The much-loved Salford-based brewery is looking to invest in “near-term” production, as well as launching the process to build a larger brewery and distillery site in city.
The crowd funding callout promises a big investment in the north – aiming to provide more jobs for the region, as well as revenue.
The initial wave of funding would support the implementation of an upgraded canning line, as well as new tanks. This upgrade will caterer to the brand's growing production demands from major retailers, like ASDA and ALDI, as well as supporting its capacity to fulfil new craft beer arena tenders and contracts.
As part of the expansion plans, SEVEN BRO7HERS is looking to secure brand-new location to build their 'forever home' by 2026. The new site will be the base for a brewhouse, a custom-made distillery, packaging, and operations, plus an onsite taproom and restaurant.
CEO Keith McAvoy, said: “We don't expect this funding round to be able to finance all our ambitious plans, but this round will lay the groundwork. It will allow us to staff and resource the right team to make this dream into a reality.
“It's our ambition to have a new venue operational by 2026, and this new premises would support group revenue to exceed £30m before 2030.”
The latest crowd fund is targeted to raise £500,000 at a valuation of £12m – this is up 50% from when SEVEN BRO7HERS crowdfunded in 2020.
Keith McAvoy, went on to say: “We've operated from the same brewery since 2017, we're now nearing operational capacity. We have two investment scenarios available to us; one is an overhaul and increase of capacity within our current premises, the second is to invest in a new destination brewery in Manchester, suitable for growth over the next two decades.
“We have several retail opportunities available to us, not only in Manchester but cities across the north including Sheffield, Leeds, Nottingham and York and further south into Birmingham and London. Which, of course, we can only explore with more operational space.”
He added: “Initially we're raising to support the current production site; increasing volume and speed of packaging, then looking to invest significantly in a future home for the business this year and in 2024.”
The brewery was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad's home-brewing efforts in their cellar at home.
Since crowd funding in 2020, the brewery has utilised every penny invested to maximise the return on investment and promote growth within the business. The total investment, including founder funding is £1.3m from which the company has generated cumulative revenues of more than £14m.
SEVEN BRO7HERS have four successful beer houses and a taproom across Salford, Manchester, and Liverpool. Most recently the brothers opened a summer pop-up in Manchester City Centre within the 'Kampus' residential complex, there are currently discussions in place to make this a permanent fixture in the portfolio.
In July 2020 they opened their partnership bar at Manchester Airports new T2 Departure Lounge, operated by HMS Host International.
This Summer SEVEN BRO7HERS and SIS4ERS DISTILLERY will be collaborating on the launch of a new brand “ELEVEN CENTRAL” this will include a range of spirits.
SEVEN BRO7HERS will be offering 'investor rewards' to those who support the crowd fund. A £25 investment will get you a free pint at one of the SEVEN BRO7HERS beer houses, with £100 securing you dinner as a thank you.
Larger investments mean greater perks, £250 a 5% off investors card for the webshop and bars, £1,000 will get you 10% off. For those investing over £10k you will receive a monthly case of beers for 12 months plus discounts.
To invest in the crowd fund, head to https://www.crowdcube.com/early-access/seven-bro7hers.
(That's Food and Drink: I'll be working in Liverpool city centre this week. I'll pop in for a drink if I can.)
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