How to Help a Constipated Cat at Home

Caring for our pets goes hand in hand with caring for ourselves, and anyone who’s shared a home with a cat knows how worrying it can be when they’re not quite themselves. 

Constipation is a fairly common problem in felines, and while severe cases must always be seen by a vet, mild bouts can often be helped safely at home.

If your cat has been straining in the litter tray or hasn’t passed a stool for a little while, here’s a practical guide to easing mild constipation and keeping your furry friend comfortable.

What Are the Signs?

Cats can be subtle, but the clues are often there. Look out for:

Straining or repeatedly visiting the litter tray

Small, dry, pellet-like stools

A dip in appetite

Seeming uncomfortable when lying down

A firm or slightly swollen tummy

A generally grumpy or lethargic mood

If your cat is also vomiting, refusing food entirely, or seems in significant pain, contact your vet straight away.

Gentle Ways to Help at Home

1. Boost Hydration

Water plays a huge role in healthy digestion. To encourage your cat to drink more:

Offer multiple fresh water stations around the house

Use ceramic, metal, or glass bowls rather than plastic

Consider a cat water fountain—many cats adore running water

Add a little water to wet food to increase moisture

2. Add More Wet Food

Wet food is naturally hydrating and easier to digest. Even mixing a portion of wet food into your cat’s usual diet can soften stools and get things moving again.

3. Introduce a Small Amount of Fibre

A touch of fibre can help, provided your cat is drinking enough. Safe options include:

A teaspoon of plain pumpkin purée (but no pie filler)

A tiny pinch of psyllium husk mixed thoroughly into food

Veterinary gastrointestinal diets designed to aid digestion

Introduce fibre gradually—too much too quickly can backfire.

4. Encourage a Little Activity

Even a short burst of play can stimulate the digestive system. Try:

Wand toy

Feather teasers

Light chase games

Puzzle feeders to keep their mind and body moving

5. Create a Stress-Free Litter Tray Area

Cats are particular about their toilets. Make sure:

The tray is clean and easy to reach

There are enough trays—ideally one per cat, plus one spare

The litter is unscented and comfortable underpaw

A relaxed cat is far more likely to use the loo comfortably.

6. Only Use Vet-Approved Stool Softeners

Never give human laxatives—they’re unsafe for cats. Your vet may recommend a precise dose of a feline-friendly option like lactulose or liquid paraffin, but always seek advice before using any medication.

When to Seek Veterinary Help

While mild constipation can often be eased at home, there are times when only a vet will do. Call your vet if:

There have been no stools for 48 hours or more

Your cat is vomiting, refusing food, or appears bloated

You suspect they may have swallowed something

Constipation happens regularly

Your cat has an underlying health condition

Prompt attention helps prevent complications such as megacolon, which can be serious.

A constipated cat can be a worrying sight, but gentle adjustments at home—boosting hydration, improving diet, encouraging movement, and reducing stress—often help things improve. Keep an eye on litter tray habits and trust your instincts: you know your pet better than anyone.

International Day of Charity: How Food and Drink Can Make a Difference

Every year on 5th September, the world comes together to mark the International Day of Charity – a moment to reflect on kindness, giving back, and the power of collective action. 

Established by the United Nations in 2012, the date was chosen in honour of the anniversary of Mother Teresa’s passing, a woman whose life was dedicated to helping the most vulnerable.

While charity can take many forms – from financial donations to volunteering – food and drink hold a special place in the story of giving. Sharing a meal is one of the most fundamental human gestures of care and community, and it remains at the heart of many charitable initiatives across the globe.

Fighting Hunger and Food Poverty

One of the most pressing issues that charitable organisations address is hunger. Across the UK and worldwide, food banks and community kitchens are lifelines for families struggling with the cost of living. Donating non-perishable items, supporting local pantries, or volunteering your time at a food distribution centre are practical ways anyone can contribute.

Reducing Waste, Feeding Communities

In recent years, many businesses in the food and drink sector have partnered with charities to tackle food waste. Surplus food from supermarkets, restaurants, and cafés is redirected to people in need rather than ending up in landfill. Apps like Too Good To Go and charities such as FareShare UK have shown how innovation in the food industry can align with compassion to create a positive social impact.

Charity Through Social Events

Food and drink also play a role in fundraising and community spirit. Coffee mornings, bake sales, sponsored fasts, and charity dinners have long been a way to bring people together while raising vital funds. Something as simple as sharing a slice of cake at a Macmillan Coffee Morning or organising a community supper can make a meaningful difference.

Supporting Sustainable Futures

Charity linked to food isn’t only about today’s hunger – it’s about tomorrow’s sustainability. Supporting charities that work with farmers, improve access to clean water, or promote fair trade ensures that communities can build resilient food systems for the future.

How You Can Take Part

This International Day of Charity, consider how you can use food and drink to spread kindness:

Donate to your local food bank.

Host a coffee morning or dinner with proceeds going to a good cause.

Support brands and initiatives that give back through their products.

Reduce your own food waste and encourage others to do the same.

Food nourishes the body, but when shared generously, it can also nourish the soul and strengthen communities. On this International Day of Charity, let’s remember the unique role food and drink can play in creating a fairer, kinder world.

From Headlines to Hashtags: How I Became a Food and Drink Influencer Without Realising It

I’ve always considered myself a journalist first and foremost. For years, I covered everything from council meetings and community stories to local events and business launches. 

My notebook and (red!) pen were my constant companions, and my byline has popped up in more newspapers, magazines and websites all over the place. But somewhere along the way, something shifted, and I didn’t even notice it until someone pointed it out.

It happened during a casual chat with a marketing executive after I’d been invited to a new product  launch.

I'd written a review, shared it on my blog, posted links on social media. Nothing out of the ordinary, I thought, just another piece of content for my loyal readers. But she looked at me, smiled, and said, “You know you’re an influencer now, right?”

I laughed. “I’m a journalist,” I replied, “not an influencer.”

But the more I thought about it, the more I realised she was right. I had become an influencer, just not in the flashy, overly filtered way I’d always associated with that title. My blog posts about local cafés, artisan bakers, pub grub gems, new drinks, breweries, vineyards, cheesemakers and seasonal food finds were being read and shared. 

My opinions were guiding people’s choices, where to eat, what to drink, and which independent brands to support. Local businesses were reaching out to me asking if I’d like to try their new menus or sample their latest product ranges.

And it wasn’t just about the blog. My social media accounts, originally just for sharing article links and behind-the-scenes snapshots of life as a journo, had morphed into platforms where people came for food tips, recipe inspiration, and honest reviews. I wasn’t selling a lifestyle — I was living it, reporting on it, and, unknowingly, influencing it.

What I’ve come to realise is that influence doesn’t have to mean a million followers or sponsored trips to Dubai. It can be something more grounded, more real. When I write about a street food stall that’s doing something different, or a family-run vineyard in the British countryside, people pay attention. They trust me because they know I’ve spent years asking the tough questions, digging into the details, and telling the truth.

