Use your loaf! Let's Talk About Food: The New Foodbod Pod

Self-taught sourdough expert and guru, Elaine Boddy has just launched her new podcast which she has called The 'Foodbod Pod'. 

What is it? It's the total celebration of food by food lovers, with inspiration and practical tips for every home cook. Each episode is available from Foodbodpod.com and is also available to watch on the The Foodbod Pod Youtube channel.

In the podcast, Elaine, and her co-presenter David Treadway, talk to home-cooks and bakers, food producers, food writers, recipe developers, food bloggers, professional cooks, and others associated with the food world. 

As they chat with guests, each will be asked for their top three tips in the kitchen, as well as their favourite ways of using leftover foods. 

Elaine explains: “If I read a food magazine or watch a food show, it's always about the tips. Because that's what I find most interesting. I read recipes to learn about the whole dish, but I'm also looking for those tips, the little things people do in their kitchens that they don't even realise they're doing.”

She went on to say: “My other great love is leftovers. To me they are the bomb, they have so much flavour because they've had time for the flavours to develop. There's so much you can create out of leftovers. So tips and leftovers are massive things for us.”

Elaine and David also discuss relevant and current food issues, including such things as the cost of living crisis and how to tweak your cooking accordingly. 

Elaine explains: “Our aim is to talk to chefs and cooks at various levels, ensuring the subject matter we cover is relevant, real and attainable for our listeners who are home-cooks from around the world. 

"We also collect recipes to post on our website, Foodbodpod.com and each episode is also available to watch on the The Foodbod Pod Youtube channel so listeners can actually see the recipes being made.”

Elaine, who already has a massive following online, started her food blog, on a whim, in 2013 to chart her progress when she decided to teach herself how to cook her favourite foods. 

A friend challenged her to try making sourdough. She learned about the process and its many nuances through trial and error and eventually landed on her own simplistic way of making sourdough, removing unnecessary steps, mess or waste.

This simple way of making sourdough appealed to a lot of people and Elaine has become famous for her sourdough skills. She is now keen to share more practical skills across a whole range of recipes through her Foodbod pod.

Matthews Cotswold Flour is the main sponsor of the Foodbod pod. Managing Director, Bertie Matthews explains: “One of our key company objectives is to inspire and educate the nation's artisan and home bakers and this new podcast is designed to do this. 

"Elaine is a great friend of Matthews Cotswold Flour and we love her approach to making cooking so accessible for everyone. We were delighted to be able to support the Foodbod Pod and help Elaine share her love of food with an even wider audience.” 

Elaine “Foodbod” Boddy is a recognised food blogger, author and sourdough guru with an international social media following and her own dedicated channels on Instagram, YouTube, TikTok and Facebook.

David Treadway is a broadcast and business professional who was a successful radio producer and member of BBC Radio's senior management team and currently chairs the international satellite distribution and broadcast services company, iKO Media Group.

David is the producer and co-host.

How to Listen:

You can listen to all the episodes of Foodbod pod at Foodbod Pod - let's talk about food! And on all major podcast platforms including Spotify and Amazon

 For more information on Matthews Cotswold Flour visit www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook.

Good BBQing is on tap with the Kamado Joe app!

Kamado Joe, the innovator behind industry-leading kamado-style ceramic grills, has announced the addition of the Konnected Joe™ to their product line-up. 

A world first, this digitally connected ceramic grill combines all the benefits of traditional ceramic cooking with modern technology, offering a solution for easy fire-lighting and effortless temperature control. 

The Konnected Joe will be available for pre-order in the UK/EU for £1,999 (2,199 €) at select retailers from 15 April 2023 following a launch party hosted by Kamado Joe's director of culinary inspiration, chef Eric Gephart, at the Paris BBQ Expo 14-16th April. Orders will be fulfilled in June 2023.

The digital controls and convenient app-enabled features help grillers experience the benefits of ceramic grill cooking, while making the whole process a simple matter of pushing a button to ignite the fire and a dial to maintain the desired grill temperature. 

