Tesco backs healthy eating

Tesco has announced its voluntary commitment to not sell HFSS products through volume-led promotions, as part of its ongoing plans to help customers eat a more healthy diet.

Following the Government announcement that restrictions on multibuy deals on foods high in fat, salt or sugar (HFSS) are to be delayed further until 2025, Tesco confirmed it will continue to keep volume-led promotions on HFSS products off its shelves. This will support its commitment to make Tesco the easiest place for customers to shop for affordable, healthy, sustainable food.​

While Tesco will continue to offer value on products across the entire store, this move means customers will not have to purchase more HFSS products than they need to access great value. 

A spokesman said: "With household budgets stretched, it’s more important than ever that Tesco invests in competitive prices. In response, Tesco has further increased Aldi Price Match to around 700 products, price-locked over 1,000 products at Low Everyday Prices and extended Clubcard Prices to over 8,000 lines.

"Also, we’ve made it even easier for customers to access healthy and affordable food through our Better Baskets campaign, which helps remove price as a barrier to making healthier, more sustainable choices. The majority of products highlighted as part of the Better Basket’s promotion will be at Clubcard Prices, Low Everyday Prices or in Aldi Price Match items".

Today’s announcement is part of its broader commitment to support customers to lead healthier and more sustainable lives and achieve the goal to boost sales of healthy products to 65% as a proportion of total sales by 2025. 

It's consistent with the work Tesco has been doing for many years, including Reformulation of its Own Brand ranges which has contributed to the removal of 71 billion calories so far, putting it well on track to delivering its 100 billion calorie reduction ambition by 2025. 

Tesco Group Chief Product Officer Ashwin Prasad said: “ Tesco will continue to offer great value on products across the entire store, so customers won’t have to purchase more food than they need to access great value. Our mission is to make Tesco the easiest place to shop for a healthy, more sustainable basket – while keeping the cost of the weekly shop in check. We know that customers want to eat a more healthy, sustainable diet, but without having to stretch the weekly shopping budget and we are really proud to be leading the way in maintaining our commitment”

www.tesco.com