The Benefits of Local Food and Drink Festivals: A Collaborative Approach for Local Councils

Local food and drink festivals are growing in popularity, and for good reason. These events offer a unique platform for showcasing local talent, produce, and culture. 

For local councils, food and drink festivals are an opportunity to boost the local economy, promote community spirit, and celebrate regional identity. By partnering with chambers of commerce, food and drink influencers, and local producers, councils can create vibrant festivals that provide long-lasting benefits to the area.

Here’s why local councils should invest in these events, and how working in collaboration with key partners can make them a success.

Why Local Food and Drink Festivals Matter

1. Boosting the Local Economy

At the heart of any food and drink festival is the opportunity for local producers, restaurants, and businesses to showcase their offerings. This drives foot traffic to the area, encourages visitors to explore the region, and stimulates the local economy. By featuring local produce and culinary talent, these festivals create a space where small businesses can thrive, leading to increased revenue and future growth.

Additionally, festivals create jobs. From event planning and management to catering and retail, the preparation and execution of such events require a wide range of skills and services. The ripple effect is felt in sectors such as hospitality, transport, and retail.

2. Promoting Community Spirit

Food and drink festivals bring people together. They create a platform where residents, businesses, and visitors can gather to enjoy a shared experience. These events strengthen the sense of community by providing an inclusive space for people of all ages to enjoy local offerings. They also encourage pride in regional identity by highlighting what makes the area unique.

Beyond this, festivals often lead to lasting connections between businesses and local residents, promoting future customer loyalty and continued support for the community’s enterprises.

3. Celebrating Local Culture and Sustainability

The focus on locally sourced food and drink not only celebrates regional specialities but also supports sustainability. By encouraging the consumption of local produce, these festivals reduce the carbon footprint associated with imported goods. Local councils can use these events as an opportunity to promote sustainable living, educate the public on the benefits of supporting local, and create awareness about the importance of food miles and eco-friendly practices.

The Importance of Collaboration

1. Working with Chambers of Commerce

Local chambers of commerce are essential partners for local councils when planning and running food and drink festivals. Chambers have strong networks with local businesses and can help councils identify suitable vendors, sponsors, and promotional opportunities. They understand the needs of local enterprises and can facilitate partnerships that benefit all parties involved.

Chambers of commerce can also assist in securing funding, providing business insights, and helping with logistical aspects of the event, ensuring that it runs smoothly and meets the needs of participants and visitors.

2. Engaging Food and Drink Influencers

In today's digital world, influencers play a vital role in shaping public opinion and driving attendance. Collaborating with food and drink influencers offers councils a chance to promote the festival to a wider audience, leveraging social media platforms and blogs to build excitement and generate buzz.

Influencers often have loyal followings who trust their recommendations, making them an ideal way to reach both local residents and visitors from further afield. By engaging well-known personalities, local councils can raise the profile of the festival and increase visitor numbers, ensuring a successful and well-attended event.

3. Supporting Local Producers

The heart of any food and drink festival is its local producers. Whether it’s farmers, brewers, distillers, or artisan chefs, local food and drink creators bring authenticity and diversity to the event. Councils should work closely with these producers to ensure they are represented and supported throughout the festival.

Providing affordable vendor spaces, assisting with marketing efforts, and ensuring the festival caters to both large and small producers are all ways councils can make the event more inclusive. By doing so, they help local businesses thrive and build long-term relationships within the community.

Practical Steps for Local Councils

Establish Partnerships Early: Begin working with chambers of commerce, influencers, and producers well in advance of the festival to ensure a coordinated and well-executed event.

Plan for Inclusivity: Ensure that the festival is accessible to all, with diverse food and drink offerings that cater to different dietary needs and preferences.

Focus on Sustainability: Encourage vendors to use eco-friendly packaging, reduce waste, and highlight local produce to promote sustainability.

Leverage Digital Marketing: Use social media and influencer partnerships to promote the festival, ensuring maximum exposure and engagement from the community and visitors alike.

Evaluate and Grow: After the event, gather feedback from participants, attendees, and partners. Use this feedback to make improvements and grow the festival in future years.

Christmas-themed local food and drink festivals are a good idea. Why not start planning now for Christmas 2025?

Conclusion

By running local food and drink festivals, local councils can boost the economy, foster community spirit, and celebrate regional culture. These events offer a fantastic opportunity to showcase the best of local food and drink, while also supporting sustainability and small businesses. When working in partnership with chambers of commerce, influencers, and local producers, councils can create events that leave a lasting positive impact on the community, making them well worth the investment.

How to launch your own local food and drink festival

Launching and running your own local food and drink festival can be a rewarding and exciting project, but it requires careful planning and organisation. Here’s a step-by-step guide to help you get started:

1. Define the Concept and Vision

Theme and Purpose: Decide what the festival will celebrate, such as local cuisine, street food, drinks (beer, wine, cocktails), or cultural food traditions.

Target Audience: Who are you trying to attract? Families, foodies, or local residents? Tailor your event to their preferences.

Location: Choose a suitable venue – it could be an open field, park, town centre, or local community hall.

Duration: Will it be a one-day event, weekend, or longer? Consider the logistics of running it over multiple days. Consider running events that are relevant to the time of year. For example a Christmas Food and Drink Festival, Harvest Festival, Valentine's Day, etc.

2. Planning and Permits

Budget: Outline your budget, considering costs for venue, marketing, vendors, security, utilities, and entertainment. Factor in income sources like ticket sales, vendor fees, and sponsorships.

Licences and Permits: Contact local authorities to obtain necessary permits for food sales, alcohol (if applicable), and events in public spaces. This could include a Temporary Event Notice (TEN) if you're in the UK.

Health and Safety: Ensure compliance with health and safety regulations. You'll need proper sanitation, waste disposal, and first aid arrangements.

Insurance: Get public liability insurance to cover any accidents or damages during the festival.

3. Vendor Recruitment

Local Food and Drink Businesses: Invite local restaurants, food trucks, farmers, and brewers to set up stalls. This could give them a great platform to showcase their offerings.

Vendor Selection: Curate a diverse range of food and drink offerings. You might want a mix of traditional, experimental, and international cuisines.

Vendor Agreements: Set clear terms with vendors regarding fees, space allocation, and responsibilities (e.g., waste management).

4. Entertainment and Activities

Music and Performances: Hire local bands, DJs, or cultural performers to keep attendees entertained.

Workshops: Offer cooking classes, wine or beer tastings, or food pairing events.

Competitions: Organise food-related competitions like cooking challenges, best dish awards, or eating contests.

5. Marketing and Promotion

Branding: Develop a logo and overall aesthetic for the festival. This can help create buzz and a recognisable identity.

Social Media: Use platforms like Instagram, Facebook, and Twitter to engage with the community. Share behind-the-scenes content, vendor profiles, and sneak peeks.

Flyers and Posters: Distribute physical promotional materials in local businesses, cafes, and community centres.

Press Coverage: Reach out to local media for coverage and to feature your festival in event listings.

Early Bird Tickets: Offer early discounts to generate early interest and confirm attendance.

6. Logistics and Operations

Ticketing: Decide if your event will be ticketed or free. If ticketed, ensure an easy process for buying and managing tickets, including online and in-person options.

Event Layout: Plan the flow of foot traffic, location of stalls, eating areas, and entertainment stages. Make sure the space is accessible and easy to navigate.

Security and Staffing: Hire security for crowd control, alcohol regulations, and general safety. Recruit volunteers or staff to help with ticketing, cleaning, and customer service.

Waste Management: Provide plenty of bins and recycling stations. Arrange for cleaning crews before, during, and after the event.