In many ways, becoming a food and drink influencer has been a natural extension of the job I’ve always done — giving people the information they need to discover and enjoy the world around them. The only difference now is that I get to do it with a bit more flavour.

So, yes, apparently I am an influencer. And while I didn’t set out to become one, I’m embracing it in my own way: journalistic integrity first, followed by a really good flat white and maybe a slice of homemade cake. Preferably locally sourced.

If you’ve got a foodie product, pop-up, or place you think my readers would love, feel free to get in touch. afj_UK@yahoo.com will do the job.

Incidentally, neither image is me. I just used them to illustrate the point I'm making. If you want to be a food and drink influencer, I'll reveal more later. 

The Tenth Man launches “On The Menu” A new report exploring the future of food and the opportunities that presents for brands

The Tenth Man releases "On The Menu" an insightful and immersive new research report that explores the idea of food not just as nourishment, but as a connector; to communities, culture and identity.

Through sharp editorial insight and conversations with some of the most exciting voices in modern food culture, the report digs into how and why we eat today, what it says about where we're headed and what that means for brands.

Highlights from the report include:

Exclusive interviews with culinary disruptors like Ashley Palmer-Watts of The Devonshire, Marcus Patrick Brown of Service Works, and Clement Ogbonnaya of Prince of Peckham.

“Hungry for Connection”: A powerful look at the rise of supper clubs and communal dining as an antidote to the loneliness epidemic.

“Functional Fever”: A deep dive into how ancient wellness traditions are being reimagined as modern medicinal food movements.

From Gaming, to Drugs and now to Food - The Tenth Man’s reports focus on understanding different aspects of culture - learning about the people and communities in these spaces, to identify insights brands can leverage to grow.

Blending research, editorial, and visual storytelling, "On The Menu" is designed to inspire new thinking across a multitude of sectors, not just F&B -

“Food may not be what you do, but it’s what your customers love. We created this report to show all brands how much opportunity there still is in this space, not just commercially, but creatively. Culture moves fast and the brands that will win are the ones that show up in unexpected places with relevance and boldness, regardless of their category,” Jen Reid, Strategy Director at The Tenth Man told That's Food and Drink.

The full report is available now at thetenthman.com/onthemenu

More on The Tenth Man:

The Tenth Man is an independently owned creative and production studio, powered by culture and entertainment, with offices in both London and Dublin, working with clients globally.

Stig's Cider? Sandford Orchards Launches Ben's Cider, at the First Ever Bristol Cider Week, in Collaboration With Ben Collins

Sandford Orchards is launching a new Vintage Straw Pressed Fine Cider (ABV 6.8%) created in collaboration with Ben Collins, formerly known as The Stig. 

The cider will be launched on 30th July at the inaugural Bristol Cider Week and will be available in 750ml bottles RRP £14.50 from www.sandfordorchards.co.uk and other retail outlets.

Barny Butterfield, founder of Sandford Orchards, told That's Food and Drink: “Not many people know that there is a very different side to the racing driver who was once The Stig on Top Gear and a stunt driver for James Bond. 

"He's also now a farmer in Devon who wants to grow apples and make fantastic, truly authentic cider. We have been working with him on that journey and Straw Pressed is the result of our first collaboration.”

Using a centuries-old, single screw, Devon straw press, Ben and Barny hand-pressed apples from an ancient orchard at Prowse Farm, which contains a unique collection of cider varieties. 

The result of their labours is a spectacular cider with a burgundy hue and notes of grapefruit and melon running through a classic Devonian bittersweet farmhouse blend. 

It's a fine cider with truly extraordinary lineage, born in the nineteenth century. Slowly fermented and naturally bright and unfiltered, a whisper of yeast may remain as a final reminder: this is living history in a bottle.

Ben's Cider will be launched at the first ever Bristol Cider Week, the Oktoberfest of cider that aims to firmly establish Bristol as the undisputed 'Cider Capital of the World'. 

Running from 25th July until 3rd August there will be parties, tastings, dinners, talks and workshops alongside a city-wide Cider Trail and a city centre block party hosted by Cider City. There will be two opportunities to meet Sandford Orchards and Ben and be the first to taste the new cider as well as a diverse selection of Sandford Orchards' craft ciders, all made with fresh juice from British cider apples. 

Join Sandford Orchards and Ben at 5pm on 30th July at  The Apple (unticketed event) or at 7pm at The Steam Crane (admission by tickets available here from eventbrite.co.uk).

Ben adds: ”My early years were spent on a farm in Devon and I have always had a dream to return to that life. It has been immensely rewarding to tap into Barny's vast experience to help me to create my own cider orchard and to make my very first cider. 

"Traditional English cider making is a rare process that touches your soul through every sense. Barny shares my passion for doing things “right” and I'm delighted to be working with one of the best cider makers in the country. We are both looking forward to slaking the thirsty with our first batch of this straw-pressed special.”

Barny finishes: “It is always a pleasure to collaborate on a new cider. It is always enlightening to bring a new perspective and distinctive skill set to the mix and we've been inspired to seek out more opportunities like this going forward so watch this space.”

Sandford Orchards X Ben's Cider (ABV 6.8%) 2024 Vintage Straw Pressed Fine Cider will be available in 750ml bottles from www.sandfordorchards.co.uk and other retail outlets RRP £14.50. It will also be available to the trade in 30 litre kegs.

For further information on Sandford Orchards please visit www.sandfordorchards.co.uk/cider-awards or follow Sandford Orchards on Twitter, Facebook and Instagram. 

For more information about Ben Collins please visit www.bencollins.com. 

For more information about Bristol Cider Week please visit www.bristolciderweek.co.uk.

Vive la Fête! Foods and Drinks to Celebrate Bastille Day in Style

Bastille Day, celebrated every 14th of July, is France’s national day, marking the storming of the Bastille prison in 1789, a pivotal moment in the French Revolution. 

Whether you're French, a Francophile, or just looking for a great excuse to indulge in fabulous food and drink, Bastille Day is the perfect opportunity to throw a celebration. Here's how to bring a little joie de vivre to your table with delicious dishes and drinks inspired by the best of French cuisine.

Savoury Stars of the Bastille Day Table

Baguettes and Artisan Breads

You can’t celebrate France without a crusty baguette! Serve it warm with rich French butter, a selection of cheeses, or for mopping up sauces.

French Cheese Board

Put together a cheese board featuring favourites such as Brie de Meaux, Roquefort, Comté, and Camembert. Pair with grapes, nuts, and a drizzle of honey for a truly magnifique platter.

Coq au Vin

This slow-cooked dish of chicken, red wine, bacon, and mushrooms is comforting, flavourful, and a real centrepiece for a sit-down Bastille Day dinner.

Quiche Lorraine or Niçoise Salad

Opt for a rustic quiche with smoky lardons and cheese, or a summery Niçoise salad with tuna, olives, and hard-boiled eggs for a lighter bite.

Croque Monsieur/Madame

These toasted ham and cheese sandwiches are easy to make but deliciously indulgent. Add a fried egg on top for a Croque Madame!

Sweet French Treats

Croissants and Pain au Chocolat

Perfect for a Bastille Day breakfast or brunch, these buttery pastries are best served with jam and coffee.

