Exploring Iconic Breakfast Meals from Around the World

Breakfast, often dubbed the most important meal of the day, varies greatly across different cultures. 

From hearty plates to light bites, the morning meal offers a glimpse into the culinary traditions and daily rhythms of a country. Join me as we explore some iconic breakfasts from around the world, using British spelling and measurements.

Full English Breakfast - United Kingdom

Let's start with the classic Full English Breakfast, a hearty and indulgent affair. This traditional meal typically includes bacon, sausages, eggs (fried or scrambled), baked beans, grilled tomatoes, mushrooms, and black pudding. Served with toast or fried bread and a cup of strong tea, it's a breakfast that sets you up for the day ahead.

Ingredients:

2 rashers of bacon

2 sausages

2 eggs

100g baked beans

1 tomato, halved and grilled

100g mushrooms, sautéed

1 slice of black pudding

2 slices of toast or fried bread

Croissant and Coffee - France

In France, breakfast is typically a lighter affair, focusing on simplicity and elegance. The quintessential French breakfast features a buttery, flaky croissant paired with a cup of strong, aromatic coffee. Sometimes, a tartine (a sliced baguette with butter and jam) is enjoyed instead of or alongside the croissant.

Ingredients:

1 croissant

1 cup of coffee (200ml)

Optional: 1 tartine with butter and jam

Churros and Hot Chocolate - Spain

Spanish breakfasts are known for their delicious sweetness. One iconic option is churros con chocolate, deep-fried dough pastries dusted with sugar and served with thick, rich hot chocolate for dipping. This indulgent treat is perfect for a leisurely morning or a festive occasion.

Ingredients:

6 churros

200ml hot chocolate (thick and rich)

Açaí Bowl - Brazil

For a refreshing and healthy start to the day, Brazilians often enjoy an açaí bowl. This vibrant breakfast consists of frozen açaí berry pulp blended with banana and topped with granola, fresh fruits, and a drizzle of honey. It's a nutritious and energising way to begin the day.

Ingredients:

200g açaí pulp (frozen)

1 banana

50g granola

Fresh fruits (e.g., strawberries, blueberries)

1 tablespoon honey

Idli and Sambar - India

In southern India, breakfast often features idli and sambar. Idli are steamed rice cakes made from fermented rice and lentil batter, served with sambar, a spicy lentil soup with vegetables. Accompanied by coconut chutney, this breakfast is both satisfying and packed with flavour.

Ingredients:

4 idlis

250ml sambar

50g coconut chutney

Shakshuka - Middle East

Shakshuka is a popular breakfast dish across the Middle East and North Africa. It consists of eggs poached in a spicy tomato and bell pepper sauce, flavoured with cumin, paprika, and other spices. Often served with crusty bread for dipping, it's a flavourful and hearty way to start the day.

Ingredients:

4 eggs

400g tomatoes (diced)

1 bell pepper (diced)

1 onion (chopped)

1 teaspoon cumin

1 teaspoon paprika

Crusty bread (for serving)

Congee - China

Congee is a comforting rice porridge commonly eaten in China for breakfast. This versatile dish can be enjoyed plain or with various toppings such as pickled vegetables, century eggs, or shredded chicken. It’s a warm, nourishing start to the day, especially during colder months.

Ingredients:

100g rice

1 litre water

Toppings: pickled vegetables, century eggs, shredded chicken

Vegemite on Toast - Australia

Australians have a unique breakfast staple: Vegemite on toast. This simple yet distinctive meal involves spreading a thin layer of Vegemite, a yeast extract spread, on buttered toast. Its salty and slightly bitter taste is beloved by many Aussies and is often paired with a cup of tea or coffee.

Ingredients:

2 slices of toast

Butter

Vegemite (to taste)

Each of these breakfasts offers a delightful snapshot of the culture and culinary traditions of its country. Whether you prefer something sweet, savoury, light, or hearty, there's a world of morning meals to explore. So why not start your day with an international twist and try one of these iconic breakfasts? Bon appétit!

American-Style Breakfasts: How to Make a Hearty Morning Feast

American breakfasts are known for their heartiness and variety, often featuring a mix of savoury and sweet dishes that are both satisfying and indulgent. 

