Firebrand Brewing Co. Collaborates With Blue Balls Cornwall to Create New Non-Alcoholic Hazy IPA for Sober October

Launceston's Firebrand Brewing Co. is delighted to unveil Blue Balls, their new non-alcoholic hazy IPA created in collaboration with Blue Balls Cornwall, the men's cold water swimming group. 

Firebrand Brewing Co will be donating £1 to Man Down, the Cornwall-based men's mental health CIC, for every online order of Blue Balls throughout Sober October.

Joe Thomson, Co-owner and Head Brewer at Firebrand Brewing Co. told That's Food and Drink: “We were approached by Blue Balls Cornwall to create a non-alcoholic beer and we jumped at the chance. 

"Blue Balls has built a supportive community, here in Cornwall, that helps men develop a positive coping mechanism for dealing with mental health issues. 

"Alcohol misuse is often linked to mental health struggles, so offering a healthier, non-alcoholic option reinforces their mission. We will be serving up the new Blue Balls beer at their regular dips. 

"These are sea swimming meet-ups that bring men together in a relaxed, natural setting and we hope this will encourage them to hang out and chat with friends after the swim.”

Blue Balls was set up in Cornwall by two friends, Ross and Tom, who wanted to encourage men across the county to join them and discover the benefits that cold water swimming can have on health and wellbeing, while raising awareness and providing support for men's mental health. 

Tom Mason, co-founder of Blue Balls Cornwall explains: “We're really delighted to be working with Firebrand Brewing Co. and really looking forward to celebrating with a Blue Balls Hazy IPA. Just like a fresh dip in the wild Cornish ocean, our collaboration beer is best enjoyed cold, surrounded by your mates.”

Blue Balls (ABV 0.5%) is a non-alcoholic hazy IPA packed full of fruity flavour. It's the perfect beer to enjoy cold, by the sea, with friends and without the risk of any hangovers. It's also gluten free and vegan friendly and is available from www.firebrandbrewing.co.uk RRP £2.80 per 440ml can. 

Joe finishes: “The statistics around men's mental health and male suicides are incredibly sobering. We are pleased to contribute in some small way to raising awareness for men's mental health and we will be donating £1, for every online order of Blue Balls throughout Sober October, directly to Man Down, the Cornwall-based men's mental health CIC. 

"We hope that, within the Blue Balls community and beyond, sharing a few of our non-alcoholic beers with friends will create a positive environment for supporting each other.”

Firebrand Brewing Co was created in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops. For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. 

Blue Balls Cornwall is a  men's cold water swimming group that promotes the benefits that cold water swimming can have on health and wellbeing, while raising awareness and providing support for men's mental health. For further information on Blue Balls follow them on Facebook and Instagram.

Man Down is a non-profit Community Interest Company founded in Cornwall, dedicated to supporting men with mental health challenges. Founded by Ross Jackson Hicks, they aim to foster open conversation and break the stigma which surrounds men's mental health, ultimately hoping to reduce the number of male suicides that take place every year. For further information visit https://mandown.org or follow them on Instagram and Facebook.

Cornwall's Firebrand Wins Double Gold for Shorebreak at International Non-Alcoholic Competition

Cornwall's Firebrand Brewing Co. is delighted to announce that its non-alcoholic hazy pale, Shorebreak, has won Double Gold at the International Non-Alcoholic Drinks Competition. 

This follows hot on the heels of being named Britain's Best Non-Alcoholic Pale Ale at the World Beer Awards and puts it firmly on the world beer map.

Co-owner and Head Brewer at Firebrand Brewing Co., Joe Thomson told That's Food and Drink: “Winning Double Gold at the International Non-Alcoholic Competition is a huge moment for us. 

"Shorebreak was created to give drinkers a full-flavoured, hop-forward beer without compromise, and to see it recognised by such a respected panel of judges is incredible.The awards were held in New York and we were up against beers from across the globe so this is a huge international accolade. 

The non-alcoholic category is growing quickly and to be leading the way with one of our core beers is something we're really proud of.”