Tarte Tatin or Clafoutis

Tarte Tatin is a caramelised upside-down apple tart, while Clafoutis is a baked custard dotted with cherries. Both are classics and crowd-pleasers.

Macarons and Madeleines

Elegant and colourful, macarons are a lovely addition to any Bastille Day spread. Pair with dainty madeleines for afternoon tea vibes.

Raise a Glass: Drinks to Toast the Day

French Wines

Choose a red Bordeaux, a crisp Sancerre, or a refreshing Rosé from Provence. Champagne, of course, is the ultimate celebratory tipple.

French Beers Although not widely known for their beers there are some decent French beers in most supermarkets these days

Kir Royale

This chic aperitif combines crème de cassis with Champagne for a sparkling toast to liberty, equality, and fraternity.

Citron Pressé

This classic French lemonade is refreshing and perfect for those looking for a non-alcoholic option.

Calvados or Cognac

Round off the evening with a glass of French brandy, ideal for sipping slowly after a big meal.

Tips for Hosting a Bastille Day Party

Decorate with blue, white, and red. Think napkins, bunting, or even flowers in the colours of the French flag.

Play French music. Classic chanson or a bit of Edith Piaf sets the mood beautifully.

Consider a picnic. A Bastille Day celebration in the garden or a local park with French picnic staples can be très charmant.

Bastille Day is a wonderful opportunity to enjoy French culture, cuisine, and company. Whether you’re planning a full feast or a casual gathering, these food and drink ideas will help you celebrate with style et goût.

Bon appétit et joyeux 14 juillet!

Raising a Glass to UK Cider this Summer

From orchard to glass, there’s never been a better time to enjoy great British cider.

As the sun shines, there’s one drink that truly captures the spirit of a British summer, cider.

From picnics in the park to barbecues with friends, UK cider is taking centre stage this summer, offering refreshment, flavour, and a proud sense of local tradition. With apples pressed, fermented and blended right here in the UK, cider is more than just a drink, it’s a celebration of our countryside, our heritage, and our taste for innovation.

Whether it's sparkling and light, dry and tannic, or bursting with fruity character, there’s a cider for every summer moment. And with more people seeking out locally made, authentic drinks, now is the perfect time to raise a glass to the makers, growers and cider lovers who are keeping this great British tradition alive.

David Sheppy, Chair of the National Association of Cider Makers (NACM), told That's Food and Drink: “Summer is cider’s time to shine. It’s refreshing, rooted in our farming heritage, and it brings people together. From traditional ciders made on family farms to new styles appealing to curious drinkers, there’s never been a better time to explore what the UK cider scene has to offer.”

With cider orchards being warmed by early summer sun across Herefordshire, Somerset, Devon, Kent and beyond, the drink also connects us directly to the land. Each pint tells the story of British orchards in bloom, the rhythm of the harvest, and the skill of the cider maker.

This summer, whether you’re at a music festival, a countryside pub, or simply enjoying the sun in your garden, make it a moment to savour, with great cider, made here.

https://cideruk.com/

Stand Out from the Crowd: Why and How You Should Differentiate Your Food Establishment

In today’s saturated food and drink market, standing out is no longer optional—it’s vital. From trendy street food trucks to high-end restaurants and cosy cafés, the UK is brimming with culinary options. 

So, how can your food establishment rise above the noise and earn loyal customers? The answer lies in differentiation.

Why Differentiation Matters

1. Consumer Choice is Overwhelming

With so many dining options available, customers are spoilt for choice. 

To make their decision easier, they’re drawn to establishments that offer something unique—whether that’s a standout dish, a distinctive theme, or a memorable brand experience.

Also, don't slavishly merely copy what your rivals are good at. Look at what they don't do all that well (for example, their range of teas might be lacking, poor quality coffee, indifferent beer choice, wines that are a little underwhelming. Then make sure you offer high quality teas and coffees, stock attractive beers and wines, etc.

2. Price Wars are a Race to the Bottom

Competing on price alone rarely works long-term. Differentiation allows you to charge based on value, not just cost, helping you maintain healthier profit margins.

3. Builds Brand Loyalty

People don’t just fall in love with food—they fall in love with experiences. When customers connect emotionally with your brand, they’re far more likely to return, recommend, and post about it online.

4. Supports Stronger Marketing

A differentiated brand gives you a clear story to tell across social media, your website, PR efforts, and beyond. It helps your messaging be more consistent and memorable.

How to Differentiate Your Food Establishment

1. Refine Your Concept

Start by evaluating what makes your place special. Ask yourself:

What inspired you to start this business?

What kind of experience do you want diners to have?

What’s missing from the local food scene that you can provide?

Example: A café offering locally sourced, foraged ingredients in a rustic woodland setting has a clear, niche concept that sets it apart from mainstream chains.

2. Focus on Signature Dishes or Drinks

Curate a few must-try items that become synonymous with your brand. Think about what you can do differently—unexpected flavour pairings, plant-based twists on classics, or indulgent limited-time offers.

3. Create an Immersive Atmosphere

Ambience plays a huge role in the dining experience. Invest in décor, music, scent, and even the uniforms of your team to reinforce your identity. Whether you’re aiming for nostalgic retro vibes or minimalistic Scandi chic, make sure every element ties together.

4. Deliver Exceptional Service

Friendly, knowledgeable, and enthusiastic staff can be a major point of difference. Personal touches—like remembering a regular’s order—go a long way in creating loyal patrons.

5. Embrace a Cause or Community

Align your business with a cause that resonates with your values. Whether it’s sustainability, reducing food waste, or championing local suppliers, it adds meaning to your brand and gives customers another reason to support you.

6. Leverage Your Location

Use local ingredients, name dishes after landmarks, or celebrate regional heritage through your menu. This builds a deeper connection with your community and can attract curious tourists too.

7. Be Socially Savvy

In today’s digital age, your Instagram feed can be as powerful as your menu. Share behind-the-scenes glimpses, customer stories, food prep videos, and user-generated content to boost engagement and reinforce what makes you unique.

Some final points to consider

Differentiation isn’t just about being different—it’s about being distinctive in a way that matters to your audience. By offering a unique experience, telling your story clearly, and delivering consistent quality, you’ll not only attract attention but keep it. In a competitive food scene, that’s the real recipe for success.

Put some JING Into Your Life! Ekstedt at The Yard Adds Twist to Menu with JING Tea Pairing

JING™ has revealed two of their single garden loose leaf teas have been selected to create an innovative pairing twist on the Scandinavian-inspired set tasting menu and The Chef's Table at Ekstedt at The Yard, London. 

The partnership between JING and Michelin starred chef Niklas Ekstedt's first restaurant outside Sweden celebrates a joint passion for creating exceptional experiences. 

Melanie Tricklebank, CEO of JING™ told That's Food and Drink: “We travel the world to responsibly source the highest quality and most remarkable single garden teas directly from tea origins across the globe, with a mission to change how people think about and experience the tea they drink. 

