With its extensive range of vegan favourites, Swizzels is answering the growing call for plant-based sweets – a trend that has seen a significant rise, with vegan claims in the sugar confectionery category up 33% in 2024, compared to 17% in 2019.
Vegan treats, once seen as a niche trend, are now a fixture in the confectionery aisle. Veganuary’s popularity has surged each year, with over 25 million participants worldwide in January 2024 alone.
Swizzels has been leading the way with its vegan-friendly range that paved the path long before the current surge in demand. Today, nearly all of its popular products are entirely vegan, appealing to plant-based and traditional sweet lovers alike.
Swizzels’ Variety Bags are a vegan favourite, especially during January, with packs like Scrumptious Sweets, Curious Chews, and Luscious Lollies. With a RRP of £1.25, these individually wrapped sweets make vegan snacking easy and accessible for friends and family alike, available nationwide in supermarkets and convenience stores.
Ailish Pope, Brand Manager at Swizzels, told That's Food and Drink: “For many, Veganuary is a fun opportunity to explore plant-based options they might not otherwise try, and we’re proud to offer a wide range of vegan sweets for everyone, whatever their flavour preferences or budget.
“Our sixth annual ‘All These, All Vegan, All Year’ campaign celebrates delicious vegan treats that people can enjoy any time, not just during Veganuary.
“For those curious about going vegan, our range offers an easy, tasty introduction without sacrificing the flavours they love. And should anyone choose to continue, our vegan sweets are available all year round at affordable prices.”
For those looking to get a head start on Veganuary 2025, Swizzels’ vegan range – starting at just 20p – is already available in major retailers and convenience stores across the UK.
Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK.
The company makes a range of well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Squashies, and Fruity Pops.
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