Whether you're craving fluffy pancakes, crispy bacon, or classic breakfast gravy, this guide will help you recreate a traditional American-style breakfast right in your own kitchen using British measurements and ingredients.

Fluffy American Pancakes

Ingredients:

200g plain flour

2 tablespoons caster sugar

1 teaspoon baking powder

1/2 teaspoon bicarbonate of soda

1/2 teaspoon salt

300ml buttermilk (or see the buttermilk substitute hack below)

2 large eggs

50g melted butter (plus extra for cooking)

Maple syrup and fresh berries, to serve

Instructions:

In a large bowl, whisk together the flour, sugar, baking powder, bicarbonate of soda, and salt.

In another bowl, beat the buttermilk, eggs, and melted butter until well combined.

Pour the wet ingredients into the dry ingredients and stir until just combined. The batter should be slightly lumpy.

Heat a non-stick frying pan over medium heat and add a small knob of butter.

Pour ladles of batter onto the pan, forming small circles. Cook until bubbles form on the surface, then flip and cook until golden brown on the other side.

Serve hot with maple syrup and fresh berries.

Crispy Bacon and Scrambled Eggs

Ingredients:

8 rashers of streaky bacon

6 large eggs

100ml whole milk

Salt and pepper, to taste

25g butter

Instructions:

Preheat your oven to 200°C (fan 180°C).

Place the bacon rashers on a baking tray lined with parchment paper. Bake for 15-20 minutes until crispy, turning once halfway through.

While the bacon is cooking, whisk together the eggs, milk, salt, and pepper in a bowl.

Melt the butter in a non-stick frying pan over medium heat. Pour in the egg mixture and cook gently, stirring constantly, until the eggs are softly scrambled.

Serve the scrambled eggs immediately with the crispy bacon.

Biscuits and Breakfast Gravy

For the Biscuits:

250g self-raising flour

1 tablespoon baking powder

1 teaspoon salt

115g cold unsalted butter, cubed

180ml whole milk

Instructions:

Preheat your oven to 220°C (fan 200°C).

In a large bowl, whisk together the flour, baking powder, and salt.

Add the cold butter and rub it into the flour mixture with your fingertips until it resembles coarse crumbs.

Gradually add the milk, stirring until the dough just comes together.

Turn the dough out onto a floured surface and knead gently a few times. Pat the dough to a thickness of about 2cm.

Use a round cutter to cut out biscuits and place them on a baking tray lined with parchment paper.

Bake for 12-15 minutes until golden brown.

For the Breakfast Gravy:

200g sausage meat

50g plain flour

500ml whole milk

1/2 teaspoon salt

1/2 teaspoon black pepper

A pinch of cayenne pepper (optional)

Instructions:

In a large frying pan, cook the sausage meat over medium heat until browned and crumbled.

Sprinkle the flour over the sausage and stir to combine. Cook for 1-2 minutes to remove the raw flour taste.

Gradually add the milk, stirring constantly, until the mixture thickens into a creamy gravy.

Season with salt, black pepper, and cayenne pepper if using.

Serve the gravy hot over split biscuits.

Classic American Sides

Hash Browns:

4 large potatoes, peeled and grated

1 small onion, grated

Salt and pepper, to taste

2 tablespoons vegetable oil

Instructions:

Place the grated potatoes and onion in a clean tea towel and squeeze out as much moisture as possible.

In a large bowl, mix the potatoes and onion with salt and pepper.

Heat the vegetable oil in a large frying pan over medium heat.

Shape the potato mixture into small patties and cook in the hot oil until golden and crispy on both sides.

Conclusion

Bringing the flavours of an American breakfast to your table is easier than you might think. With fluffy pancakes, crispy bacon, creamy scrambled eggs, and the iconic biscuits and gravy, you can enjoy a hearty, satisfying start to your day. These recipes are perfect for a leisurely weekend breakfast or a special brunch with family and friends. Happy cooking!

We Love Cake. At Breakfast Time

Do you Love Cake to such an extent that you'd be keen, if not eager, to try cake as a breakfast meal? If so, That's Food and Drink has some great news for you! 

Because Bells of Lazonby "We Love Cake" has launched its first ever free-from Breakfast Muffin.

