World Baking Day is on Sunday 19th May. Celebrate it with Matthews Cotswold Flour

Matthew Cotswold Flour is going to celebrates World Baking Day on Sunday 19th May 2024 and they are inviting everyone, including That's Food and Drink and our readers to join in the celebrations. 

Here are Matthews Cotswold Flour's premier top tips for celebrating the big day.

First on the list is to just bake! It doesn't matter what you bake, bread, cakes, biscuits or cookies, just bake something! And it doesn't matter if you are a skilled, regular baker or a total neophyte, because their are plenty of recipes in books, magazines or online for lots of stuff you can bake yourself, savoury or sweet. Some recipes are fairly complex, some are basic, so there's inspiration for everyone, no matter what their skill levels might be.

And it will be a nice ideas experienced bakers to encourage non-baking family members or friends to have a bash at a more easy recipe. Sharing our skills can be great fun for everyone.

Why not immerse your whole self in a morning or afternoon of baking? Enjoy the benefits of taking some time to relax and enjoy the benefits of switching off from the strains and stresses of everyday life. Maybe tune in to Classic FM for some musical inspiration?

If you have children, why not get them involved in the baking process? Share your knowledge with them.

Try a new recipe? Here's one for Red Velvet Cookies https://cotswoldflour.com/blogs/cakes/red-velvet-valentines-cookies

If you feel the need for some interaction with other bakers you can participate in an online baking community like the free-to-join Cotswold Flour Baking Club. You'll find yourself inspired, checking out new recipes, taking part in competitions, enjoying useful and comforted by the support you'll receive. https://cotswoldflour.com/pages/baking-club

Got a good cause that you raise money for? This time why not launch a bake sale (perhaps with like-minded people?) and raise money for that good cause.

You've got the baked goods that you have created, so why not get your family members and friends to come round to your home to help you celebrate World Baking Day by helping to eat your baked goods? Perhaps they can supply something suitable to drink, and some charcuterie and selected cheeses and fresh butter to complement your baked goods?

Sophie Carey, Bakery Development Manager for Matthews Cotswold Flour, says: “'Baking is one of our most ancient crafts and it is just as important today as it ever has been!"

For more information visit www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook.

Matthews Cotswold Flour Partners With Six Inches of Soil in Promoting Regenerative Farming

Matthews Cotswold Flour, one of the UK's oldest yet most innovative family-run flour mills, has partnered with Six Inches of Soil as part of its wider commitment to supporting and promoting regenerative farming methods that will turn the tide on the degradation of soil health.

Says Bertie Matthews, who is the Managing Director of Matthews Cotswold Flour: “Six Inches of Soil is a feature film which documents the inspiring story of young British farmers pioneering regenerative agriculture from the ground up and transforming the way they produce food in order to heal the soil, benefit our health and provide for local communities. 

"We are really thrilled and delighted to be able to partner with Six Inches of Soil to support this film and help share the importance of regenerative farming with as wide an audience as possible.”

Bertie continues: “Current farming practices have proven to have long term damages to our soils. We need to balance food availability and pricing with farming practices that regenerate soil fertility, not just sustain it. 

"We want to do everything we can do to ensure our business is helping to preserve the fertility of the soil for future generations. This is why we set up the Cotswold Grain Partnership, to guarantee a fair price for local farmers who are prepared to adopt regenerative farming methods.”

Bertie adds: “Regenerative farming practices promote healthier soils, provide healthier food, restore biodiversity and sequester carbon. We have already produced two wholly regeneratively farmed flours and our aim is that within the next ten years all our flours will be produced from grains that have been regeneratively farmed. As producers we want to provide consumers with affordable, healthy food that's better for the planet.”

Matthews Cotswold Flour has been a supporter of Six Inches of Soil for the past two years and, as one of the film partners, sponsored the sold out preview screening on Thursday 8th February at FarmEd in Shipton under Wychwood.

Bertie finishes: "It was a pleasure to support the screening of this new film and be part of the panel of speakers, alongside two of our farming partners. It was a privilege to be able to share our passion for regenerative farming and highlight its importance to the audience.”

With the help of its partners, the Six Inches of Soil team has created an online resource so people can dig deeper on regenerative farming, healthy soil, the food system, climate and nature. Their website also provides details of screening dates for the film.

