World Baking Day is on Sunday 19th May. Celebrate it with Matthews Cotswold Flour

Matthew Cotswold Flour is going to celebrates World Baking Day on Sunday 19th May 2024 and they are inviting everyone, including That's Food and Drink and our readers to join in the celebrations. 

Here are Matthews Cotswold Flour's premier top tips for celebrating the big day.

First on the list is to just bake! It doesn't matter what you bake, bread, cakes, biscuits or cookies, just bake something! And it doesn't matter if you are a skilled, regular baker or a total neophyte, because their are plenty of recipes in books, magazines or online for lots of stuff you can bake yourself, savoury or sweet. Some recipes are fairly complex, some are basic, so there's inspiration for everyone, no matter what their skill levels might be.

And it will be a nice ideas experienced bakers to encourage non-baking family members or friends to have a bash at a more easy recipe. Sharing our skills can be great fun for everyone.

Why not immerse your whole self in a morning or afternoon of baking? Enjoy the benefits of taking some time to relax and enjoy the benefits of switching off from the strains and stresses of everyday life. Maybe tune in to Classic FM for some musical inspiration?

If you have children, why not get them involved in the baking process? Share your knowledge with them.

Try a new recipe? Here's one for Red Velvet Cookies https://cotswoldflour.com/blogs/cakes/red-velvet-valentines-cookies

If you feel the need for some interaction with other bakers you can participate in an online baking community like the free-to-join Cotswold Flour Baking Club. You'll find yourself inspired, checking out new recipes, taking part in competitions, enjoying useful and comforted by the support you'll receive. https://cotswoldflour.com/pages/baking-club

Got a good cause that you raise money for? This time why not launch a bake sale (perhaps with like-minded people?) and raise money for that good cause.

You've got the baked goods that you have created, so why not get your family members and friends to come round to your home to help you celebrate World Baking Day by helping to eat your baked goods? Perhaps they can supply something suitable to drink, and some charcuterie and selected cheeses and fresh butter to complement your baked goods?

Sophie Carey, Bakery Development Manager for Matthews Cotswold Flour, says: “'Baking is one of our most ancient crafts and it is just as important today as it ever has been!"

For more information visit www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook.

The Dark Side of Vegan Dairy Alternatives: Unveiling the Chemicals and Environmental Impact

As consumers of both dairy and non-dairy products, we make no comment on the contents of this blogpost. However, we are sharing it with our readers to help stimulate an informed debate on the subject of alternatives to dairy produce.

In recent years, the rise of veganism has spurred a massive demand for dairy alternatives. Whilst many embrace these substitutes as a healthier and more environmentally friendly option, the reality might not be as rosy as it seems at first glance,

Contrary to popular belief, many vegan dairy alternatives often come loaded with chemicals, contribute to environmental degradation, and can pose health risks to consumers.

The Chemical Conundrum: What's Hiding in Your Vegan Cheese?

One of the primary concerns with vegan dairy alternatives is the reliance on synthetic additives, stabilisers, and flavourings to mimic the taste and texture of dairy products. Ingredients like carrageenan, xanthan gum, and artificial flavours are commonly used to achieve the desired consistency and flavour, but they often come with a host of health risks.

Carrageenan, extracted from red seaweed, is a common thickening agent found in many plant-based milks and cheeses. However, studies have linked carrageenan consumption to inflammation, digestive issues, and even cancer in some studies. Similarly, artificial flavours and colours used in vegan dairy alternatives may contain chemicals that are potentially harmful to human health.

Environmental Impact: Are Vegan Alternatives Really Eco-Friendly?

While veganism is often touted as a more sustainable lifestyle choice, the environmental impact of dairy alternatives tells a different story. Despite what some campaigners have claimed, the production of ingredients like almond milk and soy milk requires vast amounts of water and land, leading to deforestation, habitat destruction, and depletion of natural resources.

Moreover, the processing and packaging of vegan dairy alternatives contribute to pollution and greenhouse gas emissions. From energy-intensive manufacturing processes to the disposal of non-biodegradable packaging materials, the ecological footprint of these products can be substantial.

Health Risks for Consumers: Unintended Consequences of Going Vegan

Despite being marketed as healthier options, vegan dairy alternatives may not always live up to their health claims. Many commercial varieties are high in added sugars, preservatives, and sodium to enhance flavour and shelf life. Excessive consumption of these additives can lead to various health issues, including obesity, diabetes, and cardiovascular diseases.

