SquareMeal announces UKs Top 100 Restaurants for 2025

Sat Bains

The UK’s top and fully independent restaurant guide, SquareMeal, has announced the best restaurants that the UK has to offer. SquareMeal’s UK Top 100 is the only list of its kind to exclude London’s restaurants - allowing the wider UK’s dining scene to shine forth.

Using a combination of thousands of reader votes and SquareMeal’s own expert reviewers and food critics, the UK Top 100 Restaurants list is a true reflection of Britain’s beautifully varied dining scene.

A spokesperson explained to That's Food and Drink: "Every year we are genuinely thrilled to see thriving restaurant scenes in UK cities that rival anywhere else in the country. 

Birmingham leads the way with five restaurants in the list, including two in the top 10 in 2022 champion Grace & Savour, and two Michelin-starred Opheem. 

This year's highest new entry in the UK Top 100 is Tom Barnes' magnificent Manchester restaurant Skof, which heads up a big year for Manchester, with Higher Ground, Another Hand, and The Sparrows all representing the city in the list.

As ever, Scotland has also established itself as a world-class food destination, and we saw three new Edinburgh entries all break into the upper echelons of the UK Top 100 list this year - Stuart Ralston's superb new restaurant Lyla at number 11, and Montrose and Fhior at 33 and 34 respectively - joining another seven Scottish restaurants in the list. 

Other powerhouse culinary counties like North Yorkshire, Cumbria and Berkshire are also well represented, but fifteen counties are represented across the whole list, showing that there are great restaurants spread all over the UK.

A special mention must also go to this year's highest riser, Kevin Tickle's Heft in Cumbria, which blew us away this year and jumped 54 spots from 72 last year to 18 in 2025.

Nottinghamshire restaurant named the best in the UK.

In the UK, the number one spot for 2025 goes to Restaurant Sat Bains, where chef Sat Bains and his team deliver an exceptional dining experience.

Chef Sat Bains tells us: “We are honoured to place top in this brilliant list of restaurants. We strive for both consistency and relevance, continuously innovating what we do and how we do it to be the best we can, spotlighting some of the country’s best produce in all its glory. After 25 years of dedication to our concept and little pocket of Nottingham we are of course humbled to place No1 in the UK.”

Originally the Hotel de Clos, Bains relaunched the hotel as Restaurant Sat Bains in 2002 and won his first Michelin star a year later with intricate modern British tasting menus. Two decades later the set up is rather different - the restaurant boasts its own urban kitchen garden now, as well as an al fresco courtyard, lounge bar and a number of rooms for overnight stays - but the philosophy is the same - to make guests feel as though they have had a completely unique experience.

Not only has Restaurant Sat Bains set the standard for fine dining in the UK for well over a decade, it has also proven to be a breeding ground for superb chefs - the likes of Gareth Ward at Ynyshir, Alex Bond at nearby Alchemilla, Niall Keating at Luna and more have passed through this kitchen over the years, going on to hold Michelin stars of their own.

SquareMeal’s Managing Editor, Ellie Donnell explains: “It feels extraordinarily telling that Sat Bains' eponymous two Michelin-starred restaurant has been trading for 25 years. The UK's dining scene becomes more competitive year on year, so for the team to be celebrating a quarter of a century pays real testament to its enduring relevance.

“Sat's creative tasting menus are brave and unique - taking risks that pay off and interweaving clever surprises - but more importantly they celebrate the joy of eating thanks to a deep-rooted understanding of flavour developed over decades. A huge congratulations to the team!”

The full list can be viewed here:- https://www.squaremeal.co.uk/restaurants/best/uk-top-100-restaurants_238

How to Introduce a Great Vegan Menu to Your Pub or Restaurant

As the demand for plant-based dining continues to rise, offering a thoughtful selection of vegan meals can attract a wider audience to your pub or restaurant. 

Whether you’re looking to cater to committed vegans, flexitarians, or those simply curious about plant-based cuisine, here’s how to start offering vegan options that will delight your diners.

1. Understand the Vegan Diet

Before diving into menu planning, ensure you and your staff understand what veganism entails. A vegan diet excludes all animal products, including meat, dairy, eggs, and honey. Familiarise yourself with common plant-based alternatives and the reasons why people choose veganism, such as health, ethics, and sustainability.