7. Day-of Coordination

Vendor Setup: Ensure vendors arrive and set up on time. Have a festival coordinator who can manage any last-minute issues.

Crowd Control: Have clear signage and pathways for ease of movement, and make sure entry and exit points are well-managed.

Health and Safety: Ensure first aid stations are set up, and have a dedicated health and safety officer present.

Event Timings: Keep to a schedule for entertainment and activities. Announcements should be made at regular intervals to keep people informed.

8. Post-Event Wrap-Up

Clean-Up: Ensure all waste is properly disposed of and that the venue is returned to its original condition.

Vendor Feedback: Collect feedback from vendors and attendees to understand what worked well and what could be improved for future events.

Financial Reconciliation: Tally up expenses and income to see how the event performed financially.

Thank Yous: Send thank-you notes or emails to sponsors, vendors, staff, and volunteers for their support.

9. Future Planning

Document Learnings: Take note of key successes and challenges for future reference.

Build Community Engagement: Keep the momentum going by building a community around the festival with regular updates, social media posts, and planning for next year’s event.

Tips for Success:

Start Small: If it's your first event, start small and build up over time.

Engage the Community: Work with local councils, businesses, and community groups to ensure support and involvement.

Sustainability: Consider making your festival eco-friendly by encouraging reusable items, reducing plastic, and providing recycling options.

With careful planning and a strong community focus, your local food and drink festival can be a fantastic experience for everyone involved!

Iconic Dishes and Drinks Popular in London

London, a melting pot of cultures and cuisines, offers a rich tapestry of culinary delights. 

Whether you're a local or a visitor, the city's food scene provides an array of iconic dishes and drinks that capture the essence of British heritage and its diverse influences. 

Here's a guide to some must-try items in London.

1. Fish and Chips

No visit to London is complete without indulging in the classic British staple, fish and chips. Traditionally served with a side of mushy peas and a generous helping of salt and vinegar, this dish is a firm favourite among Londoners. The best places to enjoy this crispy, golden delight are often found near the city’s bustling markets or historic pubs.

2. Full English Breakfast

The full English breakfast is a hearty way to start your day. It typically includes bacon, sausages, eggs (fried or scrambled), baked beans, tomatoes, mushrooms, black pudding, and toast. Some variations may also include hash browns or bubble and squeak. Many cafés and restaurants across London pride themselves on serving a top-notch English breakfast, making it a perfect morning treat.

3. Pie and Mash

Steeped in history, pie and mash is a traditional East End dish that has stood the test of time. This comforting meal consists of a savoury pie filled with minced beef, served with mashed potatoes and a parsley liquor sauce. For an authentic experience, head to one of London’s historic pie and mash shops, many of which have been serving the dish for over a century.

4. Sunday Roast

The Sunday roast is a quintessential British tradition. Typically enjoyed on Sunday afternoons, this meal features roasted meat (beef, lamb, chicken, or pork), roast potatoes, Yorkshire pudding, vegetables, and gravy. Many London pubs and restaurants offer this classic dish, often with a modern twist.

5. Afternoon Tea

Afternoon tea is a beloved British institution, combining elegance and indulgence. This delightful experience includes a selection of finger sandwiches, scones with clotted cream and jam, and an assortment of pastries and cakes, all served with a pot of tea. Iconic venues like The Ritz and Claridge’s are renowned for their luxurious afternoon tea offerings.

6. Indian Curry

Reflecting London’s multicultural identity, Indian curry has become a beloved dish in the city. Brick Lane, known as the heart of London’s Bangladeshi community, is famed for its array of curry houses. From chicken tikka masala to lamb vindaloo, the vibrant flavours and rich spices make for an unforgettable dining experience.

Iconic Drinks

1. Pimm’s Cup

Pimm’s Cup is a quintessentially British summer drink, perfect for enjoying on a warm day in one of London’s many parks. Made with Pimm’s No. 1, lemonade, and garnished with fresh fruit, cucumber, and mint, this refreshing cocktail is a staple at garden parties and sporting events like Wimbledon.

2. Gin and Tonic

London has a long-standing love affair with gin, and there’s no better place to enjoy a classic gin and tonic. The city is home to numerous gin distilleries, offering tours and tastings. Savour a G&T at a trendy rooftop bar or a cosy pub, and explore the variety of local and international gin brands available.

3. London Porter

For beer enthusiasts, the London Porter is a must-try. This dark, rich ale has been brewed in the city since the 18th century and remains a favourite among locals. With notes of chocolate, coffee, and caramel, it’s best enjoyed in one of London’s historic pubs, where you can soak up the traditional atmosphere.

4. Craft Beer

London’s craft beer scene has exploded in recent years, with numerous breweries offering unique and innovative brews. From pale ales to stouts, there’s a craft beer for every palate. Popular breweries like Beavertown, Camden Town Brewery, and Brew By Numbers are worth a visit for a taste of London’s thriving craft beer culture.

Conclusion

London’s culinary landscape is as diverse as its population, offering a plethora of iconic dishes and drinks that reflect the city’s rich history and cultural fusion. Whether you’re indulging in traditional British fare or exploring the latest food trends, London’s vibrant food scene promises an unforgettable gastronomic journey.

Iconic Food and Drinks of New Zealand

New Zealand, a land of stunning landscapes and rich cultural heritage, also boasts a vibrant culinary scene. 

From traditional Māori dishes to modern fusion cuisine, New Zealand’s food and drink offer a delicious reflection of its unique environment and diverse influences. 

Here’s a guide to some of the iconic foods and drinks you must try when visiting New Zealand.

1. Hāngi

Hāngi is a traditional Māori cooking method where food is slow-cooked in an underground pit oven. Meat (usually pork, chicken, or lamb), root vegetables (such as kumara, potatoes, and carrots), and sometimes seafood are wrapped in leaves or cloth, placed on hot stones, and covered with earth to steam for several hours. The result is tender, smoky-flavoured food that’s deeply infused with earthy aromas. Experiencing a hāngi is not just about the food; it’s a cultural event that often includes traditional music and dance.

2. Pavlova

Pavlova, a beloved dessert claimed by both New Zealand and Australia, is a meringue-based treat with a crisp crust and soft, marshmallow-like interior. It’s typically topped with whipped cream and fresh fruit, such as kiwifruit, strawberries, and passionfruit. This light and airy dessert is a favourite at celebrations and festive occasions across New Zealand.

3. Kiwifruit

Named after New Zealand’s national bird, the kiwifruit is a symbol of the country’s agricultural prowess. These small, fuzzy fruits with vibrant green flesh are sweet, tangy, and packed with vitamins. They can be enjoyed on their own, added to fruit salads, or used as a topping for desserts like pavlova.

4. Lamb

New Zealand is renowned for its high-quality lamb, which is a staple of the national diet. Whether roasted, grilled, or turned into lamb chops, the meat is known for its tenderness and rich flavour. A classic New Zealand dish is roast lamb, often served with mint sauce, potatoes, and seasonal vegetables.

5. Whitebait Fritters

Whitebait fritters are a quintessential New Zealand delicacy, especially popular on the West Coast of the South Island. Made with tiny, translucent fish known as whitebait, the fritters are usually cooked with eggs, flour, and seasoning, resulting in a light, crispy treat. They are often enjoyed with lemon juice and a slice of buttered bread.

6. Pies

New Zealanders have a particular fondness for savoury pies, which are a staple in bakeries and convenience stores across the country. These hand-held pastries are typically filled with minced meat, cheese, and other ingredients like mushrooms, bacon, or vegetables. The steak and cheese pie is a classic favourite, perfect for a quick and satisfying meal.