Global marketing manager Ben Forte says, “Kamado Joe has always been totally committed to delivering a superior grilling experience since the very start.

"Today, we're proud to introduce kamado style cooking to grillers of all skill levels with the Konnected Joe, giving them the confidence and flexibility to use digital controls.”

The all-new Konnected Joe offers: 

HASSLE-FREE CHARCOAL IGNITION – The Automatic Fire Starter™ ignition lights the charcoal with the push of a button, so your grill is ready to use in under 15 minutes.

ABILITY TO MAINTAIN CONSISTENT TEMPERATURES – The Kontrol System™ (consisting of the Kontrol Board™ digital display, Kontrol Fan™, and Kontrol Tower™ top vent) maintains total temperature control throughout each cook.

ULTIMATE VERSATILITY – Effortlessly achieve 95°C - 370°C for smoking, grilling, baking, roasting, and searing with the push of a button. Monitor up to three meat probes at once. 

UNMATCHED FLEXIBILITY WITH COOK MODES – The Automatic Cook Mode offers step-by-step instructions on the Kontrol Board™ digital display or use Classic Cook Mode and control your temperature manually for traditional kamado cooking. 

KAMADO JOE APP – Adjust and monitor your grill temperature, meat probes, and cook times from anywhere with the new Kamado Joe app.

STANDARD KAMADO JOE INNOVATION – The Konnected Joe also includes thoughtfully engineered features like a slide-out ash drawer for easy clean-up, Air Lift™ Hinge for reduced dome weight, and 2-Tier Divide & Conquer® for cooking flexibility.

To stay up to date on the latest innovation from Kamado Joe, visit www.kamadojoe.co.uk.

A great Easter treat with St-Rémy Brandy

Spring is here! We're all looking forward to saying goodbye to the winter blues, and whilst we're waiting for warmer days, St-Rémy Brandy can help us celebrate Easter with a series of two deliciously chocolatey Exclusive Easter cocktails that are certain to warm us up and beat any Easter eggs!

Perfect for a Sunday afternoon at home with friends, the St-Rémy White Mocha is a delightfully indulgent cocktail, provided you serve with extra whipped cream of course! Composed of St-Rémy XO, black coffee and chocolate syrup, it's the ultimate Easter treat in a glass!

Recipe:

45ml / 1.5oz St-Rémy XO

60ml / 2oz Black Coffee

30ml / 1oz Chocolate Syrup

30ml / 1oz Whole Milk

Add all ingredients to a mug and stir.

Top with whipped cream and chocolate powder.

Hosting an Easter feast? The St-Rémy French Alexander will provide the perfect post lunch pick me up, with St-Rémy Signature, cacao cream and grated nutmeg.

Recipe:

45ml St-Rémy Signature

20ml thick cream

15ml cacao cream

8ml simple syrup

Shake hard with ice, and fine strain into a coupe glass or glass coffee mug.

Garnish with  nutmeg grated all over the top.

St-Rémy is the world's number one and most renowned French brandy, prized by connoisseurs and critics alike since 1886. Originally from the heart of the French Loire Valley, St-Rémy has garnered international recognition for its peerless savoir-faire and distinctive aromatic identity and style.

Fudge Kitchen Release 2022 Giving Report

Fudge Kitchen have released their 2022/23 Giving Report, detailing their social and environmental impacts over the last year. 

The artisan confectionery producers raised over £15k in donations, the equivalent of over 35,000 impacts for projects around the world.

In 2021 Fudge Kitchen partnered with giving platforms B1G1 and WorkForGood and were able to provide an exceptional positive impact not only to the environment, but to local and community initiatives too.

In 2022 they raised a record-breaking £15,615 for global causes, including B1G1's Clean Earth Projects, The Buddy Bag Foundation and FareShare. 

