Asda celebrates a landmark birthday by giving £15m away to customers

Asda has just announced it's going to give away a cool £15m to customers throughout the month of September to mark the first birthday of its hugely popular Asda Rewards loyalty app.

Asda's launched a super and exciting new ‘Spin the Wheel’ game in its Rewards app giving customers a guaranteed Cashpot bonus every time they ‘spin’ during this month, September.

To win their share of the £15m up for grabs, customers only need to spend £5 or more in-store or online, scan their Rewards app and give the wheel a spin. Depending on where the wheel lands, 50p, £1, £5 or £100 will be added to their Cashpots.

The £15m Spin the Wheel bonus is the single biggest giveaway since Asda Rewards launched exactly one year ago. 

Over seven million customers have used the app since its  launch and they've have earned over £200m in their Cashpots, which they can use to reduce their grocery bills.

To celebrate Asda Rewards’ first birthday, from Thursday 21st September to Monday 24th September, Asda will also have a physical version of Spin the Wheel game at fifteen of its stores, including Watford, Derby and Pudsey.

Customers shopping at one of these stores can actually play the physical version of the game and will be in with a chance of winning merchandise and a range of Asda products.

Mark Baxter, who is Senior Director for Loyalty at Asda, said: “We launched Asda Rewards last year to reward customers for the simple act of shopping with us at Asda. Since then, over 7m customers have been earning pounds by buying star products and completing missions.

“At Asda, we're always exploring for  new ways to give back to our customers via our Asda Rewards, so obviously really thrilled to be celebrating its first birthday by rewarding our customers with a guaranteed Cashpot bonus throughout the month of September.”

Rewards provides customers with the opportunity to earn pounds, rather than points, each time they purchase certain products or complete Milestone Missions. (EDITOR: That makes it sound kind of glamorous, like a James Bond assignment!)   

New Asda Rewards users can also be able to take advantage of the First Scan Bonus, until Saturday 30th September.

Customers who download Asda Rewards, sign up for an account, and scan the app before 30th September will receive £5 in their Cashpot, too!

To get started on Rewards, customers need to download the Asda Rewards app and log in with - or create - an Asda Groceries account.

Terms and conditions for ‘Spin the Wheel’ and a full list of products excluded from Asda Rewards can be found on Asda's website - Asda.com.

(Image courtesy Tumisu from Pixabay)

Shop at Asda and earn over £100m in this year alone!

How is this possible? Asda has today announced Asda customers who use its popular Rewards app have earned over £100m in Cashpots this year.

Rewards provides Asda customers with the opportunity to earn pounds, not points, each and every time they purchase certain products or complete a milestone mission.

In excess of five million Asda customers use the app every month and have been growing their Cashpots to help reduce their grocery bills, earning a total of in excess of £100m so far this year. (And it's only June...)

Asda customers in Scotland are high earners, with customers across the country having received a total of over £13.5 million back into their Cashpots.

Customers in the South are also eagerly taking advantage of the Rewards scheme, with London alone earning over £4.8m into their Cashpots.

Customers looking to get ahead of the back to school rush can now also take advantage of the Back to School boost on the app. Customers who convert their Cashpots into vouchers to spend on school uniform or shoes before 18th June will get 33% back in voucher value.

The Back to School boost voucher can be created by selecting the ‘spend’ tab in the app and clicking on ‘create rewards voucher.’ If customers opt to use £15 from their Cashpot on school uniform, a £20 voucher will be added to their wallet which can be redeemed instore.

Since the launch of the app, Asda has continually assessed how customers shop with the aim of providing a more tailored experience for each customer.

Asda recently increased the number of personalised missions that users will have access to. Customers will see an evolution of their offers within the app over time based on how they use it.

To get started on Rewards, customers just need to download the Asda Rewards app and log in with, or create, an Asda Groceries account.

Mark Baxter, who is the Senior Director for Loyalty at Asda, said: “We’re really pleased to see our Rewards users are continuing to benefit from using the app. This milestone shows that by earning pounds and building their Cashpots, our customers are being rewarded for simply shopping with Asda.”