We've worked very closely with the team at Ekstedt at The Yard to select teas that pair perfectly with the bay leaf ice cream, fermented strawberries and honey mead dish on the spring menu.

It's a real testament to that team's refined palate and dedication to innovation that they have chosen our Phoenix Honey Orchid and Vanilla Black teas to feature alongside their world-class wine pairings, to offer their guests an elevated dining experience.”

Klearchos Kanellakis, Head Sommelier from Ekstedt at The Yard told us: “We're committed to providing unparalleled culinary encounters and constantly seeking ways to exceed expectations. We have thoroughly enjoyed working with JING to curate this selection of teas to complement our Scandinavian-inspired dish.”

Ekstedt at The Yard was opened in 2021 by multi award winning Michelin starred chef Niklas Ekstedt in Great Scotland Yard Hotel in Westminster. 

It focuses on Scandinavian cooking techniques with open fire cooking and only employs the very best seasonal British ingredients. 

Guests can choose to dine at The Chef's Table or try the 5-course Journey to Scandinavia tasting menu or the 7-course Immersive Journey to Scandinavia with the option to add a wine flight with their Volcanic or Emerging Regions pairing. The Chef's Table is limited to an intimate seven guests at a shared table with a front-row seat to the magic of the kitchen.

JING™ wants to change the way people think about and experience tea by finding and curating the world's most remarkable teas from the most interesting producers and sharing the fascinating stories behind them.

 JING™ travels the world to discover and responsibly source the highest quality teas directly from single gardens connecting with the world's most talented artisan tea producers. With a transparent supply chain that comes from these meaningful and long-lasting relationships, JINGS' supply model helps them survive and thrive.

 Drinking JING™ tea really is a revelation, once experienced you'll taste flavours you didn't know existed and feel a new connection through the history, innovation and culture of each origin story.

 The teas are complemented by a full service approach from teaware to a world class training program tailored to individual trade partners to enable them to create the perfect guest experience.

 JING™'s focus on quality, sustainability and service together with over 20 years' experience in world-leading hospitality has made it the tea of choice for many of the world's greatest tastemakers, chefs and hoteliers and is proudly served in many Michelin star restaurants

For more information visit  jingtea.com | @jingtea

To learn more about Ekstedt at The Yard visit https://ekstedtattheyard.com

Three Reasons to Visit Cornwall's Firebrand Brewing Co: Beer, Events & Gifts

Firebrand Brewing Co is based just off the A30 in Launceston, Cornwall, where it brews, serves and sells its alcoholic and non-alcoholic beers. Here are 3 reasons why you should visit them this summer.

1: It's The Best Place to Try Firebrand's New and Small Batch Beers

Firebrand's taproom is a dynamic community space where craft beer meets culture. Open from Wednesday to Saturday, the taproom offers a rotating selection of their freshest, limited-batch beers, brewed on-site. With ten taps pouring everything from hazy IPAs to crisp lagers, there's always something new to enjoy, alongside all your Firebrand favourites. 

Some of their small-batch beers don't get the opportunity to make it out of the brewery so this is the best place to be if you want to try all their latest brews. Just outside, a variety of food trucks serve up delicious street food that pairs perfectly with their pints. Offerings range from wood-fired sourdough pizzas to Middle Eastern flatbreads, ensuring there's something to satisfy every palate. 

2: They Host Some of The Most Entertaining Free Events in Cornwall

The taproom is a hub for live music and community gatherings, hosting regular music events such as Open Mic Nights and Songwriters' Nights, which provide a platform for emerging talent, and Firejam, a lively jam night fostering spontaneous musical collaborations. 

For those who prefer a cerebral challenge, they host regular fun nights of Pop Bingo and their charity Beer & Brains Quiz. Most of their events are free entry with the exception of the Beer & Brains Quiz (£2.00pp) where half the proceeds go to charity and the other half to the winner.

3: It's The Perfect Place to Stock Up on Beer & Gifts

For those based in the area, popping into an event or just passing through en route to a Cornish holiday, their Beer Shop is the perfect place to stock up on Firebrand Beer and merchandise. The shop is open Monday to Saturday and stocks all the core Firebrand brews as well as all the latest small-batch beers, fresh out of the brewery. 

Visitors can fill up on their fantastic range of authentic alcoholic and non-alcoholic Cornish beers and pick up some gifts too. The brewery is just behind the renowned Philip Warren Butchers, making it the perfect drink and BBQ stop. 

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops. 

Its highly acclaimed beers include Shorebreak Alcohol Free Hazy Pale, Little Wave Alcohol-Free Lager, Summerleaze Hazy Pale, Helles Beach Lager and West Coast, a session IPA. For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. 

TV Chefs Bring Flavour and Flair to Thoresby Park This September

The amazing Festival of Food and Drink is back for its 12th year on Saturday 20th and Sunday 21st September, and is preparing to unwrap another great weekend of delicious food, inspiring demonstrations and a dazzling line-up of fantastic guest TV chefs.

On Saturday 20th September, Nottinghamshire's Thoresby Park will give a warm welcome to Simon Rimmer, Rosemary Shrager and Paul A Young to the festival's covered 500-seater cookery theatre.

Simon Rimmer has been waking up the nation for almost 13 years as Chef and Co-Presenter of C4's Sunday Brunch. 

He'll take to the stage on Saturday 20th September to share his expert cooking skills. Simon also presented Something for the Weekend on BBC Two where he cooked and interviewed guests alongside his co-host Tim Lovejoy. 

His podcast 'Grilling' launched in November 2020 and features discussions with world-famous chefs about their past experiences in the industry, and cooking hacks.

Simon has written and published five highly successful books, including his recent Sunday Brunch Cookbook.

Back by popular demand, Rosemary Shrager will again entertain visitors with her distinctive humorous take on all things related to cooking. But she'll also be demonstrating some of her favourite recipes. 

Rosemary endeared herself to the nation on 'I'm a Celebrity, Get Me Out of Here' by showcasing her versatile cooking skills. 

Her recent shows include Cooking with the Stars, The Big Family Cooking Showdown and The Real Marigold Hotel. 

Professionally, Rosemary has worked with Pierre Koffman at Tante Claire in London and Jean-Christophe Novelli. She was also head chef at Moyns Park, overseeing catering for the Mountbatten's private and corporate events.

Paul A Young has been named one of the world's finest master chocolatiers and one of the best in the UK since opening his first chocolaterie in 2006. He is known for his innovation, creative flavour combinations and his approachable way of making chocolate part of anyone's cooking repertoire.

Originally from Yorkshire, Paul secured his first head chef role at Alice Blossom's restaurant in Whitby in 1994 at the age of 21. Just two years later, in 1996, he was offered a position as pastry chef at Marco Pierre White's Criterion Brasserie in London's Piccadilly.

Paul has graced our screens, appearing on This Morning, Alan Titchmarsh, Sunday Brunch, Saturday Kitchen, The Apprentice, Blue Peter, The Sweet Makers, Snack Masters, Top Chef US to name a few. Paul has four books, Adventures with Chocolate, Sensational Chocolate, How to Make Chocolates and The Joy of Chocolate.