By creating limited-edition flavours in-store for donations, the confectionery producers also managed to rapidly fundraise for some of the most important causes that the world faced, from the invasion of Ukraine to responding to the catastrophic flooding in Pakistan.

Fudge Kitchen have been partnering with B1G1 for the last few years, a social enterprise encouraging a global business giving movement. Unlike traditional giving models, B1G1 works with businesses to achieve real and measurable social and environmental impacts by dedicating revenue from everyday business operations. Money donated can easily be linked back to micro-impacts that lead to a more sustainable future.

Fudge Kitchens Marketing Manager, Richard Parson, says “Measuring giving by impacts has given us the tools to encourage team and customer engagement in charitable fundraising in ways we've never been able to before. We're able to contextualise the good that we and our customers do and see real value in it.”

In April and July of 2022 Fudge Kitchen launched a special limited-edition fudge, with all proceeds going to Direct Relief , which is– a humanitarian aid organization working on the ground in Ukraine to provide urgent medical care & emergency response. Sales of their Lemon Meringue fudge, coloured yellow and blue in homage to the Ukrainian flag, raised just over £3k in a week.

In June 2022, for National Fudge Day, the artisan confectioners ran fudge making experiences in their shops around the UK, with all proceeds going to the food charity FareShare. Fudge Kitchen waived the normal price of their fudge making experiences (usually from £95), and instead asked customers to pay a price they saw fit. In 4 days, they raised just over £1000 which contributed to over 4000 meals for communities across the UK.

Alongside their monetary contributions Fudge Kitchen also introduced paid volunteering days for every team member across the business; allowing them the freedom to actively support good causes that mean a lot to them. Linsey, their Finance Manager, enrolled with the St. John Emergency Ambulance Crew – responding to casualty calls at events and supporting NHS 999 calls. Whilst Tia, from their shop in Bath, spent time with a local organic farm that specialises in providing learning opportunities for people with special needs, through social and occupational practices.

Looking ahead to 2023 the fudge makers have selected the charities they'll be supporting across three categories – local, community and environmental. The local charity is FareShare, the UKs dedicated food redistribution network, fighting to reduce food-inequality. The Community charity is the Neighbourly Foundation, an initiative that enables vital community projects and initiatives to receive funding. The environmental charity is Rewilding Britain - an innovative charity that promotes rewilding as an effective answer to some of the big environmental issues like climate breakdown and species extinction.

To find out more about Fudge Kitchen's sustainability mission head to: https://www.fudgekitchen.co.uk/pages/sustainability

New Victuallers Special Edition 'Rhubarb & Bergamot Gin'

Delicately sweet, dry and refreshing, Salcombe Distilling Co.'s exceptional new small batch Victuallers Special Edition 'Rhubarb & Bergamot Gin' is a far cry from many of the far too sweet and artificial rhubarb flavoured gins that are available.  

With an elegant soft pink natural colour, this unique release from multi-award winning Salcombe Distilling Co. is available in a 50cl bottle at an RRP of £40, ABV 38% from salcombegin.com and Salcombe Distilling Co.'s Victuallers flagship stores which are in Salcombe and Dartmouth.

Carefully crafted at Salcombe Distilling Co.'s stunning waterside home, one of the world's only distilleries directly accessible by boat, Victuallers Special Edition 'Rhubarb & Bergamot Gin' uses nine botanicals including rhubarb, bergamot and kumquat.  The sweet and sharp flavours are expertly balanced with more traditional gin botanicals including juniper, angelica, cassia bark and lemongrass to create this smooth, refreshing and extremely moreish new release.  

Andy Stafford, who is the distiller at Salcombe Distilling Co., says: “In our Victuallers Special Edition 'Rhubarb & Bergamot Gin', we've used rhubarb in an elegant and sophisticated way which isn't overly sweet or reliant on artificial flavours and colours.  Combining our love of gin with a dryer and zestier finish, we've created something special.  It's got all the layers and complexity you will find in a traditional gin, but with a sharpness from the bergamot that balances beautifully with the bittersweet and tart flavours of rhubarb.”