Iconic Drinks

1. New Zealand Wine

New Zealand is globally recognised for its exceptional wine, particularly Sauvignon Blanc from the Marlborough region. The country’s cool climate and diverse terroir produce a range of high-quality wines, including Pinot Noir, Chardonnay, and Riesling. Visiting a vineyard for a wine tasting is a must-do activity for wine enthusiasts travelling to New Zealand.

2. Flat White

The flat white is a coffee beverage that originated in New Zealand (or Australia, depending on who you ask). It’s similar to a latte but with a higher coffee-to-milk ratio and a velvety microfoam. This smooth, creamy coffee is a staple in New Zealand’s thriving café culture, and no visit is complete without enjoying one at a local café.

3. Craft Beer

New Zealand’s craft beer scene has exploded in recent years, with numerous microbreweries producing a variety of innovative and flavourful beers. From hoppy IPAs to rich stouts and refreshing lagers, there’s a craft beer for every taste. Breweries like Garage Project and Emerson’s are popular for their creative brews and are well worth a visit.

4. Lemon & Paeroa (L&P)

Lemon & Paeroa, commonly known as L&P, is a classic New Zealand soft drink with a distinct lemony flavour. Originally made by combining lemon juice with carbonated mineral water from the town of Paeroa, L&P is now a beloved national beverage enjoyed on its own or as a mixer.

5. Manuka Honey

While not a drink in itself, manuka honey is a unique New Zealand product often used to sweeten beverages like tea. Made from the nectar of the native manuka bush, this honey is prized for its distinctive flavour and health benefits. Many cafés offer drinks infused with manuka honey, providing a delicious and nutritious treat.

Conclusion

New Zealand’s culinary offerings are as diverse and captivating as its landscapes. From traditional Māori cuisine to modern gastronomic delights, the country’s food and drink reflect its rich cultural heritage and natural bounty. Whether you’re savouring a hāngi, indulging in a pavlova, or sipping a glass of world-class wine, New Zealand’s iconic foods and drinks provide a memorable taste of this extraordinary land.

Crafting Your Own Delicious Soda at Home: A Guide

Making your own craft soda at home is not only a fun and creative endeavour but also a healthier alternative to store-bought fizzy drinks. 

With a few simple ingredients and some basic equipment, you can concoct a variety of refreshing sodas tailored to your taste. Here’s a step-by-step guide to get you started on your soda-making adventure.

Ingredients You'll Need

Fruit Juice or Puree: Freshly squeezed fruit juice or puree is the heart of your soda. Popular choices include lemon, lime, orange, raspberry, and ginger.

Water: Filtered water works best for a clean, crisp taste.

Sugar: Granulated sugar, cane sugar, or simple syrup can be used. Adjust the sweetness to your preference. You can ensure that people who have allergies to artificial sweeteners, which are often found in commercially available soda drinks. 

Carbonated Water: You can either buy pre-carbonated water or carbonate your own using a soda syphon or carbonation machine, of which several makes are available including the Sodastream make.

Additional Flavourings: Herbs (such as mint or basil), spices (like cinnamon or ginger), and extracts (such as vanilla or almond) can add a unique twist to your soda.

Equipment

Large Jug or Bowl: For mixing your ingredients.

Spoon or Whisk: For stirring your mixture.

Funnel: To pour your soda into bottles.

Glass Bottles or Jars: For storing your finished soda.

Soda Siphon or Carbonation Machine (Optional): If you prefer to carbonate your own water.

Basic Soda Recipe

Ingredients:

240 ml fruit juice or puree

120 ml simple syrup (made by dissolving 200 grams of sugar in 240 ml of water)

720 ml carbonated water

Ice cubes (optional)

Fresh fruit or herbs for garnish

Method:

Prepare the Simple Syrup:

In a small saucepan, combine 200 grams of sugar and 240 ml of water.

Heat over medium heat, stirring constantly until the sugar is fully dissolved.

Allow the syrup to cool to room temperature.

Mix the Base:

In a large jug or bowl, combine the fruit juice or puree with the simple syrup.

Stir well to ensure the mixture is thoroughly combined.

Add the Carbonation:

Slowly add the carbonated water to the fruit mixture. Pouring slowly helps to maintain the carbonation.

Stir gently to mix.

Bottle Your Soda:

Using a funnel, carefully pour your soda into glass bottles or jars.

Seal tightly and refrigerate for at least an hour to chill.

Serve and Enjoy:

Pour your homemade soda over ice cubes if desired.

Garnish with fresh fruit slices or herbs for an extra touch of flair.

Flavour Variations

1. Lemon-Basil Soda:

Replace the fruit juice with freshly squeezed lemon juice.

Add a handful of fresh basil leaves to the simple syrup while it’s heating.

Strain out the basil leaves before mixing the syrup with the lemon juice.

2. Ginger-Lime Soda:

Replace the fruit juice with freshly squeezed lime juice.

Add a few slices of fresh ginger to the simple syrup while it’s heating.

Strain out the ginger slices before mixing the syrup with the lime juice.

3. Raspberry-Mint Soda:

Use raspberry puree in place of the fruit juice.

Add a handful of fresh mint leaves to the simple syrup while it’s heating.

Strain out the mint leaves before mixing the syrup with the raspberry puree.

Tips for Perfect Soda

Experiment: Don’t be afraid to try different combinations of fruits, herbs, and spices. The possibilities are endless.

Adjust Sweetness: Taste your soda mixture before adding the carbonated water. Adjust the sweetness by adding more syrup or water as needed.

Keep It Cold: Homemade soda tastes best when chilled, so always serve it cold.

Crafting your own soda at home is a delightful way to explore new flavours and enjoy a refreshing beverage that's customised to your liking. With a bit of experimentation and creativity, you’ll be sipping on delicious, homemade sodas in no time. Cheers to your new favourite drink!

Winning Line-Up of TV Chef Stars Announced for Nottinghamshire's Festival of Food and Drink

Nottinghamshire's Thorseby Park is hosting the East Midland's foodie heaven event of the year when it will be home to Nottinghamshire's Festival of Food and Drink.

Happening over two magical days (it's back for its 11th year!) on Saturday 21st and Sunday 22nd September, the weekend is to be a stunning foodie showcase of in excess of 160 stalls featuring an eclectic melange of artisan food and drink, gifts, crafts, and homewares, too. 

So visitors will be able to buy food, spices, herbs, drinks, etc and buy some fantastic equipment to prepare the new foods and new wares to serve it on!

Rosemary Shrager made herself super popular with  the public via her appearance on 'I'm a Celebrity, Get Me Out of Here' when she was able to display her versatile cooking skills. Her recent shows include Cooking with the Stars, The Big Family Cooking Showdown and The Real Marigold Hotel. 

Rosemary's worked with Pierre Koffman at Tante Claire in London, plus Jean-Christophe Novelli. She was also head chef at Moyns Park, dealing with catering for the Mountbatten's private and corporate events.

Famed chef, TV presenter, and published author Phil Vickery has served as a highly popular member of This Morning for over 22 years. He's earned the accolade of being the show's longest-serving chef. He's done live demonstrations and features, plus bringing  to the show's loyal viewers pre-recorded segments from a wide range of outside locations.

Phil boasts numerous culinary honours, including a Michelin Star, 4 AA Rosettes, Good Food Guide's Restaurant of the Year, Times Restaurant of the Year, Egon Ronay's Guide Dessert Chef of the Year, and British Meat Chef of the Year.

Following on from his impressive win on Iron Chef UK, TV chef and author Marcus Bean will be serving up a variety of dishes on Saturday. Marcus is also a regular on ITV's This Morning and a whole range of other cooking shows.

The host of the Festival's cookery theatre is Chris Bavin a stalwart of the fresh produce industry for over two decades and is known for presenting the BBC programme Eat Well for Less. Chris will be in charge of the cookery demonstrations throughout the weekend.

