Mastering Basic Sushi Techniques at Home: Impress Your Guests with Delicious Creations

Sushi, with its delicate flavours and beautiful presentation, has become a favourite among food enthusiasts around the world. 

While it may seem daunting to prepare at home, learning basic sushi techniques can be both fun and rewarding. 

With the right tools, ingredients, and a bit of practice, you can create impressive sushi to delight your guests. Here’s a guide to help you get started.

Essential Tools and Ingredients

Before diving into the techniques, it’s important to have the necessary tools and ingredients. Here’s what you’ll need:

Tools:

Sharp knife (preferably a sushi knife): For slicing fish and vegetables with precision.

Bamboo rolling mat (makisu): For rolling sushi.

Rice cooker: To cook sushi rice perfectly.

Wooden spoon (shamoji): For mixing rice and vinegar.

Cutting board: To prepare ingredients.

Bowl of water: To keep your hands wet while handling rice, preventing it from sticking.

Ingredients:

Sushi rice (shari): Short-grain rice that becomes sticky when cooked.

Rice vinegar: For seasoning the rice.

Nori: Sheets of seaweed used for rolling sushi.

Fresh fish: Such as salmon, tuna, or sea bass. Ensure it’s sushi-grade.

Vegetables: Such as cucumber, avocado, and spring onions.

Soy sauce, wasabi, and pickled ginger: For serving.

Preparing the Sushi Rice

The foundation of great sushi is well-prepared rice. Follow these steps for perfect sushi rice:

Rinse the rice: Rinse 300 grams of sushi rice under cold water until the water runs clear.

Cook the rice: Place the rinsed rice in a rice cooker with 375 millilitres of water. Cook according to the rice cooker instructions.

Season the rice: While the rice is cooking, mix 60 millilitres of rice vinegar, 30 grams of sugar, and 10 grams of salt in a small saucepan. Heat until the sugar and salt dissolve. Once the rice is cooked, transfer it to a large bowl and gently fold in the vinegar mixture with a wooden spoon. Allow it to cool to room temperature.

Basic Sushi Techniques

1. Nigiri Sushi

Nigiri is a simple yet elegant form of sushi, consisting of a small mound of rice topped with a slice of fish.

Shape the rice: Wet your hands and take a small amount of rice (about the size of a large walnut). Shape it into an oval mound.

Add the fish: Place a thin slice of fish (about 5 cm long and 2 cm wide) over the rice mound. Gently press it to adhere.

2. Maki Sushi (Rolls)

Maki rolls are a popular form of sushi, where fish and vegetables are rolled in nori and rice.

Prepare the mat: Lay a bamboo rolling mat on a flat surface and cover it with cling film.

Lay the nori: Place a sheet of nori on the mat, shiny side down.

Spread the rice: Wet your hands and spread a thin, even layer of rice over the nori, leaving a 2 cm border at the top.

Add fillings: Place your choice of fillings (e.g., fish, cucumber, avocado) in a line along the bottom edge of the rice.

Roll the sushi: Lift the edge of the mat closest to you and begin rolling it away from you, pressing gently but firmly. Seal the roll by wetting the top edge of the nori.

Cut the roll: Use a sharp knife to cut the roll into 2.5 cm pieces.

3. Temaki (Hand Rolls)

Temaki is a cone-shaped sushi that’s easy to make and fun to eat.

Prepare the nori: Cut a sheet of nori in half.

Add rice and fillings: Spread a thin layer of rice on one half of the nori. Add a few strips of fish and vegetables diagonally across the rice.

Roll into a cone: Starting from the bottom left corner, roll the nori into a cone shape. Use a grain of rice to seal the edge.

Presentation and Serving

Presentation is key when serving sushi. Arrange your sushi pieces neatly on a platter, garnished with pickled ginger, wasabi, and a small dish of soy sauce. Use fresh herbs or edible flowers to add a touch of elegance.

Final Tips

Practice makes perfect: Don’t be discouraged if your first attempts aren’t perfect. Sushi making is an art that improves with practice.

Use fresh ingredients: Freshness is crucial for both taste and safety. Always use high-quality, sushi-grade fish.

Keep it simple: Start with basic rolls and nigiri before moving on to more complex creations.

By mastering these basic techniques, you can create a delightful sushi experience at home that will impress your guests. Happy rolling!

Discovering Japan: Foods and Groceries from Amazon’s New Japan Store

Japan, a country renowned for its rich culinary heritage and exquisite flavours, offers a tantalising array of foods that can now be conveniently delivered to your doorstep, thanks to Amazon’s new Japan Store. 

This online marketplace has made it easier than ever for those of us in the UK to indulge in authentic Japanese groceries without leaving home. Here’s a peek at some of the culinary treasures you can find.

1. Savoury Snacks

Japanese snacks are a world unto themselves, blending traditional tastes with innovative twists. On Amazon’s Japan Store, you’ll find favourites like Pocky – those delightful chocolate-coated biscuit sticks that come in a variety of flavours, including matcha and strawberry. Another popular choice is Senbei, traditional rice crackers that can be sweet or savoury, often wrapped in a thin layer of seaweed.

2. Instant Ramen

Instant ramen is a staple of Japanese convenience cuisine, and the offerings from brands like Nissin and Maruchan go far beyond your typical supermarket fare. Varieties include rich, creamy tonkotsu (pork bone broth), spicy miso, and shoyu (soy sauce) ramen, each delivering a satisfying, authentic taste of Japan.

3. Traditional Sweets

For those with a sweet tooth, Japan’s confectionery scene is a wonderland. Mochi – soft, chewy rice cakes filled with sweet red bean paste or fruit flavours – are a must-try. You’ll also find Dorayaki, fluffy pancake-like sweets filled with anko (sweet red bean paste), and a range of KitKat bars in exotic flavours such as matcha green tea, wasabi, and sakura (cherry blossom).

