Why Restaurants, Pubs, and Hotels Should Approach Menu Changes with Great Care

"Where's the beef?" "Sorry, Sir. Beef's off the menu"

In the hospitality industry, a well-crafted menu is more than just a list of food and drink options: It’s a central part of the establishment’s identity and a key element in building customer loyalty. 

Whether it’s the warm familiarity of a local pub, the seasonal variety of a hotel restaurant, or the inventive flair of a trendy café, the menu reflects the values and tastes that define a place. 

Making changes to this carefully balanced list is therefore no small decision. Here’s why restaurants, pubs, hotels, and other eateries should approach menu changes with great care, considering their clientele's preferences and even seeking input from regular diners.

1. Consistency Is Key to Customer Loyalty

For many patrons, the familiarity of a menu is part of what draws them back time and again. Each establishment has its signature dishes, whether it’s the classic fish and chips at the corner pub or the gourmet burger at a local diner. 

Regulars appreciate the certainty of knowing their favourite items will be available whenever they visit. Abruptly changing a menu without considering regulars can leave these loyal customers feeling alienated, causing them to seek out alternatives where their expectations are met.

2. Balancing Tradition with Innovation

Adapting menus can indeed be essential, especially for keeping up with culinary trends, seasonal ingredients, or dietary demands. 

But it’s crucial for eateries to balance innovation with tradition, maintaining elements of the menu that have historically proven popular with regulars. 

Some diners may embrace the excitement of trying new dishes, but others prefer the comfort of the familiar. A menu that offers a blend of both can keep long-standing customers happy while attracting new ones.

3. Understanding Customer Preferences through Feedback

An often-overlooked aspect of menu changes is customer feedback, particularly from those who visit frequently. 

These patrons have a vested interest in the success of the establishment and are likely to have valuable insights into which dishes resonate and which ones don’t. 

By soliciting feedback, whether through in-person surveys, comment cards, or social media, restaurants can gain an honest understanding of what their core audience wants, helping to avoid costly mistakes. 

After all, implementing a new menu that doesn’t align with customer preferences can result in reduced satisfaction and a drop in repeat business.

"Mummy, I don't like my meat!"

4. The Financial Risk of Unpopular Menu Changes

Introducing a new menu requires an investment in ingredients, training for kitchen staff, and potential adjustments to supply chains. 

If customers react negatively to the new selection, it can lead to unsold stock, wasted resources, and a tangible impact on profits. 

Restaurants can minimise this risk by carefully testing new dishes with a small sample of loyal customers or by introducing a “specials” board to gauge interest before committing to a permanent change.

5. Building a Sense of Community with Regular Diners

When eateries invite input from regular diners, they foster a sense of community and loyalty. Patrons feel valued when their opinions are sought, making them more likely to stay loyal and even recommend the place to others. 

This inclusive approach signals that an establishment genuinely cares about its customers’ experience. Furthermore, engaging with customers about potential changes can generate a positive buzz, creating anticipation for new menu items and strengthening the diner-restaurant relationship.

6. Keeping Up with Dietary and Lifestyle Preferences

As diets and lifestyles evolve, so do customers’ needs. From plant-based diets to gluten-free options, more diners today have specific dietary preferences. By involving regular patrons in discussions about menu changes, restaurants can ensure they’re catering to these preferences in a way that feels inclusive and genuine. Letting the chef "have their head" (just because they are the chef) and change the menu at their caprice isn't necessarily good for business. 

After all, whilst "canard rôti à la sauce à la bave d'escargot" might look good on the menu (and on the chef's CV) how many diners would happily eat roast duck in snail slime sauce?

 A dedicated effort to meet customer needs, not just jumping on dietary trends, or fads of the moment, will more likely result in sustainable popularity and customer satisfaction.

7. Crafting an Experience, Not Just a Meal

Menus serve not only as a food list but as a reflection of the entire dining experience. A pub that removes its beloved Sunday roast from the menu, for instance, risks eroding its place as a cosy weekend staple for families. 

By considering changes carefully, eateries ensure they maintain the atmosphere and experience that diners cherish. 