Set in the amazing;y beautiful grounds of Thoresby Park, the festival will give foodies a fantastic day out. At £10 a ticket, it's going to be an affordable, fun experience for the entire family.

Guests will enjoy some of the best that the UK has to offer in food and drink terms. Enjoy top street food vendors, bars, and cocktail venues.

You'll be entertained with live music sessions throughout the weekend. There will be a special Kid's Cookery School, a Circus School and arts and crafts, too, plus lots more to see and do for the entire family.

Tickets can be purchased via the festival website, here:-https://festivaloffoodanddrink.com.

Look out for the VIP tickets (there's a limited number, so don't miss out!) plus children and family ticket options. And kids under six years go free. The festival is also dog friendly so visitors can bring their furry friends, too.

How you can help That's Food and Drink go to the next level

Hi, readers of That's Food and Drink! We hope you are all doing well?

You'll notice that we (my co-blogger, aka my wife!) have made some improvements to That's Food and Drink. And we have plans to take our blog to the next level.

We have started including more recipes that you can try for yourself at home, some of them are traditional meals that you will be familiar with, others are new recipes, others are new twists on old traditional recipes.

We absolutely love sharing our passion for good food and drink with you, our readers, but running the blog is not without cost. We have Adsense adverts but we would like to invite you to help us by making whatever donations you can afford. You'll find the Donate button on the top right hand side of the blog.

Also if you have a food or drink-related business that you would like to see featured on That's Food and Drink (Or our sister site That's Christmas) please send us an email to afj_uk@yahoo.com. 

Discover the Three Counties Food and Drink Festival: A Culinary Extravaganza

Get ready for a gastronomic adventure like no other at this year's Three Counties Food and Drink Festival! 

Set against the stunning backdrop of the Malvern Hills, this celebration of flavour and festivity will take place on the 27th and 28th of July at the Three Counties Showground in Malvern.

A Feast for the Senses

The Three Counties Food and Drink Festival promises to be a culinary delight, showcasing the very best of local and regional produce. Whether you are a dedicated foodie, an amateur cook, or simply someone who enjoys good food and drink, there’s something here for everyone.

Highlights of the Festival

Local Producers and Artisans: The festival will feature a bustling market of stalls, each brimming with fresh, local produce and artisanal creations. From organic vegetables to handmade cheeses, succulent meats to freshly baked bread, you’ll have the opportunity to sample and purchase some of the finest food the region has to offer. There will also be celebrity chefs entertaining the crowds with their culinary expertise and knowledge.

Street Food Heaven: Embark on a global culinary journey without leaving the showground. The street food vendors will tempt you with an array of international cuisines, from spicy Mexican tacos and aromatic Indian curries to classic British fish and chips and indulgent desserts.

Live Cooking Demonstrations: Learn from the masters as renowned chefs take to the stage to share their culinary secrets. These live demonstrations will offer insights into cooking techniques, ingredient selection, and innovative recipes that you can try at home.

Tasting Sessions and Workshops: Enhance your knowledge and palate with a variety of tasting sessions and interactive workshops. Whether it's wine and cheese pairings, craft beer tastings, or chocolate-making classes, these sessions are designed to deepen your appreciation for quality food and drink.

Family-Friendly Fun: The festival isn’t just for adults; there’s plenty for the little ones too. With dedicated children’s activities, cooking classes, and a funfair, it’s a perfect family day out.

Live Entertainment: Enjoy the vibrant atmosphere with live music performances and entertainment throughout the day. From local bands to talented solo artists, the festival’s entertainment line-up will keep you entertained as you savour the culinary delights.

Sustainable and Eco-Friendly

This year’s festival places a strong emphasis on sustainability. Initiatives include the use of biodegradable packaging, recycling stations, and a commitment to reducing food waste. The festival encourages all visitors to join in these efforts to ensure a greener and more sustainable event.

Ticket Information

Tickets for the Three Counties Food and Drink Festival are available now. Whether you choose a day pass or opt for a weekend ticket to fully immerse yourself in the experience, be sure to book early to avoid disappointment. Special discounts are available for families and groups.

Plan Your Visit

The Three Counties Showground in Malvern is easily accessible by car, with ample parking available on-site. For those travelling by public transport, regular bus and train services operate to Malvern from major cities and towns.

Join the Celebration

The Three Counties Food and Drink Festival is more than just an event; it’s a celebration of community, craftsmanship, and the joy of good food and drink. Mark your calendars for the 27th and 28th of July and join us for a weekend to remember. Indulge your senses, support local producers, and enjoy the vibrant atmosphere of this much-anticipated festival.

https://www.threecountiesfoodfestival.com

Celebrating National Best Friends Day: Hosting the Ultimate Best Friends Party with Good Food and Drink

National Best Friends Day (June 8th) is the perfect opportunity to show appreciation for the people who stand by us through thick and thin. 

What better way to celebrate than by hosting a fabulous Best Friends Party, complete with delicious food and drinks? Here’s a guide to throwing a memorable bash that honours the bond of friendship.

Setting the Scene

1. Invitations:

Start by sending out personalised invitations. Whether you opt for traditional paper invites or stylish digital ones, make sure they reflect the spirit of your friendship. Include fun elements like inside jokes, memorable photos, or a theme that’s meaningful to your group.

2. Decor:

Create a warm and welcoming atmosphere with decorations that celebrate friendship. Think photo collages of memorable moments, banners with heartfelt messages, and a cosy seating area where everyone can relax and chat. Fairy lights, bunting, and fresh flowers can add a charming touch.

Curating the Menu

3. Appetisers:

Kick off the festivities with a selection of appetisers that are perfect for sharing. Think along the lines of:

Mini Sandwiches and Wraps: Offer a variety of fillings to cater to all tastes, from classic cucumber and cream cheese to more adventurous combinations like smoked salmon and dill.

Cheese and Charcuterie Boards: Assemble an assortment of cheeses, cured meats, fruits, nuts, and crackers. This is a crowd-pleaser that allows guests to mix and match their favourites.

Dips and Dippers: Serve a range of dips like hummus, guacamole, and tzatziki with an array of dippers such as pita bread, vegetable sticks, and tortilla chips.

4. Main Course:

For the main course, consider dishes that are easy to serve and enjoy. Some ideas include:

Gourmet Pizza: Offer a variety of toppings so guests can create their own masterpieces.

Build-Your-Own Tacos: Set up a taco bar with various fillings like seasoned beef, grilled chicken, roasted vegetables, and all the fixings.

Pasta Bar: Provide a selection of pastas, sauces, and toppings so guests can customise their plates to their liking.

5. Desserts:

No party is complete without something sweet. Delight your friends with:

Cupcakes and Cookies: Decorate them with personalised messages or friendship-themed designs.

Fruit Platter: A refreshing assortment of seasonal fruits.

Chocolate Fondue: Offer an array of items to dip, such as marshmallows, strawberries, and pretzels.

Perfecting the Drinks

6. Non-Alcoholic Options:

Ensure everyone stays hydrated with a selection of refreshing non-alcoholic drinks:

Mocktails: Serve creative and delicious mocktails like virgin mojitos, strawberry lemonade, and cucumber mint coolers.

Infused Water: Offer water infused with fruits and herbs, such as lemon and mint or cucumber and basil.

7. Alcoholic Options:

For those who enjoy a tipple, prepare a variety of cocktails and drinks:

Signature Cocktails: Create a signature cocktail for the event, perhaps named after your group or inspired by a shared memory.

Wine and Beer Selection: Provide a range of wines and beers to suit different tastes.

DIY Bar: Set up a DIY bar with mixers, garnishes, and spirits, allowing guests to craft their own drinks.