4. Seasoning and Condiments

Japanese cooking is defined by its unique condiments and seasonings. Stock up on essentials like soy sauce, mirin (a sweet rice wine used in cooking), and miso paste. You’ll also find furikake, a seasoning blend often sprinkled over rice, which can include dried fish, sesame seeds, seaweed, and more. Kewpie mayonnaise, with its distinctively rich and tangy flavour, is another Japanese staple worth trying.

5. Rice and Noodles

No Japanese pantry is complete without high-quality rice and noodles. Amazon’s Japan Store offers premium sushi rice, perfect for making your own sushi rolls at home. You can also find soba (buckwheat noodles) and udon (thick wheat noodles), which are perfect for a variety of hot and cold dishes.

6. Tea and Beverages

Japanese tea culture is celebrated worldwide, and now you can easily purchase a range of authentic teas. Matcha, a finely ground powder of specially grown and processed green tea leaves, is renowned for its health benefits and unique flavour. You can also explore other traditional teas like sencha and genmaicha. For a refreshing drink, try Ramune, a popular carbonated beverage available in various fruity flavours.

7. Cooking Kits

If you’re new to Japanese cuisine, consider starting with a cooking kit. These kits often include all the ingredients and instructions needed to prepare traditional dishes such as sushi, takoyaki (octopus balls), or okonomiyaki (savoury pancakes). They’re a great way to explore new flavours and cooking techniques.

Conclusion

Amazon’s new Japan Store is a gateway to experiencing the diverse and delectable world of Japanese food from the comfort of your home. Whether you’re a seasoned fan of Japanese cuisine or a curious newcomer, there’s something for everyone to enjoy. From savoury snacks to authentic seasonings, these groceries bring the essence of Japan’s culinary artistry to your kitchen. So why not take a culinary journey to Japan today and discover the delightful flavours that await?

You can check the new Amazon Japan Store out here https://rb.gy/dbkp6n

Japanese Raindrop Cake: A Delicate Delight You Can Make at Home

Japan is renowned for its unique and exquisite culinary creations, and one such marvel is the Raindrop Cake, or "Mizu Shingen Mochi." 

This ethereal dessert is not only a treat for the taste buds but also a visual delight, resembling a giant raindrop. Its light, jelly-like texture and subtle sweetness make it a refreshing and elegant end to any meal. 

In this blog post, we'll examine the origins of the Raindrop Cake and provide a step-by-step guide on how you can recreate this beautiful dessert at home.

The Origin of Raindrop Cake

The Raindrop Cake originated in Japan and quickly gained popularity worldwide for its minimalist beauty and delicate flavour. It's a modern twist on traditional Japanese mochi, made primarily from water and agar, a gelatinous substance derived from algae.

 The cake is typically served with kinako (roasted soybean flour) and kuromitsu (black sugar syrup), which add a nutty and caramel-like richness to the otherwise subtle dessert.

Ingredients You'll Need

To make your own Raindrop Cake at home, you'll need the following ingredients:

500 ml of mineral water (for the purest taste)

2 grams of agar powder

50 grams of granulated sugar

For serving:

Kinako (roasted soybean flour)

Kuromitsu (black sugar syrup)

Equipment

A round mould (a hemisphere mould works well)

A small saucepan

A whisk

Measuring spoons and cups

Step-by-Step Instructions

Prepare the Mould: Ensure your mould is clean and dry. You can use a silicone mould for easy removal, but any round mould will work.

Mix Agar and Water: In a small saucepan, combine the agar powder with 500 ml of mineral water. Stir well to dissolve the agar powder completely.

Heat the Mixture: Place the saucepan over medium heat and bring the mixture to a gentle boil. Continue stirring to ensure the agar dissolves fully and does not clump.

Add Sugar: Once the mixture starts to boil, add the granulated sugar. Stir until the sugar is completely dissolved. Allow the mixture to simmer for a few more minutes, ensuring everything is well incorporated.

Remove from Heat: Take the saucepan off the heat and let the mixture cool slightly. Be careful not to let it set; you want it cool enough to handle but still liquid.

Pour into Moulds: Carefully pour the agar mixture into your prepared moulds. You can use a spoon to help guide the liquid and prevent spilling. Fill the moulds to the brim for a perfect raindrop shape.

Set the Cake: Allow the moulds to sit at room temperature for about 10 minutes, then transfer them to the fridge. Let them chill for at least 2 hours, or until fully set.

Unmould the Cake: Once set, gently remove the Raindrop Cakes from the moulds. If you're using a silicone mould, this should be quite easy. For other moulds, you might need to run a warm knife around the edges to help release the cake.

Serve: Place each Raindrop Cake on a small plate. Sprinkle with kinako and drizzle with kuromitsu just before serving. The nutty and sweet toppings complement the delicate flavour of the cake perfectly.

Tips for Success

Water Quality: Use high-quality mineral water (not unfiltered tap water!)  for the best taste and clarity.

Agar Measurement: Precise measurement of agar powder is crucial. Too much will make the cake too firm, and too little will prevent it from setting properly.

Serving Fresh: Raindrop Cakes are best enjoyed fresh, ideally within a day of making them, as they can start to lose their shape and texture over time.

The Japanese Raindrop Cake is a stunning example of how simplicity can create something truly extraordinary. With just a few ingredients and some patience, you can bring a piece of Japanese elegance into your home. Enjoy making and savouring this delicate dessert!

This recipe captures the essence of the Raindrop Cake while being easy enough to make at home. Happy cooking, and enjoy this delightful Japanese treat!

Unlocking the Art of Sushi and Sashimi: A Guide to Mastering Japanese Cuisine at Home

Sushi and sashimi, the jewels of Japanese cuisine, captivate with their exquisite taste, delicate textures, and meticulous presentation. For many, the thought of crafting these culinary delights at home may seem daunting, reserved only for skilled chefs or seasoned sushi masters. 

