Spanish dining proving a hit with Waitrose shoppers

With the warmer, summer weather hitting the UK it seems that living the Mediterranean lifestyle is proving popular, with Waitrose reporting an increase in demand for Spanish dining. 

Spanish tapas is also a top pick during the heatwave, with #SpanishTapas gaining 10.4 million views on TikTok and 57k views in only the last 30 days. On Waitrose.com searches for ‘Spanish tortilla’, ‘patatas bravas’, and ‘manchego’ are up 82%, 20% and 50% respectively. 

Said Jane Whitehead, who is the Waitrose deli buyer: “As soon as the temperatures begin to rise we see many of our customers heading straight to our deli section to create the perfect tapas style dinner, or ‘picky tea’ as some people like to call it. 

"95% of the range on our deli counters are exclusive to us, with flavoured hams and olives proving especially popular at the moment as our customers create tapas boards for their alfresco dining experience.”

Sales of gazpacho have also risen by a staggering 146% in the last week alone as more and more of opt for lighter and more refreshing lunches. Paella is also on many menus with searches on Waitrose.com for their Chicken & Chorizo Paella recipe up by an impressive 89% over the last month, and sales of their paella rice are also up by 16% compared against last year.  

Jamie Matthewson, their head of wine buying, recommends the Loved & Found Treixadura as the perfect paella pairing, with its floral aromas and citrus notes matching perfectly with the rich chorizo flavours.

Why might this be happening? That's Food and Drink can think of two explanations. People wish to recreate their Spanish holiday meals at home. And others are aware that due to the fact that Spain is much warmer than Britain all year round, Spanish cuisine is more suited to being eaten during warmer weather.