Activities and Entertainment

8. Games and Activities:

Keep the party lively with fun activities and games that celebrate friendship:

Trivia Quiz: Create a quiz with questions about your group's shared history and fun facts about each other.

Photo Booth: Set up a photo booth with props for capturing fun memories.

Board Games: Have a selection of board games and card games on hand for some friendly competition.

9. Music:

Curate a playlist with everyone’s favourite tunes. Include songs that hold special significance to your group and tracks that will get everyone dancing.

Parting Gifts

10. Friendship Tokens:

Send your friends home with a small token of your appreciation. Consider personalised keychains, friendship bracelets, or a framed group photo as a memento of the day.

Final Thoughts

National Best Friends Day is all about cherishing the bonds that make life special. By hosting a Best Friends Party with good food and drink, you create an opportunity to celebrate these connections in a meaningful and joyful way. Whether it’s through shared laughter, reminiscing about old times, or simply enjoying each other’s company, this celebration will undoubtedly strengthen the ties that bind you together. Cheers to friendship!

Leveraging Food and Drink Influencers: A Cost-Effective Strategy for Artisan Producers

In the ever-evolving landscape of food and drink marketing, artisan producers often find themselves challenged by limited resources when it comes to promoting their brands. 

Traditional advertising avenues can be costly, leaving many small-scale producers searching for innovative and cost-effective strategies to get their products noticed. In this regard, the rise of food and drink influencers presents a golden opportunity.

Across the digital realm, influencers wield significant power in shaping consumer preferences and driving purchasing decisions. Their authenticity, relatability, and engaged audiences make them powerful allies for artisan producers looking to amplify their brand presence. But how can these producers effectively collaborate with influencers without breaking the bank? Let’s delve into some actionable strategies.

Firstly, it’s essential to identify the right influencers whose values align with those of your brand. Seek out influencers who share your passion for quality, sustainability, and artisanal craftsmanship. Look for individuals whose content resonates with your target demographic, ensuring that their audience matches your ideal customer profile.

Once you’ve identified potential influencers, don’t hesitate to reach out and initiate a collaboration. Many influencers are open to partnerships, especially with smaller brands that offer unique and interesting products. Offer them samples of your offerings, accompanied by a personalised message explaining why your brand would be a good fit for their audience.

When it comes to the collaboration itself, think beyond traditional sponsored posts. Instead, encourage influencers to create authentic and engaging content that showcases your products in a natural setting. Whether it’s a recipe featuring your artisanal cheese or a cocktail crafted with your small-batch gin, let influencers’ creativity shine through.

Additionally, leverage the power of user-generated content by encouraging influencers to host giveaways or contests featuring your products. This not only generates buzz around your brand but also incentivises their followers to engage with your products directly.

Furthermore, consider forming long-term partnerships with select influencers rather than one-off collaborations. Building ongoing relationships fosters trust and authenticity, allowing influencers to become genuine advocates for your brand over time.

Importantly, remember that collaboration doesn’t always require a financial investment. Many influencers are willing to exchange their services for products or experiences, making it a mutually beneficial arrangement for both parties.

In conclusion, the partnership between artisan food and drink producers and influencers presents a wealth of opportunities for brand promotion at minimal cost. By identifying the right influencers, fostering authentic collaborations, and thinking creatively, artisan producers can effectively leverage the influence of digital personalities to elevate their brand presence and reach new audiences. In today’s competitive market, embracing this cost-effective strategy can be the key to success for small-scale producers looking to make a big impact.

If you would like to feature, for free, in That's Food and Drink please send an email to afj_uk@yahoo.com. 

Crafting Delight: Homemade Fruit Cordials on a Budget

In the realm of homemade beverages, few things rival the refreshing allure of fruit cordials. Bursting with natural flavours and versatile in their applications, these delightful concoctions elevate any occasion. 

What's even better? They're incredibly easy and affordable to make at home! Let's dive into the art of crafting simple and cheap homemade fruit cordials, just in time for the summer months.

The Essence of Fruit Cordials:

Fruit cordials are essentially concentrated fruit syrups that can be mixed with water, sparkling water, or even added to cocktails for a burst of fruity goodness. Their versatility allows for endless experimentation with flavours, making them a firm favourite among home bartenders and beverage enthusiasts alike.

Choosing Your Fruit:

The beauty of fruit cordials lies in their adaptability to various fruits. Whether you have a surplus of ripe berries, citrus fruits, or even exotic finds, there's a cordial recipe waiting to be explored. Consider seasonal fruits for optimal flavor and cost-effectiveness. Berries, lemons, limes, oranges, and even tropical fruits like pineapple and mango are excellent choices.

Simple Recipes for Homemade Fruit Cordials:

Berry Bliss:

Ingredients: Mixed berries (strawberries, raspberries, blueberries), sugar, water

Method: Simmer berries with water and sugar until soft. Strain the mixture, pressing gently to extract all the juice. Return the liquid to the heat and simmer until slightly thickened. Cool and bottle.

Citrus Splash:

Ingredients: Lemons, sugar, water

Method: Zest and juice lemons. Combine juice, zest, sugar, and water in a saucepan. Heat until sugar dissolves, then simmer for a few minutes. Strain and cool before bottling.

Tropical Tango:

Ingredients: Pineapple, mango, sugar, water

Method: Blend pineapple and mango until smooth. Strain the puree to remove fibers. Heat the juice with sugar and water until the sugar dissolves. Simmer until slightly thickened, then cool and bottle.

Tips for Cost-Effective Cordial Crafting:

Utilise ripe or slightly overripe fruits, or so-called wonky fruits that are imperfect, which may be available at discounted prices.

Buy in bulk when fruits are in season and freeze them for later use.

Consider using fruit scraps like citrus peels for extra flavoru and minimal waste.

Experiment with different fruit combinations to create unique flavours without breaking the bank.

Storage and Serving Suggestions:

Once your fruit cordials are ready, store them in clean, airtight bottles or jars in the refrigerator. They can typically last for several weeks when refrigerated properly. To serve, dilute the cordial with still or sparkling water to taste, or get creative and use them in cocktails, mocktails, or even drizzled over desserts for a burst of fruity sweetness.

Homemade fruit cordials offer a delightful way to capture the essence of seasonal fruits while keeping costs low. With just a few simple ingredients and a bit of creativity, you can craft an array of delicious cordials to enjoy year-round. So why not embark on a flavorful journey and start concocting your own fruit cordials today? Have fun!

Five more reasons to attend the Three Counties Food and Drink Festival

The Three Counties Food and Drink Festival has announced TV chef Phil Vickery, Bake Off Winner Matty Edgell, finalist, Dan Hunter, and founder and owner of the award-winning Beefy Boys, Murf, will complete the Saturday line-up of celebrity guests for this year's show. Hosting the guests will be top TV Chef and writer, Marcus Bean.

Famed chef, TV presenter and author Phil Vickery has been an integral part of the This Morning family for over two decades and is rightly regarded as one of Britain's favourite chefs. He is the programme's longest standing chef, presenting live and pre-recorded cookery items, plus his own cookery segments from locations far and near.

Phil has many culinary accolades, including winning a Michelin Star and 4 Rosettes in the AA guide, The Good Food Guide's Restaurant of the Year, The Times Restaurant of the Year, Egon Ronay's Guide Dessert Chef of the Year, and British Meat Chef of The Year.

Joining Phil for the Saturday line-up is Matty Edgell, winner of the Great British Bake Off 2023. Matty is a dedicated teacher and sports enthusiast, and his expertise extends from the classroom to the kitchen. Beyond the academic realm, Matty transforms into a charismatic, inspirational content creator, bringing a unique blend of inspiration and fun for food fanatics of all ages.