However, with a dash of patience, a sprinkle of enthusiasm, and a pinch of perseverance, mastering the art of sushi and sashimi in the comfort of your kitchen is within reach.

Embrace the Basics

Before embarking on your sushi and sashimi journey, acquaint yourself with the fundamental ingredients and tools. Begin with the star of the show: sushi rice. Opt for short-grain Japanese rice renowned for its stickiness and ability to hold shape when rolled or pressed. Prepare the rice with precision, ensuring the ideal balance of vinegar, sugar, and salt to impart that quintessential sushi flavour.

Next, acquaint yourself with the freshest seafood available. Whether you're craving the buttery richness of salmon, the tender sweetness of tuna, or the briny notes of prawns, select high-quality, sushi-grade fish from reputable sources.

Invest in the right equipment – a sharp sushi knife, bamboo rolling mat (makisu), and wooden rice paddle – to execute your creations with finesse.

Hone Your Technique

Sushi and sashimi preparation demand precision and finesse. Practice the art of slicing with grace, ensuring each cut is clean and uniform. For sashimi, master the art of filleting, slicing against the grain to achieve slices of optimal thickness.

When it comes to sushi rolling, approach with patience and a gentle touch. Spread a thin layer of rice evenly over the nori seaweed, leaving a margin at the top to seal the roll. Add your desired fillings – from crisp cucumber and creamy avocado to succulent crab or tempura prawns – before rolling tightly using the bamboo mat. With practice, you'll achieve perfectly cylindrical sushi rolls, ready for slicing into elegant, bite-sized pieces.

Elevate with Flair

While traditional sushi and sashimi recipes showcase simplicity and purity of flavour, don't hesitate to infuse your creations with a touch of creativity and flair. Experiment with diverse toppings, from toasted sesame seeds and spicy mayo to tangy pickled ginger and crunchy tobiko (flying fish roe).

Explore the art of presentation, arranging your sushi and sashimi on elegant platters adorned with fresh herbs, edible flowers, and vibrant citrus slices. Let your imagination run wild as you craft visually stunning masterpieces that tantalise the senses.

Cultivate an Appreciation

Beyond the technical aspects, embrace the cultural significance and reverence surrounding sushi and sashimi. Honour the centuries-old traditions and meticulous craftsmanship inherent in Japanese cuisine. Immerse yourself in the culinary journey, from sourcing premium ingredients to savouring each exquisite bite.

Learning the art of sushi and sashimi at home is a journey of exploration, experimentation, and appreciation. With dedication and practice, you can unlock the secrets of Japanese cuisine, creating culinary delights that delight the palate and nourish the soul. So, don your apron, sharpen your knives, and embark on a culinary adventure that transcends borders and celebrates the timeless allure of sushi and sashimi. Arigatou gozaimasu!

Exploring the Rising Tide of Japanese Gins: A Botanical Symphony

In recent years, the world of gin has witnessed a remarkable surge in diversity and innovation, with craft distilleries around the globe pushing the boundaries of tradition and flavours. 

One particularly fascinating chapter in this story unfolds in the Land of the Rising Sun, where Japanese gin distillers are crafting a new narrative infused with tradition, innovation, and a rich tapestry of botanicals.

Japan, renowned for its meticulous craftsmanship and reverence for nature, brings a unique perspective to the art of gin-making. Drawing inspiration from the country's diverse flora and centuries-old cultural practices, Japanese distillers are concocting gins that captivate the senses and transport drinkers on an aromatic journey through the Japanese landscape.

At the heart of Japanese gins lie a myriad of botanicals, each carefully selected to impart distinct flavours and aromas. While juniper remains the cornerstone of most, if not all gin recipes, Japanese distillers often incorporate locally sourced botanicals to infuse their creations with a sense of terroir.

One such botanical is yuzu, a citrus fruit prized for its fragrant zest and vibrant flavour. Widely used in Japanese cuisine, yuzu lends a refreshing citrusy note to gins, creating a harmonious balance between tradition and innovation. 

Another quintessentially Japanese botanical is sakura blossoms, whose delicate floral aroma evokes the ephemeral beauty of springtime in Japan. When infused into gin, sakura blossoms impart a subtle yet enchanting floral character, reminiscent of a stroll through a blooming cherry orchard.

In addition to these native botanicals, Japanese gin distillers often draw inspiration from traditional herbal remedies and culinary ingredients, such as sansho pepper, shiso leaf, and green tea. These botanicals not only add complexity to the flavour profile but also reflect Japan's rich cultural heritage and culinary diversity.

Beyond botanicals, Japanese gin distillers also place great emphasis on craftsmanship and attention to detail. Many distilleries employ traditional production methods, such as copper pot stills and small-batch production, to ensure the highest quality and purity of their spirits. This dedication to craftsmanship is evident in the smooth texture and nuanced flavours of Japanese gins, which have garnered acclaim from connoisseurs around the world.

The burgeoning popularity of Japanese gins has not gone unnoticed by the global spirits industry. In recent years, Japanese gin brands have received numerous awards and accolades, further cementing their status as a force to be reckoned with in the world of gin.

As the world of Japanese gins continues to evolve, one thing remains certain: these spirits offer a tantalizing glimpse into Japan's rich cultural tapestry and its deep connection to nature. With their unique botanicals, meticulous craftsmanship, and unmistakable sense of terroir, Japanese gins invite enthusiasts to embark on a sensory journey unlike any other, a journey that celebrates the timeless union of tradition and innovation in the pursuit of exceptional flavour.

Kelly Loves loves to offer you their fantastic range of vegan snacks

Kelly Loves is a leading Japanese snacks and drinks brand They offer discerning consumers a wide and highly delectable range of vegan snacks which are perfect for Veganuary and for taking on board for healthier eating throughout the rest of the year, too.

What do they have to tempt your fancy?

Seaweed Rice Crisps 

An authentic Korean snack of delicate Rice Crisps coated in a delicious layer of Seaweed to create the ultimate light and healthy grab and go snack. 72kcal per packet.

