The Most Popular Cocktails in the UK 2024: Insights from Google & Social Media Data

A new study by Wilde Toast reveals the UK's most talked-about cocktails of 2024, combining data from Google, SEMrush, and Exploding Topics, a tool that tracks trending topics across major social platforms. 

The study provides a view of consumer preferences, highlighting both search trends and social media discussions.

Wilde Toast cross-referenced online search statistics with advanced marketing tools to calculate an average ranking of the UK's top 10 cocktails. Exploding Topics further analysed social media mentions, including detailed platform-specific insights across LinkedIn, Instagram, TikTok, and Reddit.

“With this research, we wanted to see what the top cocktails of 2024 were and go a few levels deeper into the top cocktails among consumers online. Most reports on this only account for Google data so we used a best-in-class 3rd party tool to cross-reference the sometimes inaccurate Google search volume. 

"We also looked to social search and mentions of cocktails, which consumers are increasingly turning to when discovering and talking about their favourite drinks," Tom Bronock, the Wilde Toast Marketing Director told That's Food and Drink.

Aperol Spritz Takes the Top Spot

According to the findings, the Aperol Spritz emerged as the most popular cocktail, dominating both search and social media conversations.

"Aperol has seen consistent growth in trade and third space, bolstered by its strong brand activations in retail. The data strongly reflects this ongoing popularity," says Tom Bronock.

“We also are seeing a phenomenal result for the Aperol Spritz across socials, with mentions across social platforms into 7 figures.”

Other cocktails making the top ten list include the Negroni, Espresso Martini, and Dirty Martini.

Trends Driving Cocktail Preferences

"One of the most fascinating insights is the influence of cultural trends on cocktail choices and how we can see UK cocktail culture evolving year on year. For example, the Dirty Martini has been quietly gaining popularity both in bars and in at-home drinking occasions, signalling an evolution in the UK's cocktail culture. Ten years ago, it wouldn't have come close to the top 10," Bronock added.

The data also highlights the significant role of social media in shaping cocktail preferences and underscores the seasonal nature of certain drinks. The Negroni and Espresso Martini showed notable spikes in popularity during the festive season, while the Aperol Spritz and Piña Colada peaked in summer and again during the festive period.

Figure 2: Social Media Search Trends & Channel Breakdown - Aperol Spritz

Surprising Social Media Insights

The study revealed unexpected trends in platform-specific conversations. For instance, LinkedIn and Reddit have emerged as surprising hubs for discussions about cocktails like the Negroni.

"This data is not only interesting for a casual observer but also invaluable for brands looking to launch cocktail-related products or campaigns. It provides clear insights into consumer engagement with different cocktails and seasonal trends, helping brands align their strategies with real-time consumer interests," Bronock concluded.

Figure 3: Social Media Search Trends & Channel Breakdown – Negroni

FACTFILE:-

Wilde Toast is a leading drinks agency specializing in brand activation, strategy, events, and staffing for the drinks industry. The agency works with global brands Red Bull, Diageo, Edrington and many others. For more information, visit  - https://wildetoast.co.uk

Cornish Firebrand Brewing Co. Unveils Finisher Beers for Arc of Attrition

Firebrand Brewing Co.is delighted to unveil two finisher beers that it has created for the Arc of Attrition by UTMB event being held in Cornwall at the end of January. 

Everyone who finishes the 100, 50 or 25 mile race will find a special edition Firebrand pale ale or alcohol-free lager waiting for them at the finish line.

Joe Thomson, Co-owner and Head Brewer at Firebrand Brewing Co. explains: “Running has been a transformative journey for me. I started in 2022, looking to live a healthier lifestyle, and it quickly became a passion. 

Taking on the Arc 100 last year was an unforgettable experience and I am honoured to partner with the Arc of Attrition by UTMB this year with two special beers for the race. We can't wait to see runners cross the finish line and celebrate their incredible achievements with a well-earned beer."

Firebrand's special edition Arc beers include an alcohol-free lager that is gluten free, vegan friendly and only 35 calories per can. It is joined by a pale ale created from Apollo and Mosaic hops which has a sweet, malty base and smooth, clean bitterness. 

