Sainsbury's to launch Good food for all of us

Sainsbury’s is launching a new campaign, promising Good food for all of us, a slogan which will feature in all of its advertising and marketing campaigns from November.

Through the new promise Sainsbury’s wants to provide good food for all customers, whatever their budget, tastes or dietary requirements, and however busy their daily lives.

Tasty, well-sourced food brings families and friends together and makes every occasion special and Sainsbury’s knows good food matters to everybody, every day. In its research 85% of adults said they'd thought about or discussed with someone else what to have for their next evening meal; making it one of life’s enduring and vital questions.

But the truth is, good food isn't easy for everyone to arrange. Many people struggle to find the time, energy and inspiration to plan, shop for and prepare the food they really want to eat or to feed to their families. 59% of people tend to cook the same dishes every week. 

And good food becomes even more challenging where money is tight for many of us, with 9 million adults experiencing food insecurity and 30% of parents skipping meals at least once a week to ensure their children have enough to eat.

Sainsbury’s aims to bring back the spark to mealtimes with Good food for all of us. By providing the widest choice of quality food and pricing its food accessibly and competitively, it's determined to help everyone make the most of their mealtimes.

Radha Davies, Director of Brands, Planning and Creative at Sainsbury's, said: “Everyone at Sainsbury’s is passionate about the food we sell, and this includes not only our 152,000 colleagues up and down the country, but our suppliers, farmers and fishing partners too. 

"Yet we recognise it can sometimes be difficult for customers to have the time, money or inspiration to access the joy that good food can bring.  So, we want to go further by actively helping to put good food - in all of its senses, from quality and taste, to value and accessibility, at the heart of customers’ lives.  Sainsburys has always been a warm, human brand and we'll seek to build even stronger connections with our customers than ever before."  

Over the past year, Sainsbury’s has been working hard to ensure all customers have access to affordable, great value food. The ongoing Aldi Price Match is now bigger than ever before with over 400 products, and since the launch of Nectar Prices last April, there are over 5,000 lower prices available in supermarkets and online when shopping with Nectar, saving customers over £371m.

Sainsbury’s Nourish the Nation community programme aims to ensure an even wider pool of people have access to balanced, nutritional and sustainable food sources, as well as helping to prevent people and communities from falling further into food poverty. 

It's also donated over 15 million meals worth of surplus food through its partnership with Neighbourly, as well as customer food donations redistributed via Fareshare.

Through innovation, Sainsbury’s aims to continue to bring exciting and different new products to customers.  This month it launched the largest lower carbon beef range ever produced in the UK through its Taste the Difference Aberdeen Angus products. Its on-the-go Flourish range was developed earlier this year directly in response to customers’ wants and needs, in this case those who may be time poor and unable to sit and eat.

The new marketing campaign was developed in conjunction with New Commercial Arts and will run across TV, Press, Radio, OOH and Cinema, as well as digital advertising on social media from November onwards. 

As it's only a couple of months to Christmas this type of initiative is most welcome. 

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Parents are looking for ways to save, as average child’s birthday party now costs £279

Research from Sainsbury’s Nectar Prices finds 80% of parents say they’ll be spending more on their child’s birthday party this year.

An overwhelming 72% find party planning to be somewhat stressful, with staying in budget the most stressful part of it.

Now mom and presenter Josie Gibson partners with Sainsbury’s to urge parents to use Nectar Prices to save on party food and drink favourites from top brands.

September is the most common birthday month of the year and this means more parents than usual are in the midst of party planning for their children. 

According to new research by Sainsbury’s Nectar Prices, the average parent spends £278.70 when throwing a birthday party for their child, and that’s even before buying any presents!

With the cost of living still high, four in five parents (80%) say they’ll be spending even more on their child’s birthday party than they did last year, meaning what should be a joyous time is adding strain to their wallets.

As the cost of party planning goes up, parents are willing to get creative to provide their child with a magical experience. 86% of parents are looking for ways to stay within budget, with 62% saying they are considering cooking at home instead of eating out to help save money on their child’s party this year.