Furthermore, the nutritional content of vegan dairy alternatives may not necessarily match that of their dairy counterparts. While they may be fortified with vitamins and minerals, they often lack essential nutrients like calcium, vitamin D, and protein, leading to potential deficiencies in vegan diets.

A Call for Transparency and Conscious Consumption

In light of these concerns, it's crucial for consumers to be informed about the ingredients and production processes behind vegan dairy alternatives. By prioritising transparency and seeking out products made with wholesome, minimally processed ingredients, individuals can make more conscious choices for their health and the environment.

Additionally, supporting local and sustainable producers can help minimise the environmental impact of dairy alternatives whilst promoting healthier, more nutritious options. By advocating for stricter regulations on food labelling and ingredient transparency, consumers can empower themselves to make informed decisions and navigate the complex landscape of vegan food products.

In conclusion, while vegan dairy alternatives offer a cruelty-free and plant-based alternative to traditional dairy products, they are not without their drawbacks. 

From the use of synthetic additives to their environmental footprint and potential health risks, it's essential to approach these alternatives with caution and scrutiny. By promoting transparency, sustainability, and conscious consumption, we can strive towards a more ethical and balanced food system for both people and the planet.

The Looming Crisis: High Energy Costs Threaten Britain's Beloved Pubs and Restaurants

In the heart of every British city, town and village, you'll find a quintessential institution: the pub. These cozy corners of community life have been the backdrop for countless gatherings, celebrations, and heartfelt conversations for many centuries. 

Similarly, restaurants across the nation offer a diverse array of culinary delights, drawing locals and tourists alike to savor their unique flavours. However, beneath the convivial atmosphere and gastronomic delights lies a looming crisis that threatens to dim the lights of these cherished establishments: the soaring cost of energy and the crushing weight of the cost of living crisis.

Britain's pub and restaurant sector has long been an integral part of our cultural fabric, but recent challenges have pushed many establishments to the brink. Among the most pressing issues is the relentless rise in energy costs. From heating to lighting and kitchen appliances, energy is a vital component of daily operations for pubs and restaurants. However, the sharp increase in energy prices in recent years has placed an unprecedented strain on businesses already grappling with thin profit margins.

The cost of living crisis further compounds these challenges. As the prices of essentials such as food, fuel, and housing continue to escalate, consumers are left with less disposable income to spend on dining out or enjoying a pint at their local pub. This has led to a decline in footfall and a reduction in consumer spending, further squeezing the already tight margins of pubs and restaurants.

One of the most visible impacts of these challenges is the closure of beloved establishments. According to recent reports, hundreds of pubs and restaurants have closed their doors for good in the past year alone, unable to withstand the financial pressures exacerbated by high energy costs and the cost of living crisis. Each closure represents not only the loss of a business but also the loss of local jobs and the erosion of community spaces that play an essential role in bringing people together.

Moreover, the ripple effects of these closures extend far beyond the doors of individual establishments. The hospitality sector is a significant contributor to the British economy, providing employment opportunities for millions of people across the country. The closure of pubs and restaurants not only results in job losses but also disrupts supply chains and affects ancillary businesses that rely on the patronage of these establishments.

So, what can be done to support Britain's struggling pubs and restaurants in the face of these challenges? First and foremost, urgent action is needed to address the root causes of the crisis. Government intervention to mitigate the impact of soaring energy costs through targeted subsidies or tax relief measures would provide much-needed relief to struggling businesses. 

Similarly, measures to alleviate the burden of the cost of living crisis, such as increasing wages or reducing VAT on hospitality services, could help stimulate consumer confidence and spending and bolster the resilience of the sector.

Furthermore, collaboration between industry stakeholders, policymakers, and energy providers is essential to develop sustainable solutions that ensure the long-term viability of Britain's pub and restaurant sector. This may involve investment in energy-efficient technologies, promoting renewable energy sources, and exploring alternative business models that prioritise sustainability and resilience.

Ultimately, the fate of Britain's pubs and restaurants hangs in the balance. As cherished symbols of community and tradition, they deserve our support and protection in the face of mounting challenges. By addressing the underlying issues of high energy costs and the cost of living crisis, we can ensure that these vital institutions continue to thrive for generations to come. The time to act is now, before it's too late to save the heart and soul of Britain's culinary landscape.