The Arc 100, Arc 50 and Arc 25 are point-to-point challenging coastal races along the stunning and dramatic South West Coast Path. Held from 24th to 26th January 2025, the Arc of Attrition by UTMB sees competitors tackling some of Cornwall's finest coastal paths in tough and challenging winter conditions. Born in 2015, the Arc of Attrition has grown from a single 100 mile race with 54 local competitors to a race that now attracts the best trail runners across the globe.

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops.

For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. For further information on Arc of Attrition visit Arc of Attrition by UTMB.

The Benefits of Choosing Products from The Organic Protein Company

In recent years, the demand for high-quality, sustainably sourced protein has grown significantly. 

Among the many brands available, The Organic Protein Company stands out as a leader in providing clean, ethical, and environmentally conscious protein options. 

Here, we explore the key benefits of their products and why they should be a staple in your daily nutrition.

1. Certified Organic and Free from Nasties

One of the most significant advantages of The Organic Protein Company is their commitment to organic certification. Their products are made from 100% organic whey protein, sourced from grass-fed cows raised on small, independent farms. This ensures that the protein is free from artificial additives, pesticides, and hormones, giving you a clean and pure source of nutrition.

2. Ethical and Sustainable Farming Practices

The Organic Protein Company prioritises animal welfare and sustainable farming. Their whey protein is derived from cows that graze freely on lush, organic pastures. By supporting these ethical farming practices, you are contributing to a system that values the environment, reduces carbon emissions, and promotes biodiversity.

3. High-Quality Protein for Optimal Health

Protein is essential for muscle repair, immune function, and overall well-being. The Organic Protein Company’s whey protein provides a complete amino acid profile, making it an excellent choice for athletes, fitness enthusiasts, and anyone looking to maintain a balanced diet. With no added sugar or artificial sweeteners, their protein is as healthy as it is effective.

4. Deliciously Simple and Versatile

The Organic Protein Company keeps their products simple, focusing on quality over quantity. Their unflavoured whey protein is a testament to this philosophy, offering a neutral base that can be easily added to smoothies, porridge, or baking recipes. For those who prefer a touch of sweetness, their flavoured options use natural ingredients like organic cacao and organic vanilla.

5. Transparency and Trust

Transparency is at the heart of The Organic Protein Company. They clearly outline their sourcing and production processes, ensuring customers know exactly what they are consuming. This level of honesty builds trust and sets them apart in a crowded market.

6. Supporting a Healthier Planet

By choosing The Organic Protein Company, you are supporting a brand that actively works to reduce its environmental impact. Their packaging is recyclable, and their commitment to organic farming helps to protect soil health, conserve water, and reduce the use of harmful chemicals.

7. Ideal for a Range of Diets

Whether you follow a vegetarian, gluten-free, or low-carb diet, The Organic Protein Company’s products fit seamlessly into various lifestyles. Their whey protein is versatile and can be tailored to suit individual dietary preferences, making it an inclusive option for health-conscious consumers.

Conclusion

The Organic Protein Company embodies what it means to produce high-quality, ethical, and sustainable protein. By choosing their products, you are not only investing in your health but also supporting a brand that prioritises the well-being of animals, the environment, and future generations.

For a clean, sustainable, and effective protein source, The Organic Protein Company is the natural choice. Why not make the switch today and experience the benefits for yourself?

My wife swears by them.

https://theorganicproteincompany.co.uk/

How to Make Your Own Pickles at Home

There’s something deeply satisfying about making your own pickles at home. Not only do you have complete control over the flavours, but it’s also an excellent way to preserve seasonal produce. 

Whether you prefer a tangy crunch or a sweeter bite, homemade pickles can be tailored to your taste. Here’s a step-by-step guide to creating your own delicious pickles.

What You’ll Need

Ingredients:

Cucumbers: About 500g to 1kg, ideally small pickling cucumbers for the best texture.

Fresh dill: A few sprigs or dill seeds for a classic flavour.

Garlic cloves: 2 to 4, peeled and lightly crushed.

Pickling spices: Optional, but great for added complexity. Think mustard seeds, coriander seeds, peppercorns, or chilli flakes.

Water: 500ml.

White vinegar: 250ml.

Salt: 3 tablespoons of non-iodised salt, such as pickling or kosher salt.

Sugar: Optional, 1 to 2 tablespoons if you prefer a sweeter pickle.

Equipment:

Sterilised jars: Ensure your jars are clean and sterilised to avoid contamination.