A thoughtful menu change preserves the essence of the establishment while enhancing the customer experience, creating a lasting impression.

A restaurant that my wife and I patronised at least twice a week won't be seeing us dining there again any time in the near future. 

They previously had a lunch menu of a wide variety of genuinely gourmet sandwiches. Imagine our disappointment and displeasure when we found that the entire menu had been stripped of all sandwiches and that the menu now consists of scorched and somewhat tough paninis, some potted meat things, flavoured butter on a roll of bread and that was about it.  

Final Thoughts

Restaurants, pubs, hotels, and other eateries that approach menu changes with great care and consideration build trust and loyalty among their patrons. By seeking feedback from regular diners, establishments can better understand their customers’ preferences, balancing tradition with innovation and making choices that resonate with their audience. Thoughtful menu changes, implemented with an inclusive approach, can lead to a richer dining experience for all, strengthening the relationship between the establishment and its patrons.

In the end, a carefully curated menu isn’t just good business, it’s a reflection of an eatery’s commitment to its customers.

Why pubs, restaurants, cafes, hotels, nursing homes and hospitals should NEVER use eco settings on dishwashing machines

Is your dishwashing machine a health risk?

In today’s world, where sustainability and energy efficiency are at the forefront of many business decisions, it’s tempting for pubs, restaurants, cafes, hotels and nursing homes, etc to opt for the lower eco settings on their dishwashing machines. 

After all we have had the ideal of "saving the environment" rammed down our throats for the past several decades.

These settings are often marketed as a way to reduce energy consumption and water usage, which can be appealing both from an environmental perspective and in terms of cost savings. 

However, when it comes to maintaining cleanliness and high standards of hygiene, choosing lower eco settings can be a costly and potentially dangerous mistake.

Hygiene Should Always Be a Priority

The primary purpose of a dishwashing machine in any food establishment is to ensure that all dishes, glasses, and utensils are thoroughly cleaned and sanitised. 

This is not just about removing visible dirt but also about eliminating harmful bacteria and pathogens that can cause foodborne illnesses. (Lower temperature dishwashing often leaves lipstick marks on glasses and particles of food stuck to cutlery or plates.)

Lower eco settings typically use cooler water temperatures and shorter wash cycles, which may not be sufficient to kill these harmful microorganisms.

The UK Food Standards Agency (FSA) sets out clear guidelines for the temperature and conditions required to sanitise food contact surfaces effectively. 

For most commercial dishwashers, this means reaching temperatures of at least 82°C during the final rinse cycle. Lower eco settings often fail to meet these requirements, leading to the risk of inadequate sanitation and potential health hazards for customers and staff alike.

Reputation and Customer Trust

For any pub, restaurant hotel or nursing home, the trust of its customers and service users is invaluable. Patrons expect a high level of cleanliness, and any lapses can quickly damage a business's reputation. 

Instances of food poisoning or even minor cases of stomach upset linked to your establishment can lead to bad reviews, loss of customers, and even legal action. 

Maintaining high hygiene standards by using the appropriate dishwashing settings is a fundamental way to protect your reputation and ensure customer safety. After all, it's not rocket science, it's just good hygiene practices. 

The False Economy of Lower Eco Settings

While the immediate cost savings of using lower eco settings might seem attractive, the long-term consequences can be far more expensive. Health issues stemming from poor hygiene can result in hefty fines, compensation claims, and a loss of business. Furthermore, the costs associated with dealing with a health and safety violation can far outweigh any savings made on energy bills. 

Additionally, the potential need to rewash items that aren’t properly cleaned or sanitised on the first pass also negates any initial savings. Inefficiencies like these can lead to increased water usage and energy consumption over time, defeating the purpose of the eco settings in the first place. And could cause blockages in drains and sewers helping to cause so-called fatbergs.

The Role of Proper Maintenance

It’s also worth noting that a well-maintained dishwashing machine is more efficient, even when operating on higher settings. Regular maintenance and servicing ensure that the machine runs optimally, preventing breakdowns and ensuring that it cleans effectively at the necessary high temperatures. 

This further underscores the importance of investing in proper care for your equipment rather than cutting corners with lower eco settings.