At 0.5% ABV, Shorebreak is a non-alcoholic hazy pale which is packed with vibrant hop flavour. Brewed with Simcoe, Citra and Cascade hops, it delivers all the juicy, tropical flavour of a full-strength hazy pale but without the hangover. 

Smooth and light, this IPA is also gluten-free, vegan-friendly, and just 35 calories per can.

Joe adds: “When I started the brewery over a decade ago, alcohol-free beer wasn't on the popularity radar. 

"But after I took up running, finding a great-tasting alternative to my daily pint that wouldn't derail my training, became a passion project for me. That's where Shorebreak came from. 

"The response to this IPA has been phenomenal, with it now being one of our best-sellers, and having it recognised again by industry experts makes the journey even more rewarding.”

On the edge of the historic Bodmin Moor in North Cornwall, Firebrand Brewing Co was created in 2012. Born in an old converted milking parlour, the idea came from a passion for beer that is made from all-natural ingredients, including Cornish spring water and American hops. 

Now based in Launceston, their purpose-built brewery uses the finest ingredients and aims to 'Go Beyond The Usual', encouraging drinkers to explore new flavours and discover something new in every sip.

The International Non-Alchoholic Competition celebrates the finest creations from around the globe, blind-tasted by expert judges. Double Golds are the highest accolade and only awarded to products unanimously considered to be phenomenal by the panel of judges.

Shorebreak is available in 440ml cans direct from www.firebrandbrewing.co.uk, RRP £2.70 and other retail and hospitality outlets.

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Cornwall's Firebrand Brewing Co. Invests to Meet Increasing Demand

Cornwall's Firebrand Brewing Co. has just installed two new 7,500 litre fermentation vessels to boost their brewing capacity, as demand for their alcoholic and non-alcoholic beers continues to rocket.

Joe Thompson, Co-owner and Head Brewer at Firebrand Brewing Co. explained to That's Food and Drink: “We started 2025 with the busiest January ever and each month sales have continued to soar, outstripping  previous years and leaving us working harder to deliver our maximum output, but still struggling to quench the thirst for our beer. 

"We believe that this is an upward trend so we decided to invest in two additional fermentation vessels. We are delighted that these have now been installed and we hope that the extra 15,000 litres will ensure we always have our customers' favourite beers in stock.”

The two new tanks will increase Firebrand's brewing capability by 30% and the company has also invested in a new delivery van to meet the continually expanding local delivery schedule.

Joe continues: “We have seen huge growth in our sales nationwide since we launched our first non-alcoholic beer, Shorebreak, and we desperately need to be able to produce more. 

"We also need to increase the volume of Helles Beach, our much-loved Cornish Lager, particularly in the summer months. Our latest investments will give us the ability and flexibility that we need to continue to grow and to make sure our customers always have a cold pint of Firebrand beer to hand.”

Firebrand Brewing Co.'s Shorebreak is an alcohol-free hazy pale and Helles Beach is a Cornish Lager. Both have been lovingly crafted in Cornwall and are gluten free. For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on  X,  Facebook and Instagram.

Three Reasons to Visit Cornwall's Firebrand Brewing Co: Beer, Events & Gifts

Firebrand Brewing Co is based just off the A30 in Launceston, Cornwall, where it brews, serves and sells its alcoholic and non-alcoholic beers. Here are 3 reasons why you should visit them this summer.

1: It's The Best Place to Try Firebrand's New and Small Batch Beers

Firebrand's taproom is a dynamic community space where craft beer meets culture. Open from Wednesday to Saturday, the taproom offers a rotating selection of their freshest, limited-batch beers, brewed on-site. With ten taps pouring everything from hazy IPAs to crisp lagers, there's always something new to enjoy, alongside all your Firebrand favourites. 

Some of their small-batch beers don't get the opportunity to make it out of the brewery so this is the best place to be if you want to try all their latest brews. Just outside, a variety of food trucks serve up delicious street food that pairs perfectly with their pints. Offerings range from wood-fired sourdough pizzas to Middle Eastern flatbreads, ensuring there's something to satisfy every palate. 

