New deal for parents from Asda

With just a week to go before most kids head back to school, Asda has introduced a new ‘Back to School bonus’ on its Rewards app.

Customers will get 10% back on school uniforms and a £2 Cashpot giveaway when they spend £10 on other back-to-school essentials like stationary, lunch boxes and drink bottles.

Asda has launched the offer after new research showed many families are struggling with school uniform costs due to ongoing financial pressures caused by the current situation.

A quarter (25%) of Asda customers surveyed said they'd be forced buy less school uniforms this year compared on years, while 42% said they'd do their best to try to make old uniforms last as long as they could before replacing them.

To make the back-to-school shop more affordable, customers can take advantage of the following Asda Rewards offers:

10% back in their Cashpots on all school uniform clothing, footwear and accessories with no minimum spend required, until Sunday 10th September 

A £2 cashpot boost when they spend £10 on other back-to-school essentials such as stationary, until Sunday 3rd September.  

New Asda Rewards customers who download and scan the app for the first time will get £5 in their Cashpot, until midnight on Sunday 30th September. 

Additionally, Asda is also offering 10% off all schoolwear online via its George website until Monday 11th September.

Asda also has a 100-day guarantee on school uniforms, meaning that if for any reason a customer is not satisfied with their school uniform, they can simply return it within 100 days with proof of purchase for an exchange or refund.

Scott MacRae, who is Senior Buying Manager for Schoolwear at George, said: “With only a week until schools return, we're aware our customers will be focusing on ensuring their children are kitted out for the new school year. We appreciate this can be stressful, especially for our large families, so we want to help budgets stretch further with our back-to-school offers across our website and Asda Rewards.”

Asda’s latest Income Tracker reveals family disposable income remains firmly below the levels experienced prior to the cost-of-living crisis, down by £25.99 per week for the average household compared against July 2021.

The tracker also reveals those aged 30-49, are feeling the pinch the most as their spending on essentials, such as food, housing costs and utility bills, was 9.4% higher in July compared to a year earlier.

(EDITOR: But remember when you take your children to Asda to buy uniforms, school supplies, etc, Asda is still offering special meal deals in the Asda cafés, so you can feed them, too!)

www.asda.com

Shop at Asda and earn over £100m in this year alone!

How is this possible? Asda has today announced Asda customers who use its popular Rewards app have earned over £100m in Cashpots this year.

Rewards provides Asda customers with the opportunity to earn pounds, not points, each and every time they purchase certain products or complete a milestone mission.

In excess of five million Asda customers use the app every month and have been growing their Cashpots to help reduce their grocery bills, earning a total of in excess of £100m so far this year. (And it's only June...)

Asda customers in Scotland are high earners, with customers across the country having received a total of over £13.5 million back into their Cashpots.

Customers in the South are also eagerly taking advantage of the Rewards scheme, with London alone earning over £4.8m into their Cashpots.

Customers looking to get ahead of the back to school rush can now also take advantage of the Back to School boost on the app. Customers who convert their Cashpots into vouchers to spend on school uniform or shoes before 18th June will get 33% back in voucher value.

The Back to School boost voucher can be created by selecting the ‘spend’ tab in the app and clicking on ‘create rewards voucher.’ If customers opt to use £15 from their Cashpot on school uniform, a £20 voucher will be added to their wallet which can be redeemed instore.

Since the launch of the app, Asda has continually assessed how customers shop with the aim of providing a more tailored experience for each customer.

Asda recently increased the number of personalised missions that users will have access to. Customers will see an evolution of their offers within the app over time based on how they use it.

To get started on Rewards, customers just need to download the Asda Rewards app and log in with, or create, an Asda Groceries account.

Mark Baxter, who is the Senior Director for Loyalty at Asda, said: “We’re really pleased to see our Rewards users are continuing to benefit from using the app. This milestone shows that by earning pounds and building their Cashpots, our customers are being rewarded for simply shopping with Asda.”