Andy went on to say: “Unlike many rhubarb gins it's been distilled to the one-shot method and blended to bottling strength with unfiltered pressed rhubarb juice in place of blending water. This gives it a sharp, somewhat earthy freshness and its natural pink hue.”

Taste profile

Nose - Expect a nose full of bright fruity rhubarb 

Palate - Sweet rhubarb with an unexpected earthiness and scented sharp citrus 

Finish - Dry and refreshing

Serving suggestion - Plenty of ice and a premium Indian tonic water is key, Salcombe Gin recommends garnishing with a slice of orange and a piece of fresh ginger.

Victuallers Special Edition 'Rhubarb & Bergamot Gin' joins Salcombe Distilling Co.'s award-winning line-up of Salcombe Gin 'Start Point', Salcombe Gin 'Rosé Sainte Marie', the Voyager Series, Salcombe Rum 'Island Street' and New London Light non-alcoholic spirits and aperitifs. 

For further information about Salcombe Distilling Co. and Salcombe Gin, visit www.salcombedistilling.com, follow SalcombeGin on Instagram and Facebook and Salcombe Distilling Co on Twitter.

Multi-Million-Pound Food and Drink Centre Fast Becoming Innovation Powerhouse

A multi-million-pound food and drink innovation centre is fulfilling ambitions to become a powerhouse of support to the food and drink industry. 

The Food WorksSW is proving itself to be a real game changer for over 130 food and drink brands with established and new businesses all benefiting from the use of outstanding facilities and resources.

The Food and Drink Forum, which operates the facility on behalf of North Somerset Council, is now inviting more people to get in touch if they have a concept that could become the next shooting star of the food and drink industry, saying it can help turn good ideas into viable, scalable propositions.

The only centre of its kind in the south west, The Food WorksSW is based in the heart of the Weston-super-Mare Enterprise Area, less than 30 minutes from Bristol, and is in close proximity to Junction 21 of the M5 motorway. 

It has state-of-the-art facilities including five product development kitchens which are available for flexible short-term contract hire for food and drink businesses of all sizes to test, develop and manufacture their products - prices start from just £96.90 per day (inc VAT).

A team of food industry experts are on hand to help businesses navigate their way through a range of food disciplines – from new product development, and quality assurance hygiene, to food safety and efficiency. The Food WorksSW provides a solution to help transform concepts into saleable and profitable products.

Business support begins with a free one-hour consultation with industry expert Zoe Plant, New Product Development and Innovation Manager, who says: “We encourage everyone to come along and talk to us. We work closely with businesses, tailoring our support to their needs, and making sure their concepts are commercially viable. If you don't get in touch, you'll never know, and you'll always wonder whether your product would have worked.” 

Gelato, salsa, kefir water, vegan cheese, deli items, brownies, chilli sauces, high protein cookies, frozen ready meals and curry dishes are among the products which have been developed at The Food WorksSW. Established brands including Hullabaloos Drinks, Trethowan Brothers, Butcombe Brewery, Hoots Sauce, Sunbird Kitchen and the Field Doctor have all benefited from using the centre's facilities and support. Many chefs also regularly use the venue to develop their menus.

Jasper Prickett, who is the head development chef at Butcombe Brewery and the Liberation Group, said: “I'm a big fan of Food WorksSW - we've used their space to hold central training sessions for our pub chefs and cook-offs where our managers gather so they can sample various dishes.

“We also use The Food WorksSW to develop new dishes. They have all the kit I need to create new ideas without having to do that work in kitchens belonging to our pubs and thus getting in the way of their teams. 

“Having this facility on hand is a major benefit for us, not just as a place for me to create new dishes and be able to work out their cost, I can also have up to 120 people come in. Added to that the location, geographically, works very well for us.”

The Food WorksSW also offers readily accessible meeting spaces, including fully equipped conference rooms, and a business lounge for hire. The business lounge and coffee shop is open to all businesses and offers a free space to utilise for networking, informal meetings or as an alternative workspace, with free secure WiFi and parking.