The Cookery Theatre will once again be hosted by Chris Bavin - Chris has worked in the fresh produce industry for over 20 years and is presenter of BBC's Eat Well for Less – he is renowned for his lively and interactive chat with the guest chefs.

There will be a fresh batch of special guests for the show's second day on Sunday 21st September, to be announced in the coming weeks.

As well as a top-notch line-up of guest chefs, there will be over 160 stalls showcasing a wide variety of food and drink products, gift, crafts, and homewares. They'll also have exciting news for BBQ enthusiasts which they'll announce over the coming months.

Live music, bars, cocktails and new and exciting bookable sessions. There's plenty to keep the little ones entertained with the Kids' Cookery School, Circus School and arts and crafts plus more besides.

Master Carvers will be getting crafty with the new live wood carving demonstrations – showcasing the techniques and tools of the trade and sharing expert tips for any budding carvers.

Tickets from just £12 can be purchased via the festival website. VIP tickets, children and family ticket options are also available, and under six years go free.

https://festivaloffoodanddrink.com

Celebrating International Creativity and Innovation Day with Food and Drink

Every year on 21st April, the world celebrates International Creativity and Innovation Day — a time to embrace fresh thinking, spark new ideas, and appreciate the unique ways creativity touches every part of our lives. 

While often linked with art, science, and technology, innovation also finds a delicious home in the world of food and drink.

From fusion recipes to unusual flavour pairings, the kitchen is one of the most exciting playgrounds for creative expression. So, how can you honour this day? 

By turning your mealtime into a celebration of imagination! Here are some fun and flavourful ways to mark International Creativity and Innovation Day with food and drink.

1. Create a Fusion Feast

Why not blend culinary traditions from different cultures into one meal? Think Japanese-Italian sushi pizza, Indian-style tacos, or a Thai-inspired shepherd’s pie. The goal isn’t perfection — it’s about experimenting with flavours, textures, and presentations.

Try This:

Sushi Tacos: Mini taco shells filled with sushi rice, raw or cooked fish, avocado, and wasabi mayo.

Curry Lasagne: Layer lasagne sheets with a mild vegetable curry and raita-inspired béchamel sauce.

2. Invent Your Own Mocktail or Cocktail

Use what’s in your fridge or cupboard to invent a brand-new drink. Try out unusual combinations — basil and strawberry, cucumber and elderflower, chilli and mango. Don’t forget the garnish; a creative presentation is part of the fun.

Creative Tip: Give your concoction a bold, quirky name — like The Garden Rebel or Sunset Storm — and share it on social media to inspire others.

3. Experiment with Colour and Plating

Channel your inner food stylist and play with vibrant colours and artistic plating. Use natural colourings like beetroot, spirulina, turmeric, and activated charcoal to brighten up dishes.

Fun Ideas:

Rainbow pancakes with natural dyes

Beetroot hummus swirl on a flatbread canvas

Edible flower garnishes to turn any dish into a work of art

4. Make a Mystery Meal Box Challenge

Challenge your family or housemates to a mystery ingredient cook-off, like your own version of a “MasterChef” invention test. Choose 3–5 random ingredients and see what each person can come up with. It’s a great way to bond and laugh — especially if the results are surprising!

5. Celebrate Local Innovators in Food

Use the day to support independent or local food businesses that embrace innovation — like plant-based cafés, artisan chocolatiers, or microbreweries. You could also try a limited-edition item or a menu that fuses global flavours with local produce.

In the UK, companies like Dishoom, BrewDog, and Oddbox are all examples of food innovators who are shaking up the scene.

6. Try "No-Waste" Cooking

Creativity often thrives under limits. Challenge yourself to create an exciting meal from leftovers or food scraps. Broccoli stalk pesto? Potato peel crisps? Overripe banana ice cream? The possibilities are endless — and eco-friendly.

7. Host a Creativity & Cuisine Night

Invite friends or colleagues for an evening of food-based fun:

Have a themed potluck where each person brings an experimental dish

Host a “Chopped” style challenge with mystery ingredients

Pair food with art, music or poetry for a full creative experience

International Creativity and Innovation Day is all about celebrating the human spirit’s ability to think outside the box — and the kitchen is the perfect place to do just that.

Whether you’re an amateur foodie or a seasoned chef, this is your excuse to play with your food (for once) and embrace the joy of creative expression.

So roll up your sleeves, open the spice cupboard, and let your imagination lead the way. You might just invent your new favourite dish in the process.

Celebrate Spring & National Rosé Day With Sandford Orchards' Devon Rosé Cider & Katja Rosé

Whether you're looking to celebrate the arrival of spring or raising a toast on National Rosé Day on 8th June, award-winning Sandford Orchards has two perfectly pink options to quench your thirst for authentic cider.

Devon Rosé Cider (ABV 3.4%, 500ml bottles RRP £2.50 from www.sandfordorchards.co.uk) 

Devon Rosé is an elegantly clean and vibrantly fresh rosé cider, bursting with the fruitiness of Pinot Noir red wine grapes. 

It's a delicious, medium sweet cider made from Browns, Katja and Jane apple varieties which are fermented with grape skins to give the cider a fabulous depth of flavour and a beautiful natural blush colouring. 

Its relatively low alcohol content means it's a light and refreshing, summery drink, perfect for lunchtime tipples, picnics and BBQs.

Katja Rosé (ABV 8%, 750ml bottles RRP £11.00  from www.sandfordorchards.co.uk) 

Katja Rosé is a sumptuous sparkling skin-contact rosé cider, produced using the Martinotti method. Lovingly crafted in Devon from locally grown Katja dessert apples, the juice is fermented with Rondo grapes from a nearby vineyard.

This bestows wine notes and an unmistakable rosé finish. It is a fresh and fruity cider which tastes of sun ripened cherries and peaches, with hints of apple blossom and candyfloss, balanced with tannins from the wineskins. It is the perfect all-British alternative to a pink bubbly.

squeezeit Goes Blue Raspberry flavour in its iconic nostalgic packaging

squeezeit, one of the UK’s quickest growing kids’ drinks brands, is launching a new, tasty flavour, Blue Raspberry, to capitalise on the nation’s love for nostalgic, sweet-shop-inspired beverages. 

This latest addition to the squeezeit range delivers a tangy-sweet punch in a bold, bright blue packaging.

squeezeit has experienced double-digit growth in the market over the past couple of years, demonstrating the success of its fun-first, playful approach in capturing the attention of Gen Alpha, families and nostalgic adults alike. 

Building on the success of its Bubblegum flavour, which became one of the brands' bestsellers after first hitting the shelves back in 2023, the launch of Blue Raspberry is supported by a nationwide social media campaign, featuring leading family-focused creators and kid-fluencers. The bold new flavour is expected to generate widespread user-generated content and viral excitement.

"We're incredibly excited to launch our new Blue Raspberry flavour" says Kurt Hofer, squeezeit's owner and CEO. "We've seen a phenomenal response to our candy-inspired flavour Bubblegum, and with the current interest in nostalgic tastes, we're confident that Blue Raspberry will be a hit with consumers across the UK."