Also serving up a baking extravaganza will be another Bake-Off favourite, finalist Dan Hunter. Dan credits his love of pies and desserts to his mother-in-law, as she taught him how to make perfect shortcrust pastry. Subsequently, his passion for pies evolved into a passion for patisserie. A self-confessed perfectionist, Dan loves a baking challenge, so festival visitors could well expect to see him throwing down the baking gauntlet and creating a masterpiece in Malvern.

One of the founders and directors of The Beefy Boys, Murf's been cooking up a burger storm across the region and is heading to the festival at the end of July. Based in Hereford, Murf was recently crowned 'Burger Chef of The Year 2023' at the national burger awards where the Beefy Boys also took home top prize of 'Burger of the Year. As well as several restaurants, Murf frequently takes to the UK highways an byways in their iconic American style food truck sharing tips and tricks on how to boost your burger game.

The new celebrity guests join the previously announced Sunday Cookery Theatre line-up which includes best-selling cookery writer and TV Chef, Rachel Allen, chef, author, educationist, and entrepreneur Cyrus Todiwala, and TV chef and author Marcus Bean. Chris Bavin, presenter of BBC's Eat Well For Less? will host the Cookery Theatre demonstrations on Sunday 28th July.

Alongside the stunning chefs will be over 150 local food and drink producers, plus a stunning array of food vendors and bars. 

Plus there are plenty of activities for visitors to participate in from learning to make the perfect cocktail to special wine and coffee experiences.

See the full schedule and order your tickets book here:- https://www.threecountiesfoodfestival.com.

Tickets start at £12 and VIP packages are also available.

Enjoying Success: Cost-Effective Methods to Promote Your Food and Drink Business

In the highly competitive food and drink industry, effective promotion is essential for attracting customers and building a loyal clientele. 

While marketing budgets may not always be expansive, there are several cost-effective methods that can help you promote your business without breaking the bank.

In this blog post, we'll explore practical and budget-friendly strategies to boost your food and drink business.

Social Media Engagement:

Harness the power of social media platforms to create a strong online presence for your business. Utilise platforms like Instagram, Facebook, and Twitter/X to showcase mouth-watering visuals of your dishes/drinks, share behind-the-scenes content, and engage with your audience. Encourage user-generated content by running photo contests or encouraging customers to share their experiences, thus increasing your brand's visibility.

Collaborate with Influencers:

Identify influencers or bloggers with a significant following and reach out for collaboration. Many influencers are open to promoting local businesses in exchange for a complimentary meal or beverage. This can be a cost-effective way to tap into a larger audience and generate buzz around your establishment. (Which is where That's Food and Drink comes in. Email us at afj_uk@yahoo.com to learn how we can help you. At no cost.)

Loyalty Programmes:

Implementing a loyalty programme is an effective way to retain existing customers and attract new ones. Offer discounts, free items, or exclusive deals to customers who frequent your establishment regularly. Loyalty programmes not only increase customer retention but also serve as a word-of-mouth marketing tool when satisfied customers recommend your business to others.

Email Marketing:

Build and maintain an email list of your customers and potential clients. Send out regular newsletters with updates on menu changes, special promotions, or upcoming events. Email marketing is a direct and cost-effective way to stay connected with your audience and keep your business top-of-mind.

Cross-Promotions with Local Businesses:

Forge partnerships with other local businesses, such as nearby coffee shops, bakeries, or even non-competing establishments. Cross-promotions can include joint events, collaborative discounts, or bundle deals, allowing you to tap into each other's customer bases and create a sense of community support.

Optimised Website and Online Listings:

Ensure your business has an easily navigable and mobile-friendly website. Optimise your website for search engines (SEO) to improve visibility. Additionally, claim and update your business information on online directories like Google My Business, Yelp, and TripAdvisor. 

Positive online reviews and accurate information help attract potential customers searching for food and drink options in your area.

DIY Visual Content:

Create professional-looking visual content for your business by leveraging user-friendly design tools like Canva or Adobe Spark. Design eye-catching menus, promotional banners, and social media posts without the need for expensive graphic design services. Consistent and visually appealing content enhances your brand image and attracts customer attention.

Promoting your food and drink business doesn't always require a hefty budget. By strategically employing these cost-effective methods, you can increase your business's visibility, engage with your audience, and ultimately drive more traffic through your doors. Whether through social media, partnerships, or loyalty programmes, these tactics can help you savor success without breaking the bank.

The Best, Splash-out Wine to Impress your Loved One with this Valentine's Day

Nothing says 'I love you' more than gifting them a truly showstopper wine to your loved one for Valentine's Day.

For those looking for wines that impress, look no further than Robert Mondavi Winery's 2018 To Kalon Reserve Cabernet Sauvignon.

Awarded 95 points by James Suckling in 2022, who praised it as an expressive wine with 'incredible depth and complexity' and impressive palate which 'just keeps going', this wine promises to amaze your special someone on Valentine's Day.

This wine boasts aromas of abundant black fruit, mingled with delicate violets, while the palate reveals layers of tobacco, molasses and liquorice, offering a dense, concentrated body with fresh acidity and a smooth finish.

As the wine hails from the 'To Kalon' vineyard in Napa Valley, California, translating as 'The Highest Beauty' in Greek, why not gift them a wine from a vineyard that is as beautiful as they are?

The 2018 To Kalon Reserve Cabernet Sauvignon is available from Vino.com for £135.00.

You can learn more here https://robertmondaviwinery.com.

Aldi first UK supermarket to stock rare Glowberry Flavour hydration drink

In a UK first, Aldi is bringing the brand-new flavour of Prime Hydration Drink, Glowberry, to its stores. Launching this Thursday, 5th October, for a modest £1.99, the drink will be available only as a Specialbuy and as with all Aldi Specialbuys – once they’re gone, they’re gone!

The NEW Glowberry flavour, which tastes of sour apple berries, hasn't been widely available in supermarkets for UK fans, but fortunately for Aldi customers, this highly sought-after variant will be available nationally after proving extremely popular with shoppers over in the USA.

What’s more, shoppers can try and get their hands on the ‘Rare’ and ‘Ultra Rare’ variants of the Glowberry flavour, as the incredibly scarce bottles land in Aldi stores.  

Prime Hydration, which is 10% coconut water, contains electrolytes, B vitamins and BCAAs, has zero sugar and only around 20 calories per bottle.

Following previous launches of Prime in stores, the supermarket saw high shopper demand. To ensure as many people as possible get the opportunity to buy the Glowberry flavour, a purchase limit of one per customer is expected to be set.

Prime Hydration Glowberry will be available to purchase in stores from Thursday 5th October. Shoppers best move swiftly – as with all Specialbuys, once they’re gone, they’re gone!

www.aldi.co.uk

The Food Works SW Announces Autumn Workshops

Food and drink innovation centre The Food WorksSW has announced its autumn line up of expert workshops at its Weston-super-Mare base for all UK-based food and drink businesses.

Kicking off October is Starting Up Your Food or Drinks Business, a free in person workshop (19th October) that will identify and explain the key processes involved in launching new businesses. 

The event is being run in partnership with business support centre The Hive and brand design company Tiny Studio.

Food and Drink Photography and Videography on 2nd November explores the latest trends, tools and technologies for creating visual content for brands. The interactive workshop led by Anna Lachlan Photography will focus on stop motion video, product photography, styling, lighting and brand story images and will culminate in product shots set up and taken by attendees.

Designed for SMEs, Meet The Experts: Food and Drink Marketing and Communications on 7th November will focus on how to cut through and get brands noticed in a crowded market with experienced speakers from RAW PR, Denhams Digital and Salt Media.

