Prime reason to visit Aldi

Due to continued demand, Prime Hydration and Prime Energy will be returning to Aldi shelves in a selection of exciting, vibrant flavours.

The viral hydration and energy drinks are available to buy for just £1.99 in Aldi stores nationwide from today, 17th August. The drinks will be an Aldi Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!

Prime Hydration, which is 10% coconut water, contains electrolytes, B vitamins and BCAAs, has zero sugar and some 20 calories per bottle. Aldi shoppers can opt for four different flavours, Tropical Punch, Blue Raspberry, Lemon Lime, and Ice Pop.

Also back on the Aldi shelves, Prime Energy will be available for all shoppers who are 16 and over in six refreshing flavours. 

The drink, with 140mg of caffeine, also contains zero sugar and is vegan friendly, whilst coming in at around 10 calories per can. Flavours are Blue Raspberry, Lemon Lime, Orange Mango, Strawberry Watermelon, Ice Pop and Tropical Punch.

Breakfast of Champions with Asda

Asda's launched a special Breakfast of Champions bundle to accompany the women’s football tournament in Australia.

Complete with Vegemite, the full English with an Aussie twist has been designed to elevate early-morning fixtures for fans who would usually watch down the pub.

Asda’s Breakfast of Champions is available online here  https://groceries.asda.com/product/bacon/womens-world-cup-breakfast-bundle/9999999113385

Our breakfast tables aren't  the usual settings to watch the game, but with the final taking place at 11am Sunday 20 August, footie fans are more likely to be tuning in with their morning coffee than putting away pints in the pub.

To enjoy alongside the Lionesses’ efforts to take home the trophy, Asda's launched a breakfast bundle designed to elevate the morning fixture, with bacon sandwiches rather than pints of beer.

Asda’s Breakfast of Champions is a full English with a delightful Aussie twist, complete with Australia’s favourite savoury spread as a nod to the tournament hosts. Australia’s answer to Marmite, Vegemite is perfect for spreading on half-time toast, or, for the more adventurous, cheering on the girls with a bacon and vegemite sandwich.

The bundle also contains full English favourites like smoked back bacon, eggs, tomatoes, and bread, along with OMV! No Pork Chilli Sausages as an equally tasty meat-free alternative.

For those wanting to lean into the celebratory atmosphere, there’s even Extra Special Prosecco Brut and smooth orange juice to make a morning mimosa to toast to England’s success.

Whether watching at home with friends or over a team breakfast at work, Asda’s Breakfast of Champions makes the perfect accompaniment for the morning viewing. Or, if you’re feeling generous, why not surprise a fellow fan who’s tuning in to watch the big game and send a Breakfast of Champions to their door?

The Breakfast of Champions bundle feeds six, and is available for just £24.70 here now until the end of the tournament on Sunday 20th August.

Food Hub concept for Asda

Asda has just announced the launch of a brand-new, exciting food to go concept aimed at encouraging shoppers into Asda by providing great quality food to go options, but all at affordable prices.

The Asda Food Hub will be initially tested and trialled in its Leicester and Dagenham stores and will see a brand-new concession at the front of store serving barista style coffees, plus premium grab and go options such as sandwiches and cakes that are freshly prepared in store every day.

The food on offer will change throughout the day, providing tasty breakfast, lunch and afternoon snack options and there'll be a whole range of exciting meal deals on offer.

Shoppers will be able to get their hands on a breakfast sandwich and a regular hot drink for £3 to kick off their day, or if they’re after something to switch things up at lunchtime, they'll be able to indulge in a freshly made baguette and a regular hot drink for just £4.50.

The Food Hub will also offer shoppers a modern, welcoming new look and feel as they enter the store, and customers will be able to place their orders via touch screen tablets for quick, efficient service.

As part of the launch of Asda Food Hub, the retailer will also refresh 10 of its Pizza and hot food counters across its estate. The counters at Ipswich, Killingbeck, Havant, Haydon, Walton, Doncaster, Longwell Green and Gateshead will also undergo a makeover, bringing them in line with the Asda Food Hub brand and experience.