Saucepan: For preparing the brine.

Tongs: For handling hot jars.

Step-by-Step Instructions

1. Prepare Your Cucumbers

Begin by thoroughly washing the cucumbers. Trim the ends, as the blossom end can contain enzymes that cause softening. Depending on your preference, you can slice the cucumbers into spears, coins, or leave them whole. If using whole cucumbers, prick them a few times with a fork to help the brine penetrate.

2. Sterilise the Jars

Proper sterilisation is key to ensuring your pickles last. Wash the jars in hot, soapy water and rinse well. Place them in a low oven (around 120°C) for 10 minutes or submerge them in boiling water for a few minutes. Let them dry completely.

3. Make the Brine

In a saucepan, combine the water, vinegar, salt, and sugar (if using). Heat the mixture gently, stirring until the salt and sugar dissolve completely. Remove the saucepan from the heat and allow the brine to cool slightly.

4. Pack the Jars

Place a sprig of dill, a garlic clove, and a pinch of your chosen pickling spices at the bottom of each jar. Pack the cucumbers tightly into the jars, leaving about 1cm of headspace at the top.

5. Add the Brine

Carefully pour the warm brine over the cucumbers, ensuring they are fully submerged. Use a spoon or chopstick to remove any air bubbles. Add more brine if necessary, maintaining the 1cm headspace.

6. Seal the Jars

Secure the lids tightly. For quick pickles, allow the jars to cool to room temperature before refrigerating. If you wish to store the pickles for longer, process the jars in a boiling water bath for 10 to 15 minutes. This step ensures shelf stability.

When Will They Be Ready?

Quick pickles, stored in the refrigerator, are ready to eat in as little as 24 to 48 hours. However, the flavour will deepen the longer they sit. If you’ve processed the jars for long-term storage, wait at least two weeks before opening to allow the flavours to develop fully.

Tips for Customisation

Add a few slices of onion or fresh chilli to the jars for a unique twist.

Experiment with different types of vinegar, such as apple cider vinegar, for a milder tang.

Swap cucumbers for other vegetables like carrots, green beans, radishes or pickling onions.

Making pickles at home is a fun and rewarding kitchen project. Not only do you get to enjoy the fruits of your labour, but you also have a jar (or several) of personalised, flavourful pickles to share with family and friends. So why not give it a try? Happy pickling!

Exploring the Great British Delicacy: Black Pudding

When it comes to traditional British cuisine, few dishes spark as much intrigue and debate as black pudding. 

This iconic delicacy, with its rich history and distinctive flavour, holds a special place in the hearts of many across the UK. Whether you’re a lifelong fan or a curious newcomer, black pudding is a culinary experience worth exploring.

What is Black Pudding?

Black pudding is a type of blood sausage, usually made from pork blood, fat, and oatmeal or barley. These ingredients are mixed with seasonings like pepper, salt, and herbs, then encased and cooked to create a firm, sliceable sausage. Its dark colour and unique texture are instantly recognisable, making it a standout addition to any meal.

A Brief History

The origins of black pudding can be traced back centuries, with variations of blood sausages appearing in many cultures worldwide. 

In Britain, black pudding has been a staple since at least the Middle Ages, when resourceful cooks sought to make use of every part of the animal. (The old expression is that you can use any part of a pig but the squeal.)

Over time, it became particularly associated with regions like Lancashire and the Black Country, where local recipes elevated it to an art form.

How is Black Pudding Made?

Traditional black pudding recipes vary slightly depending on the region, but the core ingredients remain consistent. 

Fresh pork blood is combined with fat (often suet or lard) and a cereal filler like oatmeal. The mixture is seasoned, stuffed into casings, and boiled or steamed until fully cooked. The result is a product that can be sliced, fried, or grilled, depending on preference.

Modern producers have introduced variations, including gluten-free and vegetarian options, to cater to diverse dietary needs. However, purists often argue that nothing beats the traditional recipe for authenticity and flavour.

How to Enjoy Black Pudding

Black pudding is incredibly versatile and can be enjoyed in numerous ways:

Full English Breakfast: The most iconic pairing, black pudding is a staple of the traditional fry-up, served alongside eggs, bacon, sausages, tomatoes, and toast.

As a Starter: Many fine dining restaurants have reimagined black pudding as an elegant starter, often pairing it with scallops, apple compote, or mustard dressing.

