Henry Colver, Head of Marketing, says: “For Waitrose to have taken on our whole range is game-changing for us - it supports our brand mission to educate on the benefits of CBD and provide daily calm and clarity to people all over the UK.
"The CBD industry has its challenges - our digital advertising is heavily restricted, so we rely on word-of-mouth advertising and strong retail presence. There is still a huge amount of work to be done around educating around what CBD is - some recent research we conducted showed that 33% of CBD users thought that CBD products had THC in them, however, CBD in its purest form contains zero THC and will not make you 'high'. We look forward to working with the team at Waitrose to educate consumers on this amazing compound.”
In the research conducted 2023 by Goodrays, these are the main reasons customers are using CBD:
To help with stress and anxiety (45%)
For pain relief (42%)
To aid and improved sleep (38%)
Medical Reasons (29%)
To help with depression (25%)
Goodrays now has a team of ten and is based in Shoreditch, London.
Awareness around mental wellbeing has been a huge driving force for Goodrays' founder Eoin Keenan. Keenan has been a vocal advocate of the power of the hemp plant for over a decade, and set up his own business in 2020 focusing on high quality CBD products, at accessible price point, such as oils and RTD canned drinks, that gained listings in Tesco and Waitrose last year.
Like many young people, anxiety started to become an issue for Eoin in his early 20s and part of his mission now is to educate on how CBD usage can be helpful to deal with conditions such as anxiety through natural and holistic methods. During Mental Health Week (15-21 May) Goodrays donated 100% of its online profits to mental health charity Mind, Tower Hamlets, which is a five minute walk from their offices.
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