A Balanced Approach to Sustainability

Sustainability is undoubtedly important, and pubs and restaurants can still take steps to reduce their environmental impact without compromising hygiene. Investing in energy-efficient appliances that still meet health and safety standards, training staff on efficient dishwashing practices, and reducing overall water and energy use elsewhere in the business are all effective strategies.

Ultimately, the health and safety of your customers should always come first. By ensuring that dishwashing machines are used on settings that guarantee proper sanitation, pubs and restaurants can maintain the highest standards of cleanliness, protect their reputation, and promote long-term sustainability in a responsible way.

Hithe + Seek Announces Collaboration with Hannah Crosbie

The partnership will begin with an intimate supper club on Wednesday 7 February & pairing menu available throughout the month of love  

Located within The Westin London City Hotel, Hithe + Seek, is pleased to announce an exclusive partnership this February, with wine expert and Dalston Wine Club Founder, Hannah Crosbie. 

To celebrate Valentine’s Day, Head Chef, Fabio De Paolis, has collaborated with wine connoisseur Hannah Crosbie, to create a unique and very special six-course wine-pairing menu that combines elegance and taste, and aphrodisiac-imbued dishes. 

Food being the modern-day love language, Hannah and Fabio have worked collaboratively to curate a menu that is the epitome of romance, with playful takes on the dish's names such as “The Booty Call” and “The My-Type-on-Paper.”

Ingredients like scallops and Chilli mango mousse with a dark chocolate sphere are sure to get hearts racing. Guests can expect meticulous attention to detail with contemporary dishes which have been created to complement the experience and surroundings flawlessly. 

Hithe + Seek provides the perfect intimate and immersive setting, with picturesque views overlooking the River Thames. With Fabio de Paolis’ knowledge of ingredients, combined with Hannah Crosbie’s open-minded and exceptional taste in wine, the pair will host a ticketed supper club on Wednesday 7 February to celebrate the launch of the exclusive six-course menu.  

The six-course tasting menu is priced at £99 per person, which includes a cocktail, six plates with five matching wines and one dessert wine. The menu will run alongside Hithe + Seek’s usual menu from the 8 February – 2 March.  

Hannah Crosbie comments “It’s been such a joy to work with Hithe + Seek on this wine pairing menu. They’ve given me the green light to go ahead with some really exciting, alternative pairings, which I can’t wait to pour for guests at the launch”.  Menu highlights include: 

‘The Catfish’ - Torched king oyster scallops, oyster leaf, parsnip purée  with Taittinger, ‘Nocturne Sec’ 

‘The Anniversary’ - Sea bass carpaccio, compressed tomato, basil crumble, Champagne granita with Balfour, ‘Skye’s Chardonnay’ 

‘The My-Type-On-Paper’ - Langoustine & smoked cheese risotto, citrus bisque foam with Vavasour, Pinot Gris 

‘The Situationship’ - Pork tenderloin, cardamom sweet potato mash, blueberry jus, chicharron with M. Chapoutier, Gigondas 

‘The Booty Call’ - Lamb shish, mint tzatziki, padron pepper  with COS, Frappato 

‘The Ex’ - Chilli mango mousse, dark chocolate sphere, edible rose petals with Ruffino, ‘Serelle Vin Santo del Chianti’ 

Cocktails specially created by Hannah Crosbie will complement the menu, the “Dalston Clover Club”, which pays tribute to Crosbie’s first love, her Dalston Wine Club, as she continues her mission to make the bottle brigade more inclusive. The “Virgin Club” will also be available for those looking for a more frigid non-alcoholic option alongside Hithe + Seek’s extensive list. 

Hithe + Seek x Hannah Crosbie supper club tickets and February bookings for the tasting menu can be found here:- https://www.opentable.co.uk/r/hithe-and-seek-london

Pricing 

Set Menu - Cocktail, 6 plates with 5 x 125ml matching wines and 1 x 100ml dessert wine; 

£99.00 per person 

One plate with its matching wine - £16.50 per person  

Cocktail -  £15 each 

Celebrate Valentine's Day with a multi-sensory afternoon tea at the Great Scotland Yard Hotel

To celebrate Valentine’s Day, the 5* Great Scotland Yard Hotel, London, is launching a special, sumptuous absolutely multi-sensory Valentine’s Afternoon Tea, available from 12th to 18th February, in collaboration with the iconic perfumery, Floris London.