To help parents have a more positive party planning experience, TV presenter and mum Josie Gibson is partnering with Sainsbury’s to show how using Nectar Prices can keep the costs down. With constant new offers, parents can use Nectar Prices to help spread the cost and even buy birthday favourites and multipack deals in advance.

Josie Gibson said: “Any parent knows the stresses and pressures throwing a children’s party can bring; as I’m very familiar with, having just organised my son’s fifth birthday. 

"It’s a lot to think about, from bringing to life inventive themes, nailing the entertainment, and ensuring everyone’s favourite food items are on offer while also trying to not spend an absolute fortune. So, it’s great to know there are ways to save with Sainsbury’s, like using offers such as Nectar Prices, which means not having to give up on quality and variety.”

Josie isn’t alone in finding the party-planning process to be stress-inducing; almost three-quarters of parents (72%) confess to finding planning their child’s birthday party to be a stressful task. Indeed, many even secretly admitted some of their most stressful daily scenarios are preferred over party planning, revealing housework (56%), sitting in traffic (35%) and even public speaking (14%) to all be less stressful than planning a child’s birthday party.

The biggest contributor to this anxiety is worry about money. Over half (56%) of parents find trying to stay in budget to be the most stressful thing about planning a kid’s party, and a whopping 81% say they would buy food, drink and essentials for a birthday party in advance if they could get them at a better price.

With Nectar Prices available on over 5,000 products in-store and online across various party-friendly categories including fresh fruit and vegetables, drinks, confectionary and frozen items, parents can be rest assured that finding the perfect party items doesn’t need to break the bank.

Alex Naisby, Director of Loyalty and CRM at Nectar, said: “At Sainsbury’s, our number one priority continues to be doing all we can to keep prices low for our customers. Throwing a child’s birthday party should be a time for fun and frivolity, yet we know that many parents can feel weighed down by the stresses of planning and budgeting. 

"Through Nectar Prices we’ve lowered the cost of over 5,000 products across our stores, which we hope will help ease the stress of the next birthday party, family celebration or other special life moments – so people can focus on spending time with loved ones.”

Party essentials available on Nectar Prices this September are including popular branded items like Walkers crisps, Hartley’s jelly and Robinson’s squash and fruit shoots, as well as Sainsbury’s So Organic Carrots, Jacob's Mini Cheddars, Sainsbury's Millionaire Bites and Sainsbury's Stonebaked Margherita Hand Stretched Pizza.

A lot of this information will also be helpful for people planning for Christmas parties, too.

Sainsbury’s boosts value offering and savings for its customers

As the cost of living challenges continues to face shoppers, Sainsbury’s has revealed that it's still "totally focused" on providing great value on the products customers buy the  most often. 

From today onwards, Sainsbury’s has added in excess over 40 products to its Aldi Price Match campaign, making it the biggest yet with over 400 products. Additions include a range of by Sainsbury’s soups; burger buns and bread for those late summer BBQs; and sweet treats such as Bramley Apple Pies.

Whilst food inflation is showing signs of beginning to slow down, Sainsbury’s remains fully committed to passing on savings to its customers. 

With the price of butter continuing to fall, it's reduced the price of its by Sainsbury's British Butter 250g by 10% since May. It's  now £1.79. Cheese, fish fingers and toilet roll are some more of the popular products Sainsbury’s has lowered prices on ahead of the busy back to school period.

From today, Nectar Prices, which offers Nectar customers lower prices on a wide range of products, is also now available on frozen foods for the first time ever, completing the roll out of Nectar Prices across Sainsbury’s branches. 

Customers will now receive special Nectar Prices on in excess of 5,000 products in Sainsbury’s supermarkets and also online, with new deals launching including up to half price on frozen favourites like Birds Eye Fish Fingers, Goodfellas Thin Margherita Pizza and Linda McCartney Original Sausages. Since the launch of Nectar Prices in April, Nectar customers have saved in excess of £244m.