The product is available online and in various pack sizes: 1 x 20g pouch- £2.35 20 pack- £47.00

 

Brown Rice Snacks 

Made with brown rice for a healthier and lighter snack, it gives you the feeling of being fuller for longer, packed full of fibre and fat-free. And so versatile: sprinkle on yoghurt or overnight oats, spruce up your muesli or stir them into your smoothie bowl. 190 kcal per 50g packet.

The product is available online and in various pack sizes: 1x 50g Bag- £2.05 12x 50g bag- £24.60

Kimchi Sachet 

A veritable foodie favourite! Kimchi is a traditional mainstay of a Korean diet and it’s easy to see why — it’s just so deliciously addictive! Fermented cabbage is mixed with red pepper, onion and garlic to create a delicious treat. Kimchi is so versatile that it can be eaten on its own, with rice, or fried up in a wok with noodles. 31kcal per 100g in a packet.

The product is available online and in various pack sizes: 1 x 80g sachet- £1.79 8 pack- £14.32 32 pack- £57.28  

Rice & Peanut Crackers

Rice crackers and crispy-coated peanuts, combined with gentle spices come together in a delicious snackable mix. A perfect snack for vegans on the go! 

The product is available online and in various pack sizes: 1 x 80g sachet- £2.05 12 pack- £24.60

 

Aloe Vera Drink 

Hydrating and refreshing, our delicious aloe vera drink is jam-packed full of real, juicy chunks of aloe vera. And, setting it apart from others, it’s happily sugar-free! With only 10 kcal per serving, you can have a guilt-free refresher that still packs a punch. Real aloe gel makes this beverage a time-honoured favourite across Asia, where it's been used to aid in wellness for centuries — it’ll leave you feeling energised. 

The product is available online and in various pack sizes: 1 x 500ml bottle- £2.10 20 pack- £42.00

Matcha Green Tea Powder 

If you are in the mood for a nice, cosy cuppa? Then this versatile green tea powder can be used for making delicious teas or lattes. If you're feeling even more adventurous why not try Matcha cupcakes or even use it to create revitalising facemasks. 

The product is available online and in various pack sizes: 1 x 50g tin- £6.99 12 pack- £83.88

To order online (don't forget to sort out your 10% discount when you subscribe!) and to obtain information and some nifty recipes you can visit Kelly Loves here https://kellyloves.com

Beat the post-holiday season blues with these healthy alternatives from Japan Centre

With the new year well underway, it’s no secret we all want a fresh start when it comes to our health. After the indulging and exciting period of the Christmas season, there’s no better time to look for healthy alternatives to kickstart our health journey.

Japan Centre, which is the largest Japanese food hall in Europe, has just what you need to curate that healthy lifestyle. From a range of high-quality food and drinks, taking control of our wellbeing has never been more exciting.

Whether you are taking on Veganuary, Dry January or looking for other ways to improve your health in the new year, Japan Centre has great options to help you become the best version of yourself! 

Japan Centre products to keep you on top of your health this January:

Chilled Japan Centre Vegan Kodawari Tofu (RRP: £4.38)

Created to ensure the best quality, this tofu has been given extra care in its creation to ensure the best quality. Packed with nutrients from organically grown soybeans it is great for absorbing soups and sauces. Kodawari tofu was developed to maximise its health benefits, taste and versatility.  

Chilled Japan Centre Vegan Momen Tofu (RRP: £3.59)

Made from organically-grown yellow soybeans, this tofu packs high levels of protein, calcium, and fibre in each sturdy block – an essential vegan-friendly ingredient. With excess water pressed out as it’s formed, this regular tofu is perfect for fried Veganuary dishes.

Vegan Kayanoya Original Vegetable Dashi Stock Pack (RRP £29.99 for 24 packs)

Using the highest quality vegetables, this stock is naturally rich in umami to enhance dishes from ramen and stew to soups and pasta. Simply add the dashi powder to your vegan dishes to add a depth of flavour this Veganuary.

Premium Stone Ground Matcha Green Tea Powder (RRP £6.35)

Start the year off properly with Japan Centre’s own matcha green tea powder, perfect for exquisite cups of green team, creamy matcha lattes, bubble tea, smoothies, and even mocktails!

Yamaei Matcha Green Tea Kudzo Jelly Pots (RRP: £5.55)

Refreshing and chewy in texture, this soft, gelatine-free jelly packs rich aromas and invigorating green tea tastes. Best served chilled, satisfy your sweet tooth with this delicious and healthy dessert.

Chilled Japan Centre Vegan Natto Fermented Soybeans (RRP: £3.20)

These much-loved fermented beans of Japan and all their wonderous benefits are made from their very own organically grown soybeans. Packed with nourishing proteins and fibres, these soybeans provide a rich source of vitamins from the abundant fields of Spain where they are grown. They are the perfect addition to breakfasts or snacks, providing a bold flavour and a healthy alternative.

Chilled Japan Centre Vegan Tofu Hamburger with Mushrooms (RRP: £3.20)

Try a new recipe using these nutritious tofu hamburgers full of flavour. Combining tofu, brown rice, oats and seitan for a dense and wonderful hamburger texture. The meaty mushroom comes together with the tofu to enhance each burger’s herby, savoury taste. Low in calories, start your Veganuary off right with these healthy meat-free alternative.

Kirin Perfect Free Alcohol-Free Beer (RRP: £1.69)

This non-alcohol beer from the Kirin brewery delivers a classic, sweet taste packed with satisfying ingredients. Enjoy each sip guilt-free as this zero-calorie beer is rich in fibre and soy protect, reducing the absorption of fats and sugars. Wind-down the chilly evenings with this sugar-free beer.

Kitou 100% Yuzu Fruit Juice (RRP: £9.28)

100% pure, tangy citrus juice squeezed from Tokushima’s Kitou yuzu fruit. With no added sugar, yuzu juice is perfect for pouring and squeezing into all your favourite recipes, whether it be a marinade, dressing, sorbet or ponzu.