In Stews and Pies: Black pudding can add depth and richness to hearty dishes like stews, casseroles, and meat pies.

As a Snack: Sliced, fried, and served with a dollop of chutney or pickle, black pudding makes a satisfying snack or light meal.

Health Benefits and Nutritional Value

Despite its indulgent reputation, black pudding is surprisingly nutritious. It’s high in protein and iron, making it a valuable addition to a balanced diet. However, it’s also relatively high in fat and salt, so moderation is key.

A Controversial Treat

Black pudding is not without its detractors. Its primary ingredient—blood—can be off-putting to some, while others find its rich, earthy flavour an acquired taste. Nonetheless, for those who appreciate its unique qualities, black pudding is a culinary treasure that embodies the resourcefulness and creativity of British cuisine.

Where to Find the Best Black Pudding

For an authentic experience, head to markets and butchers in regions like Bury, Lancashire, which is renowned for its black pudding. Many producers have won accolades for their recipes, ensuring a high-quality product that showcases the best of British tradition.

Final Thoughts

Black pudding is more than just a dish; it’s a symbol of Britain’s culinary heritage. Its enduring popularity speaks to its versatility and the deep connection it fosters with those who savour it. Whether you’re enjoying it as part of a hearty breakfast or exploring modern interpretations, black pudding remains a must-try delicacy for anyone looking to experience the true flavours of Britain.

A popular producer of black puddings is the Bury Black Pudding Company of Bury, Lancashire. 

https://www.buryblackpuddings.co.uk

How Your Food Can Keep You Well: The Power of Nutrition

It’s often said that “you are what you eat,” and for good reason. The food you consume has a profound impact on your overall health and well-being. 

A balanced diet not only fuels your body but also strengthens your immune system, supports mental health, and reduces the risk of chronic diseases.

In this blog post, we’ll explore how the right food choices can help you stay well and thrive.

The Role of Nutrition in Wellness

Food is more than just fuel; it’s medicine for the body. A nutrient-rich diet provides essential vitamins, minerals, and antioxidants that your body needs to function optimally. Here’s how your diet contributes to wellness:

Boosts Immunity

Certain foods are packed with nutrients that strengthen your immune system. Vitamin C from citrus fruits, zinc from nuts and seeds, and probiotics from fermented foods like yoghurt all play a role in keeping your immune defences strong.

Supports Mental Health

Your diet has a direct impact on your brain. Omega-3 fatty acids found in fatty fish, walnuts, and flaxseeds support brain function and can reduce symptoms of anxiety and depression. Foods rich in magnesium, like spinach and dark chocolate, also help regulate mood.

Reduces Inflammation

Chronic inflammation is linked to many illnesses, including heart disease, diabetes, and arthritis. Anti-inflammatory foods like leafy greens, berries, turmeric, and olive oil can help reduce inflammation and protect your body from disease.

Promotes Digestive Health

A healthy gut is the cornerstone of overall wellness. Fibre-rich foods like whole grains, fruits, and vegetables, along with probiotic-rich foods, promote a balanced gut microbiome, improving digestion and boosting immunity.

Enhances Energy Levels

Eating a balanced diet with complex carbohydrates, lean proteins, and healthy fats provides sustained energy throughout the day. Avoiding processed sugars and refined carbs prevents energy crashes and keeps you feeling energised.

Key Food Groups for Wellness

1. Fruits and Vegetables

Packed with vitamins, minerals, and antioxidants, fruits and vegetables should make up half your plate.

Aim for a variety of colours to ensure you’re getting a broad spectrum of nutrients.

2. Whole Grains

Whole grains like brown rice, quinoa, and oats are rich in fibre, which supports digestion and heart health.

They also provide long-lasting energy by stabilising blood sugar levels.

3. Lean Proteins

Proteins are the building blocks of the body, essential for muscle repair, immune function, and hormone production.

Opt for lean sources like chicken, fish, beans, and lentils.

4. Healthy Fats

Don’t shy away from fats; your body needs them for energy, brain health, and nutrient absorption.

Include sources like avocados, nuts, seeds, and olive oil in your diet.

5. Hydrating Foods

Staying hydrated is crucial for wellness. In addition to drinking water, eat hydrating foods like cucumbers, watermelon, and oranges.

