The new lower prices are to be found in every aisle and include cupboard staples like British butter and tomato ketchup to Fairtrade golden caster sugar, plus as British cocktail sausages, salads and ice cream for your summer barbecues and picnics.
Half of these products are now at least 10% cheaper than previously. The price cuts have been made without compromising on the usual exceptional quality or Waitrose values, which include sourcing higher welfare meat and commitments to our British farmers.
A spokesperson said: "This is the second time we’ve lowered hundreds of prices this year. In February, we cut prices on over 300 products at the start of a record £100m investment. This move has already attracted new customers to shop with us."
Charlotte Di Cello, Commercial Director for Waitrose, commented: “We’re investing millions in lowering the prices of everyday food across our aisles so our customers will benefit every time they shop with us.
“But it’s summer, so our customers are telling us they also want delicious treats for picnics and barbecues to be more affordable, so we’ve lowered the prices of British double cream, ice cream, ice lollies, and meringues made with free range eggs.
“We’ve made these cuts with absolutely no compromise on the high quality, high welfare, and delicious recipes our customers expect from us.
“We’ll still react to any drops in food inflation and pass on savings to our customers as soon as the prices we pay begin to fall, and we’ll continue to pay farmers a fair price for their products too.
"Besides our investment in prices, our Essential Waitrose range of over 900 products is the largest value range of any UK supermarket."
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