Taking place in their sumptuous Parlour, which is a relaxed lounge within the prestigious hotel, the Valentine’s Afternoon Tea is elevated to new heights with a unique twist that combines the aromas and flavours of Floris London’s iconic fragrance, Santal, with exquisite pastries and teas. 

Experience top notes of Bergamot and Cardamom, heart notes of Lavender and Nutmeg and base notes of Amber and Vanilla.

Guests will be able to indulge themselves in ‘Wild mushroom and rocket quiche’, ‘Smoked salmon, caviar, horseradish cream on malted bread’, ‘Chestnut, Blackcurrant & hazelnut Love sponge’ and ‘Bergamot & Jasmin Mousse Heart.’

Freshly baked, warm scones will also be served, alongside delicious Cornish clotted cream and Rhubarb and rose jam. 

Created by the hotel’s Head pastry Chef Veronica Garrido Martinez, this afternoon tea will allow guests the perfect opportunity to explore this exclusive scent whilst enjoying the flavoursome, romantic afternoon tea.

Pricing begins at £59 for a standard booking and £70 for a Champagne booking. Guests can also book an Infinite Champagne booking for £89 for an hour and a half.

Valentine’s bookings can be made online, here or by calling 0207 9254 700. 

For more information about the Great Scotland Yard Hotel, visit www.greatscotlandyard.com.

Fallowfields restaurant Unveils 'Jewels of the English Sun' Set Menu

A leading and innovative Cornish restaurant is aiming to keep things fresh for summer with its latest menu update which is  called 'Jewels of the English Sun' which launched earlier this week.

Fallowfields, located within the Housel Bay hotel on the Lizard Peninsula, has updated its tasting menu with an assortment of summer-inspired dishes aimed at giving its guests and diners a taste of some of the best the season has on offer.

Commenting on the menu, Head Chef Joseph Fallowfield said: “At Fallowfields, we focus on delivering the best locally-sourced seasonal dishes which means regular menu updates are required as we chop and change the ingredients we use as the seasons develop and change.

“Now we're full swing into the sunny months, we felt that we wanted the menu to showcase a selection of ingredients that range from beloved summer favourites to some unique flavour options exclusive to our location. Our goal is to leave diners yearning for just one more bite!"

He went on to say: “We create our dishes from the ground up, focusing closely on several key ingredients; with this approach, nothing beats fresh, seasonal and locally sourced.”

The 'Jewels of the English Sun' tasting menu features a variety of dishes, examples of which include:

Miniature sea lettuce loaf with whipped dulce butter

Cornish mozzarella with heritage tomato, thyme, peach sorbet and peach ash

Lobster & prawn bisque with carrot, ginger, Fowey mussels and saffron

Cucumber tart with berries, pistachio macaroon and basil

Joseph added: “The reception we've had from diners at Fallowfields continues to blow us away. We're in an isolated location on the very tip of the coast and to see increasing numbers who are making their way down just to try our food is really fantastic for us.”

The new menu joins another recent change to the hotel's food offering, Seafood Sundays, which swaps out the more usual traditional Sunday roast for something a little more coastal-inspired with a selection of lobster and seafood dishes taking the spotlight.

The full tasting menu is £65 per person or £110 with paired wines. The short tasting menu is £45 per person or £70 with paired wines.

Fallowfields is open from Wednesday to Saturday evenings with bookings available from 6pm – 8.30pm.

The 'Jewels of the English Sun' tasting menu is available now at Fallowfields. Reservations can be made online via https://www.houselbay.com/eat-drink.

Cornish Clifftop Hotel Launches Special Summer Package Offer

The boutique Housel Bay hotel is dramatically perched on the cliff's edge on the Lizard Peninsula in Cornwall. And it's is now offering its Taste of the Season package during the summer months due to exceptional demand.