The update will also see a host of tasty new dishes and deals added to the menu, including a new hot pizza range designed to give shoppers quality, takeaway pizzas at a fraction of the price of traditional takeaway chains, plus the launch of a new Italian style pizza range, too.

The Italian Style range is a premium range of pizzas that has the iconic aerated Neapolitan-style crust, topped with a signature San Marzano tomato sauce and a delicious range of classic Italian toppings, sourced from Italy itself.

Deals include Asda’s famous Pizza Night In deal which gives shoppers two medium pizzas and a drink for just £6. And on Tuesdays and Wednesdays, shoppers can get two large pizzas for £8. T&Cs apply.

An Asda Spokesperson said:  “We’re obviously incredibly excited to be launching Asda Food Hub and bringing the hot food counters at some of our stores a makeover in line with this experience. We’re always looking for ways to give shoppers more quality, but affordable choices, and the new Asda Food Hub is a great example of Asda investing in our stores to be able to provide that for shoppers.

“We also know how much customers already love our pizza counters so we're pleased to be able to elevate this offering, giving our customers easy solutions that rival restaurant and takeaway quality, without the hefty price tag!”

The launch of the Asda Food Hubs follows a huge £1.2m revamp of the retailer’s traditional food to go range of sandwiches, salads and wraps that added more variety and quality options to the range.

www.asda.com

Sushi beats classic sandwich as it becomes UK’s fastest growing premium lunchtime treat

Japanese rice dish sushi is now so popular with Brits, it's become the UK’s fastest growing premium lunchtime main.

Demand at Tesco has grown so much sushi has replaced the smoked salmon sandwich as Britain’s favourite premium lunchtime treat. 

Since the beginning of the year when Tesco launched its £5 Clubcard Meal Deal, sushi sales have rocketed by a staggering  90%.

Included in the Premium deal, which offers Tesco shoppers a main, a drink and a snack, are a choice of sushi boxes, poke bowls and other pan-Asian delights like gyozas and bao buns.

As a result of the extra demand the supermarket now sells an amazing 21 million packs of sushi a year.  

Tesco Food to Go Buying Manager Emma Williams said:  “It's the first time we’ve ever put premium quality sushi in one of our meal deals and this has had a really significant effect in making it more affordable and accessible for Tesco shoppers.

"Demand's also been boosted by people returning to work and it’s led to restaurant group YO! opening more fresh sushi counters in our stores across the UK.  

“Sushi has never been more popular and for a salmon poke bowl to  overtake our previous top-selling premium lunchtime staple, the smoked salmon sandwich, really underlines that.”

One of the main reasons for sushi’s growing popularity is that it's a really non-fuss snack that can really be eaten on the go.

As part of the deal, shoppers can pick up well-known brands including Itsu, YO! Sushi and Pollen & Grace, plus a wide range of Tesco Finest mains.

The Tesco Premium Meal Deal is available now in 1,100 stores, offering a range of quality options to suit all tastes for just £5 per head with a Clubcard, or £5.50 without.

FOOD FACT:- The concept of sushi began about 500 BC when south-east  Asians found that raw fish could be preserved by placing it between vinegared rice.

The process is believed to have arrived in Japan in about 600 AD and quickly grew in popularity as a delicacy.

Modern sushi, as we know it, originated in the 19th century when a street food stall holder in the Japanese city of Edo, now Tokyo, shaped vinegared rice with his hands and the added a slice of raw fish on the top.

www.tesco.com

Food Rebels: Taste the Rebellion!

Introducing Food Rebels, which is a new podcast and radio programmed solely dedicated to celebrating food challenger brands, food founders, and spotlighting personalities who dare to do things differently.  

The exciting 30-minute show, which launches with a listenership of over 30,000 thanks to its radio partners, will be jam-packed with intriguing interviews and thought-provoking debates from the exciting world of challenger brands. 

Who hosts Food Rebels? Food Rebels is hosted by AJ Sharp, former co-host and presenter of The FoodTalk Show.  

AJ is an experienced radio presenter, food expert, entrepreneur, broadcaster, and food awards judge. She'll bring her knowledge of food, entrepreneurialism, and friendly style to each episode, alongside a host of expert guest presenters.  