The Art of Plating: Elevating Your Home Cooking to Restaurant-Worthy Presentation

The saying goes, "we eat with our eyes first," and there's perhaps no realm where this rings truer than in the world of culinary artistry. 

The art of plating, often overlooked by amateur chefs, is a crucial aspect of presenting food in a visually appealing and appetising manner. 

Whilst it's tempting to focus solely on taste and flavour, mastering the art of plating can elevate your home cooking to restaurant-worthy presentation, turning a simple meal into a feast for the senses.

Understanding the Importance of Plating:

Plating is more than merely arranging food on a plate; it's a creative process that involves balance, symmetry, and attention to detail. A well-plated dish not only looks beautiful but also enhances the dining experience by stimulating the appetite and creating anticipation for what's to come. Whether you're serving a casual weeknight dinner or hosting a special occasion, thoughtful plating can take your culinary creations to the next level.

Key Principles of Plating:

Balance: Achieving balance on the plate involves a harmonious combination of colours, textures, and flavors. Aim for a variety of elements that complement each other, such as pairing creamy mashed potatoes with crispy vegetables or tender protein with a tangy sauce.

Proportion: Pay attention to the proportion of each component on the plate. Avoid overcrowding or leaving large empty spaces. Instead, aim for a visually pleasing distribution of food that allows each element to shine forth.

Contrast: Contrast is essential for creating visual interest. Play with different shapes, sizes, and colours to make your dish pop. For example, pair vibrant green vegetables with a rich, dark sauce or garnish a light-colored protein with a bright, colourful salsa.

Focus Point: Every plate should have a focal point that draws the eye and serves as the centerpiece of the dish. This could be the main protein, a vibrant sauce, or a carefully placed garnish. Use plating techniques such as stacking, drizzling, or layering to highlight the focal point and create depth.

Garnishes: Garnishes are the finishing touch that adds flavour, texture, and visual appeal to a dish. Fresh herbs, edible flowers, citrus zest, or microgreens can all elevate the presentation and make your food look more polished.

Practical Tips for Home Cooks:

Plan Ahead: Before plating, visualise how you want the finished dish to look and plan your components accordingly. Preparing and organising your ingredients in advance will make the plating process smoother and more efficient.

Use Quality Ingredients: Start with high-quality, fresh ingredients that are visually appealing on their own. Vibrant vegetables, colourful fruits, and perfectly cooked proteins will make your plated dishes stand out.

Experiment with Plate Shapes and Sizes: Don't be afraid to get creative with your choice of plates and serving dishes. Different shapes, sizes, and textures can complement the food and enhance the overall presentation.

Practice Precision: Pay attention to the small details, such as wiping the rim of the plate clean or arranging ingredients with precision. A little extra effort in presentation can make a big difference in the overall appearance of the dish.

Seek Inspiration: Draw inspiration from professional chefs, cookbooks, and food photography for ideas and techniques to incorporate into your plating style. Experiment with different presentations until you find what works best for you.

Mastering the art of plating takes practice, patience, and a keen eye for detail, but the results are well worth the effort. By applying key principles of balance, proportion, contrast, and focus, home cooks can transform their everyday meals into culinary masterpieces that rival those served in restaurants. So next time you step into the kitchen, don't just focus on the flavours; consider the presentation too, and let your creativity shine on the plate. Happy plating!

(Image courtesy of celeste onofre from Pixabay)

Mastering the Art of Baking: Tips and Tricks for Perfect Pastries and Breads

Whilst we were enjoying a loaf of bread my wife made, I thought: "We really do need to write about making bread." Here is the result.

Baking is more than just following a recipe; it's a delicate dance between ingredients, techniques, and timing. 

Whether you're a seasoned baker or just starting out on your culinary journey, mastering the art of baking is a rewarding endeavour. In this blog post, we'll explore some invaluable tips and tricks to help you achieve perfection in your pastries and bread-making adventures.

Start with Quality Ingredients:

The foundation of any great baked good lies in the ingredients you use. Opt for high-quality flour, fresh eggs, real butter (or top quality plant-based alternatives if baking for vegans) and top-notch spices and flavourings. Using fresh ingredients will elevate the taste and texture of your creations, making them truly memorable.

Precision in Measurements:

Although there's a good deal of artistry and a certain amount of magic involved, we must remember that baking is a science, and precision is key. 