The Taste of the Season package, which skilfully combines a three-night stay at the hotel with an expertly curated bounty of local, seasonal food and delectable drinks at the hotel's on-site restaurants, has previously run throughout spring, autumn, and winter. 

The latest offer named 'Taste of the Summer' is the first time the package is now available throughout the months of July, August and September.

General Manager, Alfred Mesropians said: “A stay at Housel Bay is all about slowing down and taking time to unwind and get back to nature, something our fantastic location on the coast makes very easy for our guests.

“We are very fortunate that our location shines no matter which season we're in, but summer is a particularly special time as guests can make the most of walking the South West Coast Path or swimming in the sea at Housel Bay, both at the bottom of our garden, or a peaceful yoga session in our new yoga studio.”

In an isolated position on the southernmost tip of the UK, Housel Bay hotel is surrounded by nature and sits mere metres from the wild Lizard coastline and secluded Housel Bay beach.

Commenting on the Fallowfields tasting menu included in the package, Head Chef Joseph Fallowfield said: “I'm delighted to include our brand new summer tasting menu, Jewels of the English Sun, in the package which will give guests a fantastic opportunity to experience the amazing local produce we have in Cornwall, as well as some unique combinations that they might never may have tried before.

“The Fallowfields tasting menu changes every six weeks, so each Taste of the Season package will include a different menu which is specifically tailored to that season to enable guests to capture the true essence of each season.”

The Taste of Summer package is running from now until September 20, 2023. Prices start from £428 for a single guest and £610 for two guests, sharing.

Guests staying at the hotel on a bed and breakfast basis can treat themselves to the long or short version of the Jewels of the English Sun tasting menu with or without paired wines at the hotel's two-rosette restaurant, Fallowfields, as it extends its opening hours to include Wednesdays throughout the summer months. Dishes include Cornish mozzarella with heritage tomato, thyme, peach sorbet and peach ash, and lobster and prawn bisque with carrot, ginger, Fowey mussels and saffron.

The hotel is also currently running its seafood-themed Sunday lunch menu, appropriately named 'Seafood Sundays', consisting of a local Cadgwith lobster and a variety of other seafood dishes, sides and desserts.

For more information on Housel Bay Hotel's Taste of the Summer package please visit https://www.houselbay.com/events/taste-the-season.

Hotel Chocolat To Give Away 190,000 Prizes This Easter!

Luxury British chocolatier and cocoa grower, Hotel Chocolat, is launching its biggest and most exciting promotion yet with 190,000 prizes to be given away in stores across the UK, from 12th March to Easter Sunday.

Customers will be given an exclusive Room Key inviting them to check-in and collect their prize from the nearest Hotel Chocolat store. Every Room Key will win a prize, which also allows customers to enter the Prize Draw – to win an all-expenses-paid, dream holiday to The Hotel Chocolat on the stunning Caribbean island of Saint Lucia.

Prizes on offer range from irresistibly cute, bite-sized Egglets, through to Hotel Chocolat’s signature Extra Thick Eggs and the magnificently large Ostrich Eggs – the company’s flagship Easter egg that regularly stuns people into silence!

What’s more, 70 chocolate lovers will win what could be their ultimate dream come true, a year’s supply of chocolates. Customers can also enter the exciting giveaway online at Hotel Chocolat’s Facebook page facebook.com/hotelchocolat and find their nearest store online at www.hotelchocolat.co.uk/stores

Mint Hotel Creates The 45-Minute Lunch Hour for a Tenner!

Mint Hotel, the award-winning city-centre hotel brand, is celebrating summer in novel style by launching a 45-minute express lunch, available from just £10 per person, across the group’s City Café restaurants.

For that amazing price guests get to enjoy two-courses from the restaurant’s Market Menu coupled with a drink, including any house wine, spirit and mixer, beer or soft drink – all of which the group pledges to serve within 45 minutes.

The £10 ‘Fresh this Summer’ offer is available in City Café restaurants at Mint Hotel Glasgow, Mint Hotel Birmingham, Mint Hotel Bristol, Mint Hotel Leeds and Mint Hotel Manchester. In London, the offer is priced at £10.95 at Mint Hotel Westminster and £12.50 at the new Mint Hotel Tower of London. At Mint Hotel Amsterdam, which opened its doors in June, the express lunch offer is priced at just €15.00.

Guests choosing the ‘Fresh this Summer’ offer will also be handed a City Café loyalty card, entitling them to receive a complimentary two-course lunch (exclusive of drinks), after five return visits to the restaurants – a great excuse to keep coming back. What’s more, the loyalty card can be used through across all City Café restaurants in the Mint Hotel group, and lasts until 30 March 2012.

The fantastic lunch offers are available between 12–1 pm weekdays, and 12.30–3pm on Saturdays, with the promotion lasting until 3 September 2011.

City Café offers diners a modern European cuisine experience with the Market Menu focusing on locally sourced, seasonal produce, all created under the careful guidance of group executive chef Scott Macdonald. Summer dishes in the offer include breast of chicken with roast pumpkin, curly kale and caper jus, or fillet of mackerel, steamed bok choi, spring onion, red watercress, grapefruit and ginger reduction. As City Café’s Market Menus change weekly, regular diners can expect new dishes based on the freshest seasonal, regional ingredients throughout the summer.

The offer guarantees that guests will be wined and dined within a 45-minute time window – ideal for busy city workers, locals and visitors wishing to sample the delicious cuisine of City Café. Mint’s 45-minute pledge does not apply to diners who wish to add a third course to their meal, available for an additional £3.

Mint Hotels is dedicated to creating fresh, contemporary hotels thoughtfully designed to blend with each property’s cityscape. The group has eight properties - seven in the UK and its first international location in Amsterdam. People are put at the heart of each Mint hotel, with the customer truly coming first and Mint’s staff empowered to deliver memorable service.

Please visit www.minthotel.com/freshsummer for further information.


(EDITOR: Right! The That's Food and Drink team know where WE are going to be dining when we next visit the big city!)

Macdonald Craxton Wood Hotel announces Aiden Byrne to open third restaurant within their hotel

Macdonald Craxton Wood has announced that Aiden Byrne will be launching his third restaurant on July 29th 2011. Working in collaboration with Macdonald Hotels, Byrne is to take over the operation of the 120 seater restaurant at the 72 bedroom Craxton Wood Hotel on the Wirral, Merseyside, where he will showcase his cooking in a new 'British Grill' concept that will carry his name.

Byrne who currently operates the 3 AA Rosette Church Green Pub in Lymm, and The Collingwood in West Kirkby, confirmed his pleasure with the collaboration with Macdonald Hotels and the hotel in Chester.

Byrne also pointed out he will be looking to introduce the style of dishes already established in his other two establishments. “The 'Aiden Byrne British Grill' concept is going to pick up the breezy comfortable style of cooking that has thrived at The Church Green and The Collingwood,” said a spokesman.

Byrne explained: "It's a venue for everyone. We're looking to enrich the dining experience by blending traditional British cooking with a relaxing venue in tune with what the public want."

The 'Aiden Byrne British Grill' will begin trading as new refurbished restaurant on the site of the Craxton Wood hotels former dining room; The Garden Room. David Guile, CEO of Macdonald Hotels, is keen to confirm another headline chef to work alongside the Macdonald brand.

Byrne continued: "The food and beverage culture within the collection has been particularly strong in recent years. Bringing Aiden onboard allows us to diversify with unique skills we know our hotel guests will find memorable and ultimately enjoy."

Aiden Byrne, is very experienced and was previously head chef at the famed Dorchester has enjoyed a stellar career having enjoyed spells working alongside Tom Aikens, Paul Rankin and David Adlard.

His numerous TV appearances have enabled audiences to explore his dynamic cooking on shows like Master Chef, Saturday Kitchen plus the highly popular Great British Menu.

Macdonald Hotels won AA Hotel Group of the Year in 2007 and over the last 5 years has become a self-styled industry leader in the hotel dining market. In 2010 it boasted 40 AA Rosettes across its collection, nationwide.

Food and beverage director Alan Swinson said: "There are locations around the UK which lend themselves very well to joint ventures with top chefs. Delivering added value to our hotel guests is key to what we do."