Shop at Asda and earn over £100m in this year alone!

How is this possible? Asda has today announced Asda customers who use its popular Rewards app have earned over £100m in Cashpots this year.

Rewards provides Asda customers with the opportunity to earn pounds, not points, each and every time they purchase certain products or complete a milestone mission.

In excess of five million Asda customers use the app every month and have been growing their Cashpots to help reduce their grocery bills, earning a total of in excess of £100m so far this year. (And it's only June...)

Asda customers in Scotland are high earners, with customers across the country having received a total of over £13.5 million back into their Cashpots.

Customers in the South are also eagerly taking advantage of the Rewards scheme, with London alone earning over £4.8m into their Cashpots.

Customers looking to get ahead of the back to school rush can now also take advantage of the Back to School boost on the app. Customers who convert their Cashpots into vouchers to spend on school uniform or shoes before 18th June will get 33% back in voucher value.

The Back to School boost voucher can be created by selecting the ‘spend’ tab in the app and clicking on ‘create rewards voucher.’ If customers opt to use £15 from their Cashpot on school uniform, a £20 voucher will be added to their wallet which can be redeemed instore.

Since the launch of the app, Asda has continually assessed how customers shop with the aim of providing a more tailored experience for each customer.

Asda recently increased the number of personalised missions that users will have access to. Customers will see an evolution of their offers within the app over time based on how they use it.

To get started on Rewards, customers just need to download the Asda Rewards app and log in with, or create, an Asda Groceries account.

Mark Baxter, who is the Senior Director for Loyalty at Asda, said: “We’re really pleased to see our Rewards users are continuing to benefit from using the app. This milestone shows that by earning pounds and building their Cashpots, our customers are being rewarded for simply shopping with Asda.”