Available now for frozen wholesale, the new breakfast offering is gluten, wheat and milk free, whilst still being able to  maintain the perfect and beloved taste of a wholesome morning muffin.

The new breakfast muffins are hand-finished and are the perfect breakfast taste. You'll find them jam-packed with raisins, apricot, cranberries, gluten-free oats and pumpkin seeds with a delicious cinnamon finish. 

Teamed with a new brand design for the 2024/2025 season it's never been a better time to stock We Love Cake at your premises.

Individually wrapped and distributed exclusively to customers by Central Foods, the new lines are a perfect, tasty alternative to those consumers who need to avoid Gluten, Wheat and Milk from a either a lifestyle or dietary considerations. (As a coeliac sufferer my wife will certainly be looking for these muffins)

The are available to trade customers frozen in a box of eight and they can be thawed to match usage and consumption, thus cutting food waste.

Head of Marketing for Bells of Lazonby, Josh Boydell-Smith, said: “The 'We Love Cake' breakfast muffin is an exciting innovation not just for the brand but for the entire free-from category.

“It is a change from our more usual tarts and cakes but we believe the muffin provides a 'quick breakfast' alternative that is free-from. We are really very proud of the product and we can't wait for people to try it.”

We Love Cake's frozen products are currently available to UK frozen wholesale, sold individually wrapped, exclusively via Central Foods.

For more information about We Love Cake email: info@centralfoods.co.uk.

Breakfast. Arguably the most important meal of your day

Breakfast is often considered the most important meal of the day for several key reasons related to health, energy levels, and overall well-being. 

Here's a detailed explanation.

1. Energy Boost

After a night of fasting, breakfast provides the body with its first opportunity to refuel. Skipping breakfast can lead to low blood sugar levels, resulting in feelings of lethargy and decreased cognitive function. A balanced breakfast, such as a bowl of porridge with fruit, provides essential carbohydrates that are broken down into glucose, the primary energy source for the body and brain.

2. Improved Concentration

Eating breakfast can enhance concentration and performance in tasks, whether at work or school. Studies have shown that children and adults who consume breakfast tend to have better memory and cognitive skills. For instance, a simple breakfast of wholemeal toast with eggs can supply proteins and fats necessary for brain function.

3. Metabolism Kickstart

Breakfast helps to kickstart the metabolism, aiding in calorie burning throughout the day. A well-rounded breakfast, such as Greek yoghurt with honey and berries, can help maintain a healthy weight by preventing overeating later in the day and by keeping the metabolic rate steady.

4. Nutrient Intake

Consuming a variety of foods at breakfast ensures that you receive a broad spectrum of nutrients. A typical British breakfast might include a serving of baked beans (rich in protein and fibre), grilled tomatoes (high in vitamins A and C), and a slice of wholegrain bread (providing complex carbohydrates and fibre). These nutrients are essential for maintaining overall health and preventing deficiencies.

5. Better Mood

Starting the day with a nutritious meal can improve mood and reduce stress levels. A breakfast including oats, for instance, provides slow-releasing carbohydrates, which help maintain stable blood sugar levels and avoid mood swings. Adding a banana can further contribute to mood enhancement due to its high content of tryptophan, which the body converts into serotonin, a mood-regulating neurotransmitter.

6. Healthier Food Choices

Eating breakfast can lead to healthier food choices throughout the day. Those who skip breakfast are more likely to reach for high-sugar or high-fat snacks to quell mid-morning hunger pangs. By having a wholesome breakfast, such as avocado on toast with a sprinkle of pumpkin seeds, you set a positive tone for making nutritious choices as the day progresses.

7. Support for Physical Activity

For those engaging in morning exercise, breakfast is crucial for optimal performance and recovery. Consuming a mix of carbohydrates and protein, such as a fruit smoothie with a handful of nuts, provides the necessary fuel and aids muscle repair and growth post-workout.

In conclusion, breakfast serves as a vital meal that not only supplies the body with essential nutrients and energy but also supports mental and physical health, promotes a balanced diet, and fosters overall well-being.

Bring the Spark Back into Breakfast and Brunch: Exciting New Ideas

Breakfast and brunch often fall into a routine: toast, cereal, maybe a fry-up on weekends. But why not shake things up a bit? 