For more information on Six Inches of Soil visit www.sixinchesofsoil.org or follow them on Facebook, Instagram and X.

For more information on Matthews Cotswold Flour visit www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook.

Celebrate Fibre February with Matthews Cotswold Flour

Did you know it is Fibre February? Matthews Cotswold Flour wants everyone to know that it's Fibre February and Matthews Cotswold Flour, which is Britain's leading speciality flour producer, is marking Fibre February by encouraging everyone to eat more fibre and sharing easy ways to do it.

Bertie Matthews, Managing Director, says: “Maintaining a healthy, balanced diet is a challenge in our busy, modern lives and an estimated 90% of adults don't hit their 30g daily fibre target. 

"Fibre is important for keeping our gut healthy and it may help to reduce our risk of heart disease,  stroke, type 2 diabetes, and colorectal cancer.”

He continues: ”The Fibre February campaign was designed to encourage everyone to boost their fibre intake and using high fibre flours, like malted rye, in your baking, is a quick and tasty way to do that. So we've created a fantastic Rye Sandwich Loaf recipe to celebrate Fibre February and to get you on your way to more fibre in your diet.” 

Throughout February, Matthews Cotswold Flour will be sharing high fibre recipes with their Baking Club and social communities and offering discounts on some of their high in fibre Rye and Ancient Grain flours.

For more information on Fibre February visit Cotswold Flour www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook. 

The Flour Advisory Bureau has some great recipes and hints on fibre and you can visit them at https://fabflour.co.uk/fab-nutrition/fibre/fibrefebruary

Real Bread Week is coming soon. Matthews Cotswold Flour wants you to be ready for it

Matthews Cotswold Flour, Britain's leading speciality flour producer, is eagerly anticipating Real Bread Week (17th-25th February 2024) and hoping to share their genuine passion and  love for real bread with an even wider audience than ever before. 

Here are some things that they feel readers of That's Food and Drink  should try this Real Bread Week.

Test out the theory that baking is a great form of relaxation and mindfulness

Get the whole family, including kids of all ages, involved in making bread

Compare the ingredients in your home-baked loaf to those listed on your shop bought loaf (and see how healthy and cost-effective your home-baking is by comparison)

Try adding grains or swapping in a speciality flour to add new flavours and extra nutritional value to your bread

Pick up a loaf from your local artisan baker and appreciate their expert craftsmanship

Try a new recipe such as this one for a delicious Cotswold Crunch Bloomer http://tinyurl.com/47sr82e9

Join an online baking community such as the Cotswold Flour Baking Club for inspiration, recipes, discounts, competitions and baking support http://tinyurl.com/bdw4nfr5

Real Bread Week is the annual, international celebration of additive-free loaves and the people who make them. Real bread is bread made using just the four key ingredients of flour, water, yeast and salt. This is a great opportunity to celebrate these perfectly natural ingredients, the fantastic bread that can be made using them and the artisans and home bakers creating amazing loaves all over the country.

Matthews Cotswold Flour is a family business that has been trading grain and milling flour in the heart of the Cotswolds since the 1800s. Matthews Cotswold Flour is committed to supporting regenerative food sources, developing an unparalleled range of top quality, award-winning, products and inspiring, educating and partnering with the nation's artisan and home bakers. For more information and inspiration, visit www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook.

Matthews Cotswold Flour Launches Uk's First All Purpose Regenerative White Flour a Cupboard Staple That Won't Cost the Earth

Matthews Cotswold Flour, which is Britain's leading speciality flour producer, is launching the UK's first All Purpose Regenerative White Flour.

 The new flour is created using grains from a select group of local farms that have embraced regenerative farming techniques that aim to restore and improve soil health and biodiversity. 

The flour is suitable for use in recipes that call for plain, strong bread or self-raising flour, if used with baking powder, which allows for more diversity of bakes from one packet of flour, making it great for baking on a budget. So it's a must-have cupboard staple that won't cost the earth.

All Purpose Regenerative White Flour  (RRP £2.20 for 1.5kg from Tesco and www.cotswoldflour.com)

All Purpose Regenerative White Flour is traditionally stoneground milled in the Cotswolds from regeneratively farmed UK wheat and is the first of its kind in the UK. It can be used in recipes that call for plain, strong bread or self-raising flour, making it an incredibly versatile flour. 

