EHL Insights Report: Food and Well-Being 2025

"Evolving food attitudes shaping the future of health, hospitality and education"

EHL is justifiably proud to announce the launch of the Food and Well-being 2025 report. The report is written with the contribution of Intesa Sanpaolo, with the aim of collaborating on research, industry and education projects to drive innovation in the international hospitality sector.

The Food and Well-being 2025 report, accompanied by a host of related activities, has been carefully crafted for the global hospitality industry from restaurateurs and hotel operators to large-scale food service players, as well as related stakeholders such as educators and policy makers.

Based on the future of food and its critical intersection with well-being and hospitality, this report provides thought leadership and actionable strategies to empower industry stakeholders wanting to redefine the food landscape. 

Written by EHL experts and professors, and led by EHL Innovation Hub, it is designed to offer a wide range of insights and examples of evolving food trends based on in-depth interviews and research analysis from the field.

The Food & Wellbeing Report shows how research-backed insights are cornerstones of the EHL Innovation Hub, guiding innovators and industry leaders. By examining both short and long-term trends, this report provides the tools to stay ahead, proactively shape the future, and drive business-ready innovation in hospitality and related industries.

Insights from the report:

Food as the cornerstone of well-being: Evolving beyond its traditional role as a source of sustenance, food nurtures not only the body but also mental health and the fabric of community. The concept of Food Well-Being (FWB) captures this multifaceted impact, highlighting food's role in bringing pleasure, purpose, health, sustainability and a sense of belonging into our daily lives. This premise becomes a key definer of the modern hospitality industry.

Consumer trends and the conscious shift: Consumers are making more mindful food choices, prioritizing health, transparency and sustainability. This shift is impacting hospitality offers, from personalized nutrition to plant-forward menus and tech-enhanced dining experiences. Understanding these new demands is pivotal across sectors, from industry to education, to inform the way businesses innovate and schools train future professionals.

Hospitality’s role in promoting well-being: Through innovative practices like planetary diet offers, social eating initiatives or just small shifts in their existing offering, hospitality providers can create environments that support both hedonic (pleasure-driven) and eudaimonic (purpose-driven) well-being. The report's findings uphold the growing importance of cross-disciplinary, continuous education to meet these expectations effectively.

Challenges and opportunities: While the rise of the conscious consumer signals progress, it also presents challenges, such as the increased spread of misinformation, systemic inequalities in access to healthy food and the complexities of sustainable food sourcing. Innovations in technology and education, alongside stronger commitments to shared responsibility, offer pathways to address these issues.

Opportunities for stakeholders: For hospitality businesses – developing new practices and offers in collaboration with innovators, nutritionists and local communities. For chefs and operators - leading through culinary innovation, advocating for nutritious, sustainable options without compromising on taste or experience. For policy makers and educators – creating curricula that align with the principles of well-being and sustainability.

The activities

EHL and Intesa Sanpaolo have incorporated industry and school activities in the Oltrepò Pavese region of Italy for promoting key messages from the report findings. These activities will bring together visionary entrepreneurs, schools and local companies, serving both as a launchpad for the report and a catalyst for igniting conversations about new industry roles and forward-thinking food solutions.

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The Growing Concern: Why Are So Many Unable to Cook Nutritious Meals? What can be done about it?

In today’s fast-paced, modern world, the ability to prepare nutritious meals has become a challenge for many.

Despite an abundance of information about healthy eating, countless people struggle to translate that knowledge into practice. 

The reasons for this issue are multifaceted, ranging from lack of time and skills to financial constraints and cultural shifts. 

However, addressing this problem is crucial for improving public health and fostering a better quality of life.

Why Are People Struggling?

Time Constraints: With busy work schedules, family responsibilities, and social commitments, many individuals feel they don’t have the time to cook. Fast food and pre-packaged meals often become the default options, even though they’re frequently high in unhealthy fats, sugars, and preservatives.

Lack of Skills: Cooking is a skill that requires practice and confidence. Unfortunately, many people have not been taught basic cooking techniques, either at home or in school, leaving them intimidated by the idea of preparing meals from scratch.

Financial Barriers: There is a misconception that healthy eating is expensive. While some nutritious foods can be costly, many affordable options exist, but a lack of knowledge about budgeting and meal planning often leads people to rely on cheaper, less nutritious alternatives.

Cultural Shifts: The rise of convenience culture has made fast and processed foods more appealing. Cooking at home is sometimes seen as a chore rather than an enjoyable or rewarding activity. The kitchens in some homes are too small to allow people to easily prepare or cook food.

Solutions to Encourage Nutritious Cooking

Education and Skill-Building:

Introduce cooking classes in schools to teach children essential skills from a young age.

Offer community workshops for adults, focusing on easy, affordable recipes.

Leverage online platforms to share cooking tutorials and tips.

Time-Saving Strategies:

Promote meal prepping and batch cooking to reduce daily cooking time.

Highlight quick, nutritious recipes that can be prepared in under 30 minutes.

Encourage the use of kitchen gadgets, like slow cookers and pressure cookers, to simplify cooking processes.

Financial Guidance:

Share tips on shopping smart, such as buying in bulk, choosing seasonal produce, and avoiding food waste.

Create resources that showcase budget-friendly recipes using staple ingredients.

Advocate for programmes that make healthy foods more accessible, such as subsidies or community gardens.

Cultural Reframing:

Celebrate cooking as a creative and social activity rather than a chore.

Share stories and traditions that connect people to the joy of preparing meals.

Highlight the health and emotional benefits of home-cooked meals, such as better nutrition and family bonding.

The Role of Policy and Community

Governments and communities can play a significant role in promoting nutritious cooking. Policies that support nutrition education, regulate misleading food marketing, and improve access to affordable healthy foods can make a difference. Community initiatives, such as cooking clubs, shared kitchens, and local farmers' markets, can also empower individuals to make healthier choices.

Foodbanks:

Foodbanks have an important role to play. But some foodbanks have noticed that some people who are relying on foodbanks do not have the necessary skills required to cook fresh foods. They would rather have ready meals or items that can be zapped in a microwave or heated up in an airfryer. Foodbanks and charities that offer training and help to assist people to develop cooking skills should work together to provide food and the necessary skills to cook good, nutritious and tasty meals. 

Conclusion

The inability to cook nutritious meals is a pressing issue, but it is not insurmountable. By addressing the barriers of time, skills, finances, and cultural perceptions, we can create a society where cooking and eating healthily are accessible to all. 

Whether through education, community support, or policy changes, the solutions are within reach—and the benefits for individuals and society are well worth the effort.

That's Food and Drink will continue to include recipes that are easy to prepare to help deal with some of the concerns we have mentioned in this blogpost.