There will be guest presenters, too. 

The first four episodes kick off with ITV's Lorraine cake club winner, demo chef and food expert Suzy Pelta in the Guest Presenter's hot seat. After that, AJ will be joined by Colin Mordi, who founded Food Sauce, an agency dedicated to helping black and ethnic minority food founders to succeed. Next up, the Food Rebels team are excited to welcome the owner of award-winning Tempus Charcuterie and MasterChef 2010 winner, Dhruv Baker to the Guest Presenter's chair during October.  

Guests and Scheduling 

The schedule is already jam-packed with brand founders, celebrities, and future stars, plus experts you'll most likely recognise from TV and radio. 

Food Rebels airs every Wednesday at 5pm, live through radio stations around the UK, plus all podcasting apps like Spotify, Apple Podcasts and Amazon Music. 

“Join us on a journey behind the scenes, where secrets are shared, wisdom is imparted, live tastings, and a feast of food and drink entertainment for our listeners across the UK and beyond.” Comments AJ Sharp, Host and Presenter of Food Rebels. 

The first episode of Food Rebels aired on 2nd of August, and you can listen again on www.foodrebels.co.uk.  

Production Team and Guest Booker: 

Beshley Clague 

hello@foodrebels.co.uk 

Please see criteria for guest requests: https://www.foodrebels.co.uk/faqs

A Rosy Summer With Codorníu

Sunshine, celebrations, and good times are with us. And Codorníu cava rosé is the ideal bottle to have on hand this Summer. The cavas in the Codorniu Rosé Collection take inspiration from the first cava signed by Josep Raventós, uniting tradition and innovation all in the same bottle.

These fruity cavas are characterised by fresh fragrance and a nice balance of flavours. Whether you're hosting a dinner party, taking advantage of the warm nights with friends, or relaxing at a picnic in the park, toast with Codorníu for a life in pink.

Codorníu Rosado Cava Brut NV

This sparkling wine is made using the traditional method, like Champagne, with secondary fermentation in the bottle. This gives the wine depth of flavour, elegance, and long-lasting, fine bubbles. A properly dry, pure, and bright Rosé fizz with aromas of raspberry and strawberry. Perfect with tapas, light salads or simply as an aperitif. The ideal accompaniment to a summer picnic.

Codorníu Rosado Cava Brut NV 75cl | Waitrose (waitrose.co.uk) £10.49

Codorníu Clasico Rosé

A cava with a fresh and fruity aroma, made from Monastrell, Grenache and Trepat varietals grown in the Catalan region, Penedés. Bright and deep pink with fine bubbles. Red fruit aromas, jams and cassis, and soft notes of pastries. Ideal as an aperitif or an accompaniment to fish, tapas, and other rice dishes.

Codorníu Classico Rosé 75cl | Ocado (Ocado.co.uk) £9.00

Ars Collecta Grand Rose Reserva

Spoil your dinner party guests with fine bubbles and a delicate crown. Intense aromas of raspberry, blackberry and strawberry intermingled with a light citrus aroma that enhances the previous ones and brings freshness. On the palate, the red fruit notes stand out, typical of the Pinot Noir variety.

An excellent accompaniment to gourmet appetisers or perfect with salmon

sashimi, sushi, carpaccio, or tartar.

Codorníu Ars Collecta Rosé 75cl | Vinissimus (https://www.vinissimus.co.uk/en) £24.65

Gin For Rhinos? Yes, Gin For Rhinos!

In a remarkable union of conservation and craftsmanship, Pete Richardson, who is the co-founder of the world's first baby rhino orphanage, has acquired The White Rhino Gin Company Ltd and the Urban Rhino gin brand.

This unique development not only marks an exciting milestone for Pete but also introduces an exclusive limited-edition legacy batch set to captivate gin enthusiasts all over the world.

Pete Richardson, 57, was working in The Waterberg area of Limpopo in South Africa when the rhino poaching crisis hit the headlines back in 2012.

