It has an inviting golden to very light brown colour to it, so it has obviously benefited from the unique process that it has been put through.
So, it looks good and it leaves the bottle with a highly satisfying glugging sound.
But what of the taste?
The first word that comes to mind is sublime.
It's smooth, in fact it is, in my opinion, smoother than smooth.
There's a hint of oak, there. It's almost as if someone has taken the soul of an oak forest and distilled its essence and bottled it.
But oh, boy! Has it got a kick to it! But, and yes, let's mix the metaphors here, it's like a velvet gloved kick, as there is no harshness in this drink!
There's an undertone of sweetness as if there are some really rather exotic fruits within the DNA of this Bourbon.
Is there a hint of earth ands fire, there, too? Yes, I think there is. Toffee? Yes. That, also.
The flavour is very intense, but pleasingly so.
Serve it by itself, with water, with ice, as part of any cocktail that demand whiskey or whisky as one of the keynote ingredients, and you just can't go wrong.
But my advice is, it doesn't really matter much how you serve Jim Beam Double Oaked Twice Barreled Bourbon, so long as you serve it!