Wellness-Boosting Superfoods

Turmeric: Contains curcumin, a powerful anti-inflammatory compound.

Blueberries: Packed with antioxidants that fight free radicals and support brain health.

Garlic: Boosts immunity and has natural antibacterial properties.

Spinach: High in iron, magnesium, and vitamins A and C for overall health.

Green Tea: Contains polyphenols that reduce inflammation and support metabolism.

Tips for a Wellness-Focused Diet

Plan Your Meals

Meal prepping ensures you have healthy options on hand, reducing the temptation to reach for processed foods.

Eat Mindfully

Pay attention to your hunger cues and savour each bite. This helps with digestion and prevents overeating.

Limit Processed Foods

Highly processed foods are often high in sugar, unhealthy fats, and sodium, which can lead to inflammation and other health issues.

Balance Your Plate

Follow the “plate method”: half your plate should be fruits and vegetables, a quarter should be lean protein, and the remaining quarter should be whole grains.

Stay Hydrated

Drinking enough water is just as important as eating well. Aim for 6-8 glasses of water a day, and adjust based on your activity level.

When to Consider Supplements

While a balanced diet should provide most of your nutrients, certain situations may call for supplements:

Vitamin D: Especially in the UK, where sunlight is limited during the winter months.

Omega-3: If you don’t eat fish regularly.

Iron: For those with anaemia or low iron levels.

Always consult a healthcare professional before starting any supplements.

Final Thoughts

The food you eat is one of the most powerful tools you have to maintain your health and well-being. By making mindful choices and focusing on whole, nutrient-rich foods, you can support your body, mind, and overall wellness. Remember, small changes in your diet can lead to significant improvements in your health over time.

Start with one or two changes today, and watch as your body thanks you tomorrow!

Foods and Food Supplements for Healthy Hair and Glowing Skin

Maintaining healthy hair and radiant skin goes beyond topical treatments and expensive beauty products. 

A balanced diet rich in specific nutrients can work wonders for your appearance, providing the building blocks your body needs to keep your hair and skin in optimal condition. 

Here’s a guide to the best foods and food supplements to nourish your hair and skin from the inside out.

Foods for Hair and Skin Health

1. Fatty Fish

Salmon, mackerel, and sardines are rich in omega-3 fatty acids, which are essential for maintaining skin elasticity and hydration. Omega-3s also promote scalp health, which is crucial for strong, shiny hair.

2. Avocado

Packed with healthy fats, vitamin E, and biotin, avocados help protect your skin from oxidative damage while promoting hair strength and shine.

3. Nuts and Seeds

Walnuts, almonds, chia seeds, and flaxseeds are excellent sources of vitamin E, zinc, and omega-3s. These nutrients support collagen production, reduce inflammation, and keep your hair follicles healthy.

4. Berries

Blueberries, strawberries, and raspberries are loaded with antioxidants and vitamin C, which are vital for collagen synthesis. Collagen keeps your skin firm and youthful while supporting the structure of your hair.

5. Leafy Greens

Spinach, kale, and other leafy greens are rich in vitamins A and C, iron, and folate. These nutrients help keep your skin hydrated and your hair strong by supporting the production of natural oils and red blood cells.

6. Eggs

Eggs are a fantastic source of protein and biotin, both of which are essential for hair growth and skin repair. A deficiency in biotin can lead to brittle hair and dry skin.

7. Sweet Potatoes

Rich in beta-carotene, sweet potatoes help protect your skin from sun damage and promote a healthy scalp by converting beta-carotene into vitamin A.

8. Tomatoes

Tomatoes are high in lycopene, an antioxidant that protects the skin from UV damage and improves its texture.

9. Green Tea

Green tea contains polyphenols that reduce inflammation and protect the skin from premature ageing. It also promotes blood circulation, which benefits hair follicles.

10. Dark Chocolate

Good news for chocolate lovers! Dark chocolate (with at least 70% cocoa) is rich in flavonoids, which improve skin hydration and texture while protecting against UV damage.

Food Supplements for Hair and Skin

Sometimes, even a balanced diet may not provide all the nutrients you need. Here are some key supplements to consider:

1. Biotin

Biotin, or vitamin B7, is crucial for hair and skin health. It strengthens hair and nails while improving skin’s hydration and elasticity.

