10 Proven Free or Low-Cost Ways to Promote Your Food Business

Running a food business is a passion-fuelled journey, but let’s be real here, it can also be a tough gig, especially when budgets are tight. 

The good news? You really don’t need deep pockets to build a buzz around your brand. 

With a little creativity and consistency, you can attract new customers and grow your presence without breaking the bank.

Here are ten tried-and-tested methods to promote your food business for free—or very little cost.

1. Get Social (and Stay Active)

Social media is still one of the most powerful (and free) marketing tools out there. Platforms like Instagram, Facebook, and TikTok are especially suited to food businesses thanks to their visual nature. But make sure not to get political.

Top tips:

Post consistently and use high-quality images.

Use stories and reels to showcase behind-the-scenes content.

Engage with followers—reply to comments, ask questions, run polls.

2. Leverage Google My Business

A must-have for any local business. It’s free, and it gets your business on Google Maps and in local search results. Make sure your profile is complete with your location, opening hours, menu, photos, and contact details.

Bonus: Encourage happy customers to leave a review. Social proof goes a long way!

3. Partner with Local Businesses

Team up with nearby shops, cafés, or events. For example, a bakery could offer samples at a local bookshop or farmer’s market. It’s a win-win—you both get exposure to each other’s customer base.

4. Offer Free Samples (Strategically)

People love to try before they buy. Offering samples in high-traffic areas like markets or festivals can generate interest and drive footfall. If you’re online-only, consider a giveaway on social media.

5. Email Marketing

If you’re not collecting customer emails, start now! A simple sign-up form on your website or till can help you build a list. Send occasional emails with news, discounts, and recipes to keep people engaged and coming back.

6. Encourage User-Generated Content

Happy customers are your best promoters. Ask them to tag you in their foodie pics, then re-share on your own social media. You can even run a “photo of the month” competition to boost engagement.

7. Get Involved in the Community

Sponsor a local sports team, donate to a school raffle, or take part in a charity bake sale. These low-cost gestures create goodwill and get your name out there.

8. Run a Loyalty Scheme

A simple stamp card or digital loyalty programme encourages repeat business. It doesn’t have to be fancy—just consistent and easy to use.

9. Join Local Online Groups

Facebook and Nextdoor groups are great for promoting local businesses. Just be sure to follow group rules—many allow self-promotion on certain days or in designated threads.

10. Blog or Vlog Your Journey

Share your story, recipes, tips, or behind-the-scenes content via a blog or YouTube channel. It helps build a personal connection and gives people a reason to support your business beyond just the food.

Final Thoughts

Promoting your food business on a shoestring budget is completely possible—it just takes time, persistence, and a willingness to engage with your community. Start small, keep showing up, and focus on building genuine relationships with your customers.

Remember: you don’t need to be everywhere. Choose a few methods that suit your style and audience, and do them well.

Have you tried any of these methods? Got a tip that worked wonders for you? Please share it in the comments!

Enjoying Success: Cost-Effective Methods to Promote Your Food and Drink Business

In the highly competitive food and drink industry, effective promotion is essential for attracting customers and building a loyal clientele. 

While marketing budgets may not always be expansive, there are several cost-effective methods that can help you promote your business without breaking the bank.

In this blog post, we'll explore practical and budget-friendly strategies to boost your food and drink business.

Social Media Engagement:

Harness the power of social media platforms to create a strong online presence for your business. Utilise platforms like Instagram, Facebook, and Twitter/X to showcase mouth-watering visuals of your dishes/drinks, share behind-the-scenes content, and engage with your audience. Encourage user-generated content by running photo contests or encouraging customers to share their experiences, thus increasing your brand's visibility.

Collaborate with Influencers:

Identify influencers or bloggers with a significant following and reach out for collaboration. Many influencers are open to promoting local businesses in exchange for a complimentary meal or beverage. This can be a cost-effective way to tap into a larger audience and generate buzz around your establishment. (Which is where That's Food and Drink comes in. Email us at afj_uk@yahoo.com to learn how we can help you. At no cost.)

Loyalty Programmes:

Implementing a loyalty programme is an effective way to retain existing customers and attract new ones. Offer discounts, free items, or exclusive deals to customers who frequent your establishment regularly. Loyalty programmes not only increase customer retention but also serve as a word-of-mouth marketing tool when satisfied customers recommend your business to others.

Email Marketing:

Build and maintain an email list of your customers and potential clients. Send out regular newsletters with updates on menu changes, special promotions, or upcoming events. Email marketing is a direct and cost-effective way to stay connected with your audience and keep your business top-of-mind.

Cross-Promotions with Local Businesses:

Forge partnerships with other local businesses, such as nearby coffee shops, bakeries, or even non-competing establishments. Cross-promotions can include joint events, collaborative discounts, or bundle deals, allowing you to tap into each other's customer bases and create a sense of community support.

Optimised Website and Online Listings:

Ensure your business has an easily navigable and mobile-friendly website. Optimise your website for search engines (SEO) to improve visibility. Additionally, claim and update your business information on online directories like Google My Business, Yelp, and TripAdvisor. 

Positive online reviews and accurate information help attract potential customers searching for food and drink options in your area.

DIY Visual Content:

Create professional-looking visual content for your business by leveraging user-friendly design tools like Canva or Adobe Spark. Design eye-catching menus, promotional banners, and social media posts without the need for expensive graphic design services. Consistent and visually appealing content enhances your brand image and attracts customer attention.

Promoting your food and drink business doesn't always require a hefty budget. By strategically employing these cost-effective methods, you can increase your business's visibility, engage with your audience, and ultimately drive more traffic through your doors. Whether through social media, partnerships, or loyalty programmes, these tactics can help you savor success without breaking the bank.