The Looming Crisis: High Energy Costs Threaten Britain's Beloved Pubs and Restaurants

In the heart of every British city, town and village, you'll find a quintessential institution: the pub. These cozy corners of community life have been the backdrop for countless gatherings, celebrations, and heartfelt conversations for many centuries. 

Similarly, restaurants across the nation offer a diverse array of culinary delights, drawing locals and tourists alike to savor their unique flavours. However, beneath the convivial atmosphere and gastronomic delights lies a looming crisis that threatens to dim the lights of these cherished establishments: the soaring cost of energy and the crushing weight of the cost of living crisis.

Britain's pub and restaurant sector has long been an integral part of our cultural fabric, but recent challenges have pushed many establishments to the brink. Among the most pressing issues is the relentless rise in energy costs. From heating to lighting and kitchen appliances, energy is a vital component of daily operations for pubs and restaurants. However, the sharp increase in energy prices in recent years has placed an unprecedented strain on businesses already grappling with thin profit margins.

The cost of living crisis further compounds these challenges. As the prices of essentials such as food, fuel, and housing continue to escalate, consumers are left with less disposable income to spend on dining out or enjoying a pint at their local pub. This has led to a decline in footfall and a reduction in consumer spending, further squeezing the already tight margins of pubs and restaurants.

One of the most visible impacts of these challenges is the closure of beloved establishments. According to recent reports, hundreds of pubs and restaurants have closed their doors for good in the past year alone, unable to withstand the financial pressures exacerbated by high energy costs and the cost of living crisis. Each closure represents not only the loss of a business but also the loss of local jobs and the erosion of community spaces that play an essential role in bringing people together.

Moreover, the ripple effects of these closures extend far beyond the doors of individual establishments. The hospitality sector is a significant contributor to the British economy, providing employment opportunities for millions of people across the country. The closure of pubs and restaurants not only results in job losses but also disrupts supply chains and affects ancillary businesses that rely on the patronage of these establishments.

So, what can be done to support Britain's struggling pubs and restaurants in the face of these challenges? First and foremost, urgent action is needed to address the root causes of the crisis. Government intervention to mitigate the impact of soaring energy costs through targeted subsidies or tax relief measures would provide much-needed relief to struggling businesses. 

Similarly, measures to alleviate the burden of the cost of living crisis, such as increasing wages or reducing VAT on hospitality services, could help stimulate consumer confidence and spending and bolster the resilience of the sector.

Furthermore, collaboration between industry stakeholders, policymakers, and energy providers is essential to develop sustainable solutions that ensure the long-term viability of Britain's pub and restaurant sector. This may involve investment in energy-efficient technologies, promoting renewable energy sources, and exploring alternative business models that prioritise sustainability and resilience.

Ultimately, the fate of Britain's pubs and restaurants hangs in the balance. As cherished symbols of community and tradition, they deserve our support and protection in the face of mounting challenges. By addressing the underlying issues of high energy costs and the cost of living crisis, we can ensure that these vital institutions continue to thrive for generations to come. The time to act is now, before it's too late to save the heart and soul of Britain's culinary landscape.

The Art of Plating: Elevating Your Home Cooking to Restaurant-Worthy Presentation

The saying goes, "we eat with our eyes first," and there's perhaps no realm where this rings truer than in the world of culinary artistry. 

The art of plating, often overlooked by amateur chefs, is a crucial aspect of presenting food in a visually appealing and appetising manner. 

Whilst it's tempting to focus solely on taste and flavour, mastering the art of plating can elevate your home cooking to restaurant-worthy presentation, turning a simple meal into a feast for the senses.

Understanding the Importance of Plating:

Plating is more than merely arranging food on a plate; it's a creative process that involves balance, symmetry, and attention to detail. A well-plated dish not only looks beautiful but also enhances the dining experience by stimulating the appetite and creating anticipation for what's to come. Whether you're serving a casual weeknight dinner or hosting a special occasion, thoughtful plating can take your culinary creations to the next level.

Key Principles of Plating:

Balance: Achieving balance on the plate involves a harmonious combination of colours, textures, and flavors. Aim for a variety of elements that complement each other, such as pairing creamy mashed potatoes with crispy vegetables or tender protein with a tangy sauce.

Proportion: Pay attention to the proportion of each component on the plate. Avoid overcrowding or leaving large empty spaces. Instead, aim for a visually pleasing distribution of food that allows each element to shine forth.

