Goodrays Reports Growth of 1,491% as Waitrose Expands CBD Range

Waitrose supermarkets are taking four new products this month (June) which Goodrays predicts will contribute to the brand tripling its revenue over this next financial year.

A four flavour mixed pack will be sold exclusively through Waitrose as a permanent SKU, RRP £7.50. It contains 250ml cans of Elderflower & Yuzu, Blood Orange & Grapefruit, Raspberry & Guava and Passionfruit & Pomelo. It is completely plastic-free, vegan and low calorie, and each can contains a market-leading 30mg of CBD.

Waitrose has also taken CBD Zen Drops and CBD Night Drops Oil and 'anytime' CBD Gummies. CBD Oils, as recent research by Goodrays shows, are currently the most popular way for the UK to consume CBD. 

Goodways Head of Marketing Henry Colyer said: “For Waitrose to have taken on our whole range is game-changing for us - it supports our brand mission to educate on the benefits of CBD and provide daily calm and clarity to people all over the UK. We are excited to have launched the mixed four pack of our delicious flavours - just in time for the festival and summer party season in the UK. Our fully recyclable pack allows you to enjoy relaxation without the toxification. 

"Goodrays is the perfect alternative to a four pack of beer or cider when you want to take a break and achieve a bit of balance. Waitrose now offers an option for multiple moments of the customer's daily routine, thanks to our oils designed for day and night, and tasty gummies that can be enjoyed when needed.”

Goodrays recent research of 2000 CBD users showed that the most popular way to consume CBD is:

Oils and Tinctures (54% reported this was their preferred way to consume CBD)

Drinks (40%)

Gummies (32%)

Coffee (26%)

Balm (24%)

Other (6%)

Goodrays now has a team of ten and is based in Shoreditch, London.

Awareness around mental wellbeing has been a huge driving force for Goodrays' founder Eoin Keenan. Keenan has been a vocal advocate of the power of the hemp plant for over a decade.  He launched Goodrays in 2021 to focus on high quality CBD products at an accessible price point, such as oils and RTD canned drinks. Goodrays is now available at Waitrose and Tesco and other major retailers such as WH Smith.