This accolade from Drinks International has been described as the Oscar Awards of the wine industry.
South African-focused Bruce Jack Wines produces wine across four continents including Africa, Europe, North and South America, and is available in 23 countries.
“Being included on the list of the Top 50 Most Admired Wine Brands for the sixth time is a wonderful recognition of our incredible team and our strategic partnerships. It also shows we are not a fad business that bursts onto the scene only to fade away,” the eponymous Bruce Jack told That's Food and Drink.
“And while we are a long way from being a ‘planet’ brand, one of those anchor bodies around which the industry orientates itself, we are shining strongly, standing firm in the beautiful chaos and mayhem that is the global wine market.”
The business grew by 30% during 2025, driven by new listings across the African continent with far flung markets like Brazil and Japan enthusiastically discovering what our traditional markets in the UK, Canada and Europe already knew.
"As a country South Africa has struggled to be recognised on global lists like these, despite over-achieving in international blind tasting competitions," Jack said. "But this is changing thanks to a growing recognition that South Africa makes consistently brilliant wine at every price point.
"Our industry is a healthy mix of established, heritage brands and a constant bustle of new kids on the block.
"We are steeped in authenticity and sparkle with African resilience. The South African wine industry is more vibrant and more relevant than ever.”
"Many of the international wine businesses on this list are renowned industry leaders with extensive experience, large teams and stellar heritage. The vast majority have been around for decades, and some for over a century.”
“It is lekker (good) to have made the cut once again, especially as a family-owned business with a very small team,” said Jack.
“Being family-owned, we contribute to the social fabric of our communities, supporting environmental organisations, establishing resilience in civic structures, driving young student education (especially in music).
"While we take our winemaking very seriously, we don’t take ourselves too seriously. This allows us to push the boundaries. And at the end of the day, we value the end consumer as the most important person in the chain.”
“I think the hundreds of judges who vote for the brands that appear on the “Most Admired” list are not only interested in the big guns with huge marketing budgets – they also value the new leaders with trailblazing brands and an inspiring vision.”
The consistent performance on this list reflects over 30 years of Bruce's total immersion in the industry, from vineyard establishment and viticulture to winemaking and marketing.
In the UK, wine lovers can sip on the Bruce Jack Lifestyle range created for different occasions and with unique character across the UK, available at ASDA, Co-op and Sainsburys. The Bruce Jack Reserve, Heritage and Estate ranges are available from Hallgarten & Novum Wines and the boundary-pushing, multiple award-winning Ghost in the Machine range is available for the on-trade from Majestic Commercial.
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