2. Research and Experiment with Ingredients

Vegan cooking offers a world of creative possibilities. Stock your kitchen with versatile staples like:

Plant-based proteins: tofu, tempeh, seitan, jackfruit, and legumes.

Dairy substitutes: oat milk, almond milk, vegan cheese, and coconut cream.

Egg alternatives: aquafaba (chickpea water), flaxseed meal, or commercial egg replacers.

Flavour enhancers: nutritional yeast, miso paste, tahini, and fresh herbs.

Experiment with these ingredients to create dishes that are not only vegan but also flavourful and satisfying.

3. Transform Classic Dishes

Start by adapting popular menu items into vegan-friendly versions. For example:

Replace beef patties with a lentil or mushroom-based burger.

Offer a plant-based shepherd’s pie with lentils and sweet potato mash.

Use cashew cream or coconut milk for creamy soups and curries.

Familiar dishes with a vegan twist can make the transition easier for both your kitchen and your diners.

4. Offer Variety

A good vegan menu goes beyond salads. Aim for a diverse range of dishes that cater to different tastes and occasions. Include options like:

Starters: Spiced cauliflower wings or bruschetta with vegan ricotta.

Mains: Thai green curry, vegan lasagne, or a hearty Buddha bowl.

Desserts: Chocolate avocado mousse, vegan cheesecake, or sorbet.

5. Source Quality Ingredients

Partner with local suppliers to source fresh, seasonal, and organic produce. Highlighting these partnerships on your menu can also appeal to diners who value sustainability and supporting local businesses.

6. Train Your Staff

Your team should be well-versed in the vegan menu. Train them to:

Answer questions about ingredients confidently.

Suggest pairings, such as vegan wines or craft beers.

Handle vegan dishes separately in the kitchen to avoid cross-contamination.

7. Label Clearly

Make it easy for diners to identify vegan options. Use clear labelling on your menu and consider creating a separate vegan section. Highlighting vegan dishes as delicious and inclusive can attract even non-vegan customers.

8. Promote Your Vegan Offerings

Spread the word about your new vegan options through:

Social media posts showcasing your dishes.

Collaborations with local vegan influencers or bloggers.

Hosting a vegan tasting night or special event.

9. Gather Feedback

Encourage feedback from your diners to refine your vegan offerings. Listen to what they love and what they’d like to see more of. This will help you stay ahead of trends and keep your menu fresh.

10. Stay Committed

Introducing vegan options is not just a trend but a commitment to inclusivity and sustainability. Regularly update your menu and stay informed about new plant-based products and techniques.

By offering a well-thought-out vegan menu, your pub or restaurant can attract a loyal and diverse customer base while contributing to a more sustainable future. Start small, experiment, and let your creativity shine!

How to Grow Vegetables at Home to Make Your Veganuary Efforts Last All Year

Veganuary is a fantastic opportunity to embrace a plant-based lifestyle and explore the benefits of eating more vegetables. 

But why limit this positive change to just one month?

Growing your own vegetables at home is a rewarding way to make your Veganuary efforts last all year long. 

Whether you have a sprawling garden, a modest balcony, or just a sunny windowsill, you can cultivate your own produce and enjoy fresh, home-grown vegetables every day. Here’s how to get started:

Step 1: Assess Your Space

The first step is to evaluate how much space you have. Don’t worry if you lack a large garden; many vegetables thrive in pots, containers, or raised beds. Even a windowsill can be home to herbs and leafy greens. Consider vertical gardening options, like hanging baskets or wall-mounted planters, to maximise small spaces.

Step 2: Choose the Right Vegetables

Select vegetables that suit your space, climate, and skill level. Some easy-to-grow options for beginners include:

Leafy Greens: Lettuce, spinach, and kale grow quickly and can be harvested multiple times.

Root Vegetables: Carrots, radishes, and beetroot are hardy and require minimal maintenance.

Herbs: Basil, parsley, and chives are perfect for small spaces and add flavour to your meals.

Tomatoes and Peppers: These thrive in pots and add vibrant colour to your garden.

Research which vegetables grow best in your local climate and during different seasons to ensure a continuous harvest.