Says Sophie Carey, who is Bakery Development Manager: “ All Purpose Flour is often used in the USA, but doesn't regularly appear on the shelves in UK supermarkets.

"We've become used to buying plain, strong bread and self-raising flour for different baking recipes but our new All Purpose Flour is a suitable replacement for all of those flour types. It's a halfway house between plain white and strong bread flour. 

"Plain flour is between 8.5% to 10% protein and All Purpose Flour is a minimum of 10.5%. This makes it strong enough to make basic breads, especially breads that prove in a tin, but also soft enough to make more delicate bakes like cakes, pastries or biscuits. It's a great option in the ongoing cost of living crisis as it allows for a more diverse range of recipes using just one bag of flour.”

Bertie Matthews, who is MD of Matthews Cotswold Flour explains the significance of the farming methods used to produce this unique flour: “The grain used in our new All Purpose Flour comes from farms which have been implementing a host of regenerative practices for a number of years. 

"Regenerative Agriculture is a term referring to a farming model of growing food that protects and improves soil health, biodiversity, water retention and quality, also. Farmers use a host of practices including, but not limited to, reducing soil disturbance, implementing wide crop diversity, integrating livestock, maintaining living routes and protecting the soil surface.”

Bertie went on to say: “We believe it's the duty of all food producers to move to a regenerative sourcing model. For years British farmers have been incorporating these practices and making real tangible change to the landscape. 

"It's now the turn of food producers, millers and bakers to play their part and get these incredible products into people's homes. A huge thanks goes out to our network of dedicated regenerative farmers and Tesco for being the first UK retailer to list a RegenAg product and the bakers of Britain who are working to make a positive change to their baking with this wonderful flour.”

Matthews Cotswold Flour is committed to supporting regenerative food sources, developing an unparalleled range of top quality, award-winning, products and inspiring, educating and partnering with the nation's artisan and home bakers. 

The new All Purpose Regenerative White Flour is available directly from Matthews Cotswold Flour's website www.cotswoldflour.com as well as Tesco. For details and more information visit www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook.

That's Food and Drink believes this flour will be great for Christmas puddings, Christmas cakes, mince pies, etc.

Matthews Cotswold Flour Signs Foodbod as Brand Ambassador This Sourdough September

Perfectly timed for the month of Sourdough September, Britain's leading speciality flour producer, Matthews Cotswold Flour, has appointed Elaine Boddy from Foodbod Sourdough as its first ever Brand Ambassador.

Elaine Boddy is a world-renowned sourdough baker, who has published three books all about sourdough, has a large and loyal international baking community, and is a big supporter of Matthews Cotswold Flour.

All of Elaine's recipes and sourdough creations have been made and tested using Matthews Cotswold Flour, so she has a wealth of knowledge and expertise about the company's high-quality products. Elaine knows how all their flours feel, taste and behave, plus she knows all about how best to use them when making sourdough and other recipes.

Elaine says: “I am so excited to be taking on this role, to be uniting my sourdough world with a business I really love, and to be formalising my relationship with Matthews Cotswold Flour. I have used and recommended their flours for so long now, I know exactly how they behave in sourdough baking and how to maximise my recipes for home bakers using this great range.

“I think this is a fantastic opportunity for myself and Matthews Cotswold Flour, and I look forward to unveiling our new VIP Super Sourdoughers Club - check the website for more details and sign up now!”

Bertie Matthews, who has, in our opinion, the absolutely to job of being Managing Director at Matthews Cotswold Flour, says: “We've worked closely with Elaine for some time already, and have always been impressed by her sourdough recipes and her undoubted expertise. It's really absolutely fantastic to have her on our team, and we're looking forward to creating lots of new Sourdough content and resources for our home baking community together!”

Elaine will be of great assistance help to Matthews Cotswold Flour's home bakers, with her extensive experience of being a home baker herself. Elaine bakes everything in her home kitchen, using only standard domestic ovens and apparatus. 

She offers real, straightforward, useable advice for home bakers, because they are from a home baker, herself. Elaine also hosts a food podcast, The Foodbod Pod, which is all about food!

Elaine has been a part of the Matthews Cotswold Flour family for a while now, using their flours in all of her baking. She has supported the artisan miller, both online and in person, and they are absolutely thrilled and delighted to be working together to develop an exciting new Cotswold Flour Sourdough Experience. 

www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook.