While the subject is a serious one, the ways in which we can raise awareness don’t have to be sombre. In fact, some of the most effective events are those that bring people together in a positive, sociable way.
From wine and cheese evenings to coffee mornings, tea parties, and cake sales, there are countless ways to blend awareness with community spirit. Here are a few ideas to get started.
Host a Wine and Cheese Evening
A relaxed wine and cheese evening can be a fantastic way to gather friends, neighbours, or colleagues. Guests can buy tickets, with proceeds going to an Alzheimer’s charity. You might also invite a guest speaker from a local support group to share insights, or simply provide leaflets and information cards so people can learn more while enjoying their evening.
Organise a Coffee, Tea, and Cake Morning
Classic coffee mornings are still one of the best ways to combine fundraising with socialising. Bake (or buy) cakes, set up a tea and coffee station, and invite people to donate for every slice or cup. To add an extra layer of awareness, you could set up a small display board with facts about dementia, its symptoms, and where to find support.
Afternoon Tea with a Purpose
Why not go a little more upmarket with a themed afternoon tea? Delicate sandwiches, scones, and a selection of teas make a lovely way to mark the day. Sell tickets in advance, provide Alzheimer’s UK charity boxes, and perhaps hold a raffle to raise even more.
Memory-Themed Events
Because dementia directly affects memory, you could design your event around celebrating memories. This could include:
A “Memory Wall” where guests write down a favourite memory on a card.
A photo corner where people bring old photos to share.
Storytelling sessions where participants recount meaningful or funny moments from their past.
These activities not only fit the theme but also spark conversation and reflection.
Partner with Local Businesses
Local cafés, bakeries, wine merchants, or community halls are often keen to support charity initiatives. A café might donate coffee beans, a bakery could provide cakes, or a wine shop might offer discounts on bottles for your event. In turn, you can promote their business through your event, making it a win-win.
Promote Your Event Online
Don’t forget to spread the word through social media. Create a simple event page on Facebook or Eventbrite, post on Instagram with a hashtag such as #WorldAlzheimersDay, and encourage your attendees to share photos and stories. Every share helps raise awareness beyond the event itself.
Why It Matters
Dementia is one of the biggest health challenges we face today. Hosting an event, no matter how big or small, helps break down stigma, spreads vital information, and shows support to those living with the condition and their families. And at the same time, it creates moments of joy, community, and connection—the very things we all value most.
Final Thoughts
World Alzheimer’s Day is not only about awareness but also about action. By hosting a social event—be it a wine and cheese party, a coffee morning, or a themed afternoon tea—you can help bring people together while making a tangible difference.
This year, why not invite your community to raise a glass, share a slice of cake, and join the conversation about dementia? Together, we can help shine a brighter light on Alzheimer’s and support the journey towards better care and, one day, a cure.



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