Step 3: Gather Your Supplies

You’ll need some basic gardening tools and supplies to get started:

Containers or Raised Beds: Ensure they have good drainage.

Quality Soil: Use nutrient-rich, well-draining soil to give your plants the best start.

Seeds or Seedlings: Purchase from a reputable supplier.

Watering Can or Hose: Consistent watering is key to healthy plants.

Compost: Make your own or buy organic compost to enrich the soil.

Step 4: Plant and Care for Your Vegetables

Follow the instructions on seed packets or plant labels for spacing, depth, and watering requirements. Place your plants in a spot that gets sufficient sunlight—most vegetables need at least 6 hours of direct sunlight per day. Regularly check for pests and diseases, and remove any weeds that compete with your vegetables for nutrients.

Step 5: Harvest and Enjoy

Harvest your vegetables when they’re ripe and at their peak of freshness. Regular harvesting encourages plants like leafy greens to produce more. Incorporate your home-grown produce into your meals to enhance your plant-based dishes with fresh, flavourful ingredients.

Tips for Year-Round Gardening

Succession Planting: Stagger your planting times to ensure a continuous supply of vegetables.

Indoor Gardening: Grow herbs, microgreens, or even dwarf varieties of vegetables indoors during colder months.

Preservation: Freeze, pickle, or dry surplus produce to enjoy later.

Benefits of Growing Your Own Vegetables

Home gardening is not only cost-effective but also environmentally friendly. By reducing your reliance on store-bought produce, you cut down on packaging waste and food miles. Plus, there’s nothing quite like the satisfaction of eating something you’ve grown yourself.

By starting a vegetable garden, you can carry the spirit of Veganuary into the rest of the year and beyond. It’s a fulfilling way to stay connected to nature, improve your diet, and contribute to a more sustainable lifestyle. So grab your gardening gloves and get growing—your future self will thank you!

How to Explore New Vegan Tastes for Veganuary

Veganuary is the perfect time to dive into the vibrant and diverse world of vegan food. 

Whether you're a seasoned foodie or a complete beginner, this month-long challenge offers a fantastic opportunity to expand your palate and discover new flavours. 

Here are some tips to help you embrace new vegan tastes during Veganuary:

1. Start with Familiar Dishes

Transitioning to a vegan diet doesn't mean you have to give up your favourite meals. Start by veganising familiar dishes. Love spaghetti Bolognese? Swap the mince for lentils or a plant-based meat alternative. Craving a curry? Try chickpeas, tofu, or jackfruit as the main ingredient. This approach makes the transition less daunting while introducing you to plant-based substitutes.

2. Experiment with New Ingredients

One of the joys of vegan cooking is exploring ingredients you may not have tried before. Here are some ideas to get you started:

Jackfruit: A versatile fruit often used as a meat substitute in dishes like pulled "pork" sandwiches.

Nutritional Yeast: A savoury, cheesy-flavoured ingredient perfect for sprinkling on pasta or popcorn.

Tempeh and Tofu: Protein-packed staples that absorb the flavours of marinades and spices beautifully.

Legumes: Lentils, chickpeas, and black beans are excellent for hearty stews, salads, and burgers.

3. Explore World Cuisines

Many global cuisines naturally feature vegan-friendly dishes. For example:

Indian: Try vegetable curries, dosas, and samosas.

Middle Eastern: Savour falafel, hummus, and tabbouleh.

Asian: Enjoy sushi rolls with avocado and cucumber, stir-fried vegetables, or ramen with tofu.

Exploring these cuisines can introduce you to exciting new flavours and cooking techniques.

4. Stock Up on Spices and Herbs

Flavour is key when cooking vegan meals. Stock your pantry with a variety of spices and herbs to elevate your dishes. Cumin, paprika, turmeric, coriander, and basil are just a few examples that can transform simple ingredients into mouth-watering meals.

5. Try Vegan Alternatives

Today's market is brimming with plant-based alternatives to traditional dairy and meat products. Experiment with vegan cheeses, milks, and yoghurts to find your favourites. Brands vary widely in taste and texture, so don’t be afraid to try a few options.