Invest in a good set of scales, measuring items and spoons, and follow recipes closely, especially when it comes to ingredients like flour, sugar, and leavening agents. Even slight deviations can significantly impact the final result.

Understand Your Oven:

Every oven has its quirks, so take the time to get to know yours. Invest in an oven thermometer to ensure accurate temperature readings, and be mindful of hot spots and uneven heat distribution. Adjust baking times and temperatures accordingly to achieve consistent results.

Master the Techniques:

From folding and creaming to kneading and proofing, mastering fundamental baking techniques is essential for success. Take the time to practice and hone your skills, whether it's achieving the perfect pie crust or mastering the art of the flaky croissant.

Don't Overmix:

Overmixing can lead to tough, dense baked goods, particularly with recipes that involve flour. Mix ingredients until just combined to avoid overdeveloping gluten, which can result in a less-than-ideal texture.

Embrace the Resting Period:

Many recipes call for resting or chilling the dough before baking. This allows flavours to meld and develop, while also giving the dough time to relax, resulting in better texture and structure. Don't rush this step, it's often the secret to bakery-quality results.

Experiment with Flavours and Textures:

Baking is as much about creativity as it is about technique. Don't be afraid to experiment with different flavours, fillings, and textures to put your own unique spin on classic recipes. Whether it's adding a hint of citrus zest to your scones or incorporating nuts and seeds into your bread, let your imagination run wild.

Practice Patience:

Good things come to those who wait, especially in the world of baking. Whether it's waiting for dough to rise or allowing a cake to cool before frosting, patience is essential. Rushing the process can lead to disappointment, so take your time and savour the journey.

Baking is a timeless art form that rewards patience, precision, and passion. By incorporating these tips and tricks into your baking routine, you'll be well on your way to creating picture-perfect pastries and breads that will impress friends and family alike. So roll up your sleeves, preheat that oven, and let the aroma of freshly baked treats fill your kitchen, it's time to unleash your inner baker!

(Image courtesy of congerdesign from Pixabay)

Fusion Cuisine: Mixing and Matching Culinary Traditions for Bold Flavours

In the realm of culinary exploration, fusion cuisine stands as a beacon of creativity, offering a playground where diverse culinary traditions converge to create entirely new flavor experiences. 

This innovative approach to cooking transcends borders, blending ingredients, techniques, and cultural influences to produce dishes that tantalise the taste buds and challenge traditional notions of cuisine. 

With its ability to marry the familiar with the exotic, fusion cuisine opens up a whole world of possibilities for adventurous food enthusiasts seeking bold and unforgettable dining experiences.

The Art of Fusion:

At its core, fusion cuisine is a celebration of diversity, embracing the myriad flavors and ingredients found across different cultures. It draws inspiration from a rich tapestry of culinary traditions, including Asian, Mediterranean, Latin American, and beyond, weaving them together to form harmonious and unexpected combinations. Whether it's a Japanese-inspired taco, a Thai-infused pizza, or a Mexican-Indian curry, fusion cuisine knows no bounds, constantly pushing the boundaries of taste and innovation.

One of the hallmarks of fusion cuisine is its emphasis on balance. By carefully blending contrasting flavors, textures, and spices, chefs can create dishes that are greater than the sum of their parts. For example, the heat of a traditional Mexican salsa can be tempered by the creaminess of Greek tzatziki, resulting in a harmonious fusion of flavours that dance on the palate. Similarly, the umami richness of Japanese miso can lend depth to Italian pasta dishes, while the brightness of citrus can elevate the richness of Indian curries.

Embracing Fusion:

Embracing fusion cuisine opens up a world of culinary possibilities, inviting both home cooks and professional chefs alike to experiment with new ingredients and techniques. For those looking to embark on their own fusion culinary adventures, the key lies in understanding the flavor profiles and cooking styles of different cuisines, and fearlessly mixing and matching them to create something uniquely delicious.

However, while fusion cuisine encourages creativity and experimentation, it's important to approach it with respect for the cultural traditions from which it draws inspiration. By honoring the origins of the ingredients and techniques used, chefs can ensure that their fusion creations are both innovative and respectful of the culinary heritage they represent.

The Future of Fusion:

As the world becomes increasingly interconnected, fusion cuisine is poised to continue its ascent, evolving and adapting to reflect the ever-changing tastes and preferences of global food enthusiasts. With access to a vast array of ingredients from around the world and a growing appetite for culinary exploration, the possibilities for fusion cuisine are truly limitless.