2. Collagen Peptides

Collagen supplements can boost skin elasticity, reduce wrinkles, and strengthen hair. Look for hydrolysed collagen for better absorption.

3. Omega-3 Fatty Acids

If you don’t consume enough fatty fish, consider an omega-3 supplement. It helps reduce inflammation, hydrates the skin, and supports hair growth.

4. Zinc

Zinc plays a vital role in repairing damaged skin and hair tissue. It also helps control oil production, reducing acne and dandruff.

5. Vitamin D

Vitamin D supports hair follicle health and is essential for overall skin function. Many people in the UK are deficient, especially during the winter months, so a supplement can be beneficial.

6. Vitamin E

This antioxidant protects your skin from oxidative stress and supports hair growth by improving blood circulation to the scalp.

7. Hyaluronic Acid

Often found in skincare products, hyaluronic acid supplements can hydrate the skin from within, improving its texture and elasticity.

8. Silica

Silica is a trace mineral that strengthens hair and improves skin elasticity. It’s often found in supplements designed for hair, skin, and nails.

9. Probiotics

A healthy gut microbiome is linked to clear skin and strong hair. Probiotic supplements can improve digestion and reduce inflammation, leading to healthier hair and skin.

10. Iron

Iron deficiency can lead to hair thinning and dull skin. If you’re low on iron, consider a supplement, but consult your GP first to avoid over-supplementation.

Tips for Best Results

Stay Hydrated: Drink plenty of water to keep your skin plump and your hair hydrated.

Limit Sugar and Processed Foods: These can contribute to inflammation and skin breakouts.

Be Consistent: Nutritional changes take time to show results, so stick with a balanced diet and supplements for several months.

Consult a Professional: Always speak with a healthcare provider before starting new supplements, especially if you have underlying health conditions.

By incorporating these nutrient-rich foods and supplements into your routine, you’ll be well on your way to achieving glowing skin and luscious locks. Remember, beauty truly starts from within!

Harnessing Collective Wisdom: How Restaurants Can Innovate Menus by Involving All Staff

In the competitive world of hospitality, staying ahead often hinges on creativity and collaboration. 

While many restaurants rely on their chefs and managers to design menus, there’s an untapped resource that could revolutionise how menus are created: the combined knowledge and wisdom of the entire team. 

From the cleaning staff to the head chef, every team member brings unique insights and perspectives that can inspire new and exciting food and drink offerings.

The Value of Diverse Perspectives

Every staff member interacts with the restaurant in a distinct way. Servers are on the front lines, hearing customer feedback firsthand. Cleaning staff notice which dishes are left unfinished and which plates are scraped clean. Bartenders experiment with flavour combinations daily, while kitchen assistants may have ideas rooted in their cultural backgrounds or personal experiences. Even those who don’t directly handle food may have creative suggestions based on their observations.

By creating an inclusive environment where every voice is valued, restaurants can draw on this diversity of experience to craft menus that resonate with customers and reflect genuine innovation.

How to Foster Collaborative Brainstorming

Hold Regular Team Meetings

Schedule monthly or quarterly brainstorming sessions where all staff are encouraged to contribute ideas. Ensure these meetings are casual and inclusive, making it clear that no idea is too small or too unconventional.

Create Suggestion Channels

Establish a suggestion box or digital forum where staff can share ideas at any time. Anonymity can encourage contributions from those who might feel shy about speaking up in group settings.

Celebrate Cultural Diversity

Many staff members may have culinary traditions or drink recipes from their own cultures. Encourage them to share these, and consider incorporating them into the menu to offer something unique.

Taste-Testing Events

Host regular taste-testing events where staff can sample potential new dishes or drinks and provide feedback. This not only boosts morale but also ensures the final menu reflects a range of palates.

Reward Creativity

Recognise and reward staff members whose ideas make it onto the menu. This could be as simple as a public thank-you, a bonus, or even naming a dish after them.

Benefits of a Collaborative Approach

Fresh Ideas

The more perspectives you gather, the greater the chance of uncovering innovative ideas that stand out in a crowded market.

Improved Staff Engagement

When staff feel their opinions are valued, they’re more likely to take pride in their work and contribute enthusiastically to the restaurant’s success.

Stronger Team Dynamics

Collaborative brainstorming fosters a sense of camaraderie, breaking down hierarchical barriers and uniting the team around a shared goal.