6. Join the Veganuary Community

The Veganuary website and social media platforms are treasure troves of recipes, tips, and inspiration. Joining the community can help you stay motivated and discover new ideas. You can also connect with friends or family who are participating to share meals and experiences.

7. Treat Yourself to Vegan Dining

If cooking feels overwhelming, treat yourself to a meal at a vegan restaurant or order takeout from a plant-based menu. This is a great way to sample expertly prepared dishes and gather inspiration for your own cooking adventures.

8. Keep an Open Mind

Trying new vegan tastes is all about keeping an open mind. Not every dish will be a hit, and that's okay. Use this month as a chance to learn, experiment, and expand your culinary horizons.

Conclusion

Veganuary is a celebration of flavour, creativity, and compassion. By experimenting with new ingredients, exploring global cuisines, and connecting with the vegan community, you can make this month a delicious and rewarding experience. Who knows? You might just discover a lifelong love for plant-based eating. Happy Veganuary!

Pros and Cons of Laboratory-Grown Meat

Pros:

Environmental Benefits

Laboratory-grown meat has the potential to significantly reduce greenhouse gas emissions, water usage, and land requirements compared to traditional livestock farming. 

This could help combat climate change and reduce deforestation.

Animal Welfare

Cultivated meat eliminates the need to raise and slaughter animals, reducing animal suffering and addressing ethical concerns associated with factory farming.

Food Security

With a growing global population, lab-grown meat offers a sustainable way to produce protein without overburdening natural resources. It could also be produced in areas where farming livestock is impractical.

Customisation and Safety

The production process allows for precise control over the composition of the meat, potentially improving nutritional content and reducing harmful elements like antibiotics or hormones.

Reduction of Zoonotic Diseases

By eliminating live animals from the production process, lab-grown meat reduces the risk of diseases that can transfer from animals to humans, such as avian flu or mad cow disease.

Cons:

Cost

Although prices have been decreasing, lab-grown meat is still more expensive to produce than conventional meat, making it less accessible for many consumers.

Energy Use

While it may save on land and water, the production of cultivated meat can require significant energy, particularly during the scaling-up phase. If the energy source is not renewable, the environmental benefits could be diminished.

Public Perception

Many people remain sceptical about eating lab-grown meat due to concerns over its "unnatural" nature, potential health risks, and cultural or traditional preferences.

Regulatory and Ethical Challenges

The regulatory frameworks for cultivated meat are still developing, and some ethical concerns remain, such as the use of animal-derived substances like foetal bovine serum in the growth process.

Impact on Traditional Livelihoods

Widespread adoption of lab-grown meat could disrupt traditional farming communities and industries, leading to economic and social challenges in rural areas.

Taste and Texture

While advances have been made, some argue that lab-grown meat has yet to perfectly replicate the taste, texture, and experience of conventionally farmed meat.

Can Bacon Help Ward Off Nerve Pain? A Closer Look at the Claims

Bacon has long been celebrated as a beloved breakfast staple, but recent claims suggest it may offer more than just a satisfying start to the day. 

Some sources have posited that eating bacon could help alleviate or even prevent nerve pain. 

While the idea is certainly intriguing, it raises questions about the science behind these assertions. 

Let’s explore whether there is any merit to the notion that bacon could play a role in managing nerve pain.

The Basis of the Claims

The primary rationale for these claims seems to stem from bacon’s nutritional profile. Bacon contains several nutrients that are known to support nerve health, including:

Vitamin B12: Essential for maintaining healthy nerve cells and the production of myelin, the protective sheath around nerves.

Choline: A nutrient that supports neurotransmitter function and nerve signalling.

Fats: The high-fat content in bacon might contribute to nerve cell membrane health, as fats are a critical component of cell structures.

Additionally, some proponents argue that the comfort food effect of bacon—its ability to boost mood and provide a sense of satisfaction—could indirectly help manage pain by reducing stress and promoting relaxation.

What Does the Science Say?

While it is true that certain nutrients in bacon are beneficial for nerve health, the leap to suggesting that eating bacon can directly prevent or alleviate nerve pain is not well-supported by evidence. Here are some key considerations:

Nutrient Levels in Bacon:

Bacon does contain Vitamin B12 and choline, but these nutrients are also found in other, healthier sources such as eggs, fish, and leafy greens. The amounts present in bacon may not be sufficient to make a significant impact on nerve health unless consumed in large quantities—a practice that could lead to other health concerns.