2: They Host Some of The Most Entertaining Free Events in Cornwall

The taproom is a hub for live music and community gatherings, hosting regular music events such as Open Mic Nights and Songwriters' Nights, which provide a platform for emerging talent, and Firejam, a lively jam night fostering spontaneous musical collaborations. 

For those who prefer a cerebral challenge, they host regular fun nights of Pop Bingo and their charity Beer & Brains Quiz. Most of their events are free entry with the exception of the Beer & Brains Quiz (£2.00pp) where half the proceeds go to charity and the other half to the winner.

3: It's The Perfect Place to Stock Up on Beer & Gifts

For those based in the area, popping into an event or just passing through en route to a Cornish holiday, their Beer Shop is the perfect place to stock up on Firebrand Beer and merchandise. The shop is open Monday to Saturday and stocks all the core Firebrand brews as well as all the latest small-batch beers, fresh out of the brewery. 

Visitors can fill up on their fantastic range of authentic alcoholic and non-alcoholic Cornish beers and pick up some gifts too. The brewery is just behind the renowned Philip Warren Butchers, making it the perfect drink and BBQ stop. 

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops. 

Its highly acclaimed beers include Shorebreak Alcohol Free Hazy Pale, Little Wave Alcohol-Free Lager, Summerleaze Hazy Pale, Helles Beach Lager and West Coast, a session IPA. For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. 

Perfect Summer Beers from Cornwall's Firebrand Brewing Co

Firebrand Brewing Co.'s Helles Beach Cornish Lager and Summerleaze Hazy Pale are both lovingly made in Cornwall and perfect for summer supping.

Summerleaze Hazy Pale (ABV 4%, 440ml RRP £3.50)

Summerleaze Hazy Pale is a radiant hazy pale that captures the essence of sun-kissed days on the shores of Bude's beloved Summerleaze Beach. 

A beer that embodies the vibrant spirit of summer, prepare your senses for a flavour filled journey as waves of peach and citrus cascade over your palate. 

Brewed with a pale malt base, Summerleaze pours a slightly hazy luminous golden colour and is hopped with a copious blend of Citra and Nectaron for an explosion of fruity flavour. It is vegan-friendly and gluten free.

Helles Beach Cornish Lager (ABV 4.4%, 440ml RRP £3.45)

Brewed as the go-to beer after a surf, paddle board or a long coastal walk, Helles Beach Cornish Lager provides a refreshing salute to a day outside well spent. Biscuity and floral with a hint of spice, we've used Cascade hops to give a subtle citrus flavour for a super satisfying finish. 

Brewed with a combination of traditional and modern techniques for depth and drinkability, this is the perfect beer whether you're at the beach or on your couch.

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the wild, untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops. 

Now based in a purpose-built brewery in Launceston, using the finest ingredients and a dedication to quality, their mission is to 'Go Beyond The Usual', encouraging drinkers to explore new flavours and discover something different with every sip.

For more information on Firebrand Brewing Co. please visit them on www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. 

Firebrand Brewing Co. Gives Non-Alcoholic Beers a Makeover

Firebrand Brewing Co. is delighted to unveil a new look for its non-alcoholic beers, Shorebreak and Little Wave. 

Their packaging has been given a makeover to match their flavour-packed personalities. 

The new labelling also shines a light on their healthy side including their low calorie, low sugar, gluten-free and vegan-friendly credentials.

Joe Thompson, who is the Co-owner and Head Brewer at Firebrand Brewing Co. explains: “We're super excited to unveil this fresh new look for Shorebreak and Little Wave. We wanted these brews to pop off the shelves and truly stand out as vibrant choices for those who love great beer without the buzz. 

"On top of that, we wanted to provide clearer information for customers looking for a healthier option without sacrificing taste. At only 32 calories each, these gluten-free, vegan-friendly beers fit the bill perfectly and now it is easier for consumers to appreciate that.”

Joe adds: “These refreshed designs embody the essence of Firebrand - bold, innovative and unmistakably Cornish. A standout feature is our Cornish Chough, affectionately known as "Choughy" by the team. Inspired by our roots, our original logo featured Choughy nestled inside a barn. 