In conclusion, fusion cuisine represents a thrilling convergence of culinary traditions, offering a canvas upon which chefs can paint bold and vibrant flavor combinations. By embracing diversity and pushing the boundaries of traditional cooking, fusion cuisine invites us to embark on a gastronomic journey that celebrates the richness and complexity of global food culture. So, whether you're a seasoned chef or an adventurous home cook, why not step into the world of fusion cuisine and discover the endless possibilities that await? After all, in the kitchen, the only limit is your imagination.

Award-Winning Chef Jamie Rogers Named Executive Head Chef at the Millbrook Inn

There's good news for diners and lovers of good food in Devon in the Westcountry, because South Pool's Millbrook Inn has just announced the appointment of Jamie Rogers as its new executive chef.

Jamie, the celebrated owner of Kingsbridge's award-winning Twenty Seven restaurant, brings with him a whole wealth of experience and numerous accolades.

Recognised and acclaimed for his outstanding food, Jamie, who grew up in Wales, began his chef's career in Devon, beginning as a salad prep worker and cooking pot washer in the Cricket Inn in Beesands. 

Since that start to his career he's worked in some of the area's leading kitchens, including Tanners and the Barbican Kitchen, the Barbican's Glassblowing House, South Sands Hotel, plus the Langdon Court Hotel. He has also participated in Masterchef: The Professionals and was South West Chef of the Year.

Jamie said: “I'm thrilled to be joining the Millbrook Inn as their executive chef. It's a pub I've been an admirer for several years. Its reputation for serving some of the area's best food is well-deserved. I'm obviously looking forward to contributing to its continued success."

Jamie isn't abandoning his foodies haven, Twenty Seven which he opened back in 2018 and quickly established it as a destination for foodies across Devon and beyond, which he will continue to operate. The Millbrook Inn, also justifiably famed for its culinary offerings will provide Jamie with a new outlet for his skills. 

This will include using a Josper, an indoor oven that allows cooking over living flames. Jamie said: “The Josper will enable me to be really creative with my cooking."

Owners of The Millbrook Inn the Owens family, source most of the ingredients Jamie will cook with from Fowlescombe Farm, their family farm, with organic native and rare breed meats, plus home grown vegetables and fruit from the market garden.

“That much of the food is sourced from Fowlescombe Farm is an added bonus as I've always been committed to using top quality, local ingredients whenever possible," added Jamie.

The Owens family, who also own some holiday cottages near the pub, are pleased that delighted with the appointment of Jamie hss been appointed, saying: and said: “We are really excited that Jamie has joined us.”

Celebrate Holi At Mandira's Kitchen

4th April, 6.30-10pm

Venue:  Mandira's Kitchen, Silent Pool, Shere Road, Albury, Guildford, Surrey. GU5 9BW

Email: enquiries@mandiraskitchen.com

Telephone 01483 940789

Join them for a Holi Extravaganza as they paint the town red, blue, green, and every colour of the rainbow as they celebrate spring, love, and new life at this special pop-up dining experience at Mandira's Kitchen. 

This culinary 3-course Holi feast embraces all the rich traditions and spices of this absolutely joyous occasion, includes savoury Chaats, decadent desserts plus a delicious Holi Special Pulao and tasty Chicken/Mushroom Rezala.

Holi is known as the festival of colours or the festival of love. It marks the arrival of spring and the triumph of good over evil. 

During Holi, people come together and they have play with colours, have fun, dance, and enjoy delicious food.

It's a vibrant and joyous celebration that promotes unity and happiness among people who participate.

Paper suits are included for the colour celebrations on the field or please wear dark clothing  that you don't mind getting messy. And practice your throwing!

Tickets are £55 per person and there are only 40 places available, so don't miss your opportunity to be a part of this unique experience. Book your tickets now and let the festivities begin!

