Government backs earlier pub opening for pubs during World Cup Final

The Government has encouraged councils in England to allow pubs to open earlier on Sunday ahead of the Lionesses historic World Cup final.

The Secretary of State for Levelling Up has written to all leaders of councils throughout England asking them to continue doing everything they can to help every pub landlord or manager who wants to host this historic occasion and support the Lionesses.

While many venues should be able to show the game within their usual pub opening hours, there could well be a few who require additional permission where they'd like to be able to also serve alcohol.

In cases where an application is being rapidly considered to allow a short extension to licensing hours, the government is encouraging local authorities and councils to continue to do everything in their power to complete the process in time, working closely with local police forces.

Levelling Up Secretary Michael Gove said: "The whole nation is ready to get behind the Lionesses this Sunday in what is England’s biggest game since the year 1966.

I’ve asked councils to do everything they can to help pubs get open earlier on Sunday, so people can come together and enjoy a drink before kick-off for this special occasion."

He went on to say: Kate Nicholls, CEO of UK Hospitality, said: "The nation will be cheering on the Lionesses on Sunday and the next best thing to being in Australia is enjoying the match in the pub or hospitality venue. 

"Many are taking advantage of the fact they can open to encourage people to come out for breakfast or brunch to get ready for this historic match. Demand from fans has been exceptional, with bookings filling rapidly, and there’s no doubt the day will be a huge boost for the sector, potentially delivering an additional £41 million in sales.

"It’s been really positive to work with the Government to ensure everyone can get a chance to join in the celebrations. I’d echo the Government’s support for local authorities taking a pragmatic view to venues opening early to allow people to make the most of this absolutely momentous occasion."

Writing to council leaders, the Levelling up Secretary thanked local authorities for everything they've already done this tournament to support the national team, including flying flags, lighting up buildings and supporting communities to hold screenings.

The Home Office is also writing to police chiefs to encourage forces to work together with local councils to ensure as many venues as possible can participate in this momentous event.

This is part of the government’s commitment to backing British pubs, and follows this week’s announcement of an extension to licensing rules that enabling pubs to continue selling takeaway alcohol without red tape holding them back unnecessarily. 

(Image courtesy of Charles from Pixabay)

Breakfast of Champions with Asda

Asda's launched a special Breakfast of Champions bundle to accompany the women’s football tournament in Australia.

Complete with Vegemite, the full English with an Aussie twist has been designed to elevate early-morning fixtures for fans who would usually watch down the pub.

Asda’s Breakfast of Champions is available online here  https://groceries.asda.com/product/bacon/womens-world-cup-breakfast-bundle/9999999113385

Our breakfast tables aren't  the usual settings to watch the game, but with the final taking place at 11am Sunday 20 August, footie fans are more likely to be tuning in with their morning coffee than putting away pints in the pub.

To enjoy alongside the Lionesses’ efforts to take home the trophy, Asda's launched a breakfast bundle designed to elevate the morning fixture, with bacon sandwiches rather than pints of beer.

Asda’s Breakfast of Champions is a full English with a delightful Aussie twist, complete with Australia’s favourite savoury spread as a nod to the tournament hosts. Australia’s answer to Marmite, Vegemite is perfect for spreading on half-time toast, or, for the more adventurous, cheering on the girls with a bacon and vegemite sandwich.

The bundle also contains full English favourites like smoked back bacon, eggs, tomatoes, and bread, along with OMV! No Pork Chilli Sausages as an equally tasty meat-free alternative.

For those wanting to lean into the celebratory atmosphere, there’s even Extra Special Prosecco Brut and smooth orange juice to make a morning mimosa to toast to England’s success.

Whether watching at home with friends or over a team breakfast at work, Asda’s Breakfast of Champions makes the perfect accompaniment for the morning viewing. Or, if you’re feeling generous, why not surprise a fellow fan who’s tuning in to watch the big game and send a Breakfast of Champions to their door?

The Breakfast of Champions bundle feeds six, and is available for just £24.70 here now until the end of the tournament on Sunday 20th August.

Follow the Flower: M&S launches Eat Well campaign as summer of football approaches kick off

The countdown to the summer of football is in full swing, and today as part of M&S Food’s Eat Well Play Well partnership with the home nations’ football associations, the leading retailer is launching a national campaign to encourage customers to Follow the Flower in M&S stores to spot healthier food choices.  

The campaign features a number of the leading star female players from across the four nations, alongside returning favourite Ian Wright. 

This is the newest step in M&S Food’s Eat Well Play Well partnership with the England, Scotland, Cymru and the Northern Ireland National Football Teams to use the power of football and the influence of some of the UK’s biggest footballing heroes to help families make healthier choices.  

M&S’ latest Family Matters Index recently showing that healthy eating is a growing priority with 30% of families looking to eat more healthily in the coming months, and the campaign encourages customers to Follow the Flower whilst in store.  

M&S recently announced it had reduced or even locked the price on over 50 Eat Well products to support customers in choosing a balanced diet, from M&S Select Farms Mangetout (260g – cut by 15% to £1.70) to Pineapple Chunks (150g – cut by 15% to £1.70). 

Sharry Cramond, who is the Marketing Director M&S Food and Hospitality says: “With a Summer of football ahead of us, we felt it was the perfect time to supercharge our Eat Well, Play Well partnerships with the home nations football teams, show our differentiation to other retailers through the partnership, and really focus on our Eat Well healthy options in store. 

"So, we’ve brought back former England star, and all-round popular legend, Ian Wright to once again star in our TV adverts,  alongside some very familiar footballing faces from all corners of the entire UK." 

Sharry went on to say: “As well as championing women’s football this Summer, our main aim is to help families eat healthier. Through the advert Ian explains our Eat Well proposition and how easy it is to ‘Follow the Flower’ in store for healthier choices. We've got everything in our stores from steaks to sandwiches and cereals, too! Fingers crossed for a Summer of success for Eat Well as well as the England team!” 

The campaign kicked off with an advert on ITV which will run across VOD, YouTube and social across throughout the Women’s World Cup in July and August.  

M&S customers will also see the campaign extensively promoted via M&S Foodhall’s with yellow flower signage throughout, plus selfie stands and kids puzzle sheets to help promote Eat Well and healthy choices.  

England legend Ian Wright added: “Growing up, no one taught me about healthy eating and learning what was and wasn’t healthy came later to me in life. That’s why I’m delighted to be working with M&S Food again on their Eat Well, Play Well campaign. It’s a topic close to my heart and this campaign is all about making healthy eating as easy as possible. 

“We’ve filmed a great new TV ad showing people how to do just that. Plus it features some of our countries best footballers, as we go into a huge summer of women’s football. What's not to love?” 

You can see the advert here:-