Contrast: Contrast is essential for creating visual interest. Play with different shapes, sizes, and colours to make your dish pop. For example, pair vibrant green vegetables with a rich, dark sauce or garnish a light-colored protein with a bright, colourful salsa.

Focus Point: Every plate should have a focal point that draws the eye and serves as the centerpiece of the dish. This could be the main protein, a vibrant sauce, or a carefully placed garnish. Use plating techniques such as stacking, drizzling, or layering to highlight the focal point and create depth.

Garnishes: Garnishes are the finishing touch that adds flavour, texture, and visual appeal to a dish. Fresh herbs, edible flowers, citrus zest, or microgreens can all elevate the presentation and make your food look more polished.

Practical Tips for Home Cooks:

Plan Ahead: Before plating, visualise how you want the finished dish to look and plan your components accordingly. Preparing and organising your ingredients in advance will make the plating process smoother and more efficient.

Use Quality Ingredients: Start with high-quality, fresh ingredients that are visually appealing on their own. Vibrant vegetables, colourful fruits, and perfectly cooked proteins will make your plated dishes stand out.

Experiment with Plate Shapes and Sizes: Don't be afraid to get creative with your choice of plates and serving dishes. Different shapes, sizes, and textures can complement the food and enhance the overall presentation.

Practice Precision: Pay attention to the small details, such as wiping the rim of the plate clean or arranging ingredients with precision. A little extra effort in presentation can make a big difference in the overall appearance of the dish.

Seek Inspiration: Draw inspiration from professional chefs, cookbooks, and food photography for ideas and techniques to incorporate into your plating style. Experiment with different presentations until you find what works best for you.

Mastering the art of plating takes practice, patience, and a keen eye for detail, but the results are well worth the effort. By applying key principles of balance, proportion, contrast, and focus, home cooks can transform their everyday meals into culinary masterpieces that rival those served in restaurants. So next time you step into the kitchen, don't just focus on the flavours; consider the presentation too, and let your creativity shine on the plate. Happy plating!

(Image courtesy of celeste onofre from Pixabay)

Mastering the Art of Baking: Tips and Tricks for Perfect Pastries and Breads

Whilst we were enjoying a loaf of bread my wife made, I thought: "We really do need to write about making bread." Here is the result.

Baking is more than just following a recipe; it's a delicate dance between ingredients, techniques, and timing. 

Whether you're a seasoned baker or just starting out on your culinary journey, mastering the art of baking is a rewarding endeavour. In this blog post, we'll explore some invaluable tips and tricks to help you achieve perfection in your pastries and bread-making adventures.

Start with Quality Ingredients:

The foundation of any great baked good lies in the ingredients you use. Opt for high-quality flour, fresh eggs, real butter (or top quality plant-based alternatives if baking for vegans) and top-notch spices and flavourings. Using fresh ingredients will elevate the taste and texture of your creations, making them truly memorable.

Precision in Measurements:

Although there's a good deal of artistry and a certain amount of magic involved, we must remember that baking is a science, and precision is key. 

Invest in a good set of scales, measuring items and spoons, and follow recipes closely, especially when it comes to ingredients like flour, sugar, and leavening agents. Even slight deviations can significantly impact the final result.

Understand Your Oven:

Every oven has its quirks, so take the time to get to know yours. Invest in an oven thermometer to ensure accurate temperature readings, and be mindful of hot spots and uneven heat distribution. Adjust baking times and temperatures accordingly to achieve consistent results.

Master the Techniques:

From folding and creaming to kneading and proofing, mastering fundamental baking techniques is essential for success. Take the time to practice and hone your skills, whether it's achieving the perfect pie crust or mastering the art of the flaky croissant.

Don't Overmix:

Overmixing can lead to tough, dense baked goods, particularly with recipes that involve flour. Mix ingredients until just combined to avoid overdeveloping gluten, which can result in a less-than-ideal texture.

Embrace the Resting Period:

Many recipes call for resting or chilling the dough before baking. This allows flavours to meld and develop, while also giving the dough time to relax, resulting in better texture and structure. Don't rush this step, it's often the secret to bakery-quality results.

Experiment with Flavours and Textures:

Baking is as much about creativity as it is about technique. Don't be afraid to experiment with different flavours, fillings, and textures to put your own unique spin on classic recipes. Whether it's adding a hint of citrus zest to your scones or incorporating nuts and seeds into your bread, let your imagination run wild.