FACTFILE: Founded in London in 1976, Japan Centre is one of the largest and most influential Japanese stores in Europe. With a passion for supplying the best authentic goods, the Japan Centre has a range of over 3,000 products spanning food, drink, and lifestyle.

 In-store experts make Japanese sushi and hot souzai, and the fishmonger and butcher counters serve fresh produce cut the traditional Japanese way. The in-store bakery serves a large selection of hand made and hard to find Japanese pastries and breads, which are baked daily.    

In 2005 Japan Centre launched an online store, to bring a slice of Japan to those outside of London and the UK with over 3,000 Japanese and Asian products sourced direct from Japan and across Asia, making it the number one destination for those interested in the very best of Japanese & Asian food and culture.    

Japan Centre now has three food halls in Leicester Square, Westfield White City and Stratford, where it sells a plethora of authentic Japanese food ingredients and food to go stands, alongside a huge selection of sake, and is expanding into the beauty and lifestyle area with cookbooks, crockery and Japanese skincare products. The Leicester Square branch opened London’s first mochi bar back in 2021, where it sells all things mochi including doughnuts, cookies, pan bread, ice cream, daifuku and dango.   

The food halls have also been expanding in recent years. At Westfield White City, the brand launched a Sake & Oyster Bar in April 2022 to highlight how the umami flavours complement each other.    

For those looking for a slice of authentic Japanese cuisine outside of the home, Japan Centre Group has a number of restaurant offerings; Shoryu - Hakata Tonkotsu Ramen specialists and Ramen Yokocho - a ramen bar specializing in regional ramen from across Japan and Ichiba - Europe’s largest Japanese food hall.   

Tak Tokumine - Japan Centre CEO is a successful entrepreneur and a key figure in the specialty food market, Tak gained invaluable business skills working for his family’s steel mill in Fukuoka, before marrying and settling in the UK in 1975. From its beginning in 1976, Japan Centre has grown to become one of the most influential and well-known Japanese stores in the UK and Europe. 

https://www.japancentre.com

Waitrose and Saatchi & Saatchi launch "Food to Feel Good About" campaign

Waitrose and the Saatchi & Saatchi advertising agency have kick start their new relationship with the launch of a marketing campaign for the new Waitrose Japanese Menyū range. 

The campaign which launches today, Wednesday 4th October, has been created by Saatchi & Saatchi and bought by MG OMD, is built on the Waitrose brand promise of ‘Food to Feel Good About’, and puts their high quality and great tasting products at the heart of the creative, showcasing how the new range can be ‘Good’ for so many of their customers and their busy lives. 

One of the ads highlights that the Japan Menyū range is ‘Good for a midweek quickie’, while another’s messaging focuses on the dishes as ‘Good news for tired cooks’. 

The series of ads will feature across print, audio, digital, display, LFDOOH and OOH, delivering a campaign with numerous touchpoints and thus will be delivering impact and cut-through with their audiences. 

Nathan Ansell, Waitrose Customer Director, said: “Our new Japan Menyū range is hugely exciting for all of us here at Waitrose, so what better way to mark the launch than with our first campaign with the brilliant team at Saatchi & Saatchi?"

HE went on to say: "Our new campaign makes a statement that can’t be missed by our audiences, whether that’s on the London tube, a digital screen or through the ads they hear on the radio. 

“Our brand promise of Food to Feel Good About, which we launched a year ago, remains at the heart of this campaign, and our Japan Menyū range is most definitely something our customers can feel really ‘good’ about. From a midweek meal, to a Friday night dinner on the sofa, our customers certainly won’t be disappointed with any of the new dishes in the range.”

Franki Goodwin, Chief Creative Officer with Saatchi & Saatchi, said:  “It was so exciting to get our hands on this amazing range and bring the food photography to life. It’s the start of a lot of GOOD we’re going to be doing over the coming months.”

The Waitrose Japan Menyū range launched on 20th September,  and the Chicken Karaage, Tempura Prawns and Chicken Katsu Curry & Rice are already top picks among their customers. 

The new Japanese-inspired own-brand range compliments the Japanese ingredients within their own Cooks’ Ingredients range, which includes Yuzu Juice, Shichimi Togarashi and Japanese Rice Vinegar. 

A spokesperson for Waitrose said: "We pride ourselves on our animal welfare standards and our Japan Menyū range is no exception. All our fresh pork is outdoor-bred and comes from British farmers that we know and trust; our chicken is higher welfare and we have a bespoke set of high standards that our poultry farmers adhere to. All our beef is British with our cattle getting around 30% more space than the standard set by food standards regulator Red Tractor, and all of our fish is responsibly sourced."

https://www.waitrose.com.

Waitrose to launch new own-brand range - Japan Menyū

The 20th September will mark the exciting launch of a new Waitrose own-brand range, Japan Menyū, which is an innovative, delicious and high quality range which brings great Japanese-inspired food to your plates.

Their new own-brand range will include new products which will span across ready meals, centrepieces, sides and snacks, and offers customers familiar flavours and dishes for all eating occasions.

Japanese cuisine is a growing trend, growing +15% compared to last year on social discussions (Tastewise), with Google searches also growing rapidly compared to previous months. 

Waitrose have also seen a significant growth in traffic on waitrose.com to their  dedicated Japanese recipes page and searches on their website for ‘tempura prawns’, ‘tonkatsu’, ‘soba noodles’ and ‘matcha’ are all up 113%, 75%, 69% and 37% respectively, compared to last year, showing the growing demand for Japanese foods and flavours amongst our customers.  

Said Charlotte Di Cello, who is Waitrose's Commercial Director: “I’m particularly excited about our new Japan Menyū range, having enjoyed so much of it growing up, because my mum is Japanese.  