Potential Drawbacks of Bacon:

Bacon is high in saturated fats and sodium, both of which can contribute to cardiovascular issues and inflammation when consumed excessively. Chronic inflammation is, in fact, a known contributor to nerve pain.

Processed meats like bacon are classified as Group 1 carcinogens by the World Health Organisation (WHO), meaning there is strong evidence linking their consumption to certain types of cancer. This risk may outweigh any potential benefits.

Broader Context of Nerve Pain:

Nerve pain, or neuropathy, is a complex condition with a wide range of causes, including diabetes, injuries, infections, and autoimmune disorders. Effective management typically involves addressing the underlying cause, medical treatments, and a balanced diet rich in anti-inflammatory and nerve-supporting nutrients.

A Balanced Perspective

While bacon might offer some nutrients that support nerve health, it is not a magic bullet for nerve pain. A more holistic approach to diet and lifestyle is likely to yield better results. For example:

Focus on Anti-Inflammatory Foods: Incorporate foods rich in omega-3 fatty acids (such as salmon and walnuts), antioxidants (like berries and spinach), and whole grains to reduce inflammation and support overall health.

Supplementation When Necessary: For those with deficiencies in Vitamin B12 or other nutrients, targeted supplementation under medical supervision can be more effective than relying on bacon.

Regular Exercise and Stress Management: Physical activity and techniques like mindfulness can help manage nerve pain and improve quality of life.

Conclusion

While the idea of bacon as a remedy for nerve pain is appealing to bacon enthusiasts, the evidence does not support its efficacy in this regard. 

Rather than relying on processed meats, individuals seeking to manage nerve pain should focus on a balanced diet, healthy lifestyle choices, and appropriate medical care. 

Bacon can still be enjoyed occasionally as part of a varied diet, but it is unlikely to be the key to nerve pain relief.

Russell & Atwell Launch Limited Edition Heart-Shaped Cherry Lush Fresh Chocolates for Valentine's Day

Innovative fresh chocolate makers Russell & Atwell are introducing a special limited edition heart-shaped Cherry Lush chocolates in time for Valentine's Day. 

Each hand-finished smooth milk chocolate is filled with ethically sourced cocoa and organic double cream expertly blended with bold and juicy morello cherries.

Co-founder and chocolate scientist, Steve Russell told That's Food an Drink: "We're excited to introduce this romantic twist to our collection of fresh chocolates. 

"The outstanding morello cherry jam we use is a special bespoke blend made exclusively for us by The Artisan Kitchen in Gloucestershire and it's really unlike anything we've ever tasted before. 

"We adore its intense, natural fruitiness that pairs beautifully with our velvety fresh ganache. We always use real ingredients like organic British double cream and wildflower honey and these heart-shaped chocolates reflect our philosophy that fresh is always best."

Steve went on to explain: "Unlike long-life chocolates, Russell & Atwell's creations are made fresh, designed to be stored in the fridge for up to 12 weeks. By replacing artificial preservatives with organic British double cream, wildflower honey and a little sugar, the result is a chocolate that's as pure as it is delicious.”

"Chocolate has been stuck on supermarket shelves for far too long," added Giles Atwell, co-founder. "People are choosing fresh food in every other category, from pasta to juices, so we thought why not chocolate? Freshness means better taste, better quality ingredients and a more indulgent experience."

Cherry Lush builds on Russell & Atwell's reputation as leaders in artisanal, sustainable chocolate-making. Their chocolates are celebrated for their iconic 'double crack' sensation: that starts with a thin, crisp chocolate shell that gives way to a smooth luxurious deeply indulgent centre.

Russell & Atwell fresh chocolates are made using the World's finest fino de aroma cocoa, ethically sourced from co-operatives in Colombia keeping more money at source by starting the making process there too. The raw chocolate is then expertly blended with Organic double cream, wildflower honey and hand finished all in the UK.

Their packaging is eco-friendly, with recyclable pouches and refillable glass jars that come with recyclable paper refills on demand.  Each pouch/jar you buy also supports the Buglife charity's efforts to protect pollinators by planting wildflower B-Lines across the UK.