Customer-Centric Menus

By involving staff who interact directly with customers, you can design menus that better cater to customer preferences and trends.

Conclusion

Innovation doesn’t have to come solely from the top. By tapping into the collective wisdom of the entire team, restaurants can create menus that are not only exciting and unique but also reflective of the diverse talents and experiences of their staff. In doing so, they foster a culture of creativity, inclusivity, and shared success—qualities that will resonate with both employees and customers alike.

Why not start today? Your next best-selling dish might just be an idea from the person you least expect.

Snowball Cake Recipe presented by B. Dylan Hollis

 

This Snowball Cake recipe is presented by YouTube bakery expert, musician and baking cookery book author B. Dylan Hollis.

The copyright of this video is that of Mr Hollis, we are merely sharing it with our readers. Incidentally B. Dylan Hollis has a second cookery book available called Baking Across America.

It's published in May and is available for pre-order from Amazon.co.uk at the discounted price of £21.35.

Exploring the World of Cola Drinks in the UK

Cola is one of the most iconic soft drinks globally, and the UK is no exception when it comes to its love for this fizzy favourite. While the term “cola” often conjures images of major international brands, the UK market offers a delightful variety of cola drinks that cater to diverse tastes and preferences. 

Let’s take a closer look at the different types of cola drinks available in the UK.

1. Classic Colas

Classic colas are the most widely recognised and consumed type of cola. These drinks typically feature a sweet, caramelised flavour with a hint of spice and citrus. The leading brands in this category include:

Coca-Cola: A household name, Coca-Cola offers its classic original formula, as well as variants like Diet Coke and Coca-Cola Zero Sugar.

Pepsi: Another global favourite, Pepsi is known for its slightly sweeter taste compared to Coca-Cola. The brand also offers Pepsi Max and Diet Pepsi as low-sugar options.

2. Craft and Artisan Colas

For those seeking something a bit different, the UK boasts a growing market for craft and artisan colas. These drinks are often made with natural ingredients, unique flavour profiles, and less sugar. Notable examples include:

Fentimans Curiosity Cola: A botanically brewed cola with a complex, slightly spiced flavour.

Dalston’s Cola: Made with real cola nut extract and natural ingredients, this London-based brand offers a refreshing alternative.

3. Sugar-Free and Low-Calorie Options, caffeine free colas

With increasing awareness of health and wellness, sugar-free and low-calorie colas have become highly popular. These options provide the same cola experience without the added sugar:

Coca-Cola Zero Sugar: A sugar-free version of the classic Coca-Cola taste.

Pepsi Max: Known for its bold taste and zero sugar.

Caffeine free colas are now available.

Virgin Cola Zero: A lesser-known but noteworthy choice in the UK market.

4. Flavoured Colas

Flavoured colas add a twist to the traditional cola base by incorporating additional flavours such as cherry, vanilla, or lime. These variations appeal to those who enjoy experimenting with their soft drinks:

Cherry Coke: A popular variant with a sweet cherry flavour.

Pepsi Wild Cherry: Pepsi’s take on the cherry-flavoured cola.

Vanilla Coke: A creamy and smooth twist on the classic cola taste.

5. Diet and Niche Colas

Beyond mainstream and craft options, the UK market also caters to niche preferences, including organic and vegan-friendly colas:

Whole Earth Organic Cola: An organic cola made with natural ingredients and no artificial sweeteners.

Karma Cola: A fair-trade and organic cola that supports ethical sourcing and sustainability.

6. Own-Brand Colas

Supermarkets across the UK offer their own cola drinks, often at a more affordable price point. While these might lack the brand prestige of larger names, they’re a practical choice for many households:

Tesco Cola: Available in regular, diet, and sugar-free versions.

Sainsbury’s Cola: Known for its balanced flavour and budget-friendly pricing.

Aldi’s Vive Cola: A popular choice among bargain hunters.

Morrison's Cola: Another option to consider

Lidl: Freeway Colas, with or without sugar are another bargain drink.

Final Thoughts

The cola market in the UK is as diverse as it is vibrant. From classic global brands to craft beverages and niche options, there’s a cola for everyone. 

Whether you’re a fan of the timeless classics or eager to try something new and innovative, the UK’s cola offerings ensure you’ll never run out of choices. So why not explore the fizzy world of cola and discover your new favourite today?