For more information on how The Food WorksSW can help you and your business, visit foodworks-sw.co.uk or to stay up-to-date follow @foodworks_sw on Instagram, Facebook and Twitter.

This Easter, say no to eggs! Choose Flapjackery Easter Flapjacks for the Perfect Sweet Treat, instead!

Flapjackery has the perfect edible gluten free Easter treats to send by post with its range of delicious flapjacks that are the perfect alternative to a traditional chocolate egg. 

All their flapjacks are gluten free, vegetarian and contain no palm oil. 

They are suitable for home freezing and have a varying shelf life, depending upon the ingredients, with the shortest shelf life being two weeks. They are individually wrapped and delivered in a recyclable cardboard box.

Pick the box you fancy and send it with love this Easter. Order online at www.flapjackery.co.uk

Happy Easter Plaque Message Flapjack Box £34

Wish someone a very Happy Easter with this Message Flapjack Box. A giant slab (the equivalent of 4 pieces) of delicious Millionaire Flapjack has been hand written with the message 'Happy Easter' in white chocolate.

A delicious way to send Easter well wishes, each box includes a brilliant selection of flapjack flavours that are ideal for sharing with family and friends. The perfect unique gift idea for Easter, this scrumptious box of artisan flapjacks is sure to go down a treat.

Mega Happy Easter Message Flapjack Box £48

The indulgent Mega Happy Easter Message Flapjack Box is the perfect alternative to chocolate eggs this Easter. A giant slab (the equivalent of 4 pieces) of  delicious Millionaire Flapjack of Flapjack has been hand written with the message 'Happy Easter' in white chocolate.

A delicious way to send Easter well wishes, each box includes a brilliant selection of flapjack flavours that are ideal for sharing with family and friends. The brilliantly unique gift idea for Easter, this scrumptious box of artisan flapjacks is sure to go down a treat.

Easter Flapjack Box from £12

The Easter Flapjack Box is an indulgent box of flapjacks which include its fabulous and unique Millionaires Egg Splat Flapjack and Chocolate Fudge Egg Smash Up Flapjack.

Truly delicious and chocolatey for an indulgent nibble over the Easter holidays, each flapjack is handmade in Devon with only the finest ingredients. A great gift idea for families and an ideal addition to any Easter food table, this scrumptious box of artisan flapjacks is sure to go down a treat.

Chocolate Fudge Egg Smash Up Flapjack from £12

The Chocolate Fudge Egg Smash Up Flapjack is the ultimate Easter treat. The rich dark chocolate fudge flapjack base has been generously topped with smashed up mini Easter eggs and a white chocolate drizzle.

This rich and scrumptious chocolate flapjack is the perfect indulgent treat and a great alternative to an Easter egg. With gift wrapping available, this would also be a wonderful gift for any chocolate lover or flapjack fan.

Millionaires Egg Splat Flapjack Box from £12

A fun Easter twist has been added to the classic and ever-popular Millionaire's Flapjack. Handmade in Devon with only the finest natural ingredients, the buttery flapjack base has been topped with a smooth layer of creamy fudge and a luxurious Belgian milk chocolate layer.

This is then wonderfully finished with a hand-created free-range egg design in white and orange chocolate. 

This deliciously decadent flapjack is the perfect indulgent treat and a great alternative to chocolate Easter eggs. With gift wrapping available, this would also be a wonderful Easter gift for any flapjack fan.

Wickhams' Wines of the Month

Peter Falke Signature "Kailani" Cabernet Sauvignon 2017, Stellenbosch

£55.00 Single Bottle or £49.50 Any 6 Mix

75cl ABV: 14.5%

This superb wine has rich dark purple hues with exquisite aromas of raspberry, cassis and cedar wood. The palate has notes of red fruits with dense, smooth tannins and a beautiful lingering finish. Pair this with fattier steaks like ribeye and sirloin, or try it with roast lamb.