Practice Patience:

Good things come to those who wait, especially in the world of baking. Whether it's waiting for dough to rise or allowing a cake to cool before frosting, patience is essential. Rushing the process can lead to disappointment, so take your time and savour the journey.

Baking is a timeless art form that rewards patience, precision, and passion. By incorporating these tips and tricks into your baking routine, you'll be well on your way to creating picture-perfect pastries and breads that will impress friends and family alike. So roll up your sleeves, preheat that oven, and let the aroma of freshly baked treats fill your kitchen, it's time to unleash your inner baker!

(Image courtesy of congerdesign from Pixabay)

Fusion Cuisine: Mixing and Matching Culinary Traditions for Bold Flavours

In the realm of culinary exploration, fusion cuisine stands as a beacon of creativity, offering a playground where diverse culinary traditions converge to create entirely new flavor experiences. 

This innovative approach to cooking transcends borders, blending ingredients, techniques, and cultural influences to produce dishes that tantalise the taste buds and challenge traditional notions of cuisine. 

With its ability to marry the familiar with the exotic, fusion cuisine opens up a whole world of possibilities for adventurous food enthusiasts seeking bold and unforgettable dining experiences.

The Art of Fusion:

At its core, fusion cuisine is a celebration of diversity, embracing the myriad flavors and ingredients found across different cultures. It draws inspiration from a rich tapestry of culinary traditions, including Asian, Mediterranean, Latin American, and beyond, weaving them together to form harmonious and unexpected combinations. Whether it's a Japanese-inspired taco, a Thai-infused pizza, or a Mexican-Indian curry, fusion cuisine knows no bounds, constantly pushing the boundaries of taste and innovation.

One of the hallmarks of fusion cuisine is its emphasis on balance. By carefully blending contrasting flavors, textures, and spices, chefs can create dishes that are greater than the sum of their parts. For example, the heat of a traditional Mexican salsa can be tempered by the creaminess of Greek tzatziki, resulting in a harmonious fusion of flavours that dance on the palate. Similarly, the umami richness of Japanese miso can lend depth to Italian pasta dishes, while the brightness of citrus can elevate the richness of Indian curries.

Embracing Fusion:

Embracing fusion cuisine opens up a world of culinary possibilities, inviting both home cooks and professional chefs alike to experiment with new ingredients and techniques. For those looking to embark on their own fusion culinary adventures, the key lies in understanding the flavor profiles and cooking styles of different cuisines, and fearlessly mixing and matching them to create something uniquely delicious.

However, while fusion cuisine encourages creativity and experimentation, it's important to approach it with respect for the cultural traditions from which it draws inspiration. By honoring the origins of the ingredients and techniques used, chefs can ensure that their fusion creations are both innovative and respectful of the culinary heritage they represent.

The Future of Fusion:

As the world becomes increasingly interconnected, fusion cuisine is poised to continue its ascent, evolving and adapting to reflect the ever-changing tastes and preferences of global food enthusiasts. With access to a vast array of ingredients from around the world and a growing appetite for culinary exploration, the possibilities for fusion cuisine are truly limitless.

In conclusion, fusion cuisine represents a thrilling convergence of culinary traditions, offering a canvas upon which chefs can paint bold and vibrant flavor combinations. By embracing diversity and pushing the boundaries of traditional cooking, fusion cuisine invites us to embark on a gastronomic journey that celebrates the richness and complexity of global food culture. So, whether you're a seasoned chef or an adventurous home cook, why not step into the world of fusion cuisine and discover the endless possibilities that await? After all, in the kitchen, the only limit is your imagination.

Award-Winning Chef Jamie Rogers Named Executive Head Chef at the Millbrook Inn

There's good news for diners and lovers of good food in Devon in the Westcountry, because South Pool's Millbrook Inn has just announced the appointment of Jamie Rogers as its new executive chef.

Jamie, the celebrated owner of Kingsbridge's award-winning Twenty Seven restaurant, brings with him a whole wealth of experience and numerous accolades.

Recognised and acclaimed for his outstanding food, Jamie, who grew up in Wales, began his chef's career in Devon, beginning as a salad prep worker and cooking pot washer in the Cricket Inn in Beesands. 

Since that start to his career he's worked in some of the area's leading kitchens, including Tanners and the Barbican Kitchen, the Barbican's Glassblowing House, South Sands Hotel, plus the Langdon Court Hotel. He has also participated in Masterchef: The Professionals and was South West Chef of the Year.

