The Asda Food Hub will be initially tested and trialled in its Leicester and Dagenham stores and will see a brand-new concession at the front of store serving barista style coffees, plus premium grab and go options such as sandwiches and cakes that are freshly prepared in store every day.
The food on offer will change throughout the day, providing tasty breakfast, lunch and afternoon snack options and there'll be a whole range of exciting meal deals on offer.
Shoppers will be able to get their hands on a breakfast sandwich and a regular hot drink for £3 to kick off their day, or if they’re after something to switch things up at lunchtime, they'll be able to indulge in a freshly made baguette and a regular hot drink for just £4.50.
The Food Hub will also offer shoppers a modern, welcoming new look and feel as they enter the store, and customers will be able to place their orders via touch screen tablets for quick, efficient service.
As part of the launch of Asda Food Hub, the retailer will also refresh 10 of its Pizza and hot food counters across its estate. The counters at Ipswich, Killingbeck, Havant, Haydon, Walton, Doncaster, Longwell Green and Gateshead will also undergo a makeover, bringing them in line with the Asda Food Hub brand and experience.
The update will also see a host of tasty new dishes and deals added to the menu, including a new hot pizza range designed to give shoppers quality, takeaway pizzas at a fraction of the price of traditional takeaway chains, plus the launch of a new Italian style pizza range, too.
The Italian Style range is a premium range of pizzas that has the iconic aerated Neapolitan-style crust, topped with a signature San Marzano tomato sauce and a delicious range of classic Italian toppings, sourced from Italy itself.
Deals include Asda’s famous Pizza Night In deal which gives shoppers two medium pizzas and a drink for just £6. And on Tuesdays and Wednesdays, shoppers can get two large pizzas for £8. T&Cs apply.
An Asda Spokesperson said: “We’re obviously incredibly excited to be launching Asda Food Hub and bringing the hot food counters at some of our stores a makeover in line with this experience. We’re always looking for ways to give shoppers more quality, but affordable choices, and the new Asda Food Hub is a great example of Asda investing in our stores to be able to provide that for shoppers.
“We also know how much customers already love our pizza counters so we're pleased to be able to elevate this offering, giving our customers easy solutions that rival restaurant and takeaway quality, without the hefty price tag!”
The launch of the Asda Food Hubs follows a huge £1.2m revamp of the retailer’s traditional food to go range of sandwiches, salads and wraps that added more variety and quality options to the range.
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