As Sainsbury’s continues to go big on providing value for its customers, it's also revealed it's increasing its Pocket Friendly Prices campaign to 55 products across most of its convenience store. This campaign highlights the great everyday competitive value it's offering customers on the most popular essentials in convenience, including by Sainsbury’s chicken breast fillets, butter and baked beans.

Earlier this year, Sainsbury’s launched Stamford Street, which is a new brand for all of its entry price point products. With the rollout of some 200 products now nearing completion, the distinctive packaging, dedicated in-store signage and custom website page make it easier than ever for customers to find everyday staples at budget-friendly prices.

Simon Roberts, who is Sainsbury’s CEO said: “We’re continuing to do all that we can to battle inflation and as costs fall, so do our prices.

"We’re passing savings on as quickly as possible, wherever we possibly can, so our customers get the very best prices when they shop with us. With our biggest ever Aldi Price Match and Nectar Prices campaigns, whatever you’re shopping for you'll always be getting great value at Sainsbury’s.

"From offering great value through its Stamford Street range and passing cost price savings on to customers, to Nectar Prices promotions, Aldi Price Match value and Pocket Friendly Prices for our convenience shoppers, Sainsbury’s value offering will help make delicious meals for busy families, great lunch boxes for the return to school and weekend treats affordable to more customers."

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Sainsbury’s Nectar Prices now offers savings on meat, fish and poultry

Nectar customers can now get even more great value as Sainsbury's has rolled out Nectar Prices across meat, fish and poultry for the first time. Nectar Prices now offers more choice than ever as customers can access discounts on around 3500 products when shopping in Sainsbury’s supermarkets or online.

From now on, Nectar Prices will be available on a variety of popular Sainsbury’s meat, fish and poultry items like Sainsbury’s So Organic lamb mince (usually £5.25, Nectar Price £3.50), Sainsbury’s Taste the Difference cod fillets (usually £5.50, Nectar Price £4.95) and by Sainsbury’s southern fried chicken breast steaks (usually £3.55, Nectar Price £2.75).

The change means over 18 million Nectar customers can choose from an even larger range of discounted products, helping them save money each time they shop with Sainsbury’s. Through Nectar Prices, shoppers can benefit from discounts of, on average, £14.32 and expect to enjoy savings on favourite brands such as Fridge Raiders chicken bites (usually £2.80, Nectar Price £2.00), Peperami Original (usually £2.80, Nectar Price £2.25), Richmond pork sausages (usually £3.25, Nectar Price £2.25) and Gressingham aromatic duck (usually £8.00, Nectar Price £6.25).

This expansion of Nectar Prices means Nectar users can make great savings in a wide range of categories. These include health and beauty, confectionary and snacking, beers, wines and spirits, household, baby and pet and food cupboard items, dairy and bakery, fresh produce and ready meals, and now also meat, fish and poultry.

Already a Nectar customer? All existing Nectar customers need do to benefit from Nectar Prices is scan their app or swipe their card at the checkouts to save. Customers shopping online will have their discounts applied automatically but only if their Nectar and Sainsbury’s accounts are linked.

Want to become a Nectar customer? Shoppers can sign up to Nectar Prices by joining on the Nectar app, online at www.nectar.com, or by picking up a Nectar card in store.

That sounds sweet! Sainsbury’s Nectar Prices now available on fresh fruit and vegetables

Following the launch of Nectar Prices earlier this year, Sainsbury’s is now expanding its loyalty programme by introducing offers on fresh produce for the first time ever.

Nectar’s 18 million users can now access a wide range of fresh fruit and vegetables at a lower price, helping them make big savings when shopping in Sainsbury’s supermarkets or online.

As of now, customers can get great Nectar Prices on a variety of popular fresh fruit and veg items including by Sainsbury’s Strawberries (usually £2.25, Nectar Price £1.75), by Sainsbury's Easy Peelers (usually £1.35, Nectar Price £1), Sainsbury’s Taste the Difference Vittoria Cherry Vine Tomatoes (usually £2.25, Nectar Price £1.75) and by Sainsbury’s Medium Ripe & Ready Avocados (usually £1.60, Nectar Price £1.20).