Continuing the November events, Introduction to Auditing: SALSA Scheme Focus on 14th November is a free workshop hosted by Jacqui Slatter, Development Manager with SALSA Scheme, and Rachel Goff from The Food and Drink Forum. Using a business case study, the session will highlight requirements for food certification and advise on preparing for an audit as well as looking at the SALSA Scheme, options for following a food safety system and moving into retail or wholesale. Also joining them will be Osama Rashed, founder of gelato brand Mochi Bros, which recently achieved SALSA certification.

Becky Hale from Food WorksSW said, “We have such a fantastic series of events and guest speakers coming up this autumn at The Food WorksSW. From business and branding advice to visual content and food certification, each session will offer expert guidance and insights from a wide range of experienced professionals.”

From now until the end of 2024, the centre will be offering a range of webinars and in-person events to growing food and drink brands. Businesses can sign up for their newsletter to be one of the first to know about events. 

The only centre of its kind in the south west, The Food WorksSW is based in the heart of the Weston-super-Mare Enterprise Area, less than 30 minutes from Bristol, and is close to Junction 21 of the M5 motorway. It has state-of-the-art facilities including five product development kitchens which are available for flexible short-term contract hire for food and drink businesses of all sizes to test, develop and manufacture their products - prices start from just £96.90 per day (inc VAT).

Technical support packages are also now available. A team of food industry experts, based at the centre, provide technical support to businesses navigating their way through a range of food disciplines – from new product development, and quality assurance hygiene, to food safety and efficiency. The team helps food and drink businesses produce a safe product in an efficient way. 

In addition, The Food WorksSW offers readily accessible meeting spaces, including fully equipped conference rooms, and a business lounge for hire. The meeting rooms, business lounge and coffee shop are open to all businesses and offers space to utilise for networking, meetings or as an alternative workspace, with free secure WiFi and parking.

For more information on how The Food WorksSW can help you and your business, visit foodworks-sw.co.uk, or to stay up-to-date follow @foodworks_sw on Instagram, Facebook and Twitter. A range of case studies can be found on the website and on The Food WorksSW YouTube.

https://www.foodworks-sw.co.uk.

Boost your hot chocolate drinking now!

I'm a hot chocolate lover and I'm always on the lookout for new hot chocolate treats, ideas and experiences.

If you love hot chocolate as much as me, I'm sure you'll be nipping down to your nearest Asda to seek out the amazing Flavour Up sachets.

Each pack contains three deliciously tempting flavours. Mint, Orange and Caramel.

So, whether you're after a bit of a tangy twist, sweeten it up or add some minty goodness, this'll me ideal for you!

Just add the Flavour Up sachet to your favourite hot chocolate powder, mix it with either hot water or milk, drop in marshmallows if you'd like and hot chocolate perfection is yours!

You'll find 15 sachets in each pack, so plenty for a week's chocolaty goodness or to share with friends and family.

There's good calorific news, because each sachet contains a mere eight calories and they are suitable for  vegetarians and vegans.

As I mentioned they are available from Asda, now.

https://www.marschocolatedrinksandtreats.com

www.asda.com

Food Drink Devon Awards Unveils This Year's Outstanding Finalists

With the eagerly anticipated annual Food Drink Devon Awards taking place next month in October, Food Drink Devon is absolutely thrilled to announce this year's finalists in the prestigious awards.  

Following the closure of entries in the Spring (April), a distinguished panel of judges and industry experts embarked on a rigorous process of assessing and judging the unprecedented number of entries.  

Including many of Devon's the county's most respected and influential artisan food and drink producers, over 300 products were tasted and sampled, 95 hospitality establishments visited, 30 retail outlets scrutinised and eight Training School / Learning Experiences were participated in, to select Devon's finest.

Winners are to be announced during the organisation's glittering and prestigious black tie award ceremony on Monday 2nd October at Sandy Park, home of Premiership rugby team Exeter Chiefs.  

Returning for the 12th year, the gold standard industry accolades celebrate the best the region has to offer, with categories being open to members and non-members of Food Drink Devon. Awards include  'Producer Awards', 'Retail Awards', 'Hospitality Awards' and 'Sustainability Pioneer Award'.

Food Drink Devon's 'Sustainability Pioneer Award' shines an important light on businesses going the extra mile in their endeavours to be environmentally friendly.  

This year's finalists for the 'Sustainability Pioneer Award' include a broad spectrum of producers, including hospitality establishments, retailers and training schools including Hylsten Bakery (Buckfastleigh), The Husbandry School (Bickington), THE PIG-at Combe (Honiton), Springwater Farm (Broadclyst), Eversfield Organic (Bratton Clovelly) and The Black River Inn (Black Torrington) plus others, besides.

Sustainability Board Director at Food Drink Devon and Met Office Climate Service Lead in Food, Farming & Natural Environment, Dr Pete Falloon, remarked on the entries; “The judging panel were thrilled with the number of very high quality entries for the 'Sustainability Pioneer Award', there were some truly inspirational entries. 

"It's been especially encouraging to see how Devon businesses are acting as a force for good and embracing all three dimensions of sustainability - planet, people and profit - to ensure a greener world, to support thriving communities and workforces and drive their businesses forward. We can't wait to unveil the winners and tell you a bit more about their stories at the awards' ceremony!”

Shortlisted businesses in the 'Product Awards' cover a massive variety of delights including sweet and savoury, meat, preserves, jams and chutneys, ales, ciders, wines and confectionery, plus a host of others. 

Finalists are also automatically in the running for 'Food Product', 'Drink Product' and 'New Product of the Year'.  Some of this year's finalists include; Atlantic Spirit (Bideford), Beckland Charcuterie (Hartland), Clive's Purely Plants (Dartmouth), Ebb Tides Seaweeds (Sidmouth), Hattiers Rum (Mothecombe), Jamu Wild Water (Exeter), Lovaton Farm (Okehampton), Taw Valley Microgreens (Umberleigh), Cakewhole (Plymouth) Sandridge Barton Wines (Stoke Gabriel) and Truly Treats (Kingsteignton).

Food Drink Devon Board Director, Jack Pickering, commented: “The number, quality and range of products we received for judging this year was truly amazing. It's a very real testament to the hard work producers from across the county of Devon have invested to deliver delicious food and drink products from our fertile lands. This year will see us award a record number of Gold awards and more excitingly a record number of Platinum awards, too! But everyone will need to wait until the awards' ceremony to find out who they are!”

In the 'Retail Awards' entries have been whittled down for the 'Best Retailer' and 'Best Online Retailer' ranging from top-end delicatessens to village stores.  

Finalists include Ashburton Delicatessen (Ashburton), Ben's Farm Shop (Staverton), Greendale Farm Shop (Exeter), Lyme Bay Winery Cellar Door (Axminster), Shaldon Village Store (Shaldon) and Veyseys Butchers (Cullompton).

The hospitality section of the awards sees establishments battling it out in five very fiercely contested categories such as 'Best Fine Dining Restaurant', 'Best Restaurant', 'Best Pub', 'Best Café' and 'Best Takeaway'.  

Shortlisted establishments in the fine dining restaurant, restaurant and pub categories include Bayards Cove Inn (Dartmouth), Harry's Restaurant (Exeter), Orestone Manor Hotel (Maidencombe), Salcombe Harbour Hotel (Salcombe), The Bucket & Spade (Shaldon), The Nightjar Inn (Aylesbeare), The Fig Tree @ 36 (Plymouth) and Winslade Manor Restaurant & Bar (Clyst St Mary) as well as others.  Finalists in the café and takeaway categories include Arc Kitchen and Coffee House (Exmouth), Sara's on the Beach (Paignton), Valley View Café (Loddiswell), The Original Pasty House (Plymouth and Tavistock) and Amelia's Pantry, Cofton Holidays (Starcross) and others.  

