Co-op expands Chilled Latte range with exclusive Member's only competition

The Co-op is continuing to expand its Ever Ground “grounded in good” brand with the introduction of a new caramel flavoured coffee milk drink to its own-brand coffee label. Launching initially for festivalgoers this summer, Ever Ground Caramel Latte (250ml) will be the third addition to the 100% Fairtrade chilled coffee range.

Co-op Ever Ground Caramel Latte

Ever Ground Caramel Latte is a blend of 100% Fairtrade arabica beans with notes of dark chocolate, citrus and a subtle nutty spiciness, uses 100% British milk, and a rich caramel flavour. The new addition will be available alongside Co-op’s Ever Ground Latte (250ml) and Oat Latte (250ml) providing shoppers with a well-rounded choice of coffee flavours to enjoy whilst they are on-the-go.

Revellers at Download Festival were the first to get a taste of the new flavour which launched at the site on 6 June on promotion at £1.20 (exclusive member pricing). The drink is available to purchase from 600 Co-op stores across the UK, priced at £1.90.

To appeal to a younger shopper base and celebrate the launch of the drink at Live Nation festivals, Co-op will launch an exclusive competition with a prominent ‘win’ call out on-pack – a first for the retailer on an own brand product. 

Those who purchase any Ever Ground product and swipe their membership cards at checkout will automatically be entered into a special free prize draw to win a pair of tickets (with six winners in total) to one of the six Live Nation festivals: Download, Isle of Wight, Latitude, Creamfields, Reading and Leeds.

Co-op’s “grounded in good” Ever Ground brand launched back in 2020, providing consumers with an on-the-go 100% Fairtrade coffee from modern self-serve machines inside Co-op stores. Opting for Fairtrade coffee guarantees a fair price for producers, with every purchase allowing farmers to grow their communities economically and socially whilst investing in more sustainable farming.

Daniella Messer, Co-op’s Strategic Own-Brand Manager, said: “The initial launch of the Ever Ground brand in 2020 has been received positively by our customers and members, demonstrating an appetite for convenient coffee that satisfies on taste and delivers on values. It’s convenience without compromise at Co-op and we’re consistently proving quality can be taken to go.

"We’re also kicking off the launch with our first ever own-brand festival competition, giving members and customers the chance to attend a Live Nation festival in 2024.

"For nearly 30 years, Co-op has championed the Fairtrade concept and has pioneered ethical practices and promises to continue to use our own brand products to bring our members and customers better value, whilst doing the right thing for their producers and the planet. Our customers can enjoy our 100% Fairtrade coffee safe in the knowledge they're playing their part in helping communities across the world.”

The full Ever Ground range includes Ever Ground Whole Bean (200g/£4.00), Roast & Ground Coffee (200g, £4.00), Latte (250ml/£1.90), Oat Latte (250ml/£1.90) and Caramel Latte (250ml/£1.90). Ever Ground products are available collectively across over 1,000 Co-op stores in the UK, including Ever Ground’s self-serve coffees.