Only the very finest of grapes go into the wine - bunches being handpicked in the vineyard, leaving all the sunburnt berries on the vine. Once de-stemmed, a second hand sorting selection was made. The wine was lightly pressed and matured for 18 months in French oak barrels. Twenty percent went into 1st fill oak and the rest into 2nd and 3rd fill.

The 2017 vintage is the winner of many high profile accolades including the prestigious Decanter World Wine Awards Platinum medal, where it scored 97 pts.

Señorío de La Eralta Gran Reserva 2016, Rioja

£15.50 Single Bottle or £13.95 Any 6 Mix

75cl ABV: 13.5%

This was scored as one of the top 100 wines in the recent "Best of Spain" tasting. It is cherry red and bright in colour with hues of ochre. The prominent aromas are of ripe blackberries and black pepper spice.

As a Gran Reserva wine this has spent two years in a combination of American and French oak barrels and a further three years in bottle. This has produced a wine which is unctuous, full and nicely complex. The palate is rounded and velvety with elegant tannins with a long finish. This is a wine which will repay you if you give it time to breathe before drinking.

It is rare to find such a great value Gran Reserva Rioja.

Wickhams is an award-winning independent online wine merchant founded by Dan Farrell-Wright. Sourcing the finest wines from around the world, as well as the UK, Wickhams curate collections from the everyday to the classics, so there's something to suit all tastes. They passionately believe in stocking wines, spirits and gift sets at a range of price points to ensure their products are accessible to all. A special focus is placed on finding producers who have strong stories and strong ethics, with sustainability and diversity at the forefront. Delivery is available to mainland UK with all orders packed in 100% recyclable packaging. Orders over £40 are shipped free of charge.

https://wickhamwine.co.uk

Cheeze release us! UK's Leading Plant-Based Cheeze Launches Snacking Net with Applewood Vegan

One of the UK's top plant-based cheezes is gearing up for spring and the arrival of the picnic season with the launch of its first-ever vegan snacking cheeze.

Multi-award-winning Applewood Vegan will be available to buy in Minis format at Morrisons stores across the country from 27 March.

Applewood Vegan is part of the Norseland portfolio of cheeses, which consist of both dairy and vegan,  and the company is the established blended and snacking cheese specialist in the UK so has many years of experience making the best snacking cheeses in the UK.

Applewood Vegan Minis will be the snacking format of Applewood Vegan, the UKs second best-selling plant-based cheese, and it's going to be fortified with B12 and calcium. It's coconut based and is free from dairy, lactose, soya, gluten and palm oil. (Ideal for people like my wife who is allergic to soya and is also a coeliac.)

Talking about the launch of the Applewood Vegan Minis, Ffion Davies, Brand Manager for Applewood and Applewood Vegan, said: "We're really very excited to be bringing Applewood Vegan Minis to the market. 

"When we launched Applewood Vegan in block format back in October 2019, the demand was so strong the supermarkets stocking it sold out in only a matter of a few hours. 

"Since then, we have launched Applewood Vegan Slices and Grated, have gone on to win 11 awards, and Applewood is now the second best-selling plant-based cheeze in the country.

"We can't wait to see what customers think of it. Just in time for spring, the Minis will be perfect for lunchboxes and picnics, and are also a good snacking option for anyone who is counting their calories as each Mini contains only 45 calories."

Applewood Vegan Minis will be available to buy at Morrisons stores across the UK from 27 March.

Applewood Vegan is also available in Asda, Sainsbury's, Tesco, Waitrose, Ocado and Morrisons.

Applewood was the UK's first major cheese brand to launch a vegan cheese alternative when it hit the market back in October 2019. It proved to be so popular with vegans - and flexitarians - when it launched, that 40% of the Asda stores that stocked it sold out on the first day.

Its popularity was due to its meltability factor; it melts just as well as its dairy cheese counterparts. It is fortified with B12 and calcium, is coconut based, has Applewood's unique smoked flavouring and is free from dairy, lactose, soya, gluten and palm oil.