Available nationwide from April in major supermarkets and cash-and-carries such as ASDA, Home Bargains, B&M, Iceland and many more, squeezeit Blue Raspberry is set to be a must-have new flavour this year. For stocking inquiries, contact Oliver Stone at oliver.stone@squeezeit.com today.

Three Counties Food and Drink Festival Serves Up Another Sweet Helping of Guest Chefs on Sunday 27th July

Following the Saturday guest chef announcement, the festival banquet just got a whole lot tastier with three more chefs revealed to complete the weekend line-up.

The Three Counties Food and Drink Festival returns for its third year on 26th and 27th July at the Three Counties Showground in Malvern.

Rolling out her repertoire of baking favourites, Jane Dunn is a successful Food Writer, Photographer and Blogger. 

She launched Jane's Patisserie ten years ago and has amassed a whopping 2.5 million followers across her social media channels with her blog receiving 4 million views per month. 

Jane has become a four-time Sunday Times No 1 Best Seller. Her first book, Jane's Patisserie became the fastest selling baking book ever. Jane has since published Jane's Patisserie Celebrate, Jane's Patisserie Every day and her latest Jane's Patisserie Easy Favourites. 

Jane found her love for baking when she was a child experimenting with the baking recipes and notes that were passed to her from her grandmother. Deciding to follow her passion for baking, Jane enrolled at the Ashburton Chef's Academy.  After graduating, Jane began blogging in 2014 with her recipes regularly featuring in magazines and newspapers. Jane has also appeared on This Morning to showcase her delicious bakes.

Also, appearing in the cookery demonstration theatre is MasterChef 2024 Champion, Brin Pirathapan. After starting his career as a veterinary surgeon, Brin decided to take the leap into the food industry and rose to lift the coveted MasterChef trophy in what was described as the best final in twenty years by judge, John Torode. 

Brin has taken a deep dive into the culinary world and is now a food content creator and private dining chef with many exciting supper clubs and events ahead. He aims to educate the world on delicious home cookery alongside showcasing his fine dining skills. 

The final guest chef is none other than Nelly, she captured the nations hearts on The Great British Bake-Off and was catapulted into the public eye after competing on the most recent season. Her infectious personality was an instant hit with viewers and often resulted in many viral moments across socials. Along with her humour, Nelly used the shows platform to shed light on personal issues close to her heart.

Since the show, Nelly has created a loyal fanbase, who continue to support her through her social channels, with an ever growing following of over 300k across her social media platforms.

The festival showcases over 160 delicious traders, live music, street food and family fun, including circus school, arts and crafts and some new and exciting workshops and masterclasses will be announced in the coming weeks.

Tickets start at just £12, with a limited number of VIP tickets also available for those who want to enjoy priority parking and an exclusive meet-and-greet with the TV chefs.

Get your tickets now at Three Counties Food and Drink Festival https://www.threecountiesfoodfestival.com

Combating Post-Viral Fatigue: Foods, Drinks, and Supplements to Support Recovery

Post-viral fatigue can leave you feeling drained, foggy, and struggling to get through the day. 

Whether you are recovering from a recent illness or dealing with lingering fatigue, nourishing your body with the right foods, drinks, and supplements can play a crucial role in your recovery. 

Here’s a guide to natural ways to support your energy levels and overall well-being.

And yes, my wife and I are going through this list in order to beat our post viral fatigue!

Nutrient-Dense Foods for Recovery

1. Protein-Rich Foods

Protein is essential for repairing tissues and supporting immune function. Include:

Lean meats like chicken and turkey

Oily fish such as salmon and mackerel (rich in omega-3s)

Eggs, tofu, and legumes

Nuts and seeds for healthy fats and protein

2. Complex Carbohydrates

Carbohydrates provide a steady source of energy. Opt for:

Whole grains like quinoa, oats, and brown rice

Sweet potatoes for fibre and vitamins

Legumes such as lentils and chickpeas for a balanced energy boost

3. Antioxidant-Rich Foods

Antioxidants help combat inflammation and oxidative stress. Include:

Berries like blueberries, raspberries, and strawberries

Dark leafy greens such as spinach and kale

Brightly coloured vegetables like carrots and peppers

4. Healthy Fats

Good fats support brain health and energy levels. Try:

Avocados for monounsaturated fats

Olive oil for its anti-inflammatory properties

Nuts like walnuts and almonds

Hydrating and Restorative Drinks

1. Herbal Teas

Herbal teas can help soothe the body and provide immune-boosting benefits. Recommended options include:

Ginger tea for anti-inflammatory properties

Peppermint tea to aid digestion

Green tea for a gentle caffeine boost and antioxidants

2. Bone Broth

Rich in collagen, amino acids, and minerals, bone broth supports gut health and immune function.

3. Fresh Smoothies

Blending nutrient-dense ingredients like spinach, banana, Greek yoghurt, and chia seeds can provide a convenient energy boost.

4. Coconut Water

A natural source of electrolytes to help combat dehydration and fatigue.

Supplements to Aid Recovery

1. Vitamin C

Supports the immune system and reduces inflammation. Citrus fruits, red peppers, and broccoli are great dietary sources.

2. Vitamin D

Essential for energy levels and immune function, especially if you have limited sun exposure. Consider supplementation if needed.

3. Magnesium

Helps with muscle recovery, relaxation, and reducing fatigue. Found in nuts, seeds, and leafy greens.

4. B Vitamins

B-complex vitamins, particularly B12 and B6, help combat fatigue and improve brain function. Good sources include eggs, dairy, and fortified foods.

5. Omega-3 Fatty Acids

These support brain health and reduce inflammation. Found in oily fish or taken as a fish oil supplement.

6. Adaptogens

Herbs such as ashwagandha and rhodiola can help the body manage stress and improve resilience to fatigue.

Additional Lifestyle Tips

Prioritise Rest – Allow your body ample time to recover by getting quality sleep.

Gentle Movement – Low-impact activities like walking or yoga can help boost circulation without overexerting yourself.

Manage Stress – Practising mindfulness or breathing exercises can aid recovery.

Post-viral fatigue can be challenging, but by nourishing your body with the right nutrients and supporting your recovery holistically, you can gradually regain your energy and well-being.

The Most Popular Cocktails in the UK 2024: Insights from Google & Social Media Data

A new study by Wilde Toast reveals the UK's most talked-about cocktails of 2024, combining data from Google, SEMrush, and Exploding Topics, a tool that tracks trending topics across major social platforms. 

The study provides a view of consumer preferences, highlighting both search trends and social media discussions.

Wilde Toast cross-referenced online search statistics with advanced marketing tools to calculate an average ranking of the UK's top 10 cocktails. Exploding Topics further analysed social media mentions, including detailed platform-specific insights across LinkedIn, Instagram, TikTok, and Reddit.

“With this research, we wanted to see what the top cocktails of 2024 were and go a few levels deeper into the top cocktails among consumers online. Most reports on this only account for Google data so we used a best-in-class 3rd party tool to cross-reference the sometimes inaccurate Google search volume. 