Whether you're looking to impress guests or just add a bit of excitement to your mornings, here are some delightful and innovative ideas to reignite your passion for breakfast and brunch.

1. Savoury Porridge

Porridge isn't just for sweet toppings anymore. Try a savoury version for a change:

Ingredients: Rolled oats, vegetable or chicken stock, your choice of toppings (e.g., sautéed mushrooms, wilted spinach, a poached egg, and a sprinkle of cheese).

Method: Cook the oats in stock instead of water or milk. Top with your chosen savoury ingredients.

Tip: Add a dash of soy sauce or miso paste for an umami boost.

And all Scotish people know the only way to serve porridge is with salt, not sugar!

2. Shakshuka

This Middle Eastern and North African dish is a feast for both the eyes and the palate:

Ingredients: Tomatoes, bell peppers, onions, garlic, spices (cumin, paprika, cayenne), eggs, fresh herbs (coriander or parsley).

Method: Sauté onions, garlic, and peppers until soft. Add tomatoes and spices, then simmer. Make small wells in the mixture and crack eggs into them. Cover and cook until the eggs are set to your liking.

Tip: Serve with crusty bread for dipping.

3. Avocado Toast with a Twist

Avocado toast is a classic, but it's easy to elevate:

Ingredients: Sourdough bread, ripe avocados, radishes, microgreens, feta cheese, chilli flakes.

Method: Toast the bread, smash the avocado on top, and add thinly sliced radishes, a sprinkle of microgreens, crumbled feta, and a pinch of chilli flakes.

Tip: Drizzle with a bit of balsamic glaze for an extra layer of flavour.

4. Breakfast Tacos

Tacos aren't just for dinner. Breakfast tacos are fun and customisable:

Ingredients: Soft tortillas, scrambled eggs, black beans, avocado, salsa, cheese, fresh coriander.

Method: Warm the tortillas, scramble the eggs, and assemble with your chosen fillings.

Tip: Add a squeeze of lime and a dash of hot sauce for an authentic touch.

5. Smoked Salmon and Scrambled Eggs on Bagels

A luxurious yet simple combination:

Ingredients: Bagels, smoked salmon, eggs, butter, chives, cream cheese, lemon.

Method: Toast the bagels. Scramble the eggs with butter and chives. Spread cream cheese on the bagels, top with scrambled eggs and smoked salmon, and finish with a squeeze of lemon.

Tip: Serve with a side of capers and red onion for added zing.

6. Sweet Potato and Chorizo Hash

This hearty dish is perfect for a weekend brunch:

Ingredients: Sweet potatoes, chorizo, red onions, bell peppers, eggs, fresh parsley.

Method: Dice and roast the sweet potatoes until tender. Sauté the chorizo, onions, and peppers until soft. Combine with the roasted sweet potatoes and top with fried or poached eggs. Garnish with parsley.

Tip: For an extra kick, add a dollop of harissa or sriracha.

7. Fruit and Yoghurt Parfaits

For a lighter option that's still full of flavour:

Ingredients: Greek yoghurt, mixed berries, granola, honey, mint leaves.

Method: Layer the yoghurt, berries, and granola in glasses. Drizzle with honey and top with a sprig of mint.

Tip: Use seasonal fruits for the best flavour and a variety of textures.

8. Overnight Oats

Perfect for busy mornings, overnight oats are versatile and delicious:

Ingredients: Rolled oats, milk (or a dairy-free alternative), chia seeds, honey, your favourite toppings (e.g., nuts, fruits, coconut flakes).

Method: Mix the oats, milk, chia seeds, and honey in a jar. Refrigerate overnight. In the morning, add your toppings.

Tip: Experiment with different flavourings such as vanilla extract, cocoa powder, or cinnamon.

Incidentally when I make overnight oats I just place all the ingredients into the bowl I'll eat the oats from, mix them up and pop them into the fridge. Saves washing up, too.

9. Croque Madame

A French classic that's both elegant and comforting:

Ingredients: Slices of ham, Gruyère cheese, béchamel sauce, eggs, butter, bread.

Method: Make a sandwich with ham and cheese, then toast it in a pan with butter. Top with béchamel sauce and a fried egg.

Tip: Serve with a simple green salad to balance the richness.