Celebrate Holi at Mandira's Kitchen (mandiraskitchen.com)

Menu

Tikka Chole Chaat

(Crispy potato patties topped with spiced chickpeas, tangy chutneys, and crunchy sev, evoking the lively streets of Holi festivities. (Dairy)

Bhel Puri

(Crispy puffed rice, tangy tamarind chutney, and zesty spices, reminiscent of colourful street-side celebrations. (Nuts, Gluten)

Kachori Chaat

(Flaky pastry shells filled with aromatic spiced lentils, yogurt, and chutneys, capturing the essence of Holi's vibrant flavours. (Dairy, Gluten)

Sandwich Dhokla

(Fluffy steamed lentil cakes sandwiched together with vibrant chutneys, offering a delightful fusion of textures and tastes, perfect for festive gatherings. )

Holi Special Pulao

(Fragrant basmati rice prepared with spices, symbolising the vibrant colours of Holi. Rajma Creamy kidney beans cooked in a rich tomato gravy, embodying the warmth and abundance of the season.)

Chicken Rezala

(Succulent chicken simmered in a fragrant yogurt-based gravy, infused with delicate spices, reminiscent of festive feasts)

Or Mushroom Rezala

(Tender mushrooms cooked in a luscious yogurt and cream sauce, delicately spiced and bursting with flavour)

Poppadums, Chutney, Raita, Puri (Puffed Bread)

Jalebi with Rabri

(Crispy golden spirals soaked in fragrant sugar syrup, served with creamy reduced milk, a quintessential treat to sweeten the festivities.)

Gujiya

(Golden-fried pastries filled with a rich mixture of khoya, nuts, and spices, capturing the essence of traditional Holi sweets.)

Served with Masala Chai or upgrade to Bubbles (extra £6 secures this) 

Branded Foodie Corporate Gifting Hampers from Letterbox Hampers

Of the absolutely perfect size, crammed with specially selected exclusively British treats, all hand-wrapped and branded to suit your needs, the Letterbox Corporate Hampers make the perfect gift for all occasions.

No matter what they are for: A sincere thank-you to a valued client or customer, a special reward for a member of your team who went above and beyond on a consistent basis, or something to make your conference presence really memorable or a wonderful Christmas gift from your business, their collection of corporate hampers will be exactly what you need.

There's no minimum order amount, you can order completely bespoke hampers and there's also a next day delivery service available for when time is of the essence, their corporate hampers make for the perfect gifts for a range of occasions.

Want to learn more? Visit their website https://www.letterboxhamper.com. You can email Jonathan jonathan@letterboxhamper.com or give them a call on 01326 378180. 

Would you drink alcohol-free beer if it was on draught in your local?

Making alcohol-free beer widely available on draught in pubs and bars could help people who are wanting to switch over to alcohol-free beers. 

That's the belief expressed in a new study published in Addiction today. Pubs and bars which participated in a University of Bristol-led trial of the concept actually witnessed an increase in sales of non-alcoholic draught beer.

In partnership with Bristol City Council, researchers from the University's Tobacco and Alcohol Research Group (TARG) recruited 14 pubs and bars across Bristol which were happy to change the drinks that they offered on draught for a limited period of time.

Previous research by the same group, using an online experiment showed increasing the proportion of alcohol-free options make people more likely to select an alcohol-free drink over an alcoholic one.

In the current study, participating pubs and bars offered only alcoholic beer on draught for two weeks, and an alcohol-free option on draught for two weeks, and did this twice (over two months in total). The order in which this happened was randomised. The researchers measured the amount of alcoholic and alcohol-free beer sold, plus total monetary takings, across the different periods.

The researchers learned when an alcohol-free option was available the pubs and bars sold, on average, 29 litres less of alcoholic beer per week, equivalent to 51 pints and a five per cent reduction in sales. However, this was replaced by an equivalent increase in sales of alcohol-free beer, suggesting customers were simply going for a different option. Vitally, there was no net impact on overall monetary takings, suggesting the change wasn’t hurting the takings of the pubs and bars which took part.

Even small changes in drinking behaviour could have an important public health benefit. A five per cent reduction in consumption, if scaled up, could reduce the harms associated with alcohol.

The research team opined: "Although alcohol-free options have been available for a considerable period in many pubs and bars, they haven't had the same visual prominence as alcoholic drinks and are very rarely sold on draught."

The opinion of That's Food and Drink is that whilst we are broadly in favour of the offering of alcohol-free draught beers, ales and lagers, that the flavour and mouthfeel of the alcohol-free drinks must be as good as if not better than their alcoholic equivalents.

My own experience with an alcohol-free beer on draught in a pub I was visiting when I was on anti-biotics was that it tasted nothing like the alcoholic version of the beer. In fact it tasted pretty vile to be honest.