"We also looked to social search and mentions of cocktails, which consumers are increasingly turning to when discovering and talking about their favourite drinks," Tom Bronock, the Wilde Toast Marketing Director told That's Food and Drink.

Aperol Spritz Takes the Top Spot

According to the findings, the Aperol Spritz emerged as the most popular cocktail, dominating both search and social media conversations.

"Aperol has seen consistent growth in trade and third space, bolstered by its strong brand activations in retail. The data strongly reflects this ongoing popularity," says Tom Bronock.

“We also are seeing a phenomenal result for the Aperol Spritz across socials, with mentions across social platforms into 7 figures.”

Other cocktails making the top ten list include the Negroni, Espresso Martini, and Dirty Martini.

Trends Driving Cocktail Preferences

"One of the most fascinating insights is the influence of cultural trends on cocktail choices and how we can see UK cocktail culture evolving year on year. For example, the Dirty Martini has been quietly gaining popularity both in bars and in at-home drinking occasions, signalling an evolution in the UK's cocktail culture. Ten years ago, it wouldn't have come close to the top 10," Bronock added.

The data also highlights the significant role of social media in shaping cocktail preferences and underscores the seasonal nature of certain drinks. The Negroni and Espresso Martini showed notable spikes in popularity during the festive season, while the Aperol Spritz and Piña Colada peaked in summer and again during the festive period.

Figure 2: Social Media Search Trends & Channel Breakdown - Aperol Spritz

Surprising Social Media Insights

The study revealed unexpected trends in platform-specific conversations. For instance, LinkedIn and Reddit have emerged as surprising hubs for discussions about cocktails like the Negroni.

"This data is not only interesting for a casual observer but also invaluable for brands looking to launch cocktail-related products or campaigns. It provides clear insights into consumer engagement with different cocktails and seasonal trends, helping brands align their strategies with real-time consumer interests," Bronock concluded.

Figure 3: Social Media Search Trends & Channel Breakdown – Negroni

FACTFILE:-

Wilde Toast is a leading drinks agency specializing in brand activation, strategy, events, and staffing for the drinks industry. The agency works with global brands Red Bull, Diageo, Edrington and many others. For more information, visit  - https://wildetoast.co.uk

The Wetherspoon January Sale is Now on!

Yes, folks, Christmas is a fading memory, the weather is cold and a bit gloomy. But fear not! Because Tim Martin's Wetherspoon pubs and hotels are holding their January sale!

Fans of 'Spoons can enjoy a January Sale at 770 Wetherspoon pubs until Thursday January 16 inclusive.

Pints of Worthington are 99p, Ruddles is £1.29 a pint and Doombar £1.49 a pint.

There's also price reductions on draught wines Coldwater Creek wine £2.49 (250ml) Chardonnay, Pinot Grigio, Rosé and Merlot.

And those looking for savings on low or non-alcoholic drinks can enjoy drinks at £1.49 Guinness 0.0% (538ml) 0% cocktails Gordon’s pink gin 0.0% (single measure, served with a mixer) Corona Cero (330ml) BrewDog Punk AF (330ml) Stella Artois Alcohol Free (330ml) Heineken 0.0 (330ml) Erdinger Alkoholfrei (500ml) Thatchers Zero (500ml) Kopparberg Strawberry & Lime Alcohol Free (500ml) Adnams Ghost Ship (500ml) and Beck’s Blue (275ml).

And please look out for special Autumn savers that have been extended for the near future.

Food on sale, too!

Burger meal deal (includes chips and a drink): £4.99 (with soft drink)/£6.52 (with alcoholic drink)

3oz American burger

3oz classic beef burger

Crunchy chicken strip burger

Breakfast deal £2.99 (includes free refills of coffee, tea or hot chocolate OR any soft drink (choose from over 30 drinks))

Any breakfast muffin 

Any breakfast wrap

Any breakfast butty/roll

There are vegetarian options for each of the burger and breakfast deals. Please ask for details.

Why Visit Wetherspoon in January?

Affordable Treats: After the expense of the holiday season, the January Sale provides a much-needed chance to enjoy quality food and drink at a fraction of the usual cost.

Cosy Atmosphere: With their welcoming interiors and friendly service, Wetherspoon pubs are ideal for escaping the winter chill.

Convenient Locations: With hundreds of pubs across the UK, there’s likely a Wetherspoon near you, making it easy to pop in and take advantage of the deals.

Tips for Making the Most of the Sale

Check Your Local Menu: While many deals are consistent across locations, some may vary slightly depending on your local pub.

Plan a Midweek Visit: January is a quieter time, and midweek visits can be especially peaceful, giving you the chance to enjoy your meal or drink without the crowds.

Bring Friends Along: Share the savings and make it a social occasion. After all, good food and drink are even better with great company.

When Does It End?

The January Sale runs until January 16th. Be sure to check with your local Wetherspoon to confirm the details.

So, why not make the most of January and treat yourself to a visit to your nearest Wetherspoon pub? With their unbeatable deals and welcoming atmosphere, it’s the perfect way to kick off 2025 on a high note. Cheers to that!

T&C apply please check for availability and details.

The Benefits of Local Food and Drink Festivals: A Collaborative Approach for Local Councils

Local food and drink festivals are growing in popularity, and for good reason. These events offer a unique platform for showcasing local talent, produce, and culture. 

For local councils, food and drink festivals are an opportunity to boost the local economy, promote community spirit, and celebrate regional identity. By partnering with chambers of commerce, food and drink influencers, and local producers, councils can create vibrant festivals that provide long-lasting benefits to the area.

Here’s why local councils should invest in these events, and how working in collaboration with key partners can make them a success.

Why Local Food and Drink Festivals Matter

1. Boosting the Local Economy

At the heart of any food and drink festival is the opportunity for local producers, restaurants, and businesses to showcase their offerings. This drives foot traffic to the area, encourages visitors to explore the region, and stimulates the local economy. By featuring local produce and culinary talent, these festivals create a space where small businesses can thrive, leading to increased revenue and future growth.

Additionally, festivals create jobs. From event planning and management to catering and retail, the preparation and execution of such events require a wide range of skills and services. The ripple effect is felt in sectors such as hospitality, transport, and retail.

2. Promoting Community Spirit

Food and drink festivals bring people together. They create a platform where residents, businesses, and visitors can gather to enjoy a shared experience. These events strengthen the sense of community by providing an inclusive space for people of all ages to enjoy local offerings. They also encourage pride in regional identity by highlighting what makes the area unique.

Beyond this, festivals often lead to lasting connections between businesses and local residents, promoting future customer loyalty and continued support for the community’s enterprises.

3. Celebrating Local Culture and Sustainability

The focus on locally sourced food and drink not only celebrates regional specialities but also supports sustainability. By encouraging the consumption of local produce, these festivals reduce the carbon footprint associated with imported goods. Local councils can use these events as an opportunity to promote sustainable living, educate the public on the benefits of supporting local, and create awareness about the importance of food miles and eco-friendly practices.