"So much care and consideration has gone into each dish to ensure we’re offering the very best Japanese-inspired selection. We’ve seen significant growth in customer demand for Japanese foods, so to be launching this delicious and high quality curated range that can be enjoyed by anyone in the comfort of their own home is hugely exciting for all of us at Waitrose.”

Their range, which will be available in their shops, online, Uber Eats and on Deliveroo, offers their customers convenience while still allowing them to create the restaurant experience in their own homes. 

With versatility across all of the dishes, customers will be able to pair different centrepieces and meal bases to suit all taste buds. 

While the Japan Menyū range has exclusively been created by their team of chefs and product developers, Waitrose also consulted with Yuki Gomi and the Asian Leadership Collective to ensure they considered cultural traditions in the development of their range and designs and included the most incredible dishes for their customers. 

Yuki Gomi,  who is a Japanese chef, food writer & cookery teacher, said: “It’s been such a great pleasure to collaborate with the Waitrose team on their new Japanese range. 

"From the name of the range to the delicious selection of dishes that have been developed, so much care and consideration has been taken to deliver an amazing range that I know their customers will love.”

Zoe Simons, who is the Waitrose Senior Development Chef, said: “Our team had an absolutely brilliant time building our Japan Menyū range. 

"We’ve taken familiar flavours twe know our customers will love and created them into a range of brilliant products, including 13 vegetarian dishes, 10 of which are suitable for vegans. From the trends our team has seen and the data that’s been gathered, we know our customers are looking to expand their dining options even further and already enjoy delicious Japanese food." 

Zoe wen t on to say: “Whether customers are looking for a convenient Friday night dinner that’s already prepared or some extra additions to complement their own cookery creations, our Japan Menyū range has something for all eating occasions.”

A spokesman said: "Waitrose already sells over 200 Japanese products, including brands like as Itsu, Wagamama, Kikkoman and Taiko Sushi, plus the 124 Sushi Daily kiosks we have available across our shops. 

"We also offer Japanese ingredients within our own Cooks’ Ingredients range, including the Yuzu Juice, Shichimi Togarashi and Japanese Rice Vinegar  - our new Japan Menyū complements our existing offering perfectly. 

"To allow customers to create the full Japanese experience at home, we will also be launching Reusable Bamboo Chopsticks, as well as a selection of John Lewis cookware that make the perfect serving dishes for the Waitrose Japan Menyū range.

"Also, as part of the range we will be launching three new No.1 Bonsai plants within our horticulture range, as well as a first to market Ikebana flower bouquet. Ikebana is the art of Japanese flower arranging, a symbol of refinement - with minimalist and precise arrangement, Ikebana is an ancient Japanese tradition of artisan floristry."

Highlights from the range:-

Centrepieces

Waitrose Japan Menyū Pork Tonkatsu 350g £6.00

Tender pork with a crumb coating, ready to shallow fry and serve with rice. Fruity, tangy, and truly tasty. Their fresh pork is always British and always outdoor bred or free-range.

Waitrose Japan Menyū Slow Cooked Chili Miso Beef 318g £7.50

Their meltingly tender beef has been slow cooked for 10 hours to allow the chilli miso flavours to infuse. Warming, with a hint of spice, it’s best served with stir fried rice. All of our beef is British. 

Waitrose Japan Menyū Miso Cod 274g £6.50 (MSC certified)

Delicately umami and slightly sweet, our miso cod goes perfectly with rice and stir fried veg to make a satisfying main. 

Waitrose Japan Menyū Slow Cooked Chilli Jackfruit (V) 314g £6.00

A texture and taste sensation. Their slow cooked jackfruit is delicious stirred through rice, or stuffed into steamed buns, and it comes with a Japanese inspired barbecue sauce for a rich flavour. 

Waitrose Japan Menyū 6 Teriyaki Pork Belly Slices 380g £6.00

Six melt-in-the-mouth pork belly slices with a teriyaki glaze. Savoury-sweet, they make a great topping for ramen, or stuffed into our new steamed buns alongside the new slaw.

Their pork comes from British outdoor bred pigs, housed in straw bedded airy barns. Their fresh pork is always British and always outdoor bred or free-range.

Ready Meals 

Waitrose Japan Menyū Chicken Katsu Curry 350g £5.00

The ultimate comfort food: crispy breaded chicken with steamed rice and a mild curry sauce. All their chicken is higher welfare and we have a bespoke set of high standards that our poultry farmers adhere to. 

Waitrose Japan Menyū Sweet Potato Katsu Curry (Veg/V) 390g £5.00

A vegan take on the familiar favourite. Breaded sweet potato, served with steamed rice and a mild katsu curry sauce.

Waitrose Japan Menyū Miso Aubergine Rice Bowl (Veg/V) 350g £5.50

Cooked sushi rice, miso roasted aubergine pieces, pickled vegetables and spring greens in a miso, black bean sauce with leek, garlic and ginger.

Sides & Snacks

Waitrose Japan Menyū Chicken Karaage 150g £3.60

Crispy fried chicken thigh, seasoned with garlic, ginger and pepper. This is a very popular dish with our customers and pairs perfectly with our new Japan Menyū Dip selection. All our chicken is higher welfare and we have a bespoke set of high standards that our poultry farmers adhere to. 

Waitrose Japan Menyū Cauliflower Tempura & Dip (Veg/V) 180g £3.40

A delicious vegan alternative to our karaage, these Cauliflower florets are coated in crispy batter, with spring onions and a soy yuzu dip. Great for sharing.

Waitrose Japan Menyū 4 ‘No Chicken’ Drumsticks (Veg/V) 170g £3.75

Tender jackfruit drumsticks coated in a crunchy panko crumb, served with a spicy soy glaze. 

Waitrose Japan Menyū Vegetable Steamed Buns (Veg/V) £2.50

These steamed buns are filled with mild katsu curry flavoured veggies. Soft, fluffy bites of deliciousness.

