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Friday, 9 January 2026

Squeaky Bean introduces exclusive offers and innovative new products for Veganuary

These are the latest additions to their best-selling range.

And you can save money with Squeaky Bean, too!

Squeaky Bean is launching a special limited-time offer on many of its products for Veganuary, making it easier for shoppers to enjoy their favourite items and shop smarter without stretching their budget during a typically costly time of year.  

Sainsbury’s:  Squeaky Bean SKUs on 3 for 2: 1.1.2026 to 24.1.2026 

Tesco: 20% off all Squeaky SKUs: 29.12.25-19.01.26. 

Waitrose: Save 20% across Squeaky Bean SKUs from 21.01.26 to 11.02.26.

Ocado: 3 for £8 across Squeaky Bean SKUs from 31.12.25 to 27.01.26.

Asda: Rollback prices across Squeaky Bean SKUs from 31.12.25 to 27.01.26.

In addition, more of the plant-based brand’s core lines are launching into further retailers, including Morrisons, Tesco, Ocado and Waitrose. 

Squeaky Bean’s Latest Launches

Joining Squeaky Bean’s product range are the new Salmon Style Flakes that replicate the taste and texture of traditional smoked salmon, but with a twist. Infused with a zesty sweet chilli marinade, they deliver a perfect balance of sweet and spicy and are 100% vegan. Made with wheat protein, Squeaky Bean Salmon Style Flakes are also a source of protein.

NEW Squeaky Bean Salmon Style Flakes (120g) are available in Sainsbury’s and Ocado (RRP £3.25).

Pies are the perfect winter comfort food – and Squeaky Bean’s new range of irresistibly delicious, naturally fermented vegetable pies are rich in flavours and packed with plant-based ingredients that don’t compromise on taste. 

The new Braised Veggie Pie features shortcrust pastry filled with a flavourful medley of fermented vegetables, in a rich ale gravy, topped with golden puff pastry.  Squeaky Bean’s new Spanish Chorizo Style Pie features a shortcrust pastry base packed with butter beans, courgettes, and a fermented vegetable filling, topped with golden puff pastry.

NEW Squeaky Bean Braised Veggie Pie (209g) and Spanish Chorizo Style Pie (209g) are also available in Tesco (RRP £3.75).

Squeaky Bean Signature Products

Finally, not forgetting Squeaky Bean’s core range of staples which are perfect for sandwiches, enjoyed by vegans, flexitarians, and meat eaters alike.

The Tuna Style Flakes are vegan, high in protein, low in saturated fat, and a source of Omega-3. They have a meaty texture and flavour, making it easy to swap in a plant-based option. These are launching into Waitrose stores this January, 

The Pastrami Style ‘Beef’ Slices have the classic ruby-red colour and herby flavour, ideal for a simple rye bread sandwich.

Squeaky Bean’s ready-to-eat Tofu Slices with Spinach & Basil (80g), and Tofu Slices with Red Pepper & Tomato (80g), RRP: £2.50 each, are made from just a few natural and sustainable ingredients. Squeaky Bean Tofu Slices are vegan-friendly and delicious, high in protein (25g of protein per 100g) and a source of fibre (5.6g of fibre per 100g). They launch into Tesco stores this January, alongside being available from Sainsbury’s.  

Finally, the Plant-Based Chargrilled Chicken Style Mini Fillets, made from wheat and pea protein, are available plain or with Cajun seasoning, providing a quick and versatile option for sandwiches or salads. These have launched into Waitrose and Morrisons this month, increasing distribution of the popular plant-based chicken alternative. 

Squeaky Bean also has an impressive line-up of products including ready-to-eat Cooking Chorizo Style Sausage, Crispy Bacon Style Strips, Chargrilled Steak Style Strips, Chargrilled Mini Fillets and Sandwich Slices; NYC Deli Pastrami, Applewood Smoked Ham Style Slices, and Spanish Chorizo Style Slices. 

@Squeakybeanveg on Twitter, Facebook Tik Tok or Instagram.  

About Squeaky Bean®:

Squeaky Bean® exists to show that plant-based food can be tasty, easy to prepare and something to shout about! The entirely vegan range includes ready-to-eat, protein packed and full-on flavour Chicken Style Pieces, mind blowing Chargrilled Mini Fillets, Tuna Style Flakes, Crispy Bacon Style Strips and tasty Sandwich Slices – featuring the famous NYC Deli Pastrami, Red Pepper & Tomato and Spinach & Basil Tofu Slices.

Squeaky Bean products are available from Tesco, Sainsbury’s, Waitrose, Ocado and Asda, plus other outlets, soon.

You can send a squeak to @Squeakybeanveg on Twitter, Facebook Tik Tok or Instagram.

Recent awards:

Squeaky Bean Tofu Slices have been awarded Gold in the Best Tofu/Tempeh category, while Squeaky Bean Bacon Strips have been awarded Silver in the Best New Product category of Vegan Food & Living Product Awards 2025.

https://www.squeakybean.co.uk

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