It will also become the only supermarket to offer Freefrom pasta at the same price as standard pasta as part of these latest price cuts.
This latest round of reductions is part of Sainsbury’s commitment to keep prices low on the high-volume products that make the most difference to its customers. Sainsbury’s will continue to make price cuts on popular essential products throughout the rest of the summer.
Sainsbury’s is also announcing that all by Sainsbury’s ‘happier and healthier’ whole chicken breast fillets will now be included in its Aldi Price Match for the first time ever. This follows the commitment in March 2023 that all by Sainsbury’s chickens will have 20% more space than the industry standard, meaning customers can be certain they'll be getting the best of both worlds. Keen prices on chicken, but with no compromising on chicken welfare.
Rhian Bartlett, Food Commercial Director at Sainsbury’s, said: “As the cost-of-living challenges continue, we remain dedicated to lowering prices on the essential products that make the biggest difference to our customers.”
“In the last two years we’ve invested £560 million in keeping prices low and more recently we’ve reduced the price of high-volume essentials including bread and butter, milk, tuna and toilet rolls, too."
He went on to say: "These latest price cuts will help reassure customers we'll continue to pass on savings as soon as we see the wholesale price of food fall. Customers will find great deals when they shop with us and they don't need to go elsewhere to get the best prices on their everyday food essentials.”
However, Sainsbury's are emphasising that the price reductions for customers doesn't mean they'll pay farmers any less.
A spokesman said: "We work closely with farmers to help them navigate cost pressures while continuing to invest in keeping prices as low and competitive for our customers as we can."
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