Asda announces Price Freeze

Asda has announced it's taken the step to freeze the prices of over 500 branded and own-branded products to give customers greater control over what they spend weekly.

The price lock, which will run until the end of August, includes cupboard essentials like cereals, pasta and tea, as well as summer favourites such as salads, burgers and ice cream.

The move comes following the latest figures from Asda’s Income Tracker, which reveal that household disposable incomes continue to fall on a month-by-month basis.

Asda continues to support families during the cost-of-living crisis by keeping prices checked and launching new ways to provide customers with more value every time they shop.

Asda's also offering a limited time trial which gives customers the chance to trial the retailer’s pocket-friendly delivery pass service, removing the delivery charge on online orders.

To access the trial, which is available from today, 13th June to 10th July, all customers need to do is sign up to one of Asda’s delivery pass services.

As an extra boost to customer's budgets, Asda Rewards continues to help customers earn pounds, not points, every time they shop in store or online. Over five million customers now use the app on a monthly basis and they've been growing their cashpots to help reduce their grocery bills, earning over £100m in total so far this year.

Kris Comerford, Asda’s Chief Commercial Officer, said: “At Asda, we’re always looking at ways we can support our customers and communities throughout the year, which is why we’re locking the prices of hundreds of products until the end of August.

“We're well aware that household budgets are tight at the moment, so we want to be able to offer the best value and give customers the confidence they can shop the products they love throughout summer.”

The price lock will be in effect until 31st August in store and online, and products include:

Asda 8 Beef Burgers (454g) £3.00  

Asda Loaded Cookie Dough Ice Cream (480ml) £2.30 

Asda Mild Tender Baby Spinach (180g) £1.00  

Asda Strong Baby Leaf & Herb Salad (75g) £1.00 

Asda Shredded Iceberg Lettuce (130g) £0.50 

Asda Watercress (85g) £1.00 

Asda Fusilli (1kg) £1.65 

Kellogg’s Cornflakes (500g) £2.25 

Warburtons Toastie Thick Sliced White Bread (800g) £1.40  

PG Tips Original Tea 40s (40pk) £1.60 

Asda Stonebaked Double Pepperoni Pizza (329g) £1.65   

Asda 8 Beef Burgers (454g) £3.00   

Asda 2 Garlic Baguettes (340g) £1.00  

Asda 4 Strawberry & Vanilla Ice Cream Cones (440ml) £1.45 

Asda Salted Butter (250g) £1.89  

Asda Unsalted Butter (250g) £1.89 

Asda Orange Juice Smooth Carton (1L) £1.15 

Nestle Shreddies The Original (390g) £2.00 

Oxo Beef Stock Cubes (24x6g) £3.10 

Asda French Fries (1.5kg) £2.45 

Ben's Original Long Grain Microwave Rice (220g) £1.00

www.asda.com