These limited edition chocolates are the perfect way to show love this Valentine's Day. Available now at russellandatwell.com.

Do Chair Workouts Really Work? We look at the Trend

Chair workouts have taken the fitness world by storm, offering an accessible and low-impact way to stay active. 

Promoted as a solution for busy professionals, older adults, or those with limited mobility, these exercises promise to help you stay fit using nothing more than a sturdy chair. 

But do they actually work? Let’s explore the benefits, limitations, and how to optimise your diet to complement this type of exercise.

What Are Chair Workouts?

Chair workouts involve a series of exercises that use a chair for support, resistance, or as a platform for movement. Common exercises include seated leg lifts, tricep dips, step-ups, and even modified push-ups. These workouts are designed to improve strength, flexibility, and cardiovascular health, all while being gentle on the joints.

The Benefits of Chair Workouts

Accessibility: Chair workouts are ideal for beginners, those recovering from injury, or anyone looking for low-impact exercise options.

Convenience: All you need is a chair! This makes it easy to fit a quick workout into your day, whether at home, in the office, or even while travelling.

Customisable Intensity: You can adjust the difficulty by incorporating weights, resistance bands, or by increasing repetitions.

Improved Mobility: Regularly practising these exercises can enhance joint flexibility and reduce stiffness, particularly for older adults.

Core Engagement: Many chair exercises require balance and stability, which can strengthen your core muscles over time.

Do They Work?

Chair workouts can be effective, but their results depend on your fitness goals:

For Strength and Toning: Chair exercises like tricep dips and seated leg lifts can help tone muscles, especially if you add resistance. However, for significant muscle growth, you’ll eventually need to incorporate heavier weights or more challenging resistance.

For Cardiovascular Health: High-energy movements like seated marches or step-ups can get your heart rate up, but they may not provide the same intensity as traditional cardio workouts like running or cycling.

For Weight Loss: While chair workouts burn calories, they’re generally less intense than other forms of exercise. Pairing them with a calorie-controlled diet is crucial if weight loss is your goal.

Limitations to Consider

Limited Intensity: While chair workouts are great for beginners or low-impact needs, they may not provide enough challenge for advanced fitness enthusiasts.

Variety is Key: Relying solely on chair workouts might lead to a plateau. It’s important to incorporate other forms of exercise to work different muscle groups and keep your routine engaging.

Not a Standalone Solution: Chair workouts should be part of a broader fitness plan that includes strength training, cardio, and flexibility exercises.

Diet Tips to Support Chair Workouts

To maximise the benefits of chair workouts, pair them with a balanced diet that supports your activity level:

Protein: Essential for muscle repair and growth. Include lean sources like chicken, fish, tofu, eggs, and legumes.

Complex Carbohydrates: Provide the energy needed for your workouts. Opt for whole grains, sweet potatoes, and quinoa.

Healthy Fats: Support overall health and sustained energy. Include nuts, seeds, avocados, and olive oil in your meals.

Hydration: Staying hydrated is vital for performance and recovery. Aim for at least 6-8 glasses of water daily.

Micronutrients: Ensure you’re getting enough vitamins and minerals by eating a variety of fruits and vegetables.

Conclusion

Chair workouts are a fantastic option for those looking for an accessible, low-impact way to stay active. They’re especially beneficial for beginners, older adults, or individuals with mobility challenges. While they may not replace high-intensity workouts for advanced fitness goals, they can be an effective part of a balanced exercise routine. Pair these workouts with a nutritious diet, and you’ll be well on your way to improved health and fitness.

So, grab a chair, get moving, and see how this versatile workout method can work for you!

The Most Popular Cocktails in the UK 2024: Insights from Google & Social Media Data

A new study by Wilde Toast reveals the UK's most talked-about cocktails of 2024, combining data from Google, SEMrush, and Exploding Topics, a tool that tracks trending topics across major social platforms. 

The study provides a view of consumer preferences, highlighting both search trends and social media discussions.

Wilde Toast cross-referenced online search statistics with advanced marketing tools to calculate an average ranking of the UK's top 10 cocktails. Exploding Topics further analysed social media mentions, including detailed platform-specific insights across LinkedIn, Instagram, TikTok, and Reddit.