Working with conservationist Arrie van Deventer, Pete was part of the team which took action to save the orphaned babies and went on to establish the world's first purpose-built facility, The Rhino Orphanage.

Pete remains an active director of the orphanage, despite now living in the UK. Through this connection, Pete crossed paths with Belinda Chaffer, the driving force behind Waterberg Rhino UK, who introduced him to the owners of The White Rhino Gin Company.

Enthralled by the shared vision, Pete stated, “When I met Belinda and the company's owners, it really felt like destiny. 

"We soon realised the incredible potential to build a global brand with Urban Rhino Gin whilst also offering support to the remarkable conservation efforts of both Waterberg Rhino UK and The Rhino Orphanage. I'm so thrilled about the possibilities that lie ahead of us.”

Crafted with meticulous care and attention to detail, Urban Rhino is an exceptional London dry gin that has gained high praise from customers and businesses alike. Distilled at the award-winning In the Welsh Wind distillery in Wales, its superior quality and exquisite taste have captivated gin enthusiasts worldwide.

John Heeds, one of the original founders of Urban Rhino said he was delighted to have Pete on board to take the brand forward.

He said: “From our very first conversation I was struck by Pete's passion and his links to rhino conservation made it a really easy decision to hand on the business to him and his team. We're very proud of what we've already achieved so far, but I couldn't be any more excited about what the future holds for the company which myself and our fellow founders are still actively involved with.”

As part of the acquisition, Pete secured a small stock to create an exclusive and individually numbered legacy batch, a prelude to the exciting plans awaiting the end of summer.

These limited-edition legacy bottles are now available for purchase through the Urban Rhino website at www.urban-rhino.com.

Urban Rhino Gin embodies the blend of conservation and indulgence, inviting gin lovers to embrace their passion while making a meaningful contribution to rhino preservation. With every sip, supporters of Urban Rhino join the movement to protect these majestic creatures from the threat of extinction.

If you'd like to find out more about the story behind Urban Rhino gin have a listen to this No Bull marketing podcast where all is revealed.

A Tropical Paradise With Giffard Liqueurs

In the creation of tropical cocktails, fruit purées or syrups has long played a supporting role. 

Giffard Liqueurs has a wide range of delicious tropical serves that leave one dreaming of sun-kissed skin, ocean breezes, and endless nights of entertainment. These products are inspiration for playful, tropical cocktails that highlight intense, but fully natural flavours.

Caribbean Pineapple is an extension of Giffard's Premium Range, a line which features carefully chosen selected ingredients (fruits, spices, flowers) from all over the world, to ensure the highest possible quality infusions. 

Giffard Caribbean Pineapple is made by macerating sun-ripened pineapples in alcohol for up to six weeks to extract the fruit's full range of aroma and flavours. 

A touch of clove, nutmeg, and seven-year aged rum are added to enhance its richness. Giffard Caribbean Pineapple has a heady aroma of freshly cut pineapple with notes of fresh and candied pineapple balanced by tangy acidity. It finishes with a whisper of spice and aged rum ideal for daiquiris.

Known by a variety of names all over the world, passion fruits are often referred to as maracuya (Brazil), liliko'I (Hawaii), granadilla (Spain and South America) and, of course, fruit de la passion. Giffard Crème de Fruit de la Passion, a bright amber liqueur with sensuous aromas of round, ripe passion fruit, is distinctive for its mouth-watering tangy sweetness and intense tropical fragrance. Its flavours are a tropical soiree of mandarin, orange, mango, and guava. Giffard Crème de Fruit de la Passion is ideal in a Passion Fruit Pisco Sour.

While the phrase “banana cocktail” once conjured thoughts of a heavy, sugary beach drink, Giffard Banane du Bresil has achieved instant popularity thanks in part to its remarkable versatility. Made using premium Brazilian Bananas, macerated in spirit with a good slug of Cognac added for body and depth. Reminded us of flambéed bananas. Smashing over ice or in a martini. Banane du Brésil's decadence, which manages to steer clear of cloying sweetness, can even add body to lowerproof tropical-style drinks.

To learn more visit https://www.giffard.com/en/6-liqueurs-premium.

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