Covering food production, preparation, retailing, cooking and service, the Food Drink Devon Awards honour businesses that demonstrate a consistent commitment to quality, sustainability, provenance, excellent customer service and support for their local communities and other local businesses.  

Every year judging for the awards is undertaken by a special panel of independent, unbiased experts including a number of regional celebrity names.  All results and winners are verified by an independent adjudicator, with entrants receiving the opportunity to benefit from invaluable product feedback provided from the panel. 

Chair of Food Drink Devon, Greg Parsons, commented on the calibre of entries: “Being part of the judging panel for the Food Drink Devon awards is a real, genuine privilege. It presents us with an annual opportunity to assess the quality of food and drink in our glorious county. 

"I'm pleased, delighted and extremely proud to report the overall standard this year is amazing and will doubtless be reflected in the number and levels of awards. 

"In such challenging times, with rocketing costs and a squeeze on discretionary spend, it's really inspiring we're raising our game and making Devon the 'go to' county for fantastic food. We look forward to our awards' dinner, where we'll properly celebrate our region's produce and food and drink community.”

During the celebratory evening of Devon's finest food and drink, along with the presentation of the awards, attendees will enjoy a drinks reception, a three-course meal created (obviously!) with produce from Food Drink Devon members with all the fruit and vegetables provided by awards sponsor West Country Fruit Sales.  

Special thanks go to sponsors of the awards Partners, M&B Edible Oils, Bays Brewery, Caterfood, West Country Fruit Sales, Bishop Fleming, Vale Labels, Harvey & Brockless, Impact Design & Marketing, Stephens Scown, inkREADible Labels, Hedgerow Print and Food Magazine, with the staging being provided by PL1 Events. 

For a full list of shortlisted producers please visit www.fooddrinkdevon.co.uk/awards.  For more information on Food Drink Devon please visit www.fooddrinkdevon.co.uk and follow @FoodDrinkDevon on Twitter, Facebook and Instagram. 

Feast for a Fiver as Waitrose ‘wraps’ up your lunchtimes with a new meal deal

Waitrose customers will be able to get a sandwich, a wrap, salad or sushi, plus a snack and a drink for a Fiver.

And what's more, the Waitrose Food to Go range is made without compromising quality and also adhering to high animal welfare standards.

The new Waitrose meal deal will launch on 30th August. For £5 customers can opt from over 300 products and can decide on one of their sandwiches, wraps or salads, or sushi (from a special selected range), alongside a choice of snacks from a curated selection of cereal bars, crisps and snack pots, plus a drink. 

Options available within the offer include customer faves like their Essential Waitrose Cheese & Onion sandwich, PlantLiving No Duck Hoisin Wrap, Waitrose Prawn Mayo sandwich, Waitrose Chicken & Bacon Caesar wrap, Waitrose PlantLiving VLT, Waitrose Chicken, Tomato & Basil Pasta, Taiko Crispy Duck Rolls, Waitrose Flapjack, Waitrose LoveLife Nuts, Fruit & Seeds, Deliciously Ella Cashew Cranberry Fruit Nut & Seed Bar, Waitrose Pineapple Fingers (120g), Waitrose Freshly Squeezed Orange Juice and Waitrose Strawberry & Banana Smoothie. 

Jennifer Moscardini, who is Waitrose's Food to Go Buyer, said: “We’re a nation of sandwich lovers. Sales are up almost 40% over the past three years. More people are returning to work from their offices again, and travelling more, so obviously they're looking for a fantastic meal deal option. 

“This lunchtime deal means our customers will be able to get a great quality sandwich, wrap, salad or sushi, plus a snack and a drink for £5, and if they have a myWaitrose loyalty card, and a reusable cup they can get a free cup of coffee at the same time!"

She went on to say: "And we haven't compromised on our standards, either. We use British higher welfare chicken, pork & beef in all our sandwiches, MSC prawns and salmon, and all our eggs come from free range hens. 

“This year we’ve introduced more meal deals than ever before to help our customers with the cost of living crisis, plus investing £100m in new lower prices across our aisles, too.

"Our best-selling sandwich over the last ten years has been prawn mayonnaise, followed by Egg Mayonnaise and the Classic BLT - but now wraps have become increasingly popular with one in four people buying a wrap instead."

List of top ten best-selling sandwiches 10 years ago:

Waitrose Prawn mayonnaise

Waitrose Egg mayonnaise and cress

Waitrose Classic BLT

Essential Waitrose Tuna Mayo 

Waitrose Smoked Ham & Cheese

Essential Waitrose Egg Mayonnaise

Essential Waitrose cheese & onion

Waitrose Salmon & Cucumber

Waitrose Salmon & Cream Cheese

Waitrose Chicken & Bacon 

List of top ten best-selling sandwiches/wraps today:

Waitrose Prawn mayonnaise sandwich 

Waitrose Essential Cheese and Onion

Waitrose Essential Egg mayonnaise sandwich 

Waitrose Steak & caramelised onion chutney sandwich

Waitrose Hoisin duck wrap 

Waitrose Chicken & Bacon Caesar wrap 

Waitrose Essential Tuna mayonnaise sandwich 

Waitrose Salt Beef & Mustard Mayonnaise sandwich 

Waitrose Salmon & Cream Cheese sandwich 

Waitrose Classic BLT 

waitrose.co.uk

Amazon Grocery shopping 12 years later

Back in April 2011 That's News and Drink carried the following item about Amazon: "Amazon now sells food and drink."

This is the link to the story: https://thatsfoodanddrink.blogspot.com/2011/04/amazon-now-sells-food-and-drink.html.

This is the blog post we carried twelve years ago:

"In an exciting new development, the world's most favourite online bookshop, Amazon, have started selling groceries online, too!

But not just any groceries! Visiting the groceries section of the website is pretty much like making a trip across the Atlantic and finding yourself in an American grocery store!

Because Amazon has started selling hundreds of lines that are common (and one or two that are not that common!) in American food stores!

Just some of the lines available are Pop Tarts, Root Beer, American peanut butter, Reeses' Peanut Butter Cups, Fluff, American breakfast cereals, including Lucky Charms, Pop Tarts, Cliff Bars, etc., etc.

"This is great!" said one American. I am stationed in the UK for several months and although British food is OK, we were missing some of the staples of the American grocery store. Now we can buy them in the UK, too!"

But it's not just 'American' foods that are available. Amazon also sells foods for special diets such as gluten free or foods suitable for Coeliacs or vegetarians and some foods from other countries are featured, including South Africa. Plus more snacks and candy than you knew existed!

Amazon also sells a truly stunning range of beers, wines and spirits from around the world."

We have ordered grocery items from Amazon over the years including gin liqueurs, some Scotch, speciality foodstuffs, etc. Also special treats for our parrot!

Over the years the range of available grocery items has rapidly grown and expanded, including organic vegetables, etc.

Whilst some might argue that Amazon doing this is 'wrong' and that it harms local businesses, in many parts of the UK the items that Amazon's grocery department stocks just aren't available locally, if at all.

For example, if you want to try bottles of wine from India good luck trying your nearest "posh" wine merchant! Ours "hasn't heard of Indian wines" (said in a sniffy, condescending tone) and declined to even consider the concept of bothering to find out about their availability. Oh, well. Their loss!

Because a quick search on Amazon brought up the Sula Indian Vineyard's Dindori Reserve Shiraz, 75 cl, which, at £12.33 a bottle, is a reasonable price. 

So here's to the next twelve years of Amazon Grocery deliveries and also to the next twelve years of That's Food and Drink bringing you the latest news about food and drink!

www.amazon.co.uk.