10. Banana Pancakes

A sweet and satisfying treat that's easy to make:

Ingredients: Bananas, eggs, flour, baking powder, milk, butter, maple syrup.

Method: Mash the bananas and mix with eggs, flour, baking powder, and milk to make a batter. Cook in a pan with butter until golden. Serve with maple syrup.

Tip: Add a handful of blueberries or chocolate chips to the batter for extra indulgence.

Conclusion

Bringing a spark back into breakfast and brunch doesn't require a lot of effort—just a bit of creativity and willingness to try something new. These recipes offer a range of flavours and textures that can transform your mornings into a delightful culinary experience. Whether you prefer savoury or sweet, light or hearty, there's something here to suit every taste. Happy cooking!

The Power of Superfoods: Incorporating Nutrient-Rich Ingredients into Your Daily Meals

In a world that is constantly awash with and a-buzz with health and wellness trends, one term that has stood the test of time is "superfoods." 

These nutrient-dense powerhouses have garnered attention for their ability to provide a plethora of health benefits.

 From boosting immunity to promoting heart health, incorporating superfoods into your daily diet and meals can be a game-changer for your overall well-being.

What Are Superfoods?

Superfoods are a group of foods that are rich in essential nutrients, antioxidants, vitamins, and minerals. They are known for their potential to improve health and prevent diseases. While there is no official definition for superfoods, they are typically whole foods that offer a high nutritional density.

Benefits of Incorporating Superfoods into Your Diet:

Enhanced Nutrient Intake:

Superfoods are packed with vitamins, minerals, and antioxidants that are essential for optimal health. Incorporating these nutrient-rich foods into your meals ensures that you are getting a wide range of essential nutrients to support your body's functions.

Improved Immunity:

Many superfoods, such as berries, leafy greens, and garlic, are known for their immune-boosting properties. Regular consumption can help strengthen your immune system, making your body more resilient to infections and illnesses.

Heart Health:

Certain superfoods, including fatty fish, nuts, and seeds, are rich in omega-3 fatty acids. These heart-healthy fats can help reduce the risk of cardiovascular diseases by lowering blood pressure and improving cholesterol levels.

Antioxidant Power:

Antioxidants play a crucial role in protecting the body from oxidative stress and inflammation. Superfoods like blueberries, dark chocolate, and green tea are loaded with antioxidants that combat free radicals and promote overall health.

Weight Management:

Many superfoods are low in calories but high in fiber, making them excellent choices for those looking to manage their weight. Fiber helps keep you full, reducing the likelihood of overeating and aiding in weight loss or maintenance.

Incorporating Superfoods into Your Daily Meals:

Start Your Day Right:

Kickstart your morning with a nutrient-packed breakfast by adding superfoods to your routine. Consider incorporating berries, chia seeds, or Greek yogurt for a delicious and nutritious start to your day.

Wholesome Salads:

Upgrade your salads with a variety of colourful vegetables, leafy greens, and nuts. Toss in some avocado for healthy fats and a creamy texture, making your salad not only nutritious but also satisfying.

Superfood Smoothies:

Blend a mix of superfoods into your smoothies for a tasty and healthful treat. Ingredients like spinach, kale, berries, and a scoop of chia seeds or flaxseeds can transform your morning smoothie into a nutritional powerhouse.

Power-Packed Snacks:

Swap processed snacks with superfood alternatives. Consider munching on a handful of almonds, walnuts, or pumpkin seeds for a satisfying and nutrient-dense snack.

Colourful Dinner Plates:

Make your dinners vibrant by incorporating a variety of colourful vegetables, lean proteins, and whole grains. Broccoli, sweet potatoes, and quinoa are just a few examples of superfoods that can add both flavor and nutrition to your meals.

The power of superfoods lies in their ability to nourish our bodies with essential nutrients, promote health, and contribute to overall well-being. By incorporating these nutrient-rich ingredients into your daily meals, you can take a proactive step towards a healthier and more vibrant lifestyle. 

Whether in a smoothie, salad, or as part of a wholesome meal, superfoods offer a delicious and accessible way to prioritize your health. Start exploring the world of superfoods today and unlock the potential for a healthier, happier you.