Applewood Vegan is made in an allergen-free factory thus negating the risk of cross contamination from dairy products.

It is approved by The Vegan Society.

Applewood Vegan has won 11 awards including the Gold award at the FreeFrom Food Awards 2020; Best Vegan Cheese in the 2019 Vegan Food UK Awards; and Best Vegan Cheese For Melting in the Vegan Cheese Co. 2019 Awards. Its most recent award is the Silver Award in the Dairy Free Cheese Alternative category at the International Cheese Awards 2022.

Applewood Vegan and Applewood are part of the Norseland portfolio of cheeses. The other cheeses include:

Jarlsberg® Deli Cheese with Holes

Mexicana® UK's No Spicy Cheese

Ilchester® a leading speciality British cheese brand

Ilchester® Vegan Melting Mature

Norseland is the UK's number one blended cheese supplier with its headquarters in Ilchester, Somerset.

https://www.norseland.co.uk

Here's a good news story for dog lovers! Duerr's & Sons Ltd Rebrands Dog Lovers Favourite 'Peamutt Butter' and Secures Morrison's Win

Duerr's & Sons Ltd has secured a new listing in Morrison's stores for its newly rebranded popular pet treat 'Peamutt Butter'.

The new-look packaging will hit Morrison's shelves across the UK for the first time this month under an introductory promotional offer during March.

Ranking as the UK's number One peanut butter for dogs, the supermarket listing follows 12 months of growth for the pet product, with sales of Peamutt Butter up 63% on the previous year.

Manchester-based Duerr's & Sons Ltd believe the sales increase is driven by listings in Tesco, Sainsbury's, The Range and Jollyes in 2022, plus being available online available with sites such as Amazon

Pets at Home, which has stocked the product for seven years, has seen a 25% rise over the last year. And independent pet food retailers have also seen an increase of 23%, proving that in the current economic climate consumers are still keen to spend on their fur family members.

The product rebrand is the first of its kind since Peamutt Butter was brought to market in 2016 and is supported by investment in a new website, PR outreach and social media marketing.

Duerr's, currently the biggest producer and distributor of peanut butter in UK, has introduced a new-look character 'Peamutt' on-pack to boost brand recognition on marketing channels and on the shelf.

Sales and marketing director and 5th generation Duerr's & Sons Ltd, Richard Duerr, said: “The original idea came from our family dog's love of peanutt butter. As the biggest producer of peanut butter in the UK, it seemed a shame our pets were missing out, so we created a prototype.

“Seven years on, we're rebranding to drive growth and secure new listings in the mults, like our recent win with Morrison's. We have a new 'Peamutt' as a character for the brand ensuring the product is more noticeable on shelf and becomes more familiar with consumers across multiple channels."

He went on to say: “Even in a cost of living crisis trends show pet parents are still looking to indulge their dogs. Peamutt Butter is a good value for money, a largely affordable, treat that shoppers can grab in the supermarket while doing their own weekly shop. The rebrand is aimed at keeping the product front of mind and ensuring we remain the go-to for peanut butter for dogs.”

Peamutt Butter is an affordable treat for your pampered pooches across the UK. Designed as a snack for four-legged friends, it is packed full of protein and contains heart-healthy fats, vitamin B, niacin and vitamin E.

This spreadable, smooth peanut butter is designed to be used on dog toys and lick matts, as well as a training treat. Tapping into the ever booming 'fur baby' trend it can also be used as ingredient for doggy home-baking. Peamutt Butter is available in 340g jars– RRP £2.50.

Duerr's & Sons Manchester, established in 1881, is a family business that's barking mad about dogs. Famed nationwide for its household jams and marmalades, Duerr's & Sons is the biggest producer of peanut butter in the UK. Peamutt Butter was crafted by this family of dog lovers to ensure everyone in the family can enjoy the joys of the nutty treat.