The Importance of Collaboration

1. Working with Chambers of Commerce

Local chambers of commerce are essential partners for local councils when planning and running food and drink festivals. Chambers have strong networks with local businesses and can help councils identify suitable vendors, sponsors, and promotional opportunities. They understand the needs of local enterprises and can facilitate partnerships that benefit all parties involved.

Chambers of commerce can also assist in securing funding, providing business insights, and helping with logistical aspects of the event, ensuring that it runs smoothly and meets the needs of participants and visitors.

2. Engaging Food and Drink Influencers

In today's digital world, influencers play a vital role in shaping public opinion and driving attendance. Collaborating with food and drink influencers offers councils a chance to promote the festival to a wider audience, leveraging social media platforms and blogs to build excitement and generate buzz.

Influencers often have loyal followings who trust their recommendations, making them an ideal way to reach both local residents and visitors from further afield. By engaging well-known personalities, local councils can raise the profile of the festival and increase visitor numbers, ensuring a successful and well-attended event.

3. Supporting Local Producers

The heart of any food and drink festival is its local producers. Whether it’s farmers, brewers, distillers, or artisan chefs, local food and drink creators bring authenticity and diversity to the event. Councils should work closely with these producers to ensure they are represented and supported throughout the festival.

Providing affordable vendor spaces, assisting with marketing efforts, and ensuring the festival caters to both large and small producers are all ways councils can make the event more inclusive. By doing so, they help local businesses thrive and build long-term relationships within the community.

Practical Steps for Local Councils

Establish Partnerships Early: Begin working with chambers of commerce, influencers, and producers well in advance of the festival to ensure a coordinated and well-executed event.

Plan for Inclusivity: Ensure that the festival is accessible to all, with diverse food and drink offerings that cater to different dietary needs and preferences.

Focus on Sustainability: Encourage vendors to use eco-friendly packaging, reduce waste, and highlight local produce to promote sustainability.

Leverage Digital Marketing: Use social media and influencer partnerships to promote the festival, ensuring maximum exposure and engagement from the community and visitors alike.

Evaluate and Grow: After the event, gather feedback from participants, attendees, and partners. Use this feedback to make improvements and grow the festival in future years.

Christmas-themed local food and drink festivals are a good idea. Why not start planning now for Christmas 2025?

Conclusion

By running local food and drink festivals, local councils can boost the economy, foster community spirit, and celebrate regional culture. These events offer a fantastic opportunity to showcase the best of local food and drink, while also supporting sustainability and small businesses. When working in partnership with chambers of commerce, influencers, and local producers, councils can create events that leave a lasting positive impact on the community, making them well worth the investment.

How to launch your own local food and drink festival

Launching and running your own local food and drink festival can be a rewarding and exciting project, but it requires careful planning and organisation. Here’s a step-by-step guide to help you get started:

1. Define the Concept and Vision

Theme and Purpose: Decide what the festival will celebrate, such as local cuisine, street food, drinks (beer, wine, cocktails), or cultural food traditions.

Target Audience: Who are you trying to attract? Families, foodies, or local residents? Tailor your event to their preferences.

Location: Choose a suitable venue – it could be an open field, park, town centre, or local community hall.

Duration: Will it be a one-day event, weekend, or longer? Consider the logistics of running it over multiple days. Consider running events that are relevant to the time of year. For example a Christmas Food and Drink Festival, Harvest Festival, Valentine's Day, etc.

2. Planning and Permits

Budget: Outline your budget, considering costs for venue, marketing, vendors, security, utilities, and entertainment. Factor in income sources like ticket sales, vendor fees, and sponsorships.

Licences and Permits: Contact local authorities to obtain necessary permits for food sales, alcohol (if applicable), and events in public spaces. This could include a Temporary Event Notice (TEN) if you're in the UK.

Health and Safety: Ensure compliance with health and safety regulations. You'll need proper sanitation, waste disposal, and first aid arrangements.

Insurance: Get public liability insurance to cover any accidents or damages during the festival.

3. Vendor Recruitment

Local Food and Drink Businesses: Invite local restaurants, food trucks, farmers, and brewers to set up stalls. This could give them a great platform to showcase their offerings.

Vendor Selection: Curate a diverse range of food and drink offerings. You might want a mix of traditional, experimental, and international cuisines.

Vendor Agreements: Set clear terms with vendors regarding fees, space allocation, and responsibilities (e.g., waste management).

4. Entertainment and Activities

Music and Performances: Hire local bands, DJs, or cultural performers to keep attendees entertained.

Workshops: Offer cooking classes, wine or beer tastings, or food pairing events.

Competitions: Organise food-related competitions like cooking challenges, best dish awards, or eating contests.

5. Marketing and Promotion

Branding: Develop a logo and overall aesthetic for the festival. This can help create buzz and a recognisable identity.

Social Media: Use platforms like Instagram, Facebook, and Twitter to engage with the community. Share behind-the-scenes content, vendor profiles, and sneak peeks.

Flyers and Posters: Distribute physical promotional materials in local businesses, cafes, and community centres.

Press Coverage: Reach out to local media for coverage and to feature your festival in event listings.

Early Bird Tickets: Offer early discounts to generate early interest and confirm attendance.

6. Logistics and Operations

Ticketing: Decide if your event will be ticketed or free. If ticketed, ensure an easy process for buying and managing tickets, including online and in-person options.

Event Layout: Plan the flow of foot traffic, location of stalls, eating areas, and entertainment stages. Make sure the space is accessible and easy to navigate.

Security and Staffing: Hire security for crowd control, alcohol regulations, and general safety. Recruit volunteers or staff to help with ticketing, cleaning, and customer service.

Waste Management: Provide plenty of bins and recycling stations. Arrange for cleaning crews before, during, and after the event.

7. Day-of Coordination

Vendor Setup: Ensure vendors arrive and set up on time. Have a festival coordinator who can manage any last-minute issues.

Crowd Control: Have clear signage and pathways for ease of movement, and make sure entry and exit points are well-managed.

Health and Safety: Ensure first aid stations are set up, and have a dedicated health and safety officer present.

Event Timings: Keep to a schedule for entertainment and activities. Announcements should be made at regular intervals to keep people informed.

8. Post-Event Wrap-Up

Clean-Up: Ensure all waste is properly disposed of and that the venue is returned to its original condition.

Vendor Feedback: Collect feedback from vendors and attendees to understand what worked well and what could be improved for future events.

Financial Reconciliation: Tally up expenses and income to see how the event performed financially.

Thank Yous: Send thank-you notes or emails to sponsors, vendors, staff, and volunteers for their support.

9. Future Planning

Document Learnings: Take note of key successes and challenges for future reference.

Build Community Engagement: Keep the momentum going by building a community around the festival with regular updates, social media posts, and planning for next year’s event.

Tips for Success:

Start Small: If it's your first event, start small and build up over time.

Engage the Community: Work with local councils, businesses, and community groups to ensure support and involvement.

Sustainability: Consider making your festival eco-friendly by encouraging reusable items, reducing plastic, and providing recycling options.

With careful planning and a strong community focus, your local food and drink festival can be a fantastic experience for everyone involved!