The investment will see the store reduce the prices of over 70 family staples and extend its price lock on 150 customer favourites, whilst still upholding its market leading quality and welfare standards.
M&S Food is cutting the price on some of its more popular cupboard staples to support its customers, including products like M&S Select Farms DNA traceable Beef Mince, Avocados, Greek style yoghurt and Ciabatta rolls. These are some of M&S’ most popular lines, with in excess of 400,000 Avocado packs and 140,000 Greek Style Yogurt pots sold by M&S in the last four weeks alone.
Also M&S Food is extending its price lock on 150 products which will be in place right through to the autumn, and features a number of essential food items that customers can rely on at M&S for great value right through the summer months.
This includes M&S Select Farms RSPCA Assured outdoor-bred British Pork Sausages (pack of eight - £2.00), Super Sweet Corn on the Cob (pack of two - £1.40), Traditional Coleslaw (225g - £1.25) the price lock bestseller, British Mature Cheddar (10 Slices 250g - £2.80) and Select Farms Season's Gold Potatoes (1kg - £1.65).
This initiative is in tandem with the retailer’s Remarksable Value range of everyday staples, first launched back in 2019, which are continuously benchmarked against key competitors to guarantee the best value for its customers. The range continues to grow in appeal among M&S shoppers, with Remarksable sales up 40%, and in over 20% of customer baskets over the past year.
Alex Freudmann, who is the MD at M&S Food: opined: “We know value is everything to our customers especially at the moment and while they’re looking forward to a great summer, they’re also looking for certainty on spending. Our latest price investment across 200 products upholds our trusted value promise and delivers on that certainty.
“Trusted value means offering the best possible quality at the best possible price. I’m proud we're the number one retailer for farm animal welfare, selling the biggest range of RSPCA Assured products, including our Scottish Smoked Salmon fillets and British Pork Sausages, alongside our DNA traceable Beef mince, able to be traced back to the individual farm and animal."
He went on to say: "We’re determined to keep up the pace for our customers. Our value perception is at its highest point in six years because we relentlessly focus on price with no compromise to the magic of M&S Food, our market leading product quality, innovation and sourcing standards.”
In February this year, M&S topped consumer group Which?’s annual supermarket satisfaction survey, achieving the highest overall customer score of 77% and receiving five star ratings for store appearance, customer service and quality of own label and fresh products.
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