(Image courtesy of Alongkorn Tengsamut from Pixabay)

International Breakfasts: Starting Your Day with Global Flavours

Breakfast is often hailed as the most important meal of the day, and what better way to kickstart your morning than by exploring the diverse and delicious breakfast traditions from around the world? 

International breakfasts offer a culinary journey that transcends borders, bringing together an array of flavours, textures, and cultural experiences. In this blog post, we'll take you on a virtual tour of international breakfasts that will inspire you to add a dash of global flair to your morning routine. 

Full English Breakfast (United Kingdom):

Let's begin our journey with a hearty Full English Breakfast. This classic British morning feast typically includes eggs, bacon, sausage, black pudding, baked beans, grilled tomatoes, and toast. Sometimes fried bread is also offered. The combination of savory and rich flavors is sure to keep you energised throughout the day. 

Full Irish and Full Scottish Breakfasts also tend to include white pudding, though the Scottish version will often have Lorne sausages which are flat, square shaped sausages. The Full Welsh Breakfast will also usually include cockles and laverbread, which is made using seaweed and oatmeal and then fried.

Croissant and Coffee (France):

Transport yourself to a charming Parisian café with a simple yet elegant breakfast of fresh croissants and a steaming cup of coffee. The French believe in savoruing each bite, and this flaky, buttery pastry is the perfect way to start your day on a sophisticated note.

Congee (China):

In China, breakfast often begins with congee, a rice porridge that can be customised with a variety of toppings such as pickled vegetables, preserved eggs, and fried dough sticks. This warm and comforting dish is not only delicious but also a nourishing way to start the day.

Chilaquiles (Mexico):

Spice up your morning with the vibrant flavours of Mexico through chilaquiles. This traditional breakfast dish features crispy tortilla chips smothered in salsa, topped with cheese, sour cream, and sometimes eggs or avocado. It's a fiesta of flavors that will leave your taste buds dancing.

Shakshuka (Middle East/North Africa):

Embark on a culinary adventure with Shakshuka, a popular breakfast dish in the Middle East and North Africa. This savory dish consists of poached eggs in a flavorful tomato and chili pepper sauce, often spiced with cumin and paprika. Served with crusty bread, it's a hearty and satisfying way to start your day.

Dosas with Coconut Chutney (India):

Travel to the Indian subcontinent with dosas, thin, crispy rice crepes served with a side of coconut chutney and sambar. This South Indian breakfast is not only delicious but also showcases the diverse and intricate flavors that make Indian cuisine so beloved worldwide.

Breakfast is a universal experience, yet the flavors that accompany the start of a new day vary widely across cultures. Exploring international breakfasts allows us to appreciate the rich tapestry of global culinary traditions. 

Whether you prefer the hearty simplicity of a Full English Breakfast, the elegance of a French croissant, or the bold spices of shakshuka, there's a world of breakfast options waiting to be discovered. So, why not bring a taste of the world to your morning routine and make your breakfasts a celebration of global flavors? Bon appétit, buen provecho, and enjoy your culinary journey around the world!

(Image courtesy of Robert Owen-Wahl from Pixabay)

Traditional English Breakfast set to be dish of the day

Sunday morning promises to be the biggest breakfast of the year as football fans gather around their TV sets in the hope England can finally bring it home. 

Waitrose shops have stocked up on bacon, eggs, sausage and English fizz ready for the kick off on Sunday morning. Searches on Waitrose.com for ‘brunch’ are already up +54% on the previous week, and that's a sure sign families and friends will be gathering together to cheer on England. 

Searches for their Lion Birthday cake are up +45% this month, compared to last - indicating it’s become a go to treat for all football celebrations. 

Nathan Ansell, Waitrose's Customer Director, said: “All the ingredients for a great brunch will be flying off the shelves quicker than a Lauren Hemp strike. Customers are already looking to celebrate with cooked breakfasts, -and some chilled fizz in readiness for a potential win, too. “We expect Deliveroo and Uber Eats to be busy with enthralled fans unable to tear themselves away from the action to secure their last minute snacks.”

Customers at John Lewis department stores are also getting themselves match ready. Sales of children’s football boots have more than doubled since last week, while sales of TVs have climbed by 25% on last year.