Waitrose Japan Menyū Shredded Cabbage & Edamame Slaw with Ponzu Dressing (V) 140g £2.50

Finely cut pink and white cabbage with coriander, carrot, edamame beans, salad onions and black onion seeds with a creamy ponzu dressing. A zesty side to go with any mains and centrepieces

Waitrose Japan Menyū Edamame Beans with Garlic & Chilli Salt  (V/Ve) 200g £3.50

Who doesn’t want a big pot of Edamame beans to pop out of their shells and devour? These whole edamame beans are served with garlic and chilli salt. 

(EDITOR: Looks interesting! It's worth looking at using Japan Menyū foodstuffs for your Christmas and New Year's feasting?)

Tesco reveals hot new trend for cooking adventurous global meals at home

Tesco, the UK’s biggest supermarket chain, has revealed sales of ingredients and meal kits for a range of global cuisines have been consistently rising over the last year, as customers look for alternatives to takeaways and learn to cook their own versions at home.

Ingredients to make familiar favourites like Indian curry are top of the charts, increasing by 33%, with items to cook a Chinese meal second, up by 32%. However it should also be noted that pan-Asian products to help make Korean, Japanese or Thai meals are also up by 15%. And Caribbean meal kits and ingredients are also high up in the charts, up 14% over the last year.

The demand for global ingredients as part of the cooking-at-home trend has been so strong Tesco has has taken the decision to extend its range of World Foods in by 35% to satisfy customer demand. The grocer has also introduced World Foods displays in 8% more stores.

To help customers looking to cook at home find great value, Tesco has launched its largest ever promotion for the category, with nearly 2,000 products offered at a 20% discount for customers with a Clubcard until August 8.

Shoppers have been stocking up on basmati rice for Indian cooking, plus record sales of Tesco chapatti flour, as customers make their own versions of the flatbread that's popular with curry.

The trend for pan-Asian cooking at home has been fuelled by increasing sales of spice pastes used to make authentic Thai cuisine, like Thai green curries, pad thai noodles and massaman curries.

Tesco customers have been experimenting more with meal kits to make themselves delicious treats like Donburi rice bowls or Yakisoba noodles from Japan, and Bibimbap, which is a delicious Korean rice dish.

Tesco has been offering inspiration to encourage its customers to continue experimenting with new global dishes, with in-aisle displays in recent months featuring Middle Eastern, Latin American, Japanese & Korean foods. The current theme highlights Caribbean food and features products from celebrity chef Ainsley Harriott.

Abigail Wilkinson, who is the Tesco Category Buying Manager for cooking ingredients and global cuisine, said: “We've seen a significant trend for customers looking to save money by cooking for themselves, rather than eating out as much as before. And they are being more adventurous in the kind of meals they are cooking at home.

“Shoppers are buying more ingredients or kits to make popular classics such as curry or Chinese stir fry, but we’ve also seen them branching out into cuisines such as Japanese, Thai or Korean. We are trying to expand our offering to meet this demand and to inspire home cooks with new ingredients and kits to help them to feel confident in making something new and delicious.”

www.tesco.com

Clearspring Pledges 30k of Free Plant-Based Meals to Mark 30th Anniversary

Leading Japanese and organic fine foods specialist Clearspring is celebrating its 30th anniversary this year and has teamed up with their long-term partner, plant-based community cookery school and food charity Made In Hackney, to donate 30,000 free plant-based meals to communities who are in need. 

Made in Hackney, which are celebrating their own 10th anniversary, will work with Clearspring to donate products and cooked meals to families and individuals who have emergency support needs.

Sarah Bentley, founder of Made in Hackney said: "Made In Hackney and Clearspring believe everyone should have access to high quality, healthy food that's good for people and the planet. Clearspring have supported our community cookery classes, meal service and fundraising activities with their incredible products for many years. 

"We're really pleased and delighted to partner with them now to provide 30,000 free plant-based meals to households with food support needs as part of Clearspring's 30-year anniversary."

Maria Dawson, who's the MD at Clearspring commented: “Reaching 30 years as an independent family business is a really great achievement to celebrate. We wanted to use this opportunity to make a concerted effort to give back to the community with our pledge to donate 30,000 free plant-based meals.” 

Alongside the food donation pledge, Clearspring will also be fundraising throughout the year to support the important work Made in Hackney is doing. Clearspring will also partner with other organisations including City Harvest, who help to distribute food to over 350 local charities offering food support to local communities.

Maria Dawson went on to say: “We also wanted to say thank you to everyone who's helped us reach this 30-year milestone. Thank you to the brilliant Clearspring team, the fantastic organic and Demeter certified farmers and artisan food producers, the committed wholesalers and retailers who stock our products and the loyal shoppers who choose to add Clearspring to their baskets every day. 

"Please know that your continued support is helping us realise our dream to create a more sustainable future and is enabling us to work and play to convert one more acre back to organic each day.”

Clearspring was founded in 1993 by award-winning organic Japanese and plant-based foods pioneer Christopher Dawson. Originally from New Zealand, he came to London to study organic and biodynamic farming and subsequently set-up and ran his own health food shop, East West Natural Foods, in London back in 1977.

Christopher decided to move to Japan in the 1980s to further his understanding of organic agriculture and made the country his home for the next 18 years, working with local artisanal producers to convert and comply with international organic standards. Clearspring was created as a way to help the producers he worked with share their unique traditional and organic products with a global audience.

From humble beginnings offering Organic Japanese Miso Soups, Teas and Tamari, Clearspring now offers a vast range of over 300 products across 30 categories, including Japanese specialities, Tofu, Seasonings, as well as European cold pressed oils, vinegars, snacks, purees, pasta and pasta sauces. All Clearspring products are plant-based, refined sugar free and made without the use of artificial additives or ingredients. Clearspring is available in over 60 countries around the world.

 You can find out more about the fundraising and food donation campaign by visiting https://www.clearspring.co.uk/blogs/news.