Jamie said: “I'm thrilled to be joining the Millbrook Inn as their executive chef. It's a pub I've been an admirer for several years. Its reputation for serving some of the area's best food is well-deserved. I'm obviously looking forward to contributing to its continued success."

Jamie isn't abandoning his foodies haven, Twenty Seven which he opened back in 2018 and quickly established it as a destination for foodies across Devon and beyond, which he will continue to operate. The Millbrook Inn, also justifiably famed for its culinary offerings will provide Jamie with a new outlet for his skills. 

This will include using a Josper, an indoor oven that allows cooking over living flames. Jamie said: “The Josper will enable me to be really creative with my cooking."

Owners of The Millbrook Inn the Owens family, source most of the ingredients Jamie will cook with from Fowlescombe Farm, their family farm, with organic native and rare breed meats, plus home grown vegetables and fruit from the market garden.

“That much of the food is sourced from Fowlescombe Farm is an added bonus as I've always been committed to using top quality, local ingredients whenever possible," added Jamie.

The Owens family, who also own some holiday cottages near the pub, are pleased that delighted with the appointment of Jamie hss been appointed, saying: and said: “We are really excited that Jamie has joined us.”

Celebrate Holi At Mandira's Kitchen

4th April, 6.30-10pm

Venue:  Mandira's Kitchen, Silent Pool, Shere Road, Albury, Guildford, Surrey. GU5 9BW

Email: enquiries@mandiraskitchen.com

Telephone 01483 940789

Join them for a Holi Extravaganza as they paint the town red, blue, green, and every colour of the rainbow as they celebrate spring, love, and new life at this special pop-up dining experience at Mandira's Kitchen. 

This culinary 3-course Holi feast embraces all the rich traditions and spices of this absolutely joyous occasion, includes savoury Chaats, decadent desserts plus a delicious Holi Special Pulao and tasty Chicken/Mushroom Rezala.

Holi is known as the festival of colours or the festival of love. It marks the arrival of spring and the triumph of good over evil. 

During Holi, people come together and they have play with colours, have fun, dance, and enjoy delicious food.

It's a vibrant and joyous celebration that promotes unity and happiness among people who participate.

Paper suits are included for the colour celebrations on the field or please wear dark clothing  that you don't mind getting messy. And practice your throwing!

Tickets are £55 per person and there are only 40 places available, so don't miss your opportunity to be a part of this unique experience. Book your tickets now and let the festivities begin!

Celebrate Holi at Mandira's Kitchen (mandiraskitchen.com)

Menu

Tikka Chole Chaat

(Crispy potato patties topped with spiced chickpeas, tangy chutneys, and crunchy sev, evoking the lively streets of Holi festivities. (Dairy)

Bhel Puri

(Crispy puffed rice, tangy tamarind chutney, and zesty spices, reminiscent of colourful street-side celebrations. (Nuts, Gluten)

Kachori Chaat

(Flaky pastry shells filled with aromatic spiced lentils, yogurt, and chutneys, capturing the essence of Holi's vibrant flavours. (Dairy, Gluten)

Sandwich Dhokla

(Fluffy steamed lentil cakes sandwiched together with vibrant chutneys, offering a delightful fusion of textures and tastes, perfect for festive gatherings. )

Holi Special Pulao

(Fragrant basmati rice prepared with spices, symbolising the vibrant colours of Holi. Rajma Creamy kidney beans cooked in a rich tomato gravy, embodying the warmth and abundance of the season.)

Chicken Rezala

(Succulent chicken simmered in a fragrant yogurt-based gravy, infused with delicate spices, reminiscent of festive feasts)

Or Mushroom Rezala

(Tender mushrooms cooked in a luscious yogurt and cream sauce, delicately spiced and bursting with flavour)

Poppadums, Chutney, Raita, Puri (Puffed Bread)

Jalebi with Rabri

(Crispy golden spirals soaked in fragrant sugar syrup, served with creamy reduced milk, a quintessential treat to sweeten the festivities.)

Gujiya

(Golden-fried pastries filled with a rich mixture of khoya, nuts, and spices, capturing the essence of traditional Holi sweets.)

Served with Masala Chai or upgrade to Bubbles (extra £6 secures this) 

Branded Foodie Corporate Gifting Hampers from Letterbox Hampers

Of the absolutely perfect size, crammed with specially selected exclusively British treats, all hand-wrapped and branded to suit your needs, the Letterbox Corporate Hampers make the perfect gift for all occasions.