"But now, we've let Choughy spread its wings and take flight, doing a bit more work for the brand. We're really excited for our customers to spot these cans in the wild and experience the same thrill we do every time we crack open the best alcohol-free beer on the market.”

Shorebreak Alcohol-Free Hazy Pale (ABV 0.5%, RRP £2.70 per 440ml can)

Shorebreak is an alcohol-free hazy pale that is filled with hoppy flavour. It provides everything you love about a hazy pale but without the hangover. Brewed with Simcoe, Citra and Cascade, it's super smooth and light with tons of tropical flavour. It is gluten free, vegan friendly and only 32 calories per can.  

Little Wave Alcohol-Free Lager (ABV 0.5%, RRP £2.70 per 440ml can)

Little Wave is an alcohol-free lager that delivers the perfect balance of crispness and refreshment without the need for alcohol. Crafted with precision and passion, Little Wave captures the essence and satisfaction of a traditional lager without the alcohol content. It is gluten free, vegan friendly and only 32 calories per can.  

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops. 

Now based in a purpose-built brewery in Launceston, using the finest ingredients and a dedication to quality, their mission is to 'Go Beyond The Usual', encouraging drinkers to explore new flavours and discover something different with every sip.

For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. 

Cornish Firebrand Brewing Co. Launches New Father's Day Gift Box

Looking for an interesting and different Father's Day gift this year? Firebrand Brewing Co. has just launched a brand new Father's Day Gift Box packed with its summer favourites plus a branded glass to ensure Dad enjoys his beers in style.

Father's Day Gift Box (£29.00 from www.firebrandbrewing.co.uk, includes free shipping)

This fantastic gift box contains 4 cans of Summerleaze Hazy Pale, 4 cans of Helles Beach Cornish Lager and a Firebrand Brewing Co.branded ⅔rds pint mencia-style glass. Summerleaze Hazy Pale is a beer embodying the vibrant spirit of summer. 

It's brewed using a pale malt base, hopped with a copious blend of Citra and Nectaron for an explosion of fruity flavour with waves of peach and citrus. 

Helles Beach Cornish Lager is biscuity and floral with a hint of spice. It's made using Cascade hops to give a subtle citrus flavour for a super satisfying finish.

Firebrand Brewing Co was forged back in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. 

The idea was born from a passion for beer made using only all-natural ingredients, Cornish spring water and American hops. 

Now based in a new, purpose-built brewery in Launceston, still using only the finest ingredients and a dedication to quality, their mission is to 'Go Beyond The Usual', encouraging drinkers to explore new flavours and discover something different with every sip.

For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. 

Cornish Firebrand Brewing Co. Unveils Finisher Beers for Arc of Attrition

Firebrand Brewing Co.is delighted to unveil two finisher beers that it has created for the Arc of Attrition by UTMB event being held in Cornwall at the end of January. 

Everyone who finishes the 100, 50 or 25 mile race will find a special edition Firebrand pale ale or alcohol-free lager waiting for them at the finish line.

Joe Thomson, Co-owner and Head Brewer at Firebrand Brewing Co. explains: “Running has been a transformative journey for me. I started in 2022, looking to live a healthier lifestyle, and it quickly became a passion. 

Taking on the Arc 100 last year was an unforgettable experience and I am honoured to partner with the Arc of Attrition by UTMB this year with two special beers for the race. We can't wait to see runners cross the finish line and celebrate their incredible achievements with a well-earned beer."

Firebrand's special edition Arc beers include an alcohol-free lager that is gluten free, vegan friendly and only 35 calories per can. It is joined by a pale ale created from Apollo and Mosaic hops which has a sweet, malty base and smooth, clean bitterness. 

The Arc 100, Arc 50 and Arc 25 are point-to-point challenging coastal races along the stunning and dramatic South West Coast Path. Held from 24th to 26th January 2025, the Arc of Attrition by UTMB sees competitors tackling some of Cornwall's finest coastal paths in tough and challenging winter conditions. Born in 2015, the Arc of Attrition has grown from a single 100 mile race with 54 local competitors to a race that now attracts the best trail runners across the globe.

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops.

For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. For further information on Arc of Attrition visit Arc of Attrition by UTMB.