Two Unique New Brown Rice Crackers from Clearspring

Japanese and organic fine foods specialist Clearspring has added two exciting new gluten free, authentic, vegan and organic Japanese Brown Rice Cracker flavours to its award-winning snacks range: Black Pepper & Tamari and Green Nori & Tamari.

The new Organic Japanese Brown Rice Crackers are made using only the finest quality organic wholefood ingredients. The Organic Black Pepper & Tamari is perfectly balanced with tamari and a hint of black sesame seeds. The Organic Green Nori & Tamari is enhanced with the umami found in tamari, the unique taste of green nori, one of the most popular sea vegetables, and an added hint of black sesame seeds.

Maria Dawson, Director at Clearspring said about the new additions: “The majority of Japanese and Asian rice crackers are made using white rice and usually contain fish stock, added sugar and MSG. It took over a year to perfect these two new and unique recipes, which deliver on wholegrain crunch and taste whilst being minimally processed using organic wholefood ingredients.

“Our Organic Brown Rice Crackers offer consumers a delicious way to enjoy the benefits of organic wholegrain brown rice and are a wholesome plant-based food perfect for any occasion.”

Clearspring's Organic Japanese Brown Rice Crackers are made by third-generation family producers in Japan's Hyogo prefecture, where they have been perfecting the art of rice cracker production since 1952. They are truly artisanal in their approach, employing only traditional methods and expertise to ensure each batch is perfectly baked.

Alongside the two new flavour additions, Clearspring's Organic Japanese Brown Rice Cracker range includes two original flavours: award-winning Organic Black Sesame and Organic Whole Sesame.

All four Clearspring's Organic Japanese Brown Rice Crackers are:

Organic

Vegan

Gluten Free

A source of Fibre

MSG-free

Non-GMO

Made in Japan

Available in 40g pack size

Five fabulous japanese whisky cocktails for Christmas

Suntory Japanese whisky proposes a quintet of flavoursome cocktails to make the Christmas festivities go with a swing.

Created by top mixologist Zoran Peric, two of the cocktails celebrate the winter months of the traditional 24-season Japanese year. Three have been created by Zoran especially for a British Christmas with a Christmas Eve cocktail to set the mood, a Christmas Day aperitif in preparation for lunch and a Boxing Day Banger to make the party start.

Zoran has chosen ingredients likely to be found on Christmas drinks trolleys up and down the land for simple, easy- to-make drinks.

Christmas Eve cocktail

Recipe:

• 50ml Hibiki 17 YO blended whisky
• 25ml Mandarine Napoleon
• Vanilla pod (opened)
• Mandarin orange peel/
• Tangerine peel

Christmas Day aperitif

Recipe:
• 50ml Hakushu 12 YO single malt whisky
• 20ml dry sherry
• 6ml sugar syrup
• lemon peel.grapefruit peel

Boxing Day Banger

Recipe:

• 50ml Yamazaki 12 YO single malt whisky
• 15ml sweet sherry
• Orange peel

Name: HIBIKI HOLIDAY TOAST

Method:

• Pour all ingredients into a mixing glass
• Add vanilla pod and mandarin zest
• Strain over ice into a whisky glass
• Garnish with curled tangerine peel

Name: SMOKEY HAKUSHU MARTINI

Method:

• Pour all ingredients into a mixing glass
• Stir 30 times with lemon peel
• Strain into a martini glass
• Garnish with curled grapefruit peel

Name: YAMAZAKI YELL

Method:

• Pour ingredients over ice in a mixing glass
• Stir 30 times
• Strain into a chilled martini glass
• Garnish with curled orange peel

The refined flavours and meticulous attention to detail of Japanese whisky are echoed in the subtle variations of the 24 Japanese seasons. Harmony with nature is a defining characteristic of Japanese culture. The cocktails for the month of December echo the seasons and their names. The first two weeks of December are called Taisetsu – the period of the large snows. The second two weeks are called Toji – the winter solstice – for which Zoran has created a flaming Christmas Blazer.

In celebrating these two seasons, Zoran has chosen elaborate symbols of Japan to create cocktails with a touch of luxury.

Early December

Recipe:

• 40ml Hibiki 17 YO blended whisky
• 20ml Umeshu plum sake
• 2 drops of chocolate bitters
• 20ml hot water
• Green tea
• Orange Zest
• Dried tea flower

Winter Solstice (Christmas Blazer)

Recipe:

• 50ml Yamazaki 12 YO single malt whisky
• 15ml Mandarine Napoleon
• 6ml absinthe
• Brown sugar, vanilla pod, cinnamon,
• Cloves, star anise
• Orange peel

Name: HIBIKI TAISETSU

Method:

• Stir all ingredients with green tea
• Strain into a warm balloon glass
• Place flower into an old-fashioned glass
topped up with hot water
• Place balloon glass on top of warm
old-fashioned glass and serve

Name: YAMAZAKI TOJI

Method:

• Stir half the whisky and all ingredients into a wide-topped glass and flame for 15 seconds
• Warm rest of Yamazaki in a balloon glass
• Pour flaming mix into the balloon glass for 5 seconds then extinquish by placing a napkin over the glass
Zoran, who is Brand Ambassador of Suntory whiskies, says: “The whiskies are exquisite and in these simple and adventurous recipes they add a new dimension to Christmas pleasure”.

Note: Pronounciation of the whiskies’ names
• Yamazaki – (Ya-ma-zarkee)
• Hakushu – (Ha-koo-shoe)
• Hibiki – (Hee-bee-kee)
Suntory single malt and blended whiskies are available from: Selfridges, Harvey Nichols, The Whisky Exchange, independent specialist retailers and drinkon.com priced from:
Yamazaki 12 year old £42
Hakushu 12 year old £49.95
Hibiki 17 year old £70

The Yamazaki range of single malt whiskies from Suntory is distributed in the UK by Cellar Trends. For all sales enquiries contact: sales@cellartrends.co.uk