No matter what they are for: A sincere thank-you to a valued client or customer, a special reward for a member of your team who went above and beyond on a consistent basis, or something to make your conference presence really memorable or a wonderful Christmas gift from your business, their collection of corporate hampers will be exactly what you need.

There's no minimum order amount, you can order completely bespoke hampers and there's also a next day delivery service available for when time is of the essence, their corporate hampers make for the perfect gifts for a range of occasions.

Want to learn more? Visit their website https://www.letterboxhamper.com. You can email Jonathan jonathan@letterboxhamper.com or give them a call on 01326 378180. 

Would you drink alcohol-free beer if it was on draught in your local?

Making alcohol-free beer widely available on draught in pubs and bars could help people who are wanting to switch over to alcohol-free beers. 

That's the belief expressed in a new study published in Addiction today. Pubs and bars which participated in a University of Bristol-led trial of the concept actually witnessed an increase in sales of non-alcoholic draught beer.

In partnership with Bristol City Council, researchers from the University's Tobacco and Alcohol Research Group (TARG) recruited 14 pubs and bars across Bristol which were happy to change the drinks that they offered on draught for a limited period of time.

Previous research by the same group, using an online experiment showed increasing the proportion of alcohol-free options make people more likely to select an alcohol-free drink over an alcoholic one.

In the current study, participating pubs and bars offered only alcoholic beer on draught for two weeks, and an alcohol-free option on draught for two weeks, and did this twice (over two months in total). The order in which this happened was randomised. The researchers measured the amount of alcoholic and alcohol-free beer sold, plus total monetary takings, across the different periods.

The researchers learned when an alcohol-free option was available the pubs and bars sold, on average, 29 litres less of alcoholic beer per week, equivalent to 51 pints and a five per cent reduction in sales. However, this was replaced by an equivalent increase in sales of alcohol-free beer, suggesting customers were simply going for a different option. Vitally, there was no net impact on overall monetary takings, suggesting the change wasn’t hurting the takings of the pubs and bars which took part.

Even small changes in drinking behaviour could have an important public health benefit. A five per cent reduction in consumption, if scaled up, could reduce the harms associated with alcohol.

The research team opined: "Although alcohol-free options have been available for a considerable period in many pubs and bars, they haven't had the same visual prominence as alcoholic drinks and are very rarely sold on draught."

The opinion of That's Food and Drink is that whilst we are broadly in favour of the offering of alcohol-free draught beers, ales and lagers, that the flavour and mouthfeel of the alcohol-free drinks must be as good as if not better than their alcoholic equivalents.

My own experience with an alcohol-free beer on draught in a pub I was visiting when I was on anti-biotics was that it tasted nothing like the alcoholic version of the beer. In fact it tasted pretty vile to be honest.

Crafting Your Own Gins at Home Using Vodka as a Base

By coincidence when we at That's Food and Drink received  the news about James May's newly released gins, my wife and I were experimenting with a DIY gin making kit.

So, we decided to run a feature on making gin at home and the result is: Crafting Your Own Gins at Home Using Vodka as a Base.

In recent years, the art of craft distilling has surged in popularity, with enthusiasts exploring unique flavors and botanical combinations in their homemade spirits. 

One such endeavor is the creation of homemade gins, a process that allows for endless experimentation and customisation. Contrary to popular belief, you don't need a traditional pot still or elaborate equipment to embark on this journey. With a bottle of vodka as your starting point and a selection of botanicals, you can craft your own delicious gin right in your own kitchen. So let's get into the fascinating world of DIY gin-making.

Choosing Your Base:

Vodka serves as the perfect base for crafting homemade gin due to its neutral flavour profile. It provides a clean canvas upon which you can layer your chosen botanicals, allowing their intricate flavours to shine through. 

Opt for a high-quality, unflavoured vodka to ensure the best results. While some purists may insist on using a traditional grain-based vodka, others find success with alternatives such as potato or grape-based vodkas. Ultimately, the choice is yours, so feel free to experiment with different options to discover your preferred base.

Selecting Botanicals:

The magic of gin lies in its botanical blend, typically dominated by juniper berries but complemented by a diverse array of herbs, spices, fruits, and flowers. When selecting botanicals for your homemade gin, let your creativity guide you. Juniper berries are a must-have, providing the classic piney flavour that defines gin. 

