Founded in 2019 by former primary school teacher Rachel Kettlewell, the brand was inspired by her desire to provide better food options for her daughters, Fearne and Rosie. This family-centric motivation led to the creation of jams that are both delicious and nutritious.
A Healthier Take on Tradition
Fearne & Rosie jams are crafted with approximately 70% fruit content, significantly higher than many conventional jams. They contain 40% less sugar than standard offerings, making them a suitable choice for health-conscious consumers. The jams are made using all-natural ingredients, free from concentrates, palm oil, and artificial additives, and are compliant with the UK's HFSS (High Fat, Sugar, and Salt) regulations .
Popular Flavours
The brand offers a variety of flavours to cater to different palates:
Strawberry Jam: A classic favourite, made with high fruit content.
Raspberry Jam: Tangy and sweet, perfect for breakfast spreads.
Blackcurrant Jam: Rich in flavour, ideal for baking.
Superberry Jam: A blend of strawberries, blackcurrants, blueberries, and raspberries, offering a burst of berry goodness .
Commitment to Community and Sustainability
Beyond producing delicious, healthier jams, Fearne & Rosie is dedicated to making a positive impact. The company is a certified B Corporation, reflecting its commitment to social and environmental responsibility.
They actively support initiatives like BBC Children in Need and FareShare, and are involved in educational programmes aimed at promoting healthier eating habits among families .
Availability
Fearne & Rosie products are available in several UK retailers, including Asda, Co-op, Waitrose, and Morrisons in Yorkshire. They have also expanded their reach through online platforms and have initiated export deals, bringing their jams to international markets like Dubai .
For those seeking a delicious yet healthier alternative to traditional jams, Fearne & Rosie offers a range of options that don't compromise on flavour. Their commitment to quality ingredients, community engagement, and sustainability makes them a noteworthy choice for the modern consumer.
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