line up of expert workshops at its Weston-super-Mare base for all UK-based food and drink businesses.

Kicking off October is Starting Up Your Food or Drinks Business, a free in person workshop (19th October) that will identify and explain the key processes involved in launching new businesses. 

The event is being run in partnership with business support centre The Hive and brand design company Tiny Studio.

Food and Drink Photography and Videography on 2nd November explores the latest trends, tools and technologies for creating visual content for brands. The interactive workshop led by Anna Lachlan Photography will focus on stop motion video, product photography, styling, lighting and brand story images and will culminate in product shots set up and taken by attendees.

Designed for SMEs, Meet The Experts: Food and Drink Marketing and Communications on 7th November will focus on how to cut through and get brands noticed in a crowded market with experienced speakers from RAW PR, Denhams Digital and Salt Media.

Continuing the November events, Introduction to Auditing: SALSA Scheme Focus on 14th November is a free workshop hosted by Jacqui Slatter, Development Manager with SALSA Scheme, and Rachel Goff from The Food and Drink Forum. Using a business case study, the session will highlight requirements for food certification and advise on preparing for an audit as well as looking at the SALSA Scheme, options for following a food safety system and moving into retail or wholesale. Also joining them will be Osama Rashed, founder of gelato brand Mochi Bros, which recently achieved SALSA certification.

Becky Hale from Food WorksSW said, “We have such a fantastic series of events and guest speakers coming up this autumn at The Food WorksSW. From business and branding advice to visual content and food certification, each session will offer expert guidance and insights from a wide range of experienced professionals.”

From now until the end of 2024, the centre will be offering a range of webinars and in-person events to growing food and drink brands. Businesses can sign up for their newsletter to be one of the first to know about events. 

The only centre of its kind in the south west, The Food WorksSW is based in the heart of the Weston-super-Mare Enterprise Area, less than 30 minutes from Bristol, and is close to Junction 21 of the M5 motorway. It has state-of-the-art facilities including five product development kitchens which are available for flexible short-term contract hire for food and drink businesses of all sizes to test, develop and manufacture their products - prices start from just £96.90 per day (inc VAT).

Technical support packages are also now available. A team of food industry experts, based at the centre, provide technical support to businesses navigating their way through a range of food disciplines – from new product development, and quality assurance hygiene, to food safety and efficiency. The team helps food and drink businesses produce a safe product in an efficient way. 

In addition, The Food WorksSW offers readily accessible meeting spaces, including fully equipped conference rooms, and a business lounge for hire. The meeting rooms, business lounge and coffee shop are open to all businesses and offers space to utilise for networking, meetings or as an alternative workspace, with free secure WiFi and parking.

For more information on how The Food WorksSW can help you and your business, visit foodworks-sw.co.uk, or to stay up-to-date follow @foodworks_sw on Instagram, Facebook and Twitter. A range of case studies can be found on the website and on The Food WorksSW YouTube.

https://www.foodworks-sw.co.uk.

From Recipe To Retail - Unique New Club Helps Food Business Start Ups Build Brands Without Busting The Budget

Launching in March 2012, the Relish food & drink marketing club has a unique approach to helping producers to take their ideas to the next level.

Having spent many years working in brands, product development and sales throughout the food industry, Relish founders Jo Densley & Claire Hooper decided there must be a way to share that expertise with smaller foodies.

"The hefty price tag involved with hiring a consultant is simply out of reach for most start ups, particularly in these economic times," says Claire.

She went on to say: "We wanted to find a way to make the marketing & business advice needed to get a new food business off the ground - or indeed to take a fledgling brand to the next level - as accessible as possible for smaller business owners."

And so the Relish recipe was created.

Jo explains how the club works: "The Relish club will be dishing up all the tricks of the trade - from how to come up with new recipes that sell, to what makes a brand stand out, to insider info on what really makes retailers want to stock new brands. With short video guides, bite size tasks that can be done in minutes, templates to be tailored to each fledgling food brand and interviews with some amazing foodie folk who are already winning at this, we will be helping our foodie members drive their own businesses forwards, at their pace and to their own budget."

To find out more about Relish, email hello@relish-marketing.co.uk or go to www.relish-marketing.co.uk, where you can download the FREE Relish Recipe to Retail Tips Guide.