“With this research, we wanted to see what the top cocktails of 2024 were and go a few levels deeper into the top cocktails among consumers online. Most reports on this only account for Google data so we used a best-in-class 3rd party tool to cross-reference the sometimes inaccurate Google search volume. 

"We also looked to social search and mentions of cocktails, which consumers are increasingly turning to when discovering and talking about their favourite drinks," Tom Bronock, the Wilde Toast Marketing Director told That's Food and Drink.

Aperol Spritz Takes the Top Spot

According to the findings, the Aperol Spritz emerged as the most popular cocktail, dominating both search and social media conversations.

"Aperol has seen consistent growth in trade and third space, bolstered by its strong brand activations in retail. The data strongly reflects this ongoing popularity," says Tom Bronock.

“We also are seeing a phenomenal result for the Aperol Spritz across socials, with mentions across social platforms into 7 figures.”

Other cocktails making the top ten list include the Negroni, Espresso Martini, and Dirty Martini.

Trends Driving Cocktail Preferences

"One of the most fascinating insights is the influence of cultural trends on cocktail choices and how we can see UK cocktail culture evolving year on year. For example, the Dirty Martini has been quietly gaining popularity both in bars and in at-home drinking occasions, signalling an evolution in the UK's cocktail culture. Ten years ago, it wouldn't have come close to the top 10," Bronock added.

The data also highlights the significant role of social media in shaping cocktail preferences and underscores the seasonal nature of certain drinks. The Negroni and Espresso Martini showed notable spikes in popularity during the festive season, while the Aperol Spritz and Piña Colada peaked in summer and again during the festive period.

Figure 2: Social Media Search Trends & Channel Breakdown - Aperol Spritz

Surprising Social Media Insights

The study revealed unexpected trends in platform-specific conversations. For instance, LinkedIn and Reddit have emerged as surprising hubs for discussions about cocktails like the Negroni.

"This data is not only interesting for a casual observer but also invaluable for brands looking to launch cocktail-related products or campaigns. It provides clear insights into consumer engagement with different cocktails and seasonal trends, helping brands align their strategies with real-time consumer interests," Bronock concluded.

Figure 3: Social Media Search Trends & Channel Breakdown – Negroni

FACTFILE:-

Wilde Toast is a leading drinks agency specializing in brand activation, strategy, events, and staffing for the drinks industry. The agency works with global brands Red Bull, Diageo, Edrington and many others. For more information, visit  - https://wildetoast.co.uk

Cornish Firebrand Brewing Co. Unveils Finisher Beers for Arc of Attrition

Firebrand Brewing Co.is delighted to unveil two finisher beers that it has created for the Arc of Attrition by UTMB event being held in Cornwall at the end of January. 

Everyone who finishes the 100, 50 or 25 mile race will find a special edition Firebrand pale ale or alcohol-free lager waiting for them at the finish line.

Joe Thomson, Co-owner and Head Brewer at Firebrand Brewing Co. explains: “Running has been a transformative journey for me. I started in 2022, looking to live a healthier lifestyle, and it quickly became a passion. 

Taking on the Arc 100 last year was an unforgettable experience and I am honoured to partner with the Arc of Attrition by UTMB this year with two special beers for the race. We can't wait to see runners cross the finish line and celebrate their incredible achievements with a well-earned beer."

Firebrand's special edition Arc beers include an alcohol-free lager that is gluten free, vegan friendly and only 35 calories per can. It is joined by a pale ale created from Apollo and Mosaic hops which has a sweet, malty base and smooth, clean bitterness. 

The Arc 100, Arc 50 and Arc 25 are point-to-point challenging coastal races along the stunning and dramatic South West Coast Path. Held from 24th to 26th January 2025, the Arc of Attrition by UTMB sees competitors tackling some of Cornwall's finest coastal paths in tough and challenging winter conditions. Born in 2015, the Arc of Attrition has grown from a single 100 mile race with 54 local competitors to a race that now attracts the best trail runners across the globe.

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops.

For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. For further information on Arc of Attrition visit Arc of Attrition by UTMB.