In contrast to 1966 - when an England team last reached a World Cup Final - we expect more people to be watching the final at home with family and friends this Sunday. Fifty seven years ago fewer people owned TVs and customers crowded into their TV departments to watch the big match. An extract from their archives written by one of their Shop Floor Partners in 1966 describes the day in one of their London shops.

"Partners and customers from the elderly and sedate to the Mods (or Rockers)' sat on the floor to watch the World Cup Final in the TV department.... I even chatted to them and collected their lighted cigarette stubs when they asked for Ashtrays.... I suppose it was about a thousand to one that a television set would be sold whilst the match was on...but after about five minutes a SOLD ticket was placed on the top of the set..."’ 

Breakfast of Champions with Asda

Asda's launched a special Breakfast of Champions bundle to accompany the women’s football tournament in Australia.

Complete with Vegemite, the full English with an Aussie twist has been designed to elevate early-morning fixtures for fans who would usually watch down the pub.

Asda’s Breakfast of Champions is available online here  https://groceries.asda.com/product/bacon/womens-world-cup-breakfast-bundle/9999999113385

Our breakfast tables aren't  the usual settings to watch the game, but with the final taking place at 11am Sunday 20 August, footie fans are more likely to be tuning in with their morning coffee than putting away pints in the pub.

To enjoy alongside the Lionesses’ efforts to take home the trophy, Asda's launched a breakfast bundle designed to elevate the morning fixture, with bacon sandwiches rather than pints of beer.

Asda’s Breakfast of Champions is a full English with a delightful Aussie twist, complete with Australia’s favourite savoury spread as a nod to the tournament hosts. Australia’s answer to Marmite, Vegemite is perfect for spreading on half-time toast, or, for the more adventurous, cheering on the girls with a bacon and vegemite sandwich.

The bundle also contains full English favourites like smoked back bacon, eggs, tomatoes, and bread, along with OMV! No Pork Chilli Sausages as an equally tasty meat-free alternative.

For those wanting to lean into the celebratory atmosphere, there’s even Extra Special Prosecco Brut and smooth orange juice to make a morning mimosa to toast to England’s success.

Whether watching at home with friends or over a team breakfast at work, Asda’s Breakfast of Champions makes the perfect accompaniment for the morning viewing. Or, if you’re feeling generous, why not surprise a fellow fan who’s tuning in to watch the big game and send a Breakfast of Champions to their door?

The Breakfast of Champions bundle feeds six, and is available for just £24.70 here now until the end of the tournament on Sunday 20th August.

General Mills doubles vitamin D in Big G Cereals

One of the world's top cereal company delivers some good news for parents this summer, while reminding them of the wholesome goodness they grew up on with classics like Cinnamon Toast Crunch, Lucky Charms and Cheerios.

Doubling the Vitamin D content of their Big G Cereals is just another step in their continued commitment to providing affordable, accessible nutrition because we know that breakfast doesn’t have to be complicated or break the bank – and it can be as easy as a beloved bowl of cereal.

General Mills reveals that your family-favourite cereals like Cinnamon Toast Crunch and Cheerios now deliver 20% of the Daily Value of Vitamin D, twice the previous level, with the majority of Big G Cereals to follow over the coming weeks. As category leader, General Mills is the first to roll out this important nutrition upgrade across most of its Big G Cereals and is championing the effort in its new Goodness We Grow Up On campaign.

Vitamin D is absolutely vital for building and maintaining stronger bones, but is often under-consumed, with 96% of all Americans ages two years and older falling short on this key nutrient. But with the good news of an even better nutrition profile than what today's parents grew up on, they can now help close the Vitamin D gap simply with a bowl of the Big G cereals their kids already know and love.

The Big G Cereals advancement in nutrition follows approval from the U.S. FDA earlier this year to increase levels of Vitamin D fortification in ready-to-eat breakfast cereals. 

Additional household favourites such as Honey Nut Cheerios, Lucky Charms, Cocoa Puffs, Trix and Cookie Crisp will hit shelves with the Vitamin D update throughout the coming summer months, ensuring there’s something for everyone from picky kids to busy college students right through to active adults.