Beyond juniper, consider adding botanicals such as coriander seeds, citrus peels, cardamom pods, lavender, or even unconventional choices like rose petals, fresh ginger root or lemongrass. The possibilities are endless, so don't hesitate to experiment with different combinations until you find the perfect blend that suits your taste preferences.

The Infusion Process:

Infusing vodka with botanicals is where the magic truly happens. To begin, gather your chosen botanicals and add them to a clean, airtight container. There's no strict recipe to follow here, feel free to adjust the quantities based on your personal preferences and desired flavour profile. 

Once your botanical blend is assembled, pour your vodka over the botanicals, ensuring that they are fully submerged. Seal the container tightly and place it in a cool, dark place to infuse. The duration of the infusion process can vary depending on the potency of your chosen botanicals and your desired flavour intensity. As a general guideline, aim for anywhere from 24 hours to several weeks, tasting periodically until you achieve the desired flavour profile.

Straining and Bottling:

Once the infusion period is complete, it's time to strain your homemade gin to remove the spent botanicals and sediment. Line a fine mesh strainer with cheesecloth or a coffee filter and carefully pour the infused vodka through the strainer into a clean container. 

Press gently on the botanicals to extract any remaining liquid, then discard the spent ingredients in your composter 

Your homemade gin is now ready to be bottled and enjoyed. Transfer the strained gin into glass bottles or jars, ensuring that they are clean and airtight to preserve the freshness of your creation. Don't forget to label your bottles with the date of creation and the botanicals used, it's always satisfying to look back on your flavour experiments.

Crafting your own gin at home using vodka as a base is a rewarding and creative endeavor that allows you to tailor your spirits to your exact specifications. Whether you prefer a classic London dry style or a more adventurous botanical blend, the possibilities for experimentation are endless. 

With a bit of patience and a willingness to explore different flavours, you can create unique and delicious gins that rival those found on supermarket shelves or in your pub. 

So gather your botanicals, pour yourself a glass of creativity, and embark on the journey of homemade gin-making. Cheers to the art of craft distilling!

Also, we'll let you know how our first batch of gin goes. Wish us luck!

Introducing James May Gins

James May is a TV Presenter, automotive enthusiast, musician (Pendle College, Lancaster University, where he studied flute and piano) and the landlord of a pub in Wiltshire. And now he has entered the world of gin making.

But rather than just sticking his face on a bottle of gin made by someone else, he took the different, more honest path of crafting his very own uniquely different gin flavours. 

His range of savoury gins tested by the enthusiastic customers at the pub he co-owns in Wiltshire, has garnered numerous awards, is now available in 41 countries, constantly sells out and has even been deemed good enough to go in the fish batter at the pub. 

Mostly famed for presenting Top Gear and The Grand Tour, James, with West Countryman Gus Colquhoun and Hugh Anderson of Downtown Distillery, has created a range of truly remarkable and utterly original gins using combinations of botanicals that no-one has ever even considered before, such as -parsnip, mustard and beetroot. 

Each of his gins are based on ideas from James' love of cooking and experience of global travelling. His first flavour, Asian Parsnip combines British parsnips with a hint of exotic spices. 

His latest, London Drizzle, aims to recreate the uniquely British feeling of rain on a damp London summer's day. All things the British public, plus, as it turns out, a fairly large wodge of American Gin Drinkers, are keen to try. 

A little bit of history. In September 2020 James became co-owner of The Royal Oak Swallocliffe in Wiltshire.

He thought it might be a great idea to create a gin for his customers. James has travelled extensively during his TV career and as a consequence, experienced a vast range of foods and flavour combinations in some fairly interesting locations. 

His thinking was that as he enjoyed experimenting with cooking, so why not experiment with gin? Local man Hugh's nano-distillery is about half an hour from James' pub, and many hours were spent experimenting with different flavours.

Said James: “Originally, I'd intended to make enough to sell in the pub. But Hugh suggested a run of 1,000 litres, about 1420 bottles. That's quite a lot for a village pub, so we decided to put the gin for sale online as a signed, numbered limited edition. 

"Amazingly, it sold out within days, rather than the few years I'd anticipated. Our experiment has since turned into a gin-fuelled monster. Like most things involving gin, it got a bit out of hand.”

Flavours available include: Asian Parsnip, American Mustard and London Drizzle.

To learn more and to buy visit www.jamesgin.com.