Customers will also be able to enjoy up to half price on selected products like household staples such as by Sainsbury’s Best of British apples (usually £1.70, Nectar Price 85p) and Sainsbury’s Taste the Difference Jersey Royal Potatoes (usually £3, Nectar Price £1.50).

For the first time ever, Nectar Prices will also be available on a selection of branded ready meals like Wasabi Chicken Katsu Curry with Rice (usually £4.25, Nectar Price £3.75) and Charlie Bigham's Lasagne (usually £9.50, Nectar Price £7). 

Sainsbury’s own-brand ready meals including Taste the Difference and by Sainsbury’s products will also be included with great offers on family favourites like Taste the Difference Fish Pie (usually £4.25, Nectar Price £3.75), by Sainsbury’s Chicken Tikka Masala (usually £4.25, Nectar Price £3.75) and by Sainsbury’s Stonebaked Margherita Pizza (usually £3.50, Nectar Price £1.75).

As a result of the expansion into two new categories Sainsbury’s now has over 2,800 products included in Nectar Prices, helping millions of customers to save money whenever they shop with the retailer. Since the launch of Nectar Prices in April, shoppers have saved over £83 million, with customers saving an average of £3.20 each and every time they shop.

Sam Burston, Director of Nectar & Loyalty at Sainsbury’s, said: “We’re always looking for new ways to provide great value to our customers all-year round, helping customers make their money go further. With new offers now available on fresh produce and ready meals, shoppers can now access lower prices on a wider range of essential everyday items. We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”

Already a Nectar customer? All existing Nectar customers need to do to benefit from Nectar Prices is scan their app or swipe their card at checkout to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked.

Want to become a Nectar customer? Shoppers can sign up to Nectar Prices by joining on the Nectar app, online at www.nectar.com, or by picking up a Nectar card in store.

Sainsbury’s rolls out Nectar Prices into new categories

Sainsbury’s has expanded its Nectar Prices initiative and it's now offering some great discounts on dairy and bakery products, available in store and online.

The change means there are now over 900 products available through Nectar Prices, helping Nectar customers to save even more money on their shopping.

Customers can expect great value and enjoy half price on selected products including household favourites such as Philadelphia cheese and a range of Yeo Valley milk.

Following the launch of Nectar Prices in April, Sainsbury’s is now expanding its initiative by introducing offers on dairy and bakery products for the first time. The change means Nectar customers can continue to make big savings, but now on a wider range of items, when checking out in Sainsbury’s supermarkets or online.

Products will also include customers favourite household brands with Nectar Prices discounts on a range of dairy products including Cathedral City mature cheese (usually £4.75, Nectar Price £2.75), Philadelphia cheese (usually £2.20, Nectar Price £1), Yeo Valley organic semi skimmed milk (usually £2, Nectar Price £1) and Lurpak 500g butter (usually £5, Nectar Price £3.25).

Lower prices will also be available on a range of popular branded bakery products including Soreen fruit loaf (usually £1.50, Nectar Price £1) and Warburtons bagels (usually £1.85, Nectar Price £1).

Sainsbury’s own-brand lines including Taste the Difference and by Sainsbury’s products will also be included with great offers on family favourites including Taste the Difference Carrot Cake (usually £3, Nectar Price £2), a range of by Sainsbury’s folded flatbreads (usually £1.35, Nectar Price £1) and by Sainsbury’s plain tortilla wraps (usually £1.20, Nectar Price £1).

The expansion means Sainsbury’s now has over 900 products included in Nectar Prices, spanning a wide range of categories including health and beauty, confectionery and snacking, beers, wines and spirits, household, baby and pet and food cupboard items, as well as the latest addition of dairy and bakery.

Products will continue to be added to Nectar Prices, ensuring all Nectar customers get great value on a wide range of items all-year round.

Already a Nectar customer? All existing Nectar customers need to do to benefit from Nectar Prices is scan their app or swipe their card at checkout to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked.

Want to become a Nectar customer? Shoppers can sign up to Nectar Prices by joining on the Nectar app, online at www.nectar.com, or by picking up a Nectar card in store.