“General Mills Big G Cereals have long been a leader in delivering good nutrition,” said Ricardo Fernandez, the president of U.S. Morning Foods. “We're obviously very proud to be the first major company to make whole grain the first ingredient in our Big G Cereals recipes almost 20 years ago, a commitment that we stand firm on to this very day. 

"And with the newly increased Vitamin D fortification of these cereals, we’re proud to remind parents of the goodness they grew up on with Big G and how we will continue to deliver nutritious options for their families today.”

Breakfast changes lives. Research shows that nutrients missed at breakfast are usually not made up during the rest of the day, and cereal for breakfast is hard to beat when it comes to nutrient density. For Americans at breakfast, cereal is the #1 source of whole grain, fibre and several key vitamins and minerals including folate, iron, zinc, vitamin A and many B vitamins. It's not easy to find this mix of essential nutrition in other breakfast choices. 

The old adage “the more things change, the more things stay the same” is at the root of General Mills’ new Goodness We Grow Up On campaign. 

Children of the '80s & '90s grew up with Buzz the Bee, Sonny the Cuckoo Bird and Trix the Rabbit delighting and providing delicious, affordable nutrition. To that end, families will see new premium online videos, banner ads, social content and experiential elements throughout the summer, a throwback reminder of the great taste, good nutrition and joy Big G Cereals have been delivering for decades. It’s the goodness kids grew up with then, and the goodness they’re continuing to grow up on now.  

Amy Cohn who is a Registered Dietitian and senior nutrition manager at General Mills said: “Cereal is one of few foods that’s consumed across people's lifespans and a household staple that can support good nutrition to a large portion of the population.” 

She went on to say: “Doubling the Vitamin D content of our Big G Cereals is just another step in our continued commitment to providing affordable, accessible nutrition because we know that breakfast doesn’t have to be complicated or break the bank, and it can be as easy as a beloved bowl of cereal.” 

Learn more at GeneralMills.com/gstandsforgood.

General Mill breakfast cereals are also available in the UK as well as the USA, their home country. 

Breakfast2Live aims to save lives through breakfast

Feed The Children (UK)’s dedicated Breakfast2Live website will help you save lives. The website at www.breakfast2live.org.uk has been specially created so that all the information concerning the appeal, which runs this year from Monday 20th February to Sunday 26th February 2012, can be found in one place.

In addition to giving visitors information on the campaign, the bright and cheerful site also holds documents that supporters can easily download to use to promote their events like posters, leaflets, invites and other templates. If supporters would like the publicity material customised for their event then the charity is happy to do this.

During the week Monday 20th February to Sunday 26th February 2012 the charity is encouraging people to eat a hearty breakfast to save someone else’s life? Cafes, restaurants, schools, colleges, businesses and people at home are being asked to get involved by staging breakfast events to raise money for the charity’s life saving projects in developing countries and breakfast clubs in this country.

As charity chief executive officer Brian Main explains, "Breakfast is the most important meal of the day and we are asking people to take time out for just one meal to think about the thousands of children who need our help in this country and abroad. In the week commencing Monday, February 20th we’d like people to run or join a breakfast event that will raise money for Feed The Children (UK).

The charity has a number of ideas that people can use:

· You can host a breakfast and invite friends (get items donated and then charge a small fee of say £5.00 per breakfast).

· Restaurants and cafes can donate a small percentage of the price of a special ‘Breakfast2Live’ on the menu to the charity, or have a collection tin on the day and ask for donations to the charity from everyone eating in the restaurant.

· If you have regular coffee mornings, get a batch of cakes or breakfast muffins donated or baked, invite your friends along and if everyone pays about £1.50 for a cup of tea or coffee and a muffin you can raise money that way.

For more ideas about the ‘Breakfast2Live’ or to take part, call Feed The Children now on 0118 932 0095 for more information.

Feed The Children works worldwide, as well as within the UK, to develop sustainable communities and provide food and other necessities for those in great need. The charity concentrates aid on children suffering the affects of poverty, especially those orphaned or abandoned. The charity believes that wherever there is famine, conflict, disease or poverty, it is always the children who are most vulnerable.

Feed The Children (UK) registered in 1994 and over the years the charity has helped millions of children and their families both at home and abroad. The charity relies on gifts from generous companies, individuals and organisations to donate the goods and financial assistance needed in order to support the various humanitarian and relief projects.