The good news? You really don’t need deep pockets to build a buzz around your brand.
With a little creativity and consistency, you can attract new customers and grow your presence without breaking the bank.
Here are ten tried-and-tested methods to promote your food business for free—or very little cost.
1. Get Social (and Stay Active)
Social media is still one of the most powerful (and free) marketing tools out there. Platforms like Instagram, Facebook, and TikTok are especially suited to food businesses thanks to their visual nature. But make sure not to get political.
Top tips:
Post consistently and use high-quality images.
Use stories and reels to showcase behind-the-scenes content.
Engage with followers—reply to comments, ask questions, run polls.
2. Leverage Google My Business
A must-have for any local business. It’s free, and it gets your business on Google Maps and in local search results. Make sure your profile is complete with your location, opening hours, menu, photos, and contact details.
Bonus: Encourage happy customers to leave a review. Social proof goes a long way!
3. Partner with Local Businesses
Team up with nearby shops, cafés, or events. For example, a bakery could offer samples at a local bookshop or farmer’s market. It’s a win-win—you both get exposure to each other’s customer base.
4. Offer Free Samples (Strategically)
People love to try before they buy. Offering samples in high-traffic areas like markets or festivals can generate interest and drive footfall. If you’re online-only, consider a giveaway on social media.
5. Email Marketing
If you’re not collecting customer emails, start now! A simple sign-up form on your website or till can help you build a list. Send occasional emails with news, discounts, and recipes to keep people engaged and coming back.
6. Encourage User-Generated Content
Happy customers are your best promoters. Ask them to tag you in their foodie pics, then re-share on your own social media. You can even run a “photo of the month” competition to boost engagement.
7. Get Involved in the Community
Sponsor a local sports team, donate to a school raffle, or take part in a charity bake sale. These low-cost gestures create goodwill and get your name out there.
8. Run a Loyalty Scheme
A simple stamp card or digital loyalty programme encourages repeat business. It doesn’t have to be fancy—just consistent and easy to use.
9. Join Local Online Groups
Facebook and Nextdoor groups are great for promoting local businesses. Just be sure to follow group rules—many allow self-promotion on certain days or in designated threads.
10. Blog or Vlog Your Journey
Share your story, recipes, tips, or behind-the-scenes content via a blog or YouTube channel. It helps build a personal connection and gives people a reason to support your business beyond just the food.
Final Thoughts
Promoting your food business on a shoestring budget is completely possible—it just takes time, persistence, and a willingness to engage with your community. Start small, keep showing up, and focus on building genuine relationships with your customers.
Remember: you don’t need to be everywhere. Choose a few methods that suit your style and audience, and do them well.
Have you tried any of